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June 25, 2025 27 mins

Think social media is enough to sell your book? Think again.

This week’s guest, Patricia Viscount, is here to shake things up. She’s a master storyteller, sharp-eyed brand strategist, and the queen of email that actually converts.

Patricia pulls back the curtain on why authors who only focus on social are leaving money (and readers) on the table. She’ll show you how a smart, personal email strategy builds real connections, loyal fans, and steady book sales.

Don’t let algorithms limit your reach. Uncover actionable tips to turn your email list into your most valuable asset.

Key Takeaways:

  • Why social media fails authors
    Uncover the hidden risks of relying on likes and follows to drive real results.
  • The secret weapon you control
    Find out what makes email your most powerful (and overlooked) book marketing tool.
  • Lead magnets that spark action
    Get simple ideas that actually convert followers into loyal subscribers.
  • A brand voice that builds trust
    Learn how a consistent voice builds instant trust with your audience.
  • Emails readers actually want to open
    Discover an easy way to share stories, offer value, and grow your fanbase without sounding pushy.

Ready to turn casual followers into subscribers who can’t wait to hear from you? Tune in for fresh strategies, bold truths, and the voice-building tips every serious author needs.

Here's how to connect with Patricia:

LinkedIn

Website

What is your Brand Voice (and why should you care) quiz

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Want book marketing ideas that go beyond the basics?

Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.


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