October 10, 2025 • 42 mins
In this episode we dig into a practical, 30-day pre-order plan built for writers with small followings (or no following), limited time, and a whole lot of heart. No fluff, no clickbait—just smart moves that create real curiosity and guide readers toward a confident yes on release day.
We start by reframing pre-orders for small platforms: you’re not shouting into the void, you’re leading with value. That means sharing content readers already search for—true-crime sparks for thrillers, trope takes for romance, world-building wins for fantasy, and concrete tips for nonfiction. Then we tap borrowed audiences and we unpack this idea in our show.
As launch nears, we move from concept to book. We replace bland countdowns with a “reader hook” and talk about “book fairy drops” and why we love them!
If you’ve ever thought, “I can’t do a pre-order; no one knows me,” this conversation flips that script. Pick two tactics you can sustain, focus for 30 days, and lead with generosity. Curiosity beats volume, every time.
If this was helpful, subscribe, share the episode with an author friend, and text the word podcast to 888-402-8940 to send us your questions or show ideas. Your next best pre-order move—what will it be?
📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas!
Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive occasional announcements when we release really time-sensitive episodes. And don't forget to save our number!
Please leave a review on Apple Podcasts!
- Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow.
- Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
- Rate the podcast: Click on the stars to give the podcast a rating.
- Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
- Save: Once you've written your review, click "Save" to submit it.
Can't use Apple Podcasts? Email us your review and we'll put it on our website: info@amarketingexpert.com.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
Hello and welcome back to the Book Marketing Tips
and Author Success Podcast.
This is Penny Sansavery and AmyCornell.
And we are so excited.
First off, I wanna um I wannamention again that we have the
um you can now text us with youruh show ideas, with your
(00:23):
questions.
Text the word podcast888-402-8940.
And I'll repeat that number atthe end of the show again if you
missed it.
Um so I want to start, so I'mreally excited about this
episode.
Amy actually, this was um one ofAmy's gems, one of her ideas uh
about pre-orders.
(00:44):
But I want to start out, and I'mso excited, Amy.
I have the best news ever.
Are you ready?
Hit on me.
Everybody wrote Oprah hasinvited me to be part of her
book club.
SPEAKER_01 (00:58):
Oh, finally.
You know, we've we've beenwaiting for that email for
years.
SPEAKER_00 (01:06):
No, because my books are so appropriate for her book
club.
So listen, here's the deal.
Oprah, somebody wrote me theother day from quote unquote
Oprah's book club.
We had such a good laugh aboutthis.
Actually, the entire team, wehad such a good laugh about
this.
And not only did they write froma Gmail address, because of
(01:26):
course Oprah uses Gmail.
Oprah's book club uses Gmail,but they also got the name of my
book wrong.
So they said, we want to inviteyour book marketing expert to be
part of Oprah's book club.
Do you feel so special?
I felt so seen, right?
(01:46):
And special.
Yeah, it was it's prettyamazing.
So here's the deal, people.
It's out there.
There's some guy writing, and Iactually wrote him back because
I'm like, oh, I'm gonnachallenge this person.
And I wrote him back and I'mlike, and I wanted to get
details and costs and everythinglike that.
I should forward that over toyou.
Like, how much does it cost?
Everything.
So I asked him, I'm like, so isOprah gonna read the book?
SPEAKER_01 (02:09):
Right, exactly.
SPEAKER_00 (02:10):
Do I do I get her feedback personally?
No, I get her personal feedback.
Is she gonna show up at my housewith like a basket of you know,
muffins and we can talk about mybook?
Um, and I also said, are yougonna send decals that I can use
on my book, the Oprah's bookclub pick, you know, right?
Right.
Uh, I got no response to thateither either.
(02:31):
Hmm.
So you're basically just, andyou know, I gotta tell you, I
mean, really, we had an authorone time use um as seen in O
magazine on their website.
And for whatever reason, andthis actually was legitimately
like this author was featured inO magazine, and but for whatever
(02:51):
reason, I guess they had theverbiage was wrong or something.
And uh Harpo Studios um was theycame bearing down on this
author.
So let me just say this aboutthat.
They do not mess around.
So the next the next thing I'mgonna do is I'm gonna forward
this over to somebody at Harpo.
(03:12):
I don't know, maybe their legaldivision or something.
Like, here you go, have fun.
I mean, I'm sure like they getnine billion of these, but it's
you really have to do your duediligence, people.
We've done a show on it, enoughsaid.
I'll leave it there, but I justthought that was really like I
know.
SPEAKER_01 (03:26):
And it's perfect timing, Penny, because we had a
client this week send somethingmy way and said, Is this
legitimate?
