Profile: MOMO Kombucha, London, England

MOMO kombucha was in the news recently after securing an additional £2 million in investment funds. I ask co-founder Josh Puddle about the history and plans for his company.

Origins

In May 2016, Josh was somewhere over the North Atlantic, on a flight from London to New York, when his girlfriend, now wife, Lisa, started telling him about gut health. She claimed that there was a new drink in the States called “kombucha” that had become popular. At the time, as I had discovered, it was almost entirely unknown in the UK.

They went to a Whole Foods in Manhattan and were astounded by the amount of kombucha in the cooler, it was “meters wide, floor to ceiling, loads of brands, loads of flavors. And we absolutely loved the stuff.”

Josh shared what happened next.

When we returned to London, we did nothing about it for about seven months. Although obviously, the idea was percolating away. At Christmas, we were back at my parents’ house. And I was feeling particularly fed up with my corporate job. I’d been in the City for ten years. I’d learned a considerable amount, but I had always had this yearning to do my own thing. So I went online and I bought Hannah Crumb’s Big Book of Kombucha and a £30 kombucha-making kit. When Lisa and I got home, we brewed our first-ever batch on New Year’s Day, 2017. And I just completely fell in love with the process of making it.

From the beginning, the company was built on Lisa’s unwavering belief that it had the potential to be something truly remarkable. Even the name was inspired by her favorite children’s book.

They spent almost two years building  the foundations of the company: developing their recipe, branding, and website. Josh returned to the States on a fact-finding visit to Los Angeles, where he met Hannah Crum, who consulted on starting the business.

Process

From day one, their mission has been simple: to make the UK’s best kombucha. That meant keeping it raw, completely unfiltered, and brewed the traditional way. They ferment in hundreds of small nine-liter glass jars, which are pumped into a brite tank before being bottled.

MOMO utilizes high-quality ingredients and artisanal brewing methods, incorporating organic teas and slow-pressed juices. The brand’s commitment to producing raw, unfiltered kombucha not only enhances flavor but also maximizes health benefits, appealing to health-conscious consumers.

In fact, in a 2024 test of kombucha commercially available in the UK, fermentation experts and citizen scientists Jo Webster and Caroline Gilmartin discovered that “The only commercial kombucha we tested that behaved like a real kombucha