What to Do When Your Book Is Not Selling

There’s nothing more discouraging than pouring your heart into a book… only to watch sales stall or never take off at all. But before you assume your book is the problem, let’s take a closer look.

Because chances are, it’s not your writing. It’s your marketing.

In this episode, Marcus and I walk you through a 5-step Book Sales Audit to help you pinpoint exactly where things may be going wrong.

You'll learn what to look for, what to tweak, and how to breathe new life into your sales.

Whether your sales have stalled or you just want to make sure you’re set up for long-term success, this episode will give you clear, actionable strategies to move forward with confidence.

Evaluate your low sales with the Five-step Book Sales Audit

Step 1: Cover Check

Is your cover genre-appropriate and professional? If it doesn’t look like a bestseller, people won’t buy.

Step 2: Book Description & Hook

Does your blurb sell the story, or is it just a summary? Strong copywriting increases conversions.

Step 3: Pricing Strategy

Are you priced competitively? Sometimes a simple pricing tweak can make a huge difference.

Step 4: Audience Targeting

Do you know who your ideal reader is? What they are looking for? What they respond to?

Step 5: Visibility & Discoverability

Are your keywords, categories, and descriptions optimized for searchability?

Other Things to Keep In Mind

• Sales fluctuate and that’s perfectly normal. If your sales go down a bit, it’s a great time to reassess and make some changes or adjustments.
• How often are you posting or promoting? Staying at the front of your readers mind is key. Check to see when you last talked about your book on social media, with your newsletter, in your marketing.
• Stick with it and give it time. Marketing your book is a long game. It’s not something that happens overnight. Stick with it and have a long term vision - don’t just focus around the release date.