✨ Episode Summary
I’ve got a bone to pick with most people’s approach to brand strategy — in that most people have none.
Their brands are vibes-only, babe. All aesthetics, no guts. And that’s a recipe for losing people and the impact you could otherwise make.
In this episode, I’m breaking down something I call The Impact Circle — a simple, no-BS framework I use with my clients (and in my own business) to build brands that actually do something. Like attracting clients, creating change, and helping you not spiral every time you go to post on Instagram.
Spoiler: the circle starts with Brand (your real one, not just your fonts), then moves into Visibility, Business Growth, Wealth, and finally, Impact. And they all feed each other like one beautiful, strategic hamster wheel. Except less exhausting, more empowering.
🎯 What You'll Learn in This Episode
✅ Why your brand isn’t your logo (but your logo is still super important!)
✅ The one thing every client who comes to me is actually struggling with (even if they don’t know it yet)
✅ How I majorly messed this up early in my own business
✅ What “being visible on purpose” really looks like
✅ And how to get out of the cycle of content burnout and into brand momentum
If you’ve been stuck in the content chaos, overthinking your offers, or wondering why your dream clients aren’t banging down your inbox, you need this episode. Like, yesterday.
Listen now and start building the kind of brand that actually makes a difference (without selling your soul to the algorithm).
📌 Resources & Links Mentioned
- How to repurpose like a pro
- Go listen to my convo with Kristin Printon on wealth + impact
- Building impact outside your business with Rich Brooks
- Season 1 money mindset magic with Gina Knox
- Book a free 15-min vibe check with me
💬 Let’s keep the convo going:
What part of the Impact Circle are you stuck in? DM me or post it to your Instagram stories and tag me — I love hearing your a-ha moments.
Hosted by: Rachel Honeyman
Music by: Shmukelele
Produced by: Honeybebold
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