October 24, 2025 • 40 mins
A reviewer gets thousands of books a month—so why did one plain-looking title jump to the top of the pile? The packaging signaled a story worth opening. We break down the art and strategy of creative mailers and author swag that make reviewers, influencers, and readers pay attention, share photos, and prioritize your book.
We start with the first impression: simple upgrades like colored bubble mailers, clever on-theme stickers, or parchment-style wraps that create instant curiosity without custom-box budgets. Then we get practical about what goes inside. You’ll hear how consumables turn a pitch into a memorable experience, and why handwritten notes still win in a digital age.
Not everyone wants print, and that’s okay. We share a hybrid approach, too.
We also profile three investment tiers: Budget ideas, mid-range boosters, and deluxe - when you really want to get creative! Beyond the book, we show how to reflect your author identity and causes you care about so your package feels human, not corporate.
You’ll walk away with a sourcing list (printers, Etsy makers), a QR strategy that routes to a clean landing page with buy links and bonus content, and a checklist to keep shipping costs low and breakage near zero. Ready to turn your next book review request into an experience people keep and share? Be sure to tune in!
Subscribe, text us your favorite swag ideas at 888-402-8940, and leave a quick review to help more authors find the show.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_02 (00:00):
Hello and welcome back to the Bookmarketing Tips
and Author Success Podcast.
This is Kenny Sansbury and AmyCornell.
And um we've had so many peoplesign up for our uh podcast.
Podcast updates.
So if you haven't done it yet,then it's really fun because you
(00:20):
can get show updates and um letus know what you think about a
show or some show ideas.
It's a direct way to communicatewith us.
Text the word podcast to888-402-8940.
So text the word podcast andyou'll be in.
(00:42):
And uh you can communicate withus directly because we both get
these texts.
It's really, really, reallyfunny.
And we've had a bunch of peoplesign up for it.
So it's very exciting.
I'm really excited about theshow, and I'm excited because we
actually have never done a showon this before, which, you know,
every once in a while, Amy, youand I like, oh my gosh, why have
we not done a show on that?
Right.
Like, mm-hmm.
Yeah.
(01:03):
Um, and it's really it'ssomething that was really
inspired.
I I got inspired on this showwhen I was on a panel for the
Los Angeles Festival of Books,and it was a pre-record that we
were recording the panel early,and there was a there was a
post-publication national reviewguy on there that we worked with
(01:24):
for years.
And he mentioned, he's like,Yeah, you know, I got this
package in the mail last week,and it wasn't like you could
tell that it wasn't just a book,like there was something else in
it.
And they must get like thousandsof books every month sent to
them because they're they'vebeen around forever and they
get, you know, they're very wellregarded.
And he said he was like, youknow, and I paid attention to
(01:46):
that packet because it lookedlike there was something else in
it, and it was also like thepackaging was different, and it
really it wasn't just a regular,you know, mail or envelope, it
really helped us stand out fromthe crowd.
So that's what we're gonna breakdown because I I mean, Amy, you
and I deal with a lot ofpitching and influencers and
(02:06):
things like that.
And a lot of people do wantdigital copies, and I'm gonna
talk, I'll talk about what to doin those instances.
But the things that like wealways remember the authors who
do things to stand out from thecrowd, right?
SPEAKER_01 (02:23):
Oh, always, because that's the biggest thing because
we talk about it on so manyshows.
It's that next level thoughtfulbehavior that shows that you
care about the experience of theperson that's on the receiving
end of your book, whether it's aa media person, a reviewer, an
influencer, or just an everydaygenre fan, or you know, topic
(02:45):
enthusiast, that shows that youare thinking about how they are
engaging with your brand in yourbook.
And it's amazing how few authorshave taken that next step to
think to that next level.
SPEAKER_02 (02:59):
Yeah, exactly.
And you know, it's not about um,it's not about it's not a
gimmick.
It's not it is about standingout from the crowd.
So, like I alluded to the thecreative mailer.
So we've actually had authors.
In fact, I had an author that wehadn't even we hadn't even
signed yet to work with.
And she sent me not only herbook, but she also sent me some
(03:22):
plushies.
It was a children's book.
And she sent that in a verycreative mailer box.
And I gotta tell you, I canimagine as a reviewer, and
obviously hers had to be in abox because she had a plushie in
there and books and all someother kinds of swags, swag, but
(03:42):
as a reviewer, that pay you payattention to that, right?
Because it's a cool, I mean,even if you get a colored
mailer, like I'm not necessarilysuggesting that you have to
have, you know, a specialbranded mailer that's printed up
and is going to cost you morethan it costs you to buy and
mail your book.
unknown (04:00):
Right.
SPEAKER_02 (04:01):
Even, you know, like we've had authors who just do um
colored, you know, coloredmailers and things like that to
stand out from the crowd.
I mean, I think if you donothing else other than just a
creative envelope, it it helpsto up level your presentation to
the you know to the reviewer.
SPEAKER_01 (04:20):
Absolutely.
And I appreciate that you saidthat, Penny, that it's not about
spending a ton of money.
Uh-uh.
SPEAKER_02 (04:24):
No, not.
SPEAKER_01 (04:25):
You know, thoughtfulness does not equal a
ton of extra cash.
Like you don't have to have ahuge budget to come up with
something thoughtful that makesyou stand out.
That again, and not just theirexperience, but it shows how
engaged you are with your ownbrand too.
You know, I want to, I like it'syou can't help but think that
that author really values theirwork, their effort, what they've
(04:48):
put together because they'vegone that extra step to create
something additional above andbeyond the book.
So it shows their dedication totheir own brand as well, in
addition to the recipient'sexperience.
SPEAKER_02 (05:00):
Yeah, exactly.
That that that's exactly right.
And I know that we have someexamples, some some actual
author examples, but I reallywant to jump into the because
now I feel I feel like everybodyis ready.
I want to jump into some of thecreative ideas and then maybe we
can come back to some of theauthor, some of the actual live
author examples.
What do you think?
Sure, yeah.
Let's do it.
Okay.
Um so I'm gonna I I will take,I'll start with the first one.
(05:24):
Um, themed-based mailers.
So this is an example where youget like like if you have a
mystery novel, a black bubblemailer, mailer with confidential
case file sticker on it.
I mean, that's like confidentialcase file sticker.
Oh cool, right?
You could probably get like athousand of those printed up
for, I don't know, 50 bucks orsomething.
Or you could probably even justfind them, like a fantasy novel
(05:48):
wrapped in parchment style paperwith twine like an old scroll.
Like how now, obviously, you'regonna pop that in a mailer.
So you know what I mean?
But what a cool idea.
SPEAKER_01 (05:59):
I know the first impression once they open that
is incredible, right?
Like I love both of those ideas,and now I want way cooler mail.
Like also, right?
Yeah, well, my my mail's boring.
SPEAKER_02 (06:12):
I know, I know it.
SPEAKER_01 (06:13):
Do you want to take the next one?
The branded yeah, the next one,the branded items.
I think these are things that alot of authors are familiar
with.
You've seen it.
So if you're not doing it, it'slike, oh, head slapper, why am I
not doing it?
You know, it's but truly,bookmarks, people still use
bookmarks.
I know, and they're great forbranding.
And nowadays, too, with youknow, now I sound old,
(06:34):
technological advancements, buttruly, you know, put your
website on it, put your QR codeon it too.
You know what I mean?
Like really utilize that spacebecause the more valuable you
make it, the more likely theyare to keep it too, you know.
For sure.
Yeah.
If you have something cool onyour website, and this is next
level thinking, but again, ifyou have something cool that you
(06:54):
can provide on your website, youknow, on an access page with a
login code that you could put onyour bookmark or something.
You know what I mean?
Just think of ways to make thesenext level valuable to people as
well.
So again, stickers also withyour book title, character art,
tagline, these are also greatfor you create the sticker that
(07:16):
also includes a section for youto sign the book.
Yes.
So that's another one.
If you want to do a two for oneand get or get more mileage out
of your stickers, you could do acustom sticker that you can put
in books on the outside of bookswhere you can sign it, things
like that too, that just add anext level piece to, you know,
it really makes the personreceiving that feel special.
(07:37):
It's it's a next levelcustomization that you can do.
And then also postcards.
And we also, this has come upbefore when Penny, you've talked
about local efforts.
So postcards with quotes, anauthor note, again, QR code, a
special that you're running, acool promo.
But those are also multi-usebecause while yes, you can
include them when you domailers, but those are also
(08:00):
great to leave around town for alittle local exposure as well.
SPEAKER_02 (08:04):
Yeah, exactly.
And don't forget your QR code,right?
SPEAKER_01 (08:07):
Gotta love the QR code.
SPEAKER_02 (08:08):
I love that, I love that the QR code has just had a
complete resurgence.
SPEAKER_01 (08:12):
I know it's so useful.
You can do so much with it, andyou can send people to different
places too.
So it's not like you have to sitthere and bite your nails going,
oh my gosh, where do I want tosend them?
Is it Amazon?
Is it my website?
You can set them up now to whereyou go to a landing page where
they have access to all of youronline content.
SPEAKER_02 (08:27):
Yeah, exactly.
Um, consumables.
So I have a great story.
So uh bunch of years ago, thisis actually before Amy, I worked
on a book called Cooking forLove, which is a great book, by
the way.
If you ever get your hands onit, it's really fun.
And the author had so Cookingfor Love obviously alludes to
(08:48):
one of the, you know, folks inthe book, the protagonist is
actually a uh cookbook author.
