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April 2, 2025 28 mins

How can your book become a powerful marketing tool to land speaking engagements and enhance your authority?

This week's guest expert is Dr. Yaniv Zaid, also known as Doctor Persuasion, an acclaimed speaker and bestselling author specializing in persuasion, marketing, and sales. He shares strategies to transform your book into an effective tool for securing speaking opportunities and building your expert brand.

From managing stage fright and engaging audiences to leveraging your book during presentations, Dr. Zaid offers actionable insights to aspiring speakers. 

Understanding and implementing these strategies can help set you apart as a dynamic thought leader.

Turning Your Book into a Marketing Tool:
Use your book to get speaking opportunities and show your expertise.

Overcoming Stage Fright:
Learn simple ways to calm nerves and speak naturally instead of performing.

Preparation and Practice:
Prepare well by knowing your audience, managing your time, and adjusting your content for each event.

Connecting with Your Audience:
Discover how to start strong, use humor wisely, and build common ground with listeners.

Ending with a Call to Action:
Finish your talk clearly by summarizing main points and giving the audience simple next steps.

Tune in to discover how to use your book as a powerful marketing tool to land speaking gigs and enhance your authority.

Check the transcription for links to Doctor Persuasion's website, LinkedIn, and books.

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Want book marketing ideas that go beyond the basics?

Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.


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