Like, they're not asking for aton of money and all this stuff.
And I and I said the same thing.
I said, you know, honestly, Iwould question any anything that
comes to you from a free emailservice.
Yes, you know, end of story.
(03:48):
If that's the case, I would moveon because you're potentially
getting involved in somethingmessy or very expensive.
SPEAKER_00 (03:55):
Yeah, exactly.
Yeah, right, exactly.
And you know, it just it's it'sa little, yeah.
So that's my really good newsfor the week.
So um probably gonna have to,you're probably gonna have to
run with the podcast alone nowbecause I'm gonna be super
famous because I'm gonna be atOprah's foot club.
Yeah, yeah.
(04:17):
That's gonna happen.
Right, exactly.
Just they'll be lining up.
They'll be lining up after theyreview my book, Marketing
Expert, which is not even abook.
It's just so bizarre.
Love the attention detail.
Thanks.
Um, so anyway, yeah, so just bejust be on the lookout.
All right, so let's get down tothe show.
Uh pre-order.
(04:38):
Okay, so um a lot of timesauthors who like first, and this
show is if you are a first-timeauthor or if you have a really
minimal following, maybe you'reeven have two books out, and you
don't, you know, nobody seemedto be paying attention to your
first one.
You're like, oh my gosh, now Ihave a second one.
(04:59):
We're gonna we're talkingpre-order strategies.
We're talking pre-orderstrategies for you if you feel
like you don't have a base, notmuch of a base, or you're
literally just starting out.
And part of the reason why wewanted to do this is because I
know, and I'll let Amy speak tothis in a minute.
We get a lot of authors who arelike, I can't really do a
(05:22):
pre-order because nobody knowswho I am.
Right, right, right.
I mean, you we hear this a lot,don't we?
SPEAKER_01 (05:28):
Yes.
And but we so appreciate thatthere are a lot of you out there
that know you need to be doingsomething for your book.
Yeah.
You know, that you can't just,it doesn't just show up on
Amazon and become an instantsuccess.
And once you put in all thathard work, you know, Penny, you
know, immediately like you'reyou're ready and amped up.
Like the brainstorming we do foryour book releases is so
(05:52):
exciting and so fun.
And it's so, you feel like youdeserve that after you've put so
much hard work into your book,but it does get very challenging
because a lot of the advice andrecommendations out there really
only make sense when you do havea big following to tap into,
right?
And then it seems like, well,that's super easy.
I'm, you know, yeah, of courseI'd do a pre-order if I had
(06:12):
5,000 people on my newsletterlist.
Like, yeah, duh, you know.
SPEAKER_00 (06:18):
Yeah, exactly.
I mean, and I think that'sreally where that's that's where
the um that's where thechallenge is, is that authors
are they feel like that thingslike a pre-order strategy are
exclusively for authors who havereally big followings.
Now, one thing that I want tomention, and this was a show
(06:40):
that we did in June, um, and itwas about brand marketing.
So the the reason that I want tomention it here is because when
authors, you know, sometimeswe'll get authors like six
months out and you know, beforetheir book launches, like, what
can I do now?
And that's brand marketing,right?
(07:00):
So go and look for that showbecause that's not what we're
talking about here.
This show goes under the is isunder the assumption that you've
done this brand marketing, thatyou've started to get your feet
wet.
So you're not doing it in the30-day pre-order window.
Like you're not like, okay,well, now I need to get serious
because my book's coming out in30 days.
No, no, no.
You've already done some of thatwork.
(07:20):
You've you you've just you, youknow, you have your social
channels and maybe you don'thave a a a big following yet.
That's fine, like whatever, butyou've already started kind of
that work.
SPEAKER_01 (07:31):
Um so 30 days is important, right, Penny?
Because what?
And the 30 days is kind of thatsweet spot, right?
Yeah, yeah.
Yeah, yeah, yeah.
How long you want to spendpromoting the release of your
book.
Because the reality is, again,unless, like Penny, you already
said, unless you have a built-inreturn buyer network, you know,
(07:52):
from previous releases, you canreally only expect people to pay
attention for so long withoutwithout the book being
available.
You know, you're not going to beable to drag people along for
months and months and months ifthey don't already know you, if
you're a brand new author, ifyour platform is relatively
minimal right now.
You really have to hit thatsweet spot of getting them
(08:13):
excited about it, but thenmaking sure that within that
30-day mark or so, you candeliver a book to them or they
can purchase that book and startreading and dive in.
SPEAKER_00 (08:21):
Right, exactly.
Yeah, long pre-orders.
I mean, I think long pre-orderswork if you have a name and you
have a following and all thethings, but the majority of
readers are not going to waitfor a book, especially from an
author that they don't know.
