Does book marketing feel confusing, overwhelming, or like something everyone else understands but you? You’re not alone. And more importantly, you’re not stuck.
In this episode, Jason Fishman, CEO of Digital Niche Agency is my guest expert. With over 15 years of experience scaling digital marketing strategies, Jason pulls back the curtain on what actually works when it comes to marketing a nonfiction book. Not hype. Not hustle. A clear, practical path you can follow with confidence.
You’ll learn why most authors struggle because they blur the line between marketing and selling, and how separating the two instantly brings focus. We also discuss why understanding your niche and your competition saves time, money, and frustration before you promote anything.
We explore simple ways to build momentum using content, partnerships, and small tests that show you what works without blowing your budget. You’ll hear how to create early interest, activate your existing network, and make your launch work harder.
In this episode, you’ll discover:
• What your competitors can teach you (without copying them)
One quick audit that reveals how to position your book more clearly.
• Why most content fails and how to fix it
How simple offers and funnels turn attention into real interest.
• The hidden purpose of a pre-launch
It’s not about hype. It’s about momentum and visibility that lasts.
• Why reviews are easier than you think
How repetition, follow-up, and volume do the heavy lifting for you.
If you want a simpler, smarter way to market your book and stop guessing what might work, this episode gives you a clear place to start.
Here's how to connect with Jason:
*************************************************************************
When Visibility Feels Hard, Podcast Guesting Changes the Game
If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors.
Podcast Connections gets you in front of the audiences who need your message and your expertise.
Contact them at PodcastConnections.co
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Two Guys, Five Rings: Matt, Bowen & The Olympics
Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.