Unlocking the Secrets: How to Boost Book Sales Through Strategic Sponsorships - BM476

Do you know how strategic sponsorships can boost your book sales and author platform?

This week’s guest expert is Charmaine Hammond, co-founder of Raise a Dream, 11-time bestselling author, and certified speaking professional. With first-hand experience working with over 40 sponsors, Charmaine reveals how authors can leverage sponsorships to market their books and open new doors for partnerships.

From identifying the “grassroots” meaning of sponsorship to creative collaboration ideas, Charmaine shares practical steps that any author, no matter their platform size, can take to secure and maximize sponsorship support for greater book success.

Key Takeaways - Here’s what most authors overlook:

• It’s not charity—it’s marketing. Sponsors don’t donate; they invest where their audience hangs out (yours).
• Look around. Your next sponsor might be your hairdresser or local service club.
• Pair it with bulk sales. Want your book in schools or communities? Partner with groups that can distribute for you.
• Cash isn’t the only currency. Free services or products can boost your brand and lead to bigger deals.
• Skip the cold pitch. Warm connections win. Build the relationship first—then talk business.

Ready to land sponsors—no matter your topic or audience size? Tune in for simple, actionable steps to fund your message and serve your readers.

Here's how to connect with Charmaine:

LinkedIn

FaceBook

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