All Episodes

June 4, 2025 26 mins

Are you struggling to shake the “sleazy salesperson” stereotype and confidently sell your book?

This week’s guest expert is Benjamin Dennehy, famously known as "The UK’s Most Hated Sales Trainer." Benjamin brings his no-nonsense, results-driven approach to help you reframe your sales mindset and learn how to sell your books with intention and authenticity.

From overcoming childhood programming that sabotages sales efforts to mastering the art of question-based selling, Benjamin shares hard-hitting strategies that empower you to promote your books without feeling pushy.

🔑 Key Takeaways – What You’ll Discover in This Episode:

  • What childhood rules (like “don’t talk to strangers”) may still be sabotaging your book sales
  • The surprising reason caring too much about your book can actually push readers away
  • How asking the right questions can open more doors than a polished sales pitch
  • Why focusing on what your book solves is more powerful than what it’s about
  • The hidden danger of giving too much away—and how to keep curiosity working in your favor

Ready to unleash your inner sales advocate and move more books with less resistance? 

Tune in for Benjamin’s unconventional wisdom!

***SPECIAL from  Benjamin for BMM Listeners ONLY!!!***

Use the code BOOKMENTORS in a DM to Benjamin on Instagram www.instagram.com/benjamindennehy

BMM listeners will get Access to 2 Crash Courses FOR FREE

- 10 Reasons Why Your Prospecting Fails

- How to Bulldoze your way through Objections

Usually $197 BUT FREE to your listeners.

PLUS the opportunity to Join a LIVE Q&A with me (exclusive to Sales Matrix Courses Members ONLY) for FREE as well.

YOU TUBE

www.youtube.com/c/UKsMostHatedSalesTrainer

WEBSITE

www.salesmatrixcourses.com

*************************************************************************
You’re one idea or connection away from transforming your life and sharing your message with the world.

At the free 3-Day Virtual Expert’s Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session.

Grab your free spot now!


Mark as Played

Advertise With Us

Popular Podcasts

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.