So 30-day window is a really,really good idea.
Now, the first thing, okay, solet's talk about some ideas
around some of the things thatyou can be doing during that 30
(08:45):
days, right?
So going off the premise thatyou have a minimal or no
following, lead with contentthat people are already
searching for.
So a lot of times authors wantto kind of reinvent the wheel,
right?
They want to bring, they want totry to bring readers to a story,
(09:05):
to their story.
And the readers don't know yourstory and they don't know who
you are.
And so what we're suggestinghere is that you want to go
after a content space thatalready has interest, right?
So, for example, and we'll takethese kind of in order as a
threat, and we have examples foreveryone.
(09:28):
So you all will feel included.
There's no exception.
Everybody can do this.
Um, you know, like a thrillerauthor, you might create a short
video or or, you know, even ifvideo is not really your thing,
you can create some images.
Three chilling true crimesyou've never heard of that
inspired my novel, for example.
(09:50):
Right.
Which I actually think I lovethat idea because Amy and I are
both huge true crime fans.
Like we're so interested in truecrime.
Like that would reel me in.
SPEAKER_01 (09:59):
Absolutely.
Yes, exactly.
You're you're piggybacking onwhat's already popular,
essentially, is the shortversion of this.
Yeah.
So, and I love the romance one.
This was great.
Why enemies to lovers is thebest trope.
So I love that you're alreadylike presenting like this is an
opinion because that people loveto give their opinion.
So you're already kind of likeencouraging people to respond,
(10:21):
right?
It's kind of that psychological.
And then this example says, andhow my book adds a twist.
So, how fun is that?
You're already telling peoplethis isn't enemies to lovers
story.
So people that already like thatare instantly like, I like, I
like that.
I already read that.
This is you know what I mean?
And then you're saying how mybook adds a twist.
That what an awesome premise tosay, like, I've got something
(10:43):
new to add to this.
And that is very intriguing.
SPEAKER_00 (10:46):
Yeah, yeah, exactly.
I think that's very intriguingbecause again, enemies to lovers
or secret baby or cowboy romanceor whatever, those are really
big, uh, really big genres,subgenres in romance, and
readers really love those.
So, a fantasy author, I actuallyI love this idea.
The world building mistake Ialmost made writing my book.
(11:09):
I think that's something that ifyou are a reader of fantasy, um,
I think it's a very intrigued,like world building is a very
intriguing concept becauseyou're literally like building
this world with all of itsnuances and what you know,
(11:31):
whatever.
Um, and I think that gets to bethat that could really be
something that readers I thinkwould be interested in, frankly.
SPEAKER_01 (11:38):
Right.
And they have very strongopinions about it too.
So I think when you present theidea that I almost made this
mistake, somebody that's a truefan is going to want to know if
they agree with you or not,right?
SPEAKER_00 (11:49):
Yeah, yeah, yeah, exactly.
And I think you could do thesame thing for like if you've
written historical fiction,right?
Right.
You know, the historical, like,or like for historical fiction,
and I know that's not on our onour on our uh show sheet, but
for historical fiction, youcould say something like, you
know, this is a little piece ofhistory that I actually never
knew existed, right?
(12:10):
Right.
And I remember a book, and nowI'm gonna cite this book, and I
can't remember the and I and itwas the the zookeeper's wife,
actually, and I can't rememberthe author, but I loved the
book.
And this book was actually bornout of a this was a World War II
uh historical.
This book was actually born outof a piece of history that the
(12:35):
author stumbled on, right,accidentally, right?
And decided to write this bookand then it became a movie and
all this other stuff.
That and I got to tell you thatwhen I'm not a huge historical
reader, even though we've done alot with World War II markets
(12:56):
and stuff like that, which Ilove, that's the little factoid
that actually pulled me into thebook.
I was like, That makes sense.
Yeah, isn't that cool?
Yeah, it's it is really, really,really cool.
I love that so much.
Um, and then our nonfiction oneso um you know, the nonfiction
can be the tip.
So nonfiction is a little Iwant, I don't want to say
(13:17):
easier, but it is kind ofeasier.
I was going to say the samething.
It really, you know, you canspeak to the pain points that
your reader is, you know, thatare gonna target your reader,
whatever those are, right?
Um just to make sure, you know,you're gonna obviously you're
gonna mention your book, but italways comes at the end, right?
(13:41):
Um giving your, you know, givingyour followers something like
uh, but give them actually, Imean, I really recommend for the
nonfiction folks, I know this isgonna sound painful, give them
helpful tips.
Right.
Don't just say, my book cracksthe code on.
Oh, I hate that.
Sorry.