So in between the chat, so atthe end of every chapter, she
had a recipe.
And one of the recipes wasorgasmic cookies.
They were as good as the nameimplies.
She worked with a local bakeryand they made up, they made the
recipe, they got to put theirbranding on it, right?
(09:09):
Now, this was obviously nextlevel, so I'm not necessarily
suggesting that you createspecial recipes and whatever,
you know.
But but let me tell you that uhwhen I shipped these out with
mailers, because this was a longtime ago, so we weren't using
digital, and uh the reviews thatshe got was just staggering.
First off, I had all theseboxes, I have to tell you, I had
(09:31):
all these boxes in my office.
I'm glad that they overbaked.
I'm just gonna put that outthere because they were these
cookies were amazing.
So think of and and it people,you know, reviewers paid
attention to it.
They shared pictures of thesecookies and the packaging, and
the packaging was all pink.
It was really, really cool.
(09:52):
But you could do something assimple as tea bags, hot cocoa
bags, individually wrappedcandies that somehow tie into
your book's theme, right?
Um, you know, like I know of acozy mystery author who sent a
cup of, you know, was sending acup of tea while you read bag.
Now, it's if you're going downthe route of like tea and hot
(10:14):
cocoa packets or like coffeesampler or something like that,
it's um it's easy to say, youknow, oh, you know what?
I'm just gonna have a brand mug,right?
Like when you're thinking aboutthings to add, like when you're
thinking about swag, think aboutthings that are easy to mail,
(10:36):
right?
Think about things that arerelatively flat or easier to
mail.
Because when you start mailingbreakables, they will break many
times, and that gets to be thatgets to be disappointing.
So and they're heavy.
Well, they're heavy, they'retougher to mail, you know, it's
harder to get, yeah, it it justgets really, really uh we had an
(10:59):
author, we actually worked withan author, and she, and this was
so creative, but she did admitthat it was kind of a nightmare
to mail.
She did shot glasses because herprotagonist had this particular
type of um brandy that he liked.
So they were, you know, and itwas mentioned in the book and
whatnot.
So she sent out these brandedshot glasses, which were
darling.
(11:20):
And I I I want to say this was along time ago.
She actually mailed me one, butshe said they were a nightmare
to mail.
SPEAKER_01 (11:26):
Oh.
SPEAKER_02 (11:26):
You know what I mean?
SPEAKER_01 (11:27):
Absolutely.
SPEAKER_02 (11:28):
They were so think about things.
If you're gonna do consumables,I love the idea of consumables,
especially if you can findsomething that really ties into
your book.
Um, and we actually had anotherauthor.
So, you know, if you if you'rethinking about the cookie idea
and you're like, oh, I don'treally know, like this sounds
expensive, whatever, I'll haveto buy these cookies.
Send recipe cards.
(11:49):
If if if that's something thatties into your book somehow,
right?
Send, you know, random recipecards.
Not that like, well, here's arecipe card and do an arm, but
it's a really cool idea.
And I can tell you right now,from um, just kind of going back
to the, you know, dovetail intowhat Amy was talking about about
the bookmarks and stuff likethat.
(12:11):
We started doing, and I actuallygot this idea from the rope from
the romance author market.
So we started doing tradingcards.
You remember those old baseballtrading cards, right?
Oh yeah.
And I saw one time I was doing aromance conference, I was
speaking at a romanceconference, and there were
authors that had these.
This is a bunch of years ago,and they had they had character,
basically they were charactertrading cards.
(12:32):
So each character had their owncard with a character quote from
the book, right?
And people just love these.
I mean, along with thebookmarks, people just love
these.
So I did them for, I starteddoing these for tips, so book
marketing tips, and they werebranded to a particular book.
People love these book marketingtips.
So whenever I send out a book toa reviewer or if somebody, you
(12:53):
know, buys a copy of the bookfrom me directly on our website
or whatever, I always send theseout with them.
I I think it's a nice touch,it's a nice way to say thank
you.
It's a nice thing for thereviewer to have also when
they're reviewing the book.
Um, but it also, again, it's oneof those things that set you
apart.
SPEAKER_01 (13:11):
Absolutely.
You know?
And I like the next one too.
So these are next levelexperiences with your brand,
which, and again, we're back tothe QR code.
So if if you write down onething from this episode, get a
QR code set up clearly, becauseyeah, yeah, yeah.
It's a link to everything.
But with a QR card, you can do alink to a playlist.
(13:32):
It can be inspired by the book,it could be a playlist that is
inspiring to you in likedirectly as the author, which
can be very cool, especially if,again, it's about you, but it's
also about your market.
So remember, happy medium there.
You know, think of who yourreaders are, think of what they
would like to listen to.
Obviously, if it ties indirectly to your book, that's
amazing as well.
(13:52):
But also downloadable bonuscontent.
So this is something that youwould want to include.
Maybe it's on the postcard,whatever.
So these are kind of next levelideas for that.
But if there's a free novellathat you can offer, a map, a
behind the scenes notes,something, you know, if you're
nonfiction, it can be maybe acool checklist or something that
(14:14):
is very actionable.
You know what I mean?
Like achieve this in fiveminutes, or something that's
very much like I gotta get myhands on that, something that's
very tangible.
SPEAKER_00 (14:23):
Yeah, yeah, yeah.
SPEAKER_01 (14:24):
You know, but include that because then again,
that's that next levelexperience with your brand.
If you send that out with yourbook and they're able to, you
know, scan the QR code and getaccess to this extra content,
these next level elements thattie back to your brand, that's
huge.
Because if somebody takes thefew extra moments it takes to
(14:44):
check those out, I mean, you'vegot them hooked, right?
Yeah.
Like our time is precious.
So if you put something togetherthat is really worth their time
and you present it in a waythat's really engaging and
interesting and speaks to, youknow, what they're what they are
interested in or somethingthat's useful to them, that's an
incredible way to connect themto your brand and it leaves an
(15:05):
incredible first impression.
SPEAKER_02 (15:06):
Yeah.
Yeah, it really does.
And I I can tell you right nowthat downloadable bonus content
is people love that.
And you can, you know,experiment with it and start to
build, you know, your creativitywill build as you start to get
feedback, or you maybe you go toevents and it sparks some new
ideas, things like that.
(15:28):
And I mentioned this early on,but none of this stuff has to
cost you a lot of money.
And I'll tell you that even ifI, and I know I alluded to this
in the beginning that I wasgoing to talk about this.
So we all get a lot of digitalrequests for our books, right?
So the example that I gave youwas from a reviewer who actually
gets them, they don't takedigital copies, they just take
(15:51):
mailers, right?
So you'll have a lot of um, youknow, you'll still have you
still have a lot of people whojust want to have actually hold
a book in their hand andwhatnot.
But for those of you who don't,um, I actually follow up with
some of the swag.
Like I'll mail the swag afterthe fact.
So I'll send the book digitallyand then I'll mail the swag
after the fact.
(16:11):
Again, being budget consciousdoesn't have to cost you a lot
of money.
I gotta tell you, sometimes Iwill put some of those, like I
talked about those tradingcards, I'll put those in a
handwritten thank you note.
If you've read any of my booksor you've listened to me talk, I
am such a big fan of handwrittenthank you notes.
I think it stands out in adigital age.
In fact, we did, we startedstarting this year, we started,
(16:35):
we sent out, we now send outthank handwritten thank you
notes to every single clientthat signs with us.
And we've gotten the feedbackevery single time, like somebody
writes is like, oh my gosh, thisis so great.
Like we really love this.
In the digital age, somethingthat's like something that's
thoughtful like that really doesstand out.
Um, but again, if that's notyour jam, that's totally fine.
(16:56):
You can still do digital.
We had an author one time, shedid um, and this was actually
for a children's book.
So she did um wallpapers and youknow, little sounds that you
could change on your phone.
I think now it's a lot morechallenging to add new ringtones
and things like that to yourphone.
I and also the majority of ushave our phones on silent.
(17:19):
Like my phone's been silent forthe last 10 years.
If my phone actually startedringing, I would probably throw
it through the window.
But I know.
You know what I mean?
SPEAKER_01 (17:27):
But but yeah, the kids, the kids love it.
I will say.
Young people still love all thesounds and stuff.
So if if if you've got the rightmarket for it, go for it.
SPEAKER_02 (17:36):
Yeah, exactly.
So I'm basically just old and Idon't like sounds.
So, but I guess so.
I guess the young people do.
I feel like I should practice mymy old person's voice now.
But absolutely, the more thatyou can do in digital, and you
know, just start if this haspiqued your interest, just go
online and start to Google likeswag ideas and places like got
(17:57):
print.
So I use got print, and I thinkit's.net, but it may be.com, but
it's just got G O T print.
And I use them for the tradingcards.
The trading cards are stupidlycheap.
I I I have so many trading cardsright now, like it's insane
because you buy them, you spendmaybe a hundred bucks for I
(18:18):
don't know, a thousand orsomething.
And then for a penny more, youget you know it's always so
appealing.
And the next thing you know, Ihave like all these freaking
trading cards everywhere.
But yeah, so and got print doesa lot of different kinds of you
know, fun swag for reallyspecial things.
I've actually known authors togo on to Etsy.
(18:38):
Etsy is another really greatplace to find some swag.
And in particular, like ifyou're looking for digital swag,
um, there's a lot of digitalswag on Etsy too.
SPEAKER_01 (18:48):
And so I know I love Etsy because you can message the
shop owner, designer, whatnot,and they are usually very open
to collaborating too.
