Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform
Build your audience and reach new readers on podcasts. Here on Book Marketing Mania you’ll learn to use podcasting as a guest and host to grow your author platform, market your book long before and long after your book release, and steward your message in a way that honors God and your time. Connect with your host, Kim Stewart, Marketing Strategist for Authors Who Podcast, at https://kimstewartmarketing.com.
Episodes
I’m so grateful for you tuning in to the Book Marketing Mania podcast. Hearing from you in your reviews, texts, emails, and Instagram DMs means the world to me.
So Happy Thanksgiving 🦃 Merry Christmas🎄 and Happy New Year 🥳.
See you back here on Friday, January 9th, and until then I’m praying for an abundance of blessings on you! 💛
🎧 LISTENERS TO READERS (grow your email list with a private podcast)
📥 ...
Your podcast interview as a guest just went live — now what?
What you do after your guest interview airs can be just as important as the interview itself.
Keep your message (and relationships) growing by sharing generously & repurposing strategically. Learn how to bless the host who gave you their platform, while also stewarding the words God’s given you so that nothing is wasted.
Related episode:
You finally got the yes — that email from a podcast host saying, “I’d love to have you as a guest!” Cue the happy dance! 💃
But now what?
Let's walk through how to prepare for your guest episodes including what to send your host ahead of time, how to personalize your stories for their listeners, and how to show up calm, confident, and ready to serve.
Related episode:
5 Lessons Learned Guesting on Podcasts with Kristine Brown
📋 Po...
Ever took time to craft a great podcast pitch, then you hear “not right now”, “not a fit”, or even no reply at all? You’re not alone. Let’s talk about what to do next and how to keep your momentum (and confidence) strong as you keep pitching.
Related episodes:
5 ways to build relationships with podcast hosts (#177)
When your podcast pitch isn’t working (Kingdom Writers Podcast)
🎧 LISTENERS TO READERS (...
Searching for podcasts to guest on can easily take up ALL your time, unless you know where to look. Today I’m sharing four ways to identify shows serving your readers and the simple checks to vet a show before you pitch.
Whether you’re new to podcast guesting or ready to tighten up your strategy, use your time wisely and start landing guest episodes that grow your platform and market your book.
Resources mentioned:
Podcast hosts aren’t looking for guests to sell to their listeners. They're looking for guests who will partner with them to serve their listeners.
Here's 5 ways you can build (and nurture) relationships with podcast hosts long before and long after you send your pitch.
Related Epsiodes:
Engaging Podcast Hosts on IG with Ruthie Gray (ep 50)
Guesting on other people’s podcasts is THE BEST way to grow your own show. But before you start pitching yourself, there’s 3 things I want you to consider doing first to get the best return on your time invested in podcast guesting.
🎧 LISTENERS TO READERS (grow your email list with a private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' ...
How can you best plan and measure your book marketing efforts? That’s what we’re answering today with my guest Susan Neal.
Susan is the author of eight books including her recent release, How to Sell 1000 Books a Month. She’s also CEO of Christian Indie Publishing Association (CIPA), which offers a slew of resources to help you when you first start writing your book all the way through publishing and marketing.
We talk about how to b...
What if instead of “borrowing” someone else’s audience, you focused on growing your own?
Lead podcast listeners from curious to connected with a private podcast reader magnet.
Want to see one in action? Listeners to Readers is just six short episodes to share how a private podcast can grow your email list and market your nonfiction book.
Listen for free at listenerstoreaders.com.
🎧 LISTENERS TO READERS (g...
No time to market your books, or build and nurture relationships with your target readers on social media? I know, you may have a love/hate relationship with social media. Me too.
If you're sticking with social to market your books, are you using it to connect with new readers? Nurture existing ones? Or perhaps you're simply using social to scroll and numb out instead. Don't let that last one distract you!
Let's...
One of the most common mistakes authors (and their publishers) make with podcast pitching is sending cookie cutter pitches. Let's talk about why this might not work for you and how to fix it so your pitch gets a yes.
Related episodes:
Common Podcast Pitching Mistakes playlist
How to Pitch a Podcast playlist
Pitching podcasts as a first-time author
🎧 LISTENERS TO READERS (grow your email list with a priv...
When pitching to guest on podcasts, how do you create an interview query that gets a yes from the host?
Today is part four and the finale of my collaborative series with Linda Goldfarb called Interview Guesting Best Practices.
Linda is the award-winning author of Creating Dynamic Podcasts & Audiobooks, and hosts both the Your Best Writing Life podcast and the Staying Real About Faith & Family podcast.
Catch up on the series:
When pitching to guest on podcasts, how do you propose interview topics that attract both the host and their listeners?
Today is part two of my collaborative series with Linda Goldfarb called Interview Guesting Best Practices.
Linda is the award-winning author of Creating Dynamic Podcasts & Audiobooks, and hosts both the Your Best Writing Life podcast and the Staying Real About Faith & Family podcast.
RESOURCES:
Next week, watch for a new series called Interview Guesting Best Practices, inspired by my friend Linda Goldfarb's book, Creating Dynamic Podcasts & Audiobooks.
Episode 1 starts on Tuesday on Your Best Writing Life, hosted by Linda.
Then we'll be back here on next Friday for episode 2.
Looking forward to serving you in both places!
Your Best Writing Life Podcast
So what’s all the fuss about video anyway? My friend Danielle Wallace, copywriter and video marketer, is here to share about the power of storytelling on video. She has great tips for getting comfortable being seen on camera, and even ideas for faceless videos if that’s not your jam.
Connect with Danielle:
🎧 LISTENERS TO READERS (grow your email list with a private podcast)
📥 CREATE YOUR PRIV...
Growing your platform while writing your book? Starting a podcast to attract your target readers? Turning your podcast episodes into a book?
We're talking about it all with my friend, Dallas Woodburn, author, writing coach, and host of the Thriving Authors podcast. We discuss how planning your podcast is similar to planning your book; how Dallas uses her podcast to grow her own platform, and how she sees authors using podcasts ...
Are you self-publishing a book this year and a little overwhelmed by all the costs involved?
My friend, Ashley Shepard, author of Profitable Publishing with Preorders, is here to share how you can attract your readers, publish, and launch your book without going into debt.
Profitable Publishing with Preorders (book)
Connect with Ashley:
🎧 LISTENERS TO READERS (grow your email list with a priva...
Taking my annual short summer break and can't wait to be back with new episodes on 8/1. Thanks for tuning in, I'm so grateful!
🎧 LISTENERS TO READERS (grow your email list with a private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
How can you sort through all your book marketing strategies to find what’s working best for you AND your readers?
My friend Shelley Hitz, author, co-host of the Kingdom Writers podcast, and co-founder of the Christian Book Academy, is sharing how you can audit your book marketing and make sure you’re on track with what God wants you to do with the message He gave you.
Launching your first book this year? Start pitching to guest on podcasts sooner rather than later!
My friend Rebecca George, host of the Radical Radiance podcast, and author of two books now is here to take us behind the scenes of her first book launch when she started pitching podcasts LONG before her traditional publisher's PR started.
Today’s episode is actually part of a longer two-part conversation I had with Rebecca on epi...
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