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February 19, 2025 31 mins

How can building strong relationships revolutionize your book marketing strategy? 

In this episode, I interview marketing expert Scott Grates to reveal how relationship-driven strategies lead to greater book marketing and sales success.

Key Takeaways:

  • The Power of Relationships – Digital marketing is important, but genuine human connections open doors to business growth and new opportunities.
  • Rethinking Self-Promotion – Focus on serving your audience rather than selling. When you highlight the problem your book solves, sharing it feels natural.
  • Strategic Networking – Leverage five key referral groups and creative bulk sales tactics to expand your reach. Consistency and patience are key.

Tune in to discover how relationship-building can boost your book marketing success!

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