So if you see something close towhat you're looking for on Etsy,
it's always worth just a sidetip messaging, you know, the
artist or shop owner and saying,you know, I'm looking for this.
Is that something you can do?
(19:09):
Because yep.
SPEAKER_02 (19:11):
Yeah, exactly.
I totally agree with that.
The one thing that I did that Iomitted from the notes quite
accidentally, um, is tote bags.
So I know everybody has totebags, like, and I know every
time you go to a conference,like I have so many tote bags
from a from conferences.
Custom tote bags, I cannot tellyou, it's kind of like
bookmarks, like it's weird.
People love them, right?
(19:32):
So I did a hundred canvas totebags on Etsy, and the tote bags
say, ask me about my book.
And I gotta tell you, when I goto conferences, I had so for one
of the sessions that I taught,it was actually a special thing
where I said, okay, so the firstperson who gets the answer right
gets a free tote bag.
(19:53):
And so somebody else saw thatperson walking around with the
tote bag and they came up to me.
They're like, I want a tote baglike that.
How can I get another?
How can I get this tote bag fromyou?
Like they were cool.
I love that.
So the tote bags are anotherreally great thing, especially
if you have like if you arepitching a series, for example,
to an influencer, the tote bagwith the series and all the
(20:16):
books in the tote bag.
I mean, uh people people lovethem.
And you can get them, like Isaid.
I I know Zazzle does that.
I I've used Zazzle before yearsago, but mostly we use Etsy Etsy
for that kind of stuff.
It's really, really, reallycool.
Um, so I so we talked about, allright, so packaging
presentation, we talked about,you know, a a colorful mailer.
(20:39):
You can certainly do a brandedmailer if that's your thing, or
a branded box, obviously.
Um, and and even like if youwant to just do a regular
mailer, you can even do likethere's so much that you can do
with colorful printed labels nowthat you don't necessarily have
to get custom done either.
SPEAKER_01 (20:58):
Yes, I love that idea too.
And I love the idea of thesticker that you mentioned at
the beginning, Penny.
That's so inexpensive to do, butit definitely makes a basic mail
mailer stand out.
So if you can find a clever wayto add sticker, stickers to the
mailer.
And I mean, don't make it looklike a you know, kids' craft
project, but still like if youcan keep it on brand and on
(21:21):
theme with what your book isabout, that's just brilliant
because you obviously thatcatches your eye.
Yeah.
And if I'm gonna open, if I haveeight packages sitting on my
desk that I need to go through,that is absolutely gonna be the
first one I open just bydefault, you know, because you
want to know.
SPEAKER_02 (21:36):
Yeah.
Yeah, yeah, yeah, yeah, exactly.
And like we said, avoidbreakables.
Try to avoid breakables wheneveryou can.
Flat is better, bookmarks,postcards, tea bags, stickers,
uh anything that really,anything that aligns with your,
you know, your book's theme,right?
Um and yeah, I mean, I justthink, and you know, it's funny
(22:01):
because when we were on thepanel and he said that I'm like,
oh my gosh, it is it's such agreat idea.
It just really, really helps.
It helps you, you know, theother piece of the two, it
doesn't just help you stand outfrom um the crowd when you're
mailing your books to like areview place and they get
thousands of them a month orwhatever.
But I have no, so when I do,when I mail my books, and even
(22:23):
when I send the swag after, ifI've sent them a digital copy, a
lot of times Instagram, youknow, you know, bookstagrammers
and bloggers, they'll use theswag in their posts.
So they'll be like, oh my gosh,I got in fact, um uh we have a
reviewer who does um uh herreviews on both on Instagram and
(22:44):
on YouTube.
And she when she would she didthis unpacking video and I
mailed her some swag after thefact and she showed it all on
like I was so excited.
Like she's got all the swag anda tote bag and all this other,
you know, author-centric things,because obviously that matches
by brand.
Um it's really it's a fun waynot just to stand out from the
crowd, but to give reviewerssomething else to kind of
(23:08):
showcase visually when they'reposting your review too.
SPEAKER_01 (23:12):
Yes, absolutely.
SPEAKER_02 (23:13):
You know?
Um and I mean and also like theauthor brand, right?
I mean, it also it's it'ssomething that really helps you
to people to align with yourauthor brand, right?
SPEAKER_01 (23:27):
Right.
It tells you more about it tellsthem, excuse me, more about who
you are, what your intentionsare.
And again, it goes back to thethoughtfulness.
It shows that you are activelyengaged in building your brand,
in building an experience.
And if if anybody listeningthinks that that doesn't matter,
(23:47):
it absolutely does.
You know, that is apsychological thing that anybody
receiving your book, whetherit's a reviewer, a media person,
an influencer, they immediatelyfeel like you are connected to
the success of your own brand.
And people want to be a part ofsomething positive, you know.
It's like like breeds like, soit's huge.
(24:08):
And, you know, every this isanother thing too.
We we say it all the time.
Everything you put out there isyour resume.
So this is just one moreextension of how you want to be
perceived in the industry.
Yeah.
And it's it's and this this kindof stuff is fun.
You know what I mean?
At least I think it's fun of allthe things that you really
(24:30):
should be doing as an author tobuild your author brand, to
build your business as anauthor, these kind of things,
like latch onto them becauseit's it's creative, it's fun,
it's relatively inexpensive, andit makes such a huge difference.
SPEAKER_02 (24:45):
Yeah, it does make a huge difference.
And it does, you know, it italso just, I mean, it sends a
message to whoever is receivingit that you you're taking your
success seriously because you'reyou're also and and you're
thoughtful about your success,right?
You're thoughtful about yourabout the details of your brand
(25:07):
and your book that make youunique.
So there's also that subtlemessage.
So think about, you know, thinkabout different things that you
can do.
And if this feels a little bitoverwhelming, start small.
Start like Amy said, thebookmarks, people love
bookmarks.
It's the weirdest thing, right?
I mean, I read a mixture ofprint and digital.
(25:28):
And when I read print, I'mabsolutely using bookmarks that
I've gotten.
I mean, you know, bookmarks thatI have, but bookmarks that I've
gotten at events and things likethat that I've picked up because
I too, like I I always I alwayspick up some bookmarks at
events, right?
Yes.
Right.
Because I love them the morecreative.
But don't forget about the QRcode.
You can put that on everything,right?
(25:49):
Um and just keep it keep itlightweight, keep it
mail-friendly.
Um still love the idea of thethe shot glasses, but you know,
it it was it was a little bit,it was a little bit harder to
mail.
Um do we want to go through?
I know we still have the authorexamples, but I really like
(26:11):
because we because you and Iboth broke this down into budget
friendly, mid-range, and deluxe.
Do you want to plow through thatlist?
SPEAKER_01 (26:18):
Yeah, I think that list is going.
I mean, the author stuff is fun,but honestly, they are, you
know, the examples for what it'sworth, folks, they're doing
things that we've alreadycovered.
So yeah, yeah, yeah.
Do you want to start?
SPEAKER_02 (26:29):
Do you want to take the budget?
SPEAKER_01 (26:30):
Yeah.
Absolutely.
So flat, easy to mail, budgetfriendly.
That's the goal.
Here's some examples, custombookmarks.
We covered that.
Stickers, decals.
These can either be brandedspecifically to your book or and
or maybe is a better version,and or just on theme with your
book.
So I love, you know,confidential file.
(26:51):
That was such a cool example.
So if you write a mystery,postcards, you know, we already
said those are multi-use.
So those are definitely worthyour time and effort to get some
postcards printed because theycan go out with your books, but
they can also go around town.
Uh, tea bags, cocoa packets, thekind of sip while you read, if
that fits the theme of yourbook, that's brilliant because
it's also an experience.
(27:11):
You know, they're not throwingthose out, right?
SPEAKER_02 (27:14):
Yeah, yeah, yeah.
Exactly.
SPEAKER_01 (27:15):
Those are being kept.
And honestly, put your stickeron that too, you know.
But packets of seeds.
SPEAKER_02 (27:21):
Oh, I love that.
SPEAKER_01 (27:23):
I know it's such a cool idea.
And again, get creative.
These don't always, I mean, theyshould make sense, but they
don't always have to be super onthe nose.
And I think including a, youknow, a handwritten note, this
comes in with all these otherthings.
It doesn't hurt to have acompelling, concise, engaging
kind of reasoning for why youincluded what you did.
(27:44):
You know what I mean?
Just to make sure that you aretelling them exactly that is
added to the thoughtfulness.
So include the note, sign it,but that's a perfect place to
say why you included what youdid, also, because they may not
make the connection right awayuntil they start digging into
your book.
So why not tell them why youincluded this extra special
element in your packet?
(28:05):
Uh, if you write for kids oryoung adults, uh, coloring
pages, activities, anything likeprintables, those are so easy to
do nowadays.
And again, it's just one morething that they have around now
that has your branding on itthat connects them to your book.
And then we've said it a billiontimes, but it's worth saying a
billion and one, the QR codes.
You definitely want to set oneof those up.
(28:26):
And like I said, nowadays, mostof them you can set up to where
it's like a landing page ofmultiple different elements of
your brand.
So you don't have to pick onething.
You know, you could have aplaylist, link to bonus
chapters, um, trailers, freedownloads, all that kind of
stuff.
So you can kind of haveeverything live on one page
(28:46):
where QR code takes them to, youknow, kind of dig in and further
engage with your brand.
SPEAKER_02 (28:52):
Right, exactly.
And, you know, something that'snot so we talked a lot about,
um, and I'm gonna dig into themid-range ideas in just a
minute, but uh we talked a lotabout finding things that are on
brand with your book.
