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April 9, 2025 34 mins

Have you ever wondered how leveraging media can boost your book sales?

This week’s guest expert is Paula Rizzo, an award-winning television producer, bestselling author, and media training coach. She shares her unique insights on effectively using media to promote your book.

Uncover the secrets of gaining media attention, crafting impactful pitches, and leveraging various platforms to enhance your book's visibility. Get ready to build those essential media relationships and set your book apart from the competition.

Key Takeaways:

Get Media Attention: Don’t wait! Reach out to the media. A smart plan helps them notice your book.

Pitch It Right: A great pitch has a hook, a twist, and a takeaway. These three parts help grab the media’s interest.

Make Media Friends: Build real relationships with journalists and producers so they keep coming back to you.

Start Local: Use local media to practice and grow your confidence before going bigger.

Be Your Book’s Cheerleader: Start promoting your book early. You’re the best person to spread the word.

Tune in to master the media landscape and take your book to the next level of success!

Here's how to connect with Paula:

10 Questions Every Author Needs to Answer in the Media

LinkedIn.

SpeakwithPaula.com

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Want book marketing ideas that go beyond the basics?

Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.


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