BonitaFind

BonitaFind

BonitaFind podcast highlights amazing POC beauty entrepreneurs at a global scale. I'm your host Clare, a Colombian-American esthetician, content creator, digital marketer, and polyglot, and I’m obsessed with all things localization and skincare. Finding beauty professionals of color whether it's for your hair or skin is a common struggle on social media and for this reason, I’m looking to highlight the struggles and triumphs of being a woman in color in the beauty industry.

Episodes

July 26, 2025 14 mins

In this episode, we sit down with Kandace—a dedicated skin specialist based in Charlotte, NC—who has made it her mission to provide expert care for skin of color. With years of experience and a passion rooted in representation and results, Kandace shares how she entered the beauty and skincare industry, the gaps she noticed early on, and how she’s built a practice centered on education, trust, and tailored care for melanin-rich ski...

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In this episode, we sit down with Salma, a talented beauty professional whose studio sits right on the Mexican border, where she’s built a loyal client base despite charging more than many of her competitors. Salma shares how she’s earned her reputation through consistent results, a deep love for her craft, and the ability to make every client feel seen and valued.

We explore what it’s like to grow a business in a border community, ...

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In this empowering episode, we sit down with Sadie, a proud Mexican-American eyebrow specialist who’s carving out her own space in the beauty industry with skill, heart, and cultural pride. Sadie shares how her heritage has shaped her approach to beauty, the challenges she’s faced as a small business owner, and the milestones that have made it all worth it.

We dive into her entrepreneurial journey—the sacrifices, the wins, and the l...

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In this episode, we sit down with Nathalie, a Queens-based Ecuadorian-American eyebrow specialist who’s quickly becoming a go-to guru in the beauty scene. With precision, passion, and pride in her heritage, Nathalie shares what it’s really been like building her brow business from the ground up while doing a massive career plot twist in one of the most diverse cities in the world.

We talk through the highs and lows of entrepreneursh...

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In this empowering episode, we sit down with Tysha Wallace, founder of Don’t Be Shai—a thriving body waxing studio based in Charlotte, NC that’s redefining self-care for women of color. Tysha shares the story behind building her business from the ground up, the intentional choices she’s made to center the needs and comfort of WOC clients, and how she turned her passion into a space where confidence is the priority.

We dive into how ...

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In this dynamic episode, we sit down with Michelle Morales, a true multihyphenate. Born and raised in New York and now based in Tampa, Florida, Michelle is a nursing student, makeup artist, licensed esthetician, and small business owner who’s redefining what it means to follow your passion and your purpose.

Michelle opens up about how she juggles it all—from long days in nursing clinicals to managing her beauty business and staying ...

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En este episodio lleno de inspiración y autenticidad, conversamos con Anitta Aguirre, una emprendedora ecuatoriana radicada en Guayaquil que transformó sus propios desafíos con la piel en una línea de cosméticos naturales pensada para cuidar, sanar y empoderar.

Anitta nos cuenta cómo nació su marca desde la necesidad personal, cómo fue emprender durante la pandemia y las valiosas lecciones que aprendió sobre marketing, redes sociale...

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In this vibrant episode, we sit down with Mari Basco, a Latina entrepreneur, beauty visionary, and the creative force behind a one-of-a-kind nail polish line inspired by global travel. Each shade in Mari’s collection tells a story, capturing the spirit, color, and emotion of destinations around the world, from the streets of Marrakech to the beaches of Tulum.

Mari shares what sparked the idea for her brand, the behind-the-scenes...

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In this powerful episode, we sit down with Claudia Lam—a talented permanent makeup (PMU) artist, proud Peruvian immigrant, and entrepreneur building her dream in the heart of New York City. Claudia opens up about her journey from Peru to NYC, the sacrifices and resilience it took to start over in a new country, and how she found her voice through the art of PMU.

We dive into the real behind-the-scenes of growing a beauty business as...

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In this inspiring episode, we sit down with Soleil Ducussin, a proud Filipina and Puerto Rican first-generation American, who is carving out her own path in the world of esthetics. From her early days navigating beauty school to launching her career as an esthetician, Soleil opens up about the cultural pride, resilience, and curiosity that fuel her every step.

We explore how her heritage has shaped her perspective on beauty, her dri...

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In this episode, we sit down with Genevieve to explore her esthetician mentorship program and how she’s helping skincare professionals build successful businesses. She shares valuable insights on balancing family life with entrepreneurship, offering practical advice for those juggling both. Plus, Genevieve dives into the importance of advanced education in the esthetics industry and her top recommendations for continuing your profe...

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South Florida beauty lovers, this one's for you! 🚨 Meet Angie Naranjo, a talented Colombian, LGBT hair and makeup artist, entrepreneur, and founder of AKN Cosmetix—a cruelty-free beauty brand built on diversity and inclusivity. 🌈✨ Hear her inspiring journey as she breaks through toxic cultural mindsets, uplifts marginalized communities, and creates a safe space where everyone can feel seen, celebrated, and beautiful.

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In this episode, we sit down with Jelitsa, founder of Uviña Skin, to explore her inspiring journey from nurse to skincare entrepreneur. Rooted in her Puerto Rican heritage, Uviña Skin pays tribute to generations of strong women in Jelitsa’s family. Each product carries the name of a woman who embraced effortless beauty and lived with confidence. Tune in to hear how Jelitsa combined her passion for skincare with her family's legacy...

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In this episode, we sit down with Lorena, a San Francisco-based esthetician, massage therapist, and proud Salvadorian American business owner. Lorena shares her journey to becoming a successful entrepreneur in the wellness industry. With a commitment to authenticity, Lorena creates a safe space for her clients, offering not just a pampered experience, but real results. Tune in to hear how Lorena’s unique approach to skincare and m...

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Since COVID, Kingsley has rebuilt her brand from local indie-pop artist to international recording artist and thought leader in her community. She’s played shows across the world, launched a woman of color formulated lipstick line, hosted meditation and breath work retreats and is about to launch a new record that represents self-love and celebrating one’s strength

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¿Te gusta hacer nuevas amigas que tienen intereses en común? Te va a fascinar este episodio con América Osorio, mejor conocida como @amerikaconecta, una colombiana emprendedora en Tampa que le fascina hacer contactos y ayudarte a escalar tu marca.

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Conoce la historia de Priscilla, una esteticista puertorriqueña con mucho potencial que quiere ayudarte con tu piel en un contexto bilingüe. Síguela en redes sociales @chequeridaestetica.

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Inspiration to succeed often comes from our own communities, if it doesn't exist, that's an opportunity to create something amazing. Hear the story of 2x Black Spa Awards Recipient Atlanta-based Jandi and how she is using her expertise to guide others and teach her students to be the best estheticians possible. Follow her on social media @theskinchateauinstitute.

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Meet San Fernando Valley-based Mexican American Ruth Rubio. Hear her story, her struggles, and what she loves and wants to see change in the esthetics industry. Follow her on social media @ sweetlikesugarbeauty.

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If you have ever wished that there was a community for women of color in beauty, besides this brand, look into NY-based entrepreneurial powerhouse Dar Andre. Hear her story and process to create a luxury skincare line and follow her on social media @dar.andre15.

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