But what about finding thingsthat are on brand with who you
are as an author?
Right.
So things that you things thatyou love.
(29:15):
So for example, you know, wehave for the last, I don't know,
20 years, we've supported seniordog rescues, right?
So that's something that isreally that we are really
passionate about.
You might have something else.
And that there might be, and youknow, and a lot of times these
organizations, they have thisfun swag that you can purchase
(29:35):
that doesn't tie into your book,unless obviously your book is
about, for example, senior dogrescues, but it does speak to
who you are as an author, right?
And what you are, the thingsthat you are passionate about.
Or it could be something that isjust from your regional area,
right?
Really fun from your like um,like if you are around, like if
(29:57):
you're in New Orleans orsomething, right?
Like that's the first thing thatcomes to mind.
Because I talked to an authorthis morning who's from New
Orleans.
So much like a little spicesfrom New Orleans or something
doesn't necessarily always haveto be on brand with your book,
but it can it should be on brandwith either your book or you as
an author.
So the things that you'repassionate about.
Because here's the thing though,too, is that these are also ways
(30:20):
to build relationships with thereviewers, right?
And having getting havingreviewers get to know you, who
you are as an author, right?
This is these are things I'mpassionate about, or this is
where I'm from, or whatever,right?
Um, like the seed packet.
Like maybe seeds don't havenothing to do with your book,
but you could like have likeplant a tree because I'm really
passionate about forests andtrees and things like that.
(30:43):
These are the things that reallyset you apart, right?
Um, so we talked about so themid-range ideas, we talked about
custom, you know, envelopes,mailers, character art cards.
Obviously, that's kind of nextlevel, but this would work
really well if you let's for asay, for example, have an
ongoing series too, right?
Where you have multipledifferent people kind of being
(31:07):
showcased in each, you know, ineach book of your series, right?
Magnets, okay.
Magnets are it's really funny.
Like I love magnets, you know.
Um I've you know, some of myfridge or I collect them from
places that I've gone to, thingslike that.
Also very affordable.
I mentioned recipe cards.
We've had a number of authorsthat have done recipe cards.
(31:30):
Um, this really works only iffood plays into your story,
right?
So anything that is, and so Iknow I gave the example of
cooking for love, but we alsoworked with an author.
And she set her, so these thiswas a series of small town
romances.
And so what she did is she hadrecipes from the various um,
(31:55):
like the Irish pub and the, youknow, the coffee shop and the
bakery, and that's what sheincluded in her recipe cards.
So her book didn't necessarilyreflect that, but it reflected
the town that the town that theseries was set in, if that makes
sense.
That's sometimes where you haveto get kind of your tangible,
you know what I mean?
Yes.
Um, it's like if you've everseen that meme with the guy at
(32:17):
the string board, like with allthe strings.
Sometimes I know that theseideas kind of feel like that,
but just find something thatrelates to the book, you as the
author, the setting of the book,something like that is a really
great idea for swag.
SPEAKER_01 (32:33):
Yes, a hundred percent.
I love that idea.
SPEAKER_02 (32:35):
And I can't believe you're taking the last one
because this one is actually soperfect for me, but go for it.
You want it, honey?
No, you take it, but I'm so allabout all these things.
SPEAKER_01 (32:45):
So go ahead.
I know.
I'll like the very, very lastone for you because that is
definitely the enamel pins, likethese are huge.
Um I was listening to a podcastrecently.
It's a true crime podcast forwhat it's worth.
If there are any other truecrime lovers, you might this
may, you know, sound familiar,but they just did crime con and
one of the podcasters was wassaying how she was just blown
(33:07):
away by the enamel pin craze atthese events and how enamel
pins, collectible enamel pinsfor your, you know, to represent
different lifestyle uh segments,you know, book genres, like all
these things have become enamelpins have be really taken off,
which I love because I feel likethat's quite a throwback, but
(33:28):
fantastic.
And again, this doesn't have tobe your author name on a pin
because you know, let's berealistic about what people
actually will probably use, butbut it could be something that
makes sense for your book, yourseries, your brand, your topic.
And so it's still linked to thatwithout being super on the nose,
(33:49):
but then it will definitely beused as well.
So I think for some of thesethings, you also have to
remember you want people to keepthem, you want people to use
them, you want that touch pointor that reminder of your book
and your brand to be somethingthat they actually utilize, you
know.
So find that sweet spot.
But enamel pins, a little morecostly, but you could definitely
(34:09):
save those for sending to bigname reviewers or influencers
that you were so, you know,they're a bigger influence out
there for sure that when theysay yes, you're like, oh my
gosh, you know, it's almost likemeeting a celebrity because
you're like, they want my book.
Amazing.
Uh sentence sachets and smallcandles, like candles again, can
be hard, but if you get smallones, you could even do, you
(34:31):
know, have custom uh like tealight size that are pretty easy
to fit into a box since you'resending a book anyway.
But these are also these aregreat for any sort of romance,
cozy, you know, or if you arelike Penny, like you said, if
you're from a part of thecountry that maybe is known for,
you know, Washington State has alot of lavender fields.
So if you're an author inWashington State, putting some
(34:52):
lavender, some local lavender ina in a sachet should could be
such a great way to just say,you know, from from my my home
to yours type of a situation.
SPEAKER_02 (35:02):
Yeah, exactly.
And candles are so my jam.
So if any of y'all want to geton my good side, meow me
candles, I am scented candles.
I literally I have a problem.
I probably need to go to somesupport group or something.
But yeah, love them.
So I think no, I I love thatidea.
It's a great idea.
SPEAKER_01 (35:20):
I know.
And I think you should take thelast one.
SPEAKER_02 (35:23):
Well, why?
Because I really yeah, I thinkyou need to am one of these
people that has like a billionnotebooks.
I love journals.
So notebooks are journals withyour with a book quote on the
cover or your maybe if you havea logo, right?
If you have an author logo, goodfor you.
Um, put that on the cover orsomething like that.
(35:44):
I, and you know what's so funnyis authors love notebooks.
So there's a lot of memes outthere about how much authors
love their notebooks.
Notebooks are so my jam, thatalso, and journals.
So, and that's something thatyou could do.
I mean, you could even dosomething mini, like it doesn't
have to be a big journal, right?
It doesn't have to be like afull like 12-month journal or
something.
(36:04):
You could do something thatwould be, you know, just
something, you know, somethingsmall again, something that's
easy to mail.
Um, but kind of like, you know,with the with the candles and
the the sentence sessions, youdon't want to, you want to save
these for the really big guns,so to speak, right?
And by the way, back to theenamel pins, I gotta tell you,
Amy's so right.
(36:24):
She actually sent me a pictureof her backpack.
It was just in a conversationthat we were having.
And she has an enamel pin.
Sorry, I'm just gonna, I have tojust say this because it's so
cute.
Ask me about my dog.
I and the first thing I thoughtof was, oh my gosh, I want that
pin because everybody needs toask me about my dog.
unknown (36:41):
Right.
SPEAKER_00 (36:42):
Absolutely.
SPEAKER_02 (36:43):
But it's such a cute, like they are, I am so
blown away about how they arejust all of a sudden all the
rage now.
SPEAKER_01 (36:48):
I know it's it's super fun.
It's like, let's stop puttingbumper stickers on our cars
because they're a pain in theass to get off.
Let's go with the enamel pins.
unknown (36:56):
Right.
SPEAKER_02 (36:56):
But you could do something.
And you know, the thing about itis though, too, is that there
are always a lot of sayings inin different genres, right?
Um, like, you know, if you havewritten, you know, obviously
there's true Amy could probablytell give you quotes all day
long for true crime.
Um, but for romance, like I loveboys in books, things like that.
(37:17):
So you could do something reallyfun.
You could do a fun quote on theenamel pin.
And you could also do it on asticker or a postcard or a
bookmark or whatever.
Like it doesn't have to just bea pen.
But you could also pull, so youcould pull quotes from the book,
but you could also pull quotesthat are specific to your genre
too.
SPEAKER_01 (37:36):
Yes, absolutely.
I know ask me about my bookboyfriend.
It's like yes, yeah, exactly.
SPEAKER_02 (37:44):
Um, I I just I'm so glad that we did a show on this.
And I gotta tell you, I loveswag.
Like the first thing that I dowhen I go to a genre conference
is I go to the swag room.
I know that sounds really awful,but I love looking at the
creative things that people doin uh for swag.
So it's a great and and to thatpoint, like it's not just
(38:07):
something for a mailer, it'salso something that you can
bring to a conference that willhelp to set you apart.
So um set yourself apart,people.
Use swag, start to brainstormsome ideas.
Uh, I'm so glad that we did thisshow.
SPEAKER_01 (38:20):
I know.
And if y'all are already usingsome or plan to please tell us
about it.
Yes.
Or send us a picture because Iwould love like we love
highlighting great things thatauthors are doing.
So send us a photo.
We might put you on our socialpage or something like that and
tag you, give you a little love.
But send us your creative stuff.
Never, never hesitate to send usphotos, to send us things that
(38:43):
you're doing right, becauseanybody that's been listening
for a while knows that we loveto incorporate call-outs and
things like that when authorsget in touch with us and give us
ideas and tell us what they'reup to and present.
You know what I mean?
We love to give you guys creditfor a job well done.
SPEAKER_02 (39:00):
So yeah, absolutely.
No, definitely send us pictures.
And as a reminder, um, we arestill waiting on our 100th
review as of this recording.
So hopefully by the time thishits, we will already be having
a big party.