(14:01):
No, I know, right?
Like I really hate that.
And I gotta tell you, Instagramhas turned into such a
clickbait.
Yes.
Have you noticed that?
SPEAKER_01 (14:12):
Yes, so much of it is, and that's why the comment
section is amazing because a lotof people be like, here's what
it says, don't waste your time.
SPEAKER_00 (14:20):
Yeah, I know.
The comments are the commentsare so so don't be this
clickbaity person.
Instead, you know, offeringtips.
Here's the here's the secret fory'all nonfiction authors, and as
I am also a nonfiction author,when you give people tips, like
and you give them ideas, you'velike psychologically, it's not
like they go, like, oh, I can'tI have this tip and I don't have
(14:40):
to buy your book now.
No.
They wonder, like, well, whatelse does this person know that
I don't know?
What else does this person knowthat I need to learn?
So that's the that that's why Ireally I think I recommend, you
know, give out tips, meet themwhere they hurt, so to speak.
Right.
Exactly.
(15:00):
Um do you want to take the netyou want to leak kick off the
next one?
SPEAKER_01 (15:04):
Sure.
This other one, and we'vediscussed this before.
Um, we've talked aboutnetworking with other authors.
It's such an untappedopportunity, I think.
Still like I'm waiting for theauthor collab to be the new hot
thing in publishing because it'sso amazing and it's mutually
beneficial.
(15:24):
So I really am shocked that youdon't see more of it.
But this is, you know, thisstrategy is called borrowed
audience.
So essentially what you're doingis you're partnering with people
who already have small butactive audiences.
And this is not going after thebig fish.
This is not your breakoutmoment.
Let's just say that right now.
You know what I mean?
But this is a quality overquantity moment.
(15:44):
Plus, a lot of these otherauthors and thought leaders are
going to be in the same boat asyou, where they are trying to
build.
You know what I mean?
So they are hungry for unique,interesting, inspiring content
that kind of takes some of thepressure off of them too.
So that is where, you know whatI mean?
This is where this is mutuallybeneficial.
(16:05):
Uh so our first example, I lovethis so much.
A cozy mystery author writes aguest post for a baking blogger
about 10 recipes that inspiredmy character's cafe.
Like, how fun is that?
And how creative, right?
Yeah.
I love that.
That is such that is such a cuteidea.
It really I know.
And it's one of those thingsthat you would never normally
(16:26):
think of because it's so easy toget those blinders on that
everything is like has to beonly books, books and only
books, books and but it's likethat's not the case.
Whether you write fiction ornonfiction, you're the
opportunities you can createdon't have to be solely book
centric.
You know what I mean?
Think outside of the box, right?
SPEAKER_00 (16:43):
Right, exactly.
Kind of like um the next one.
So uh, you know, a fantasy debutauthor um doing a quick
Instagram live with a smallerBookstagram influencer, right?
So maybe 3,000 followers, totalk about their favorite
(17:04):
magical system or magicalwhatever, right?
Which I think could be reallyfun because again, your readers,
that's something that yourreaders are really gonna love.
So the takeaway from this is,and we're gonna talk about
nonfiction in just a second, butthe takeaway from this is is
that small but active, so don'tdon't get discouraged by well,
(17:29):
they don't have you know 50,000followers, 3,000 followers,
whatever, it's totally fine.
Um so small but mighty, right?
And if you've done your brandmarketing, you already know
these people.
So now is a good time to reachout to them for nonfiction, um
guest content, guest content onyou know, for in in doing local
(17:56):
um guest content on LinkedIn, umoffering guest content is a
really good, and again, youdon't have to have huge numbers.
SPEAKER_01 (18:06):
No, and not like you know, what do they call them?
Carousels on Instagram.
SPEAKER_00 (18:10):
Yeah, yeah, yeah.
Carousels.
I love that.
SPEAKER_01 (18:11):
A tips carousel on social.
And you know, I think a lot oftimes local always leans into
events or things like that,Penny, or like a news piece.
But it's amazing how manyopportunities there are
potentially to collaborate withlocal businesses in other ways.
You know what I mean?
(18:32):
So if you're it writing a bookfor a specific industry, think
about ways that you can benefitsome local businesses that are
in that same industry.
You know what I mean?
Maybe it's getting into theirnewsletter, or maybe it's
getting like a mention on theirsocial, you know, just to say,
like, here's a local resourcethat's in the same industry as
we are.
They've released a book.
Like, what a great targetaudience, right?
(18:54):
Yeah.
SPEAKER_00 (18:55):
Yeah, exactly.
And I think I think thatdefinitely is a great target
audience for sure.
Yeah.
