Book Marketing Tips and Author Success Podcast

Book Marketing Tips and Author Success Podcast

Join Penny Sansevieri and Amy Cornell for fun and frank discussions packed with clever ideas and easy-to-implement book marketing strategies! Designed to help self-published authors and traditionally published authors at any level, the Book Marketing Tips and Author Success Podcast will definitely inspire you with new ideas for how to sell books and grow your platform. Subscribe today and take that next step toward a more successful, long-term book marketing plan!

Episodes

July 29, 2021 7 min

It happens a lot: we get to release day and our marketing falls through the cracks, and the book winds up languishing on Amazon with little to no sales. So you focus on the next book, assuming it'll fix the first, right? Well, it won't unless you make some serious changes to how you approach your marketing. 

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Please remember to leave a review and send us an email with show topic requests!

And we love a good DIYer, but if yo...

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When was the last time you read your book reviews on Amazon?

Book reviews can be a goldmine for authors wanting to find out how they can improve their books (yes, even after they're published) and reviews can also offer you some outstanding insights into other, potentially creative markets you may want to dig into. Readers who are authentic in their reviews  will tell you what you got right, and what you got wrong. Tune in to t...

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Don't miss these strategies you must consider for a successful book release, especially if you want to create the biggest window possible for media attention, from national magazines to genre specific bloggers.

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Please remember to leave a review and send us an email with show topic requests!

And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!

July Promot...

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Did you hear? Apple is pushing out a new iOS update in September with even more security features which could change the way you market your book(s). Tune into this special episode covering what we know, and what you can do to prepare! 

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Please remember to leave a review and send us an email with show topic requests!

And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let...

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July 7, 2021 20 min

Book marketing can help your book succeed, but there's a lot that book marketing can't fix and in this episode we're exploring what those limitations are. Join Amy and Penny as we lift the curtain on some things that many book marketing professionals won't tell you and learn what may be preventing your book from being successful!

July Promotion:

You have a book, you’ve had some good reviews, but sales are lackluster.
...

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If you've written a book series, or even if you have multiple books out - you might be missing this one, crucial detail that can cost you book sales!

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Please remember to leave a review and send us an email with show topic requests!

And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!

July Promotion:

You have a book, you’ve had some good reviews, but sales ...

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Picking the "birth" date of your book can be tricky. You want to pick the right one, but where do you start? A lot of authors get confused about picking a publication date that will help their book be successful. 

Please remember to leave a review and send us an email with show topic requests!

And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!

June P...

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Do media kits and press releases still matter? A lot of authors still want one, but does it really make sense and will it move the needle? 

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Please remember to leave a review and send us an email with show topic requests!

And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!

June Promotion:

Email us your most frustrating marketing challenge and we'll talk a...

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Summer is in full swing and if you're ready to kick your book marketing up a notch, maybe it's time to consider marketing your book as a summer read! In this episode we talk about some books that *are* summer reads that might surprise you as well as some tips and tricks to get your book in front of readers looking for a summer escape (or a summer project, hint, hint).

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Yes, we would all love blurbs for our covers and in prep for our releases, but they're tough to get. Luckily today's market gives you more options and is a lot more flexible!

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Please remember to leave a review and send us an email with show topic requests!

And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!

June Promotion:

Email us your most frustrati...

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This spicy yet insightful episode breaks down common mistakes a lot of amateur authors make and why you should avoid them when building your brand and platform! 

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Please remember to leave a review and send us an email with show topic requests!

And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! 

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We see a lot of authors waiting too long to release books in a series. So what's the RIGHT timing? 

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Please remember to leave a review and send us an email with show topic requests!

And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! 

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Promoting a memoir can be challenging, but that doesn't mean it can't be successful. Check out our tips for doing things correctly out of the gate! And even if memoir isn't your genre, we guarantee you'll learn a few things you can apply to your self-promotion as well.

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Please remember to leave a review and send us an email with show topic requests!

And we love a good DIYer, but if you're ready to take your mark...

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What's the worst thing you can do on social media? Amy and Penny unravel this mystery!

A lot of authors still think social media is a sales channel, and that couldn’t be further from the truth. Social media is part of your brand, and your brand will support sales if managed the right way, or it could kill sales if you let it falter. Here’s a simple but important tip!

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April 28, 2021 35 min

The first 30-days of the life of your book are the most critical! If you miss that window, you're fighting a much tougher battle toward success. In this episode Penny and Amy chat about the 30-day window, and what do you need to do to prepare. 

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We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!

April 2021 Promotion:

Let’s collaborate on your next bestsellin...

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Ready to dress up your Amazon page? In this episode we unpack some quick  ways to dress up your Amazon book page with review enhancements and fun ways to drive more attention to your fabulous reviews!

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We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!

April 2021 Promotion:

Let’s collaborate on your next bestselling book cover!
 
Book covers matter, more than a l...

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This episode is a deep dive into the children's book market and what it *really* takes to succeed! Amy and Penny unpack the stuff they love, and the mistakes they see a lot of children's book authors making when they release their books.


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We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!

April 2021 Promotion:

Let’s collaborate on your next bestselling b...

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There’s a new player in the book game and readers (or should we say listeners) are really excited!

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We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!

April 2021 Promotion:

Let’s collaborate on your next bestselling book cover!
 
Book covers matter, more than a lot of authors realize. So if you’re releasing a book this year, or you’re open to breathing new life int...

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With so many choices when it comes to publishing, what's an indie author to do? In this episode we unpack the differences between your publishing options: hybrid, small press, independent publishers like Ingram Spark, etc. And we also share some of the ugly pitfalls to avoid, what to look for in your contract and when to never sign a contract if certain things aren't present. Also, our checklist for finding and working with...

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We love non-fiction books, but they often carry with them the responsibility of being a topic expert. If you wrote a book you're passionate about, but not necessarily a topic expert - tune into this episode as we break down why it matters, and what you can do to give your book a "expert" boost!

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We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!

Mar...

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