Um, so we love reviews whereveryou listen to podcasts.
And talk to us.
Text the word podcast to888-402-8940.
(39:23):
You can send us.
Show feedback, show ideas, um,just talk to us.
We are, we we love we can'tbelieve next year we're gonna
start our sixth year doing theshow.
That is crazy.
I know.
It's so nice.
So uh we hope that y'all, I knownext week is Halloween.
We hope that y'all have a reallygreat Halloween.
(39:44):
We have a very, very specialHalloween centric show that Amy
actually designing the public isreally fun.
So we hope that you will tunein, and we'll see you next week.
Bye bye.
Hello and welcome back to the Bookmarketing Tips
and Author Success Podcast.
This is Kenny Sansbury and AmyCornell.
And um we've had so many peoplesign up for our uh podcast.
Podcast updates.
So if you haven't done it yet,then it's really fun because you
(00:20):
can get show updates and um letus know what you think about a
show or some show ideas.
It's a direct way to communicatewith us.
Text the word podcast to888-402-8940.
So text the word podcast andyou'll be in.
(00:42):
And uh you can communicate withus directly because we both get
these texts.
It's really, really, reallyfunny.
And we've had a bunch of peoplesign up for it.
So it's very exciting.
I'm really excited about theshow, and I'm excited because we
actually have never done a showon this before, which, you know,
every once in a while, Amy, youand I like, oh my gosh, why have
we not done a show on that?
Right.
Like, mm-hmm.
Yeah.
(01:03):
Um, and it's really it'ssomething that was really
inspired.
I I got inspired on this showwhen I was on a panel for the
Los Angeles Festival of Books,and it was a pre-record that we
were recording the panel early,and there was a there was a
post-publication national reviewguy on there that we worked with
(01:24):
for years.
And he mentioned, he's like,Yeah, you know, I got this
package in the mail last week,and it wasn't like you could
tell that it wasn't just a book,like there was something else in
it.
And they must get like thousandsof books every month sent to
them because they're they'vebeen around forever and they
get, you know, they're very wellregarded.
And he said he was like, youknow, and I paid attention to
(01:46):
that packet because it lookedlike there was something else in
it, and it was also like thepackaging was different, and it
really it wasn't just a regular,you know, mail or envelope, it
really helped us stand out fromthe crowd.
So that's what we're gonna breakdown because I I mean, Amy, you
and I deal with a lot ofpitching and influencers and
(02:06):
things like that.
And a lot of people do wantdigital copies, and I'm gonna
talk, I'll talk about what to doin those instances.
But the things that like wealways remember the authors who
do things to stand out from thecrowd, right?
SPEAKER_01 (02:23):
Oh, always, because that's the biggest thing because
we talk about it on so manyshows.
It's that next level thoughtfulbehavior that shows that you
care about the experience of theperson that's on the receiving
end of your book, whether it's aa media person, a reviewer, an
influencer, or just an everydaygenre fan, or you know, topic
(02:45):
enthusiast, that shows that youare thinking about how they are
engaging with your brand in yourbook.
And it's amazing how few authorshave taken that next step to
think to that next level.
SPEAKER_02 (02:59):
Yeah, exactly.
And you know, it's not about um,it's not about it's not a
gimmick.
It's not it is about standingout from the crowd.
So, like I alluded to the thecreative mailer.
So we've actually had authors.
In fact, I had an author that wehadn't even we hadn't even
signed yet to work with.
And she sent me not only herbook, but she also sent me some
(03:22):
plushies.
It was a children's book.
And she sent that in a verycreative mailer box.
And I gotta tell you, I canimagine as a reviewer, and
obviously hers had to be in abox because she had a plushie in
there and books and all someother kinds of swags, swag, but
(03:42):
as a reviewer, that pay you payattention to that, right?
Because it's a cool, I mean,even if you get a colored
mailer, like I'm not necessarilysuggesting that you have to
have, you know, a specialbranded mailer that's printed up
and is going to cost you morethan it costs you to buy and
mail your book.
unknown (04:00):
Right.
SPEAKER_02 (04:01):
Even, you know, like we've had authors who just do um
colored, you know, coloredmailers and things like that to
stand out from the crowd.
I mean, I think if you donothing else other than just a
creative envelope, it it helpsto up level your presentation to
the you know to the reviewer.
SPEAKER_01 (04:20):
Absolutely.
And I appreciate that you saidthat, Penny, that it's not about
spending a ton of money.
Uh-uh.
SPEAKER_02 (04:24):
No, not.
SPEAKER_01 (04:25):
You know, thoughtfulness does not equal a
ton of extra cash.
Like you don't have to have ahuge budget to come up with
something thoughtful that makesyou stand out.
That again, and not just theirexperience, but it shows how
engaged you are with your ownbrand too.
You know, I want to, I like it'syou can't help but think that
that author really values theirwork, their effort, what they've
(04:48):
put together because they'vegone that extra step to create
something additional above andbeyond the book.
So it shows their dedication totheir own brand as well, in
addition to the recipient'sexperience.
SPEAKER_02 (05:00):
Yeah, exactly.
That that that's exactly right.
And I know that we have someexamples, some some actual
author examples, but I reallywant to jump into the because
now I feel I feel like everybodyis ready.
I want to jump into some of thecreative ideas and then maybe we
can come back to some of theauthor, some of the actual live
author examples.
What do you think?
Sure, yeah.
Let's do it.
Okay.
Um so I'm gonna I I will take,I'll start with the first one.
(05:24):
Um, themed-based mailers.
So this is an example where youget like like if you have a
mystery novel, a black bubblemailer, mailer with confidential
case file sticker on it.
I mean, that's like confidentialcase file sticker.
Oh cool, right?
You could probably get like athousand of those printed up
for, I don't know, 50 bucks orsomething.
Or you could probably even justfind them, like a fantasy novel
(05:48):
wrapped in parchment style paperwith twine like an old scroll.
Like how now, obviously, you'regonna pop that in a mailer.
So you know what I mean?
But what a cool idea.
SPEAKER_01 (05:59):
I know the first impression once they open that
is incredible, right?
Like I love both of those ideas,and now I want way cooler mail.
Like also, right?
Yeah, well, my my mail's boring.
SPEAKER_02 (06:12):
I know, I know it.
SPEAKER_01 (06:13):
Do you want to take the next one?
The branded yeah, the next one,the branded items.
I think these are things that alot of authors are familiar
with.
You've seen it.
So if you're not doing it, it'slike, oh, head slapper, why am I
not doing it?
You know, it's but truly,bookmarks, people still use
bookmarks.
I know, and they're great forbranding.
And nowadays, too, with youknow, now I sound old,
(06:34):
technological advancements, buttruly, you know, put your
website on it, put your QR codeon it too.
You know what I mean?
Like really utilize that spacebecause the more valuable you
make it, the more likely theyare to keep it too, you know.
For sure.
Yeah.
If you have something cool onyour website, and this is next
level thinking, but again, ifyou have something cool that you
(06:54):
can provide on your website, youknow, on an access page with a
login code that you could put onyour bookmark or something.
You know what I mean?
Just think of ways to make thesenext level valuable to people as
well.
So again, stickers also withyour book title, character art,
tagline, these are also greatfor you create the sticker that
(07:16):
also includes a section for youto sign the book.
Yes.
So that's another one.
If you want to do a two for oneand get or get more mileage out
of your stickers, you could do acustom sticker that you can put
in books on the outside of bookswhere you can sign it, things
like that too, that just add anext level piece to, you know,
it really makes the personreceiving that feel special.
(07:37):
It's it's a next levelcustomization that you can do.
And then also postcards.
And we also, this has come upbefore when Penny, you've talked
about local efforts.
So postcards with quotes, anauthor note, again, QR code, a
special that you're running, acool promo.
But those are also multi-usebecause while yes, you can
include them when you domailers, but those are also
(08:00):
great to leave around town for alittle local exposure as well.
SPEAKER_02 (08:04):
Yeah, exactly.
And don't forget your QR code,right?
SPEAKER_01 (08:07):
Gotta love the QR code.
SPEAKER_02 (08:08):
I love that, I love that the QR code has just had a
complete resurgence.
SPEAKER_01 (08:12):
I know it's so useful.
You can do so much with it, andyou can send people to different
places too.
So it's not like you have to sitthere and bite your nails going,
oh my gosh, where do I want tosend them?
Is it Amazon?
Is it my website?
You can set them up now to whereyou go to a landing page where
they have access to all of youronline content.
SPEAKER_02 (08:27):
Yeah, exactly.
Um, consumables.
So I have a great story.
So uh bunch of years ago, thisis actually before Amy, I worked
on a book called Cooking forLove, which is a great book, by
the way.
If you ever get your hands onit, it's really fun.
And the author had so Cookingfor Love obviously alludes to
(08:48):
one of the, you know, folks inthe book, the protagonist is
actually a uh cookbook author.
So in between the chat, so atthe end of every chapter, she
had a recipe.
And one of the recipes wasorgasmic cookies.
They were as good as the nameimplies.
She worked with a local bakeryand they made up, they made the
recipe, they got to put theirbranding on it, right?
(09:09):
Now, this was obviously nextlevel, so I'm not necessarily
suggesting that you createspecial recipes and whatever,
you know.
But but let me tell you that uhwhen I shipped these out with
mailers, because this was a longtime ago, so we weren't using
digital, and uh the reviews thatshe got was just staggering.
First off, I had all theseboxes, I have to tell you, I had
(09:31):
all these boxes in my office.