Um, the next one, do you want tostart kick off the next one too?
The next one kind of feeds offof the borrowed audiences idea,
which I really love.
SPEAKER_01 (19:12):
I know.
So the I think the first oneyou're talking about, you're
still kind of so it'sinteresting, they kind of build.
So the first one was definitelyall about them, right?
Like the, you know, the contentpeople are already searching
for, you're really, reallyfocused on basically connecting
yourself to something elsethat's already going on and it's
(19:33):
not as heavy on your book.
And then the borrowed audienceis you're showing up in those
spaces and kind of showing whatyou have to offer.
And now the secret preview, Ithink, is where it starts
leaning more into your bookspecifically, you know, because
like before, Penny, when youmentioned, like, you know, yes,
you mentioned your book, butreally what you're leading with
is that I have this tocontribute that you're already
(19:54):
interested in.
So I think, you know, this kindof builds into now we're going
into the stuff that is a littlemore book centric, which is what
some of you might be thinking,like, when do I get to talk
about my book?
You know?
Right, exactly.
So, you know, an example wouldbe sharing a first chapter or an
excerpt with another, you know,another thought leader, another
(20:17):
author.
That again, we're we're lookingat like audiences.
These are mutually beneficial.
And this is something that youshould offer to do for their
next release.
Keep that in mind, or theirnext, if you're nonfiction,
maybe their next event,something like that, something
that's mutually beneficial.
But this is where you start toshare a chapter or an excerpt in
their newsletter, things likethat, where now you're really
(20:39):
introducing your book to thesepeople versus just introducing
yourself and the concept of abook.
Like this is really hitting it alittle bit harder.
SPEAKER_00 (20:46):
Yeah, yeah, yeah.
Yeah.
Yeah.
I agree with that.
I I like that so much.
I also think that again, ifyou've done your brand marketing
stuff, you already probably knowwho you want to cross
cross-pollinate with, right?
Um and for you know, fornonfiction, um you can swap
(21:08):
newsletter features with anothernonfiction author in, you know,
in in your genre.
But because again, because theother good piece of it though,
too, is is that and this is verytrue for pretty much any genre.
Um if somebody buys a book, youknow, we know this is true for
(21:30):
self-help, right?
So if you buy one book onself-help, you're probably gonna
buy 50, right?
So I love it.
You're not right.
So you're not stealing thisnonfiction author's audience by,
you know, putting something intheir newsletter and they're
putting something in yournewsletter.
The readers are probably gonnabuy both your books.
I mean, that's just right.
SPEAKER_01 (21:50):
That's just right.
This is definitely thecollaborative element of our
tips.
You know what I mean?
This is the most collaborative.
The the one previously was morelike, let me take some some of
your, you know, some of the loadoff of all the content you're
creating because I can add tothat.
That's great.
But this is really where themutual, the mutual benefits come
in and it's reallycollaborative.
(22:12):
And what I love about this onetoo is that you're really
setting yourself up forpotentially long-term
collaborations.
SPEAKER_00 (22:18):
Yeah, exactly.
Exactly.
You know, and if a newsletterfeature feels daunting, like if
you say, Well, you know what,Penny, I'd really like to
feature them in my newsletter,but I only have five people and
four of them are family, likewho've signed up for my
newsletter.
It doesn't really feel uhauthentic to tell them, oh yeah,
I'm gonna run you in mynewsletter, yay us, then maybe
(22:38):
start with something smaller,right?
Start with something that youfeel is a little bit more in
line with like what that youthat you can really reciprocate
on, right?
So maybe say, look, I'd love todo a newsletter feature.
I I still have to build mynewsletter audience.
And like maybe we'll do one,we'll do yours in six months, or
(23:01):
even offer to do some kind of aswap when they have their next
book coming out.
SPEAKER_01 (23:06):
Yes.
SPEAKER_00 (23:06):
So those are the other the other things, because
one of the things that this willdo for you too is it helps you
to create these relationships.
So during the brand marketingtime, during that time when you
didn't have anything to promote,you're getting to know these
people and now you're reallynetworking with them, which is,
you know, which is great.
And the majority of times, Imean, look, if an author, if
(23:27):
somebody offers to feature mynewsletter, my book in their
newsletter, even though it'sbeen out for a little bit, I'll
definitely jump on it.
But I get more excited when Ihave a new book coming out.
If somebody says, Oh, I want tofeature in my newsletter, I'm
like, oh yay, us, let's do itnow.
So that's another reason why,you know, you may want to say
that I'll help you promote yournext book or something.
(23:48):
And that gives you a little bitmore time to build your
newsletter list.
Um, okay, so uh 30-day readerhook challenge.
