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July 16, 2025 27 mins

Think publishing your book is enough? Think again.

If your launch fizzled or your powerful message isn’t reaching readers, you're not the only one asking why.

In this episode, Debby Kevin, Founder of Highlander Press and champion for women’s voices, reveals the real reasons your book isn’t selling, and what to do about it. Get ready for myth-busting insights and smart, practical marketing moves that actually work.

What you’ll discover:

  • Why “publish and pray” fails: With thousands of books hitting Amazon daily, discover what really gets yours seen and sold.
  • Start marketing before you write: Yes, really. Learn how to build buzz early and turn followers into future buyers.
  • Stop trying to reach everyone: Find out why niching down unlocks clarity, connection, and conversions.
  • Your list is your lifeline: Forget chasing algorithms—Debby reveals how to grow an engaged email list that buys.
  • Turn one book into many opportunities: Think beyond the page—repurpose your content into blogs, workshops, and more.

If you're ready to go from feeling stuck to becoming a sought-after author with real traction, this conversation is your roadmap.

Here's how to connect with Debby:

Free gift: Video - Demystifying the Publishing Process

Website   Email 

LinkedIn   Instagram  TikTok

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Want book marketing ideas that go beyond the basics?

Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.


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