I'm glad that they overbaked.
I'm just gonna put that outthere because they were these
cookies were amazing.
So think of and and it people,you know, reviewers paid
attention to it.
They shared pictures of thesecookies and the packaging, and
the packaging was all pink.
It was really, really cool.
(09:52):
But you could do something assimple as tea bags, hot cocoa
bags, individually wrappedcandies that somehow tie into
your book's theme, right?
Um, you know, like I know of acozy mystery author who sent a
cup of, you know, was sending acup of tea while you read bag.
Now, it's if you're going downthe route of like tea and hot
(10:14):
cocoa packets or like coffeesampler or something like that,
it's um it's easy to say, youknow, oh, you know what?
I'm just gonna have a brand mug,right?
Like when you're thinking aboutthings to add, like when you're
thinking about swag, think aboutthings that are easy to mail,
(10:36):
right?
Think about things that arerelatively flat or easier to
mail.
Because when you start mailingbreakables, they will break many
times, and that gets to be thatgets to be disappointing.
So and they're heavy.
Well, they're heavy, they'retougher to mail, you know, it's
harder to get, yeah, it it justgets really, really uh we had an
(10:59):
author, we actually worked withan author, and she, and this was
so creative, but she did admitthat it was kind of a nightmare
to mail.
She did shot glasses because herprotagonist had this particular
type of um brandy that he liked.
So they were, you know, and itwas mentioned in the book and
whatnot.
So she sent out these brandedshot glasses, which were
darling.
(11:20):
And I I I want to say this was along time ago.
She actually mailed me one, butshe said they were a nightmare
to mail.
SPEAKER_01 (11:26):
Oh.
SPEAKER_02 (11:26):
You know what I mean?
SPEAKER_01 (11:27):
Absolutely.
SPEAKER_02 (11:28):
They were so think about things.
If you're gonna do consumables,I love the idea of consumables,
especially if you can findsomething that really ties into
your book.
Um, and we actually had anotherauthor.
So, you know, if you if you'rethinking about the cookie idea
and you're like, oh, I don'treally know, like this sounds
expensive, whatever, I'll haveto buy these cookies.
Send recipe cards.
(11:49):
If if if that's something thatties into your book somehow,
right?
Send, you know, random recipecards.
Not that like, well, here's arecipe card and do an arm, but
it's a really cool idea.
And I can tell you right now,from um, just kind of going back
to the, you know, dovetail intowhat Amy was talking about about
the bookmarks and stuff likethat.
(12:11):
We started doing, and I actuallygot this idea from the rope from
the romance author market.
So we started doing tradingcards.
You remember those old baseballtrading cards, right?
Oh yeah.
And I saw one time I was doing aromance conference, I was
speaking at a romanceconference, and there were
authors that had these.
This is a bunch of years ago,and they had they had character,
basically they were charactertrading cards.
(12:32):
So each character had their owncard with a character quote from
the book, right?
And people just love these.
I mean, along with thebookmarks, people just love
these.
So I did them for, I starteddoing these for tips, so book
marketing tips, and they werebranded to a particular book.
People love these book marketingtips.
So whenever I send out a book toa reviewer or if somebody, you
(12:53):
know, buys a copy of the bookfrom me directly on our website
or whatever, I always send theseout with them.
I I think it's a nice touch,it's a nice way to say thank
you.
It's a nice thing for thereviewer to have also when
they're reviewing the book.
Um, but it also, again, it's oneof those things that set you
apart.
SPEAKER_01 (13:11):
Absolutely.
You know?
And I like the next one too.
So these are next levelexperiences with your brand,
which, and again, we're back tothe QR code.
So if if you write down onething from this episode, get a
QR code set up clearly, becauseyeah, yeah, yeah.
It's a link to everything.
But with a QR card, you can do alink to a playlist.
(13:32):
It can be inspired by the book,it could be a playlist that is
inspiring to you in likedirectly as the author, which
can be very cool, especially if,again, it's about you, but it's
also about your market.
So remember, happy medium there.
You know, think of who yourreaders are, think of what they
would like to listen to.
Obviously, if it ties indirectly to your book, that's
amazing as well.
(13:52):
But also downloadable bonuscontent.
So this is something that youwould want to include.
Maybe it's on the postcard,whatever.
So these are kind of next levelideas for that.
But if there's a free novellathat you can offer, a map, a
behind the scenes notes,something, you know, if you're
nonfiction, it can be maybe acool checklist or something that
(14:14):
is very actionable.
You know what I mean?
Like achieve this in fiveminutes, or something that's
very much like I gotta get myhands on that, something that's
very tangible.
SPEAKER_00 (14:23):
Yeah, yeah, yeah.
SPEAKER_01 (14:24):
You know, but include that because then again,
that's that next levelexperience with your brand.
If you send that out with yourbook and they're able to, you
know, scan the QR code and getaccess to this extra content,
these next level elements thattie back to your brand, that's
huge.
Because if somebody takes thefew extra moments it takes to
(14:44):
check those out, I mean, you'vegot them hooked, right?
Yeah.
Like our time is precious.
So if you put something togetherthat is really worth their time
and you present it in a waythat's really engaging and
interesting and speaks to, youknow, what they're what they are
interested in or somethingthat's useful to them, that's an
incredible way to connect themto your brand and it leaves an
(15:05):
incredible first impression.
SPEAKER_02 (15:06):
Yeah.
Yeah, it really does.
And I I can tell you right nowthat downloadable bonus content
is people love that.
And you can, you know,experiment with it and start to
build, you know, your creativitywill build as you start to get
feedback, or you maybe you go toevents and it sparks some new
ideas, things like that.
(15:28):
And I mentioned this early on,but none of this stuff has to
cost you a lot of money.
And I'll tell you that even ifI, and I know I alluded to this
in the beginning that I wasgoing to talk about this.
So we all get a lot of digitalrequests for our books, right?
So the example that I gave youwas from a reviewer who actually
gets them, they don't takedigital copies, they just take
(15:51):
mailers, right?
So you'll have a lot of um, youknow, you'll still have you
still have a lot of people whojust want to have actually hold
a book in their hand andwhatnot.
But for those of you who don't,um, I actually follow up with
some of the swag.
Like I'll mail the swag afterthe fact.
So I'll send the book digitallyand then I'll mail the swag
after the fact.
(16:11):
Again, being budget consciousdoesn't have to cost you a lot
of money.
I gotta tell you, sometimes Iwill put some of those, like I
talked about those tradingcards, I'll put those in a
handwritten thank you note.
If you've read any of my booksor you've listened to me talk, I
am such a big fan of handwrittenthank you notes.
I think it stands out in adigital age.
In fact, we did, we startedstarting this year, we started,
(16:35):
we sent out, we now send outthank handwritten thank you
notes to every single clientthat signs with us.
And we've gotten the feedbackevery single time, like somebody
writes is like, oh my gosh, thisis so great.
Like we really love this.
In the digital age, somethingthat's like something that's
thoughtful like that really doesstand out.
Um, but again, if that's notyour jam, that's totally fine.
(16:56):
You can still do digital.
We had an author one time, shedid um, and this was actually
for a children's book.
So she did um wallpapers and youknow, little sounds that you
could change on your phone.
I think now it's a lot morechallenging to add new ringtones
and things like that to yourphone.
I and also the majority of ushave our phones on silent.
(17:19):
Like my phone's been silent forthe last 10 years.
If my phone actually startedringing, I would probably throw
it through the window.
But I know.
You know what I mean?
SPEAKER_01 (17:27):
But but yeah, the kids, the kids love it.
I will say.
Young people still love all thesounds and stuff.
So if if if you've got the rightmarket for it, go for it.
SPEAKER_02 (17:36):
Yeah, exactly.
So I'm basically just old and Idon't like sounds.
So, but I guess so.
I guess the young people do.
I feel like I should practice mymy old person's voice now.
But absolutely, the more thatyou can do in digital, and you
know, just start if this haspiqued your interest, just go
online and start to Google likeswag ideas and places like got
(17:57):
print.
So I use got print, and I thinkit's.net, but it may be.com, but
it's just got G O T print.
And I use them for the tradingcards.
The trading cards are stupidlycheap.
I I I have so many trading cardsright now, like it's insane
because you buy them, you spendmaybe a hundred bucks for I
(18:18):
don't know, a thousand orsomething.
And then for a penny more, youget you know it's always so
appealing.
And the next thing you know, Ihave like all these freaking
trading cards everywhere.
But yeah, so and got print doesa lot of different kinds of you
know, fun swag for reallyspecial things.
I've actually known authors togo on to Etsy.
(18:38):
Etsy is another really greatplace to find some swag.
And in particular, like ifyou're looking for digital swag,
um, there's a lot of digitalswag on Etsy too.
SPEAKER_01 (18:48):
And so I know I love Etsy because you can message the
shop owner, designer, whatnot,and they are usually very open
to collaborating too.
So if you see something close towhat you're looking for on Etsy,
it's always worth just a sidetip messaging, you know, the
artist or shop owner and saying,you know, I'm looking for this.
Is that something you can do?
(19:09):
Because yep.
SPEAKER_02 (19:11):
Yeah, exactly.
I totally agree with that.
The one thing that I did that Iomitted from the notes quite
accidentally, um, is tote bags.
So I know everybody has totebags, like, and I know every
time you go to a conference,like I have so many tote bags
from a from conferences.
Custom tote bags, I cannot tellyou, it's kind of like
bookmarks, like it's weird.
People love them, right?
(19:32):
So I did a hundred canvas totebags on Etsy, and the tote bags
say, ask me about my book.
