
Among the dozens of kombucha producers I spoke with from around the world gathered in Barcelona for the World Kombucha Awards, one stood out. Artem Manko the founder of Wild Kombucha, Kiev, Ukraine, shared the story of his brand and the effect the conflict with Russia has had on his business. It’s not what you might expect:
Business in Ukraine are thriving, to be honest. The war brings some sadness and some possibilities. There is an increased demand for kombucha. It’s not only for kombucha, but for every product, because people are…how to say it right, at a crossroad. And which way to go, they always try new, because they do fear that they will die at any time. It might be the last day, so they’re trying everything. And kombucha is not the product that you think of for the first, when you want to drink something. When people come to the market, they see the shelf and they see kombucha, and they might think, I never tried it before. I want to try it, yeah, because this could be my last day, you know?
Wild Kombucha received three awards at the Barcelona World Kombucha Awards ceremony:

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