Now, are you suggesting, are wesuggesting here that we want
them to post something every dayfor 30 days?
(24:09):
What do you think?
SPEAKER_01 (24:10):
I mean, I think that's probably a bit overkill.
That's a lot, right?
I think it really also dependson how creative you can be and
how much, you know, useful,interesting, fun content you can
come up with.
Because I think if there's valuein it, then it makes sense to
(24:31):
post more frequently.
Otherwise, like maybe if it'sonce a week leading up and
that's all you can do, I thinkgreat, just make it stand out.
And this is just the differencehere, is what we're encouraging
you to do.
Instead of just a countdownwhere you say, Hey, remember my
book, hey, remember my book, youknow, over and over again.
And you're just saying, like,hey, remember my books coming
out, you're taking it a stepabove, and you're making you're
(24:55):
tying the countdown intovalue-added content.
So if you loved this title,again, like Penny keeps saying,
you should know who yourcompeting titles are, what
authors your your readers arealready reading and loving.
So if you like this, then you'lllove my my book.
You know what I mean?
Like this is more about this isquality over quantity.
(25:17):
You know, the what mention acharacter, you know, this side
character is based on my collegeroommate who always, I love
this, who always wore mismatchsocks.
Like, how freaking specific isthat?
But it also shows it's it itshows that you're genuine.
You know what I mean?
You are really trying to makethis an experience for the
(25:38):
reader.
And it shows so much thought andeffort.
You know how they always say,Penny, I think this is something
that's big and like stand-up,which I would never do, but I
could see you doing it.
They always say that um it'sreally important.
The details are importantbecause things are more
believable when there's details,right?
Yeah, that's very true.
Yeah, yeah.
You know, so I think this iswhen it's time to let people in
(26:01):
a little bit and share, not youdon't have to share personal
details of your life, but wheredetails matter.
And it shows that you're reallythinking about them and their
experience and that you've put alot of thought into the create
content that you're creating.
And it absolutely makes adifference.
It totally hits different versusjust a post saying, buy my book,
because people see that all thetime.
(26:22):
And it just in one ear, out theother.
Is there an eye version of thatin one eye?
And that sounds gross.
But we all know what we'resaying, right?
You scroll past it, you don'tnotice.
But something with a little moredetail and a little more thought
makes such a huge difference.
SPEAKER_00 (26:39):
Yeah.
You know what's interesting isthat as we were talking about
this, I was thinking, so I justfinished my next book.
It's gone off of the editor, andit's a book about marketing your
book locally.
And when I started on this book,and this this would be like an
interesting story that I wouldshare on social, right?
So when I started on this book,I'm like, well, this is gonna be
a really short book becauseblah, blah, you know, whatever.
(27:01):
Because, like, okay, oh,bookstores.
This what I loved so, so mybooks are oftentimes, I don't
want to say 30,000 foot view,but you know, like from book to
bestseller covers a lot of thecontent.
Yeah.
Right.
What was so fun about this book,about putting this book
together, is every time Ithought I was done, I wasn't,
(27:21):
which I know sounds like anauthor's worst nightmare, but it
really wasn't.
Because every time I thought,like I would wake up in the
morning and I'd have anotheridea about marketing locally.
And what this really did is thisbook pushed me as a marketing
person to get to go so deep intothe topic of marketing locally.
And to me, like if I'm talkingabout my book or if I'm putting
(27:44):
my book out on social, it's init's an interesting concept,
right?
When you have like talking aboutmicro learning, and maybe this
is only interesting to me, butthe idea of going so deep into
one singular topic really kindof blew my mind.
I gotta tell you.
(28:05):
So again, I don't know if that'snecessarily interesting on
social, but to me, like if I'mspeaking to, you know, my
audience, um, and I'm talking tothem about this journey, because
you know, the Amazon bookjourney is is the Amazon book
journey.
Like it's basically just I'm onthis running treadmill going 50
miles an hour, trying to keep upwith what Amazon's doing.
(28:27):
Right.
Right.
Like that story is kind of onrepeat all the time.
But, you know, to do somethinglike this, like, did did your
book challenge you in aparticular way?
Right?
How did it challenge you?
Like, what was that like forbecause 83% of Americans want to
write a book?
So I think I guess in a verylong-winded, weird, my typical
(28:50):
like weird, disconnected way.
What about this book reallychallenged you?
What what do you feel?
What do you what are you reallyproud of about this book, right?
What was your inspiration?
What was your, you know, youknow what I'm saying?
Does that make sense?
Or am I just like, or do we needto tell the do we need to tell
the guy who edits our podcast tolike take this whole section out
(29:13):
because it's kind of cross therails?