And I gotta tell you, when I goto conferences, I had so for one
of the sessions that I taught,it was actually a special thing
where I said, okay, so the firstperson who gets the answer right
gets a free tote bag.
(19:53):
And so somebody else saw thatperson walking around with the
tote bag and they came up to me.
They're like, I want a tote baglike that.
How can I get another?
How can I get this tote bag fromyou?
Like they were cool.
I love that.
So the tote bags are anotherreally great thing, especially
if you have like if you arepitching a series, for example,
to an influencer, the tote bagwith the series and all the
(20:16):
books in the tote bag.
I mean, uh people people lovethem.
And you can get them, like Isaid.
I I know Zazzle does that.
I I've used Zazzle before yearsago, but mostly we use Etsy Etsy
for that kind of stuff.
It's really, really, reallycool.
Um, so I so we talked about, allright, so packaging
presentation, we talked about,you know, a a colorful mailer.
(20:39):
You can certainly do a brandedmailer if that's your thing, or
a branded box, obviously.
Um, and and even like if youwant to just do a regular
mailer, you can even do likethere's so much that you can do
with colorful printed labels nowthat you don't necessarily have
to get custom done either.
SPEAKER_01 (20:58):
Yes, I love that idea too.
And I love the idea of thesticker that you mentioned at
the beginning, Penny.
That's so inexpensive to do, butit definitely makes a basic mail
mailer stand out.
So if you can find a clever wayto add sticker, stickers to the
mailer.
And I mean, don't make it looklike a you know, kids' craft
project, but still like if youcan keep it on brand and on
(21:21):
theme with what your book isabout, that's just brilliant
because you obviously thatcatches your eye.
Yeah.
And if I'm gonna open, if I haveeight packages sitting on my
desk that I need to go through,that is absolutely gonna be the
first one I open just bydefault, you know, because you
want to know.
SPEAKER_02 (21:36):
Yeah.
Yeah, yeah, yeah, yeah, exactly.
And like we said, avoidbreakables.
Try to avoid breakables wheneveryou can.
Flat is better, bookmarks,postcards, tea bags, stickers,
uh anything that really,anything that aligns with your,
you know, your book's theme,right?
Um and yeah, I mean, I justthink, and you know, it's funny
(22:01):
because when we were on thepanel and he said that I'm like,
oh my gosh, it is it's such agreat idea.
It just really, really helps.
It helps you, you know, theother piece of the two, it
doesn't just help you stand outfrom um the crowd when you're
mailing your books to like areview place and they get
thousands of them a month orwhatever.
But I have no, so when I do,when I mail my books, and even
(22:23):
when I send the swag after, ifI've sent them a digital copy, a
lot of times Instagram, youknow, you know, bookstagrammers
and bloggers, they'll use theswag in their posts.
So they'll be like, oh my gosh,I got in fact, um uh we have a
reviewer who does um uh herreviews on both on Instagram and
(22:44):
on YouTube.
And she when she would she didthis unpacking video and I
mailed her some swag after thefact and she showed it all on
like I was so excited.
Like she's got all the swag anda tote bag and all this other,
you know, author-centric things,because obviously that matches
by brand.
Um it's really it's a fun waynot just to stand out from the
crowd, but to give reviewerssomething else to kind of
(23:08):
showcase visually when they'reposting your review too.
SPEAKER_01 (23:12):
Yes, absolutely.
SPEAKER_02 (23:13):
You know?
Um and I mean and also like theauthor brand, right?
I mean, it also it's it'ssomething that really helps you
to people to align with yourauthor brand, right?
SPEAKER_01 (23:27):
Right.
It tells you more about it tellsthem, excuse me, more about who
you are, what your intentionsare.
And again, it goes back to thethoughtfulness.
It shows that you are activelyengaged in building your brand,
in building an experience.
And if if anybody listeningthinks that that doesn't matter,
(23:47):
it absolutely does.
You know, that is apsychological thing that anybody
receiving your book, whetherit's a reviewer, a media person,
an influencer, they immediatelyfeel like you are connected to
the success of your own brand.
And people want to be a part ofsomething positive, you know.
It's like like breeds like, soit's huge.
(24:08):
And, you know, every this isanother thing too.
We we say it all the time.
Everything you put out there isyour resume.
So this is just one moreextension of how you want to be
perceived in the industry.
Yeah.
And it's it's and this this kindof stuff is fun.
You know what I mean?
At least I think it's fun of allthe things that you really
(24:30):
should be doing as an author tobuild your author brand, to
build your business as anauthor, these kind of things,
like latch onto them becauseit's it's creative, it's fun,
it's relatively inexpensive, andit makes such a huge difference.
SPEAKER_02 (24:45):
Yeah, it does make a huge difference.
And it does, you know, it italso just, I mean, it sends a
message to whoever is receivingit that you you're taking your
success seriously because you'reyou're also and and you're
thoughtful about your success,right?
You're thoughtful about yourabout the details of your brand
(25:07):
and your book that make youunique.
So there's also that subtlemessage.
So think about, you know, thinkabout different things that you
can do.
And if this feels a little bitoverwhelming, start small.
Start like Amy said, thebookmarks, people love
bookmarks.
It's the weirdest thing, right?
I mean, I read a mixture ofprint and digital.
(25:28):
And when I read print, I'mabsolutely using bookmarks that
I've gotten.
I mean, you know, bookmarks thatI have, but bookmarks that I've
gotten at events and things likethat that I've picked up because
I too, like I I always I alwayspick up some bookmarks at
events, right?
Yes.
Right.
Because I love them the morecreative.
But don't forget about the QRcode.
You can put that on everything,right?
(25:49):
Um and just keep it keep itlightweight, keep it
mail-friendly.
Um still love the idea of thethe shot glasses, but you know,
it it was it was a little bit,it was a little bit harder to
mail.
Um do we want to go through?
I know we still have the authorexamples, but I really like
(26:11):
because we because you and Iboth broke this down into budget
friendly, mid-range, and deluxe.
Do you want to plow through thatlist?
SPEAKER_01 (26:18):
Yeah, I think that list is going.
I mean, the author stuff is fun,but honestly, they are, you
know, the examples for what it'sworth, folks, they're doing
things that we've alreadycovered.
So yeah, yeah, yeah.
Do you want to start?
SPEAKER_02 (26:29):
Do you want to take the budget?
SPEAKER_01 (26:30):
Yeah.
Absolutely.
So flat, easy to mail, budgetfriendly.
That's the goal.
Here's some examples, custombookmarks.
We covered that.
Stickers, decals.
These can either be brandedspecifically to your book or and
or maybe is a better version,and or just on theme with your
book.
So I love, you know,confidential file.
(26:51):
That was such a cool example.
So if you write a mystery,postcards, you know, we already
said those are multi-use.
So those are definitely worthyour time and effort to get some
postcards printed because theycan go out with your books, but
they can also go around town.
Uh, tea bags, cocoa packets, thekind of sip while you read, if
that fits the theme of yourbook, that's brilliant because
it's also an experience.
(27:11):
You know, they're not throwingthose out, right?
SPEAKER_02 (27:14):
Yeah, yeah, yeah.
Exactly.
SPEAKER_01 (27:15):
Those are being kept.
And honestly, put your stickeron that too, you know.
But packets of seeds.
SPEAKER_02 (27:21):
Oh, I love that.
SPEAKER_01 (27:23):
I know it's such a cool idea.
And again, get creative.
These don't always, I mean, theyshould make sense, but they
don't always have to be super onthe nose.
And I think including a, youknow, a handwritten note, this
comes in with all these otherthings.
It doesn't hurt to have acompelling, concise, engaging
kind of reasoning for why youincluded what you did.
(27:44):
You know what I mean?
Just to make sure that you aretelling them exactly that is
added to the thoughtfulness.
So include the note, sign it,but that's a perfect place to
say why you included what youdid, also, because they may not
make the connection right awayuntil they start digging into
your book.
So why not tell them why youincluded this extra special
element in your packet?
(28:05):
Uh, if you write for kids oryoung adults, uh, coloring
pages, activities, anything likeprintables, those are so easy to
do nowadays.
And again, it's just one morething that they have around now
that has your branding on itthat connects them to your book.
And then we've said it a billiontimes, but it's worth saying a
billion and one, the QR codes.
You definitely want to set oneof those up.
(28:26):
And like I said, nowadays, mostof them you can set up to where
it's like a landing page ofmultiple different elements of
your brand.
So you don't have to pick onething.
You know, you could have aplaylist, link to bonus
chapters, um, trailers, freedownloads, all that kind of
stuff.
So you can kind of haveeverything live on one page
(28:46):
where QR code takes them to, youknow, kind of dig in and further
engage with your brand.
SPEAKER_02 (28:52):
Right, exactly.
And, you know, something that'snot so we talked a lot about,
um, and I'm gonna dig into themid-range ideas in just a
minute, but uh we talked a lotabout finding things that are on
brand with your book.
But what about finding thingsthat are on brand with who you
are as an author?
Right.
So things that you things thatyou love.
(29:15):
So for example, you know, wehave for the last, I don't know,
20 years, we've supported seniordog rescues, right?
So that's something that isreally that we are really
passionate about.
You might have something else.
And that there might be, and youknow, and a lot of times these
organizations, they have thisfun swag that you can purchase
(29:35):
that doesn't tie into your book,unless obviously your book is
about, for example, senior dogrescues, but it does speak to
who you are as an author, right?
And what you are, the thingsthat you are passionate about.
