Book Marketing Tips and Author Success Podcast

Book Marketing Tips and Author Success Podcast

Join Penny Sansevieri and Amy Cornell for fun and frank discussions packed with clever ideas and easy-to-implement book marketing strategies! Designed to help self-published authors and traditionally published authors at any level, the Book Marketing Tips and Author Success Podcast will definitely inspire you with new ideas for how to sell books and grow your platform. Subscribe today and take that next step toward a more successful, long-term book marketing plan!... Show More

Episodes

February 26, 2021 6 min

It seems like a simple thing, but discount eBook promotions are often tricky. What's the exact right price to maximize your exposure? We'll share some tips on pricing in this short minisode!

We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! http://www.amarketingexpert.com

Here's a special offer for our Master Amazon Video Program Membership! Get it ...

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If you're struggling to get more reviews, or if you just want more love on your Amazon page, we'll unpack all of that in this episode. Also, when should you start to pursue reviews? That answer might surprise you!

We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! http://www.amarketingexpert.com

Here's a special offer for our Master Amazon Video Prog...

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Local libraries may not be open, but they're still doing lots of business and helping readers find new books, why not yours? We got this idea when a local library started doing something super creative with their book selections! Tune in as we unpack this nifty idea in this short minisode!

We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! http://www.amarke...

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February 4, 2021 41 min

We're back for season 2! We thought we'd kick off the season with one of the biggest mistakes we see authors making. Surprisingly though, it's often an easy fix. So grab a notepad and a pen (because we promise you'll want to take notes!).

We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! http://www.amarketingexpert.com

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December 31, 2020 48 min

It's here, the final show of the year - and might we add that we're so glad 2020 is behind us. But now as we look forward to 2021 we're looking at new things in book marketing - fun new ways to market your book and hot trends you will absolutely want to be a part of! This New Year's Eve show is jam-packed with ideas that will have you raking in the book sales in 2021!

Happy New Year everyone!

We love a good DIYer, b...

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What in the world is going on with Amazon categories? If your book is showing up in odd categories don't despair, we have a solution! Yes, it's happening all over Amazon right now. Tune in for more!

We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! http://www.amarketingexpert.com

Here's a special offer for our Master Amazon Video Program Membership!...

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We know so much has changed in 2020 - more so than other years. The pandemic has really altered how book marketing is done. But was it all bad? Listen as Penny and Amy unpack the good, the bad and the "oh gosh I hope we never see this again" about 2020!

We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! http://www.amarketingexpert.com

Here's a specia...

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December 11, 2020 5 min

The Amazon review system is being glitchy again and by glitchy we mean: lots of odd reviews showing up on an author's book page. Has this happened to you? Tune in to find out more!

We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! http://www.amarketingexpert.com

Here's a special offer for our Master Amazon Video Program Membership! Get it for 50% off wi...

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Doing Amazon categories the wrong way can hurt your book sales - but picking the right categories can help your book sales soar. In this episode we unpack the secrets to finding the best categories for your book and some elements of picking categories that might surprise you. Want to sell more books? Tune in!

We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! h...

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With so many people reading these days, getting your book in front of more readers can really help book sales. This short but impactful episode helps to unpack how Little Free Libraries can help you get more exposure for your book and if you use them, a few cool tips to help you get more reviews!

We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! http://www.ama...

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November 19, 2020 37 min

Amazon ads are a great addition to any book campaign but you can also waste a lot of money on ads, too - without a lot of return. In this episode we discuss the secrets to a great Amazon ads campaign and the pitfalls to look out for.

We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! http://www.amarketingexpert.com

Here's a special offer for our Master Amazo...

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This fun and quick episode explores the school market and virtual school events. Don't think your book is a fit, think again!

We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! http://www.amarketingexpert.com

Here's a special offer for our Master Amazon Video Program Membership! Get it for 50% off with a special code: WinterMembership

https://www.amarketi...

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November 5, 2020 27 min

Though rarely talked about, Amazon's relevancy score is an important piece in the book sales puzzle. Understanding it, and working with it are extremely important to helping reach your book sales goals. In this episode Amy and Penny unpack the Amazon relevancy score, what it means, how to decipher yours and how to improve it to sell more books!

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Do you find yourself having to explain your book cover, or your book - a lot? If so, that may be why you're not selling books. In this episode we'll unpack the reasons why over-explaining is a problem and how to fix it!

We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! http://www.amarketingexpert.com

Here's a special offer for our Master Amazon Vide...

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As anyone who's published a book can tell you, it's a lot of work to write a book and even more work to publish one. Making sure you're ready is not just about having a finished book, it's just so much more. We'll unpack the topic and tell you why it's important to make sure you're ready, before you hit "publish."

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Have you incorporated video into your book marketing? If not, maybe you should be. Consider these statistics:

 2022 video viewing will make up 82% of all internet traffic. This is 15 times higher than it was in 2017. In fact 6 out of 10 consumers would rather watch a video than television.

We're talking more than just fancy book trailers, videos are lots of things and can be incorporated into your book promotion in lots of crea...

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We know that book titles are important but can a bad title kill your book sales? Absolutely. And we'll unpack that and more in this minisode!

We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! http://www.amarketingexpert.com

Here's a special offer for our Master Amazon Video Program Membership! Get it for 50% off with a special code: WinterMembership

http...

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The old saying "the devil is in the details" is true, especially in book promotion. This short episode addresses many of the vital details authors miss. Want to sell more books? Listen up!

We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! http://www.amarketingexpert.com

Here's a special offer for our
Master Amazon Video Program Membership! Get it fo...
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Now more than ever, folks will be shopping online and, have you noticed, the Christmas buzz has started earlier than ever. It's called "Christmas creep" when all the holiday stuff, sales, and the buzz for sales kicks in. Your book can be a part of that buzz and this show will teach you how! Ready, set, sell!

We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let...

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October 2, 2020 6 min

Has your book fallen prey to the buzzword trap? It could be impacting your book marketing! This quick episode will tell you why and how to avoid the book buzzword trap!

We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! http://www.amarketingexpert.com

Here's a special offer for our Master Amazon Video Program Membership! Get it for 50% off with a special cod...

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