SPEAKER_01 (29:14):
No, it absolutely makes sense because again, it's
that personalization factor.
And I, you know, I'll say itover and over again.
Readers, audiences, potentialbuyers can tell when you're
putting in the effort to dosomething unique, to bring them
into your world, to answer theirquestions.
(29:37):
You know what I mean?
And so it is those kind ofdetails that say, I'm here for
you.
I'm committed to this, like I'mcommitted to your experience,
versus again, simply saying, buymy book, it's out in two weeks.
You know what I mean?
Yeah.
Like you can do some of that,but if you just put that on
repeat, you're white noise, youknow?
(29:57):
Right.
Right.
So and I'm I love the otherexample, and I thought, Penny,
this would totally like thiswould be totally your jam.
Um, working on a playlist.
Oh, loving some playlists.
Put it on Spotify.
If you're I mean, Spotify isactually pretty straightforward
to use.
So for those of you who are likespot of what, it's actually
pretty straightforward to use,and it's a really great place
(30:20):
for people that actually golooking for very specific kinds
of content.
But I mean, again, here we are.
Be specific, make it seemgenuine.
You know, this example saidthese songs carried me through
chapter 10.
Because I mean, think of whatthat says.
Like, especially if you'realready, you've made it very
clear you're a thriller author.
Like, does that not make you go,I want to know what these songs
(30:41):
are and what the hell happens inchapter 10?
Like, yeah.
Like, why did you need a specialplaylist to get through it?
Like, I want to know all thethings.
SPEAKER_00 (30:50):
Yeah, exactly.
No, that's exact, that's exactlyright.
Yeah.
I love uh Amy's absolutelyright.
I love playlists, are are myjam.
I absolutely do.
Um and and so uh I love the ideaof releasing a cut scene.
Like, I love that idea.
I'm I'm a tiny little bit on thefence about this one though,
(31:11):
because you know, something thatdidn't make the final cut.
And if you're as your fictionauthor, when you're dealing with
an editor who's like, you know,I'm cutting three chapters or
whatever, that always feelspainful, but it's also really
good content for to share withyour like your super fans and
stuff.
So I'm a little on the fenceabout that suggestion.
SPEAKER_01 (31:32):
Um, maybe it could be a really, really short
excerpt and saying, like, thisscene kept me up at night, or
this scene, you know, I couldn'tgo to sleep after writing this
scene, or something like that.
Maybe where you're kind ofteasing a piece of content, but
again, getting personal, gettingspecific about how it affected
(31:53):
you, how it came about, thingslike that, where again, it's
just intriguing to the readerlike, why?
Why was this challenging foryou?
Or why were you so excited youcouldn't sleep after writing
this scene or this chapter, youknow, that kind of stuff.
But it also gives, you know,make it a good one, but it's
also such a great way to teaseyour writing style, you know,
(32:16):
which which goes a long way,especially for genre fans.
And the same thing for, youknow, when we're talking about
nonfiction, I do think a lot ofthis is more straightforward for
nonfiction.
But same thing, like, you know,that could be a a teaser for a
tip.
Like give them something tolatch on to, like you said
(32:36):
earlier, Penny, that shows,don't do this whole like, I've
got all the answers, but buy mybook before you, you know what I
mean?
Prove to them that you have theanswers.
Like stand behind what you'veput in your book by putting some
of it out there for people toget early.
You know what I mean?
To actually judge your expertiseon things like that.
(32:58):
Like, because if you've writtena great book and if you've got a
strong point of view, you know,you shouldn't shy away from
that.
SPEAKER_00 (33:04):
Yeah, I agree with that.
Um, I agree with that totally.
All right, so the next one, I Ireally want to take the next one
because this uh this again, thisis so my jam.
Book Fairy Drops.
I love that title for thissegment.
Um, and this is based on local.
And again, because I justfinished my book on local, this
is so near and dear to my heart.
(33:24):
Postcards.
I so everybody loves postcardsand I mean, everybody loves
bookmarks, which it soundsreally weird in such a digital
age, but I I still read printbooks.
I mean, I read a combination ofprint and digital.
Postcards, bookmarks, don'tforget your QR code leading to
um to Amazon.
Leave them around your town,leave them in in indie cafes,
(33:48):
you can even leave them inStarbucks, bulletin boards,
libraries, leave themeverywhere.
So I have an I knew I met anauthor years ago, and she was
now this was when her book wasout, right?
So, but she was selling 5,000copies of her book, or she had
sold 5,000 copies, I'm sorry,since the launch, which was, I
(34:10):
guess, 90 days ago.
5,000 copies of her firstindependently published romance
novel, right?
She did it by blanketing hertown with postcards and
bookmarks.
How crazy is that?
I know, I love it.
Right?
So um and then, you know, youcould also have some fun with
(34:35):
it, right?
So you could uh take a pictureof you could take a picture of
it, um spot it in the wild, youknow, for social media, things
like that.
Um also utilizing little freelibraries, right?
So you can pop the cards intolittle free libraries.
I really recommend leave themeverywhere.
(34:57):
Make sure that you have somesort of digital connection.
So the QR code should go toAmazon for your pre-order,
right?
And then you can use some of theideas that we've talked about in
this show to kind of whet theirappetite for this book, right?
So your postcard doesn't have tobe just your book cover.
Hey, my book's come out, blah,blah.
You can make it, you know, wetalked about, we did just did a
(35:20):
show on elevator pitches, whichI think hit last week.
If you missed that show, go backto it.
Use your elevator pitch on thepostcard, make it super
interesting and intriguing.
It really helps you to start todig into your local market
because it's very easy to getcaught up and I'm just gonna do
everything on social and mywebsite, and all of that is
(35:41):
great.
But don't overlook your localmarket.
I love Book Fairy Drops.
Love, love, love, love, love it.
SPEAKER_01 (35:47):
I know.
I go into so many localbusinesses that just literally
to support each other, havethings set up for other small
businesses, whether it's on thecounter or up on a bulletin
board or something like that.
So you'd be surprised at howsupportive your local community
probably is.
And I loved your idea ofcross-promoting between this and
(36:09):
online, Penny, and I the photoidea, because if you take
photos, you also get to sharethe love with the um wherever
you dropped your stuff off at,right?
So you mentioned a coffee shop.
If you take a photo, bookspotted in the wild, I love that
you get a tag the coffee shop ifthey have, you know, an online
(36:30):
presence, which probably a lotof them do by now.
And you're also giving back toyour community in that way, and
there's more of thatcollaborative support, you know.
Yeah.
Yeah, exactly.
SPEAKER_00 (36:41):
Exactly.
I love it.
Okay.
Uh you were the Goodreads queen.
You want to take the next one?
SPEAKER_01 (36:47):
Oh, yes, Goodreads.
So here we go.
This one, believe it or not, Idon't know if anybody listening
knows this, but you can actuallyset up a Goodreads giveaway
before your book officiallyreleases.
This even applies if your bookis not on Amazon yet, you know.
So that is something toconsider.
So whether your book isofficially on Amazon yet or not,
(37:07):
uh, Goodreads does let you dogiveaways.
I'm not going to go into all ofthat right now.
Maybe we need to do a Goodreadsshow coming up again to revisit,
you know, some of the details ofthat.
But what's so great, and we diddo a show on this recently, is
this, you know, Goodreadsgiveaways, the new integration.
Every time you do a giveaway,anybody who enters gets the book
added on their want-to-readshelf.
(37:29):
So not only does Goodreads emailthem when the book releases.
So that's a great reminder, youknow, like, hey, this book is
out now.
But now Amazon also remindsshoppers that they have a book
on their Goodreads want to readshelf.
So while they are shopping onAmazon, they are going to get a
reminder that at one point youwere interested in their book,
(37:53):
in your book on Goodreads.
I mean, and that is insanelypowerful because that's like at
a reminder at point of purchase.
Like that is wild to me.
Yeah.
So Goodreads giveaways, thevalue of those really
skyrocketed with thatintegration.
And it's really just a great wayto also, you know, we keep I
keep saying quality overquantity.
People are on Goodreads becausethey are readers, because they
(38:15):
are trying to find books,because they want to be in a
space with other super fans,with other readers, you know, be
able to interact with authorsdirectly.
So when we talk about social, Iknow not everybody's into
social, but Goodreads isdifferent in the sense that you
know what the audience is.
You're not filtering throughpeople that are there for
workout tips or for a recipe oryou know what I mean?
(38:37):
Everybody on Goodreads is therefor book-centric reasons.
So you know that your audienceis already living there and
hanging out there.
So that's why I'm such a big fanof utilizing the Goodreads
giveaway feature for sure.
It's not something to beoverlooked.
SPEAKER_00 (38:52):
Yeah.
SPEAKER_01 (38:53):
Yeah.
SPEAKER_00 (38:54):
Yeah, I agree with that.
I think the Goodreads piece ofit is super, super helpful.
Um and again, obviously duringthe brand marketing phase, I
know I keep saying that, butyou've already gotten on there.
So you're, you know, so you kindof got the lay of the land.
Don't try to use Goodreads anddo pre-promotion at the same
time, because that'll kind ofcrazy.
(39:16):
Exactly.
You know.