Or it could be something that isjust from your regional area,
right?
Really fun from your like um,like if you are around, like if
(29:57):
you're in New Orleans orsomething, right?
Like that's the first thing thatcomes to mind.
Because I talked to an authorthis morning who's from New
Orleans.
So much like a little spicesfrom New Orleans or something
doesn't necessarily always haveto be on brand with your book,
but it can it should be on brandwith either your book or you as
an author.
So the things that you'repassionate about.
Because here's the thing though,too, is that these are also ways
(30:20):
to build relationships with thereviewers, right?
And having getting havingreviewers get to know you, who
you are as an author, right?
This is these are things I'mpassionate about, or this is
where I'm from, or whatever,right?
Um, like the seed packet.
Like maybe seeds don't havenothing to do with your book,
but you could like have likeplant a tree because I'm really
passionate about forests andtrees and things like that.
(30:43):
These are the things that reallyset you apart, right?
Um, so we talked about so themid-range ideas, we talked about
custom, you know, envelopes,mailers, character art cards.
Obviously, that's kind of nextlevel, but this would work
really well if you let's for asay, for example, have an
ongoing series too, right?
Where you have multipledifferent people kind of being
(31:07):
showcased in each, you know, ineach book of your series, right?
Magnets, okay.
Magnets are it's really funny.
Like I love magnets, you know.
Um I've you know, some of myfridge or I collect them from
places that I've gone to, thingslike that.
Also very affordable.
I mentioned recipe cards.
We've had a number of authorsthat have done recipe cards.
(31:30):
Um, this really works only iffood plays into your story,
right?
So anything that is, and so Iknow I gave the example of
cooking for love, but we alsoworked with an author.
And she set her, so these thiswas a series of small town
romances.
And so what she did is she hadrecipes from the various um,
(31:55):
like the Irish pub and the, youknow, the coffee shop and the
bakery, and that's what sheincluded in her recipe cards.
So her book didn't necessarilyreflect that, but it reflected
the town that the town that theseries was set in, if that makes
sense.
That's sometimes where you haveto get kind of your tangible,
you know what I mean?
Yes.
Um, it's like if you've everseen that meme with the guy at
(32:17):
the string board, like with allthe strings.
Sometimes I know that theseideas kind of feel like that,
but just find something thatrelates to the book, you as the
author, the setting of the book,something like that is a really
great idea for swag.
SPEAKER_01 (32:33):
Yes, a hundred percent.
I love that idea.
SPEAKER_02 (32:35):
And I can't believe you're taking the last one
because this one is actually soperfect for me, but go for it.
You want it, honey?
No, you take it, but I'm so allabout all these things.
SPEAKER_01 (32:45):
So go ahead.
I know.
I'll like the very, very lastone for you because that is
definitely the enamel pins, likethese are huge.
Um I was listening to a podcastrecently.
It's a true crime podcast forwhat it's worth.
If there are any other truecrime lovers, you might this
may, you know, sound familiar,but they just did crime con and
one of the podcasters was wassaying how she was just blown
(33:07):
away by the enamel pin craze atthese events and how enamel
pins, collectible enamel pinsfor your, you know, to represent
different lifestyle uh segments,you know, book genres, like all
these things have become enamelpins have be really taken off,
which I love because I feel likethat's quite a throwback, but
(33:28):
fantastic.
And again, this doesn't have tobe your author name on a pin
because you know, let's berealistic about what people
actually will probably use, butbut it could be something that
makes sense for your book, yourseries, your brand, your topic.
And so it's still linked to thatwithout being super on the nose,
(33:49):
but then it will definitely beused as well.
So I think for some of thesethings, you also have to
remember you want people to keepthem, you want people to use
them, you want that touch pointor that reminder of your book
and your brand to be somethingthat they actually utilize, you
know.
So find that sweet spot.
But enamel pins, a little morecostly, but you could definitely
(34:09):
save those for sending to bigname reviewers or influencers
that you were so, you know,they're a bigger influence out
there for sure that when theysay yes, you're like, oh my
gosh, you know, it's almost likemeeting a celebrity because
you're like, they want my book.
Amazing.
Uh sentence sachets and smallcandles, like candles again, can
be hard, but if you get smallones, you could even do, you
(34:31):
know, have custom uh like tealight size that are pretty easy
to fit into a box since you'resending a book anyway.
But these are also these aregreat for any sort of romance,
cozy, you know, or if you arelike Penny, like you said, if
you're from a part of thecountry that maybe is known for,
you know, Washington State has alot of lavender fields.
So if you're an author inWashington State, putting some
(34:52):
lavender, some local lavender ina in a sachet should could be
such a great way to just say,you know, from from my my home
to yours type of a situation.
SPEAKER_02 (35:02):
Yeah, exactly.
And candles are so my jam.
So if any of y'all want to geton my good side, meow me
candles, I am scented candles.
I literally I have a problem.
I probably need to go to somesupport group or something.
But yeah, love them.
So I think no, I I love thatidea.
It's a great idea.
SPEAKER_01 (35:20):
I know.
And I think you should take thelast one.
SPEAKER_02 (35:23):
Well, why?
Because I really yeah, I thinkyou need to am one of these
people that has like a billionnotebooks.
I love journals.
So notebooks are journals withyour with a book quote on the
cover or your maybe if you havea logo, right?
If you have an author logo, goodfor you.
Um, put that on the cover orsomething like that.
(35:44):
I, and you know what's so funnyis authors love notebooks.
So there's a lot of memes outthere about how much authors
love their notebooks.
Notebooks are so my jam, thatalso, and journals.
So, and that's something thatyou could do.
I mean, you could even dosomething mini, like it doesn't
have to be a big journal, right?
It doesn't have to be like afull like 12-month journal or
something.
(36:04):
You could do something thatwould be, you know, just
something, you know, somethingsmall again, something that's
easy to mail.
Um, but kind of like, you know,with the with the candles and
the the sentence sessions, youdon't want to, you want to save
these for the really big guns,so to speak, right?
And by the way, back to theenamel pins, I gotta tell you,
Amy's so right.
(36:24):
She actually sent me a pictureof her backpack.
It was just in a conversationthat we were having.
And she has an enamel pin.
Sorry, I'm just gonna, I have tojust say this because it's so
cute.
Ask me about my dog.
I and the first thing I thoughtof was, oh my gosh, I want that
pin because everybody needs toask me about my dog.
unknown (36:41):
Right.
SPEAKER_00 (36:42):
Absolutely.
SPEAKER_02 (36:43):
But it's such a cute, like they are, I am so
blown away about how they arejust all of a sudden all the
rage now.
SPEAKER_01 (36:48):
I know it's it's super fun.
It's like, let's stop puttingbumper stickers on our cars
because they're a pain in theass to get off.
Let's go with the enamel pins.
unknown (36:56):
Right.
SPEAKER_02 (36:56):
But you could do something.
And you know, the thing about itis though, too, is that there
are always a lot of sayings inin different genres, right?
Um, like, you know, if you havewritten, you know, obviously
there's true Amy could probablytell give you quotes all day
long for true crime.
Um, but for romance, like I loveboys in books, things like that.
(37:17):
So you could do something reallyfun.
You could do a fun quote on theenamel pin.
And you could also do it on asticker or a postcard or a
bookmark or whatever.
Like it doesn't have to just bea pen.
But you could also pull, so youcould pull quotes from the book,
but you could also pull quotesthat are specific to your genre
too.
SPEAKER_01 (37:36):
Yes, absolutely.
I know ask me about my bookboyfriend.
It's like yes, yeah, exactly.
SPEAKER_02 (37:44):
Um, I I just I'm so glad that we did a show on this.
And I gotta tell you, I loveswag.
Like the first thing that I dowhen I go to a genre conference
is I go to the swag room.
I know that sounds really awful,but I love looking at the
creative things that people doin uh for swag.
So it's a great and and to thatpoint, like it's not just
(38:07):
something for a mailer, it'salso something that you can
bring to a conference that willhelp to set you apart.
So um set yourself apart,people.
Use swag, start to brainstormsome ideas.
Uh, I'm so glad that we did thisshow.
SPEAKER_01 (38:20):
I know.
And if y'all are already usingsome or plan to please tell us
about it.
Yes.
Or send us a picture because Iwould love like we love
highlighting great things thatauthors are doing.
So send us a photo.
We might put you on our socialpage or something like that and
tag you, give you a little love.
But send us your creative stuff.
Never, never hesitate to send usphotos, to send us things that
(38:43):
you're doing right, becauseanybody that's been listening
for a while knows that we loveto incorporate call-outs and
things like that when authorsget in touch with us and give us
ideas and tell us what they'reup to and present.
You know what I mean?
We love to give you guys creditfor a job well done.
SPEAKER_02 (39:00):
So yeah, absolutely.
No, definitely send us pictures.
And as a reminder, um, we arestill waiting on our 100th
review as of this recording.
So hopefully by the time thishits, we will already be having
a big party.
Um, so we love reviews whereveryou listen to podcasts.
And talk to us.
Text the word podcast to888-402-8940.
(39:23):
You can send us.
Show feedback, show ideas, um,just talk to us.
We are, we we love we can'tbelieve next year we're gonna
start our sixth year doing theshow.
That is crazy.
I know.
It's so nice.
So uh we hope that y'all, I knownext week is Halloween.
We hope that y'all have a reallygreat Halloween.
(39:44):
We have a very, very specialHalloween centric show that Amy
actually designing the public isreally fun.
So we hope that you will tunein, and we'll see you next week.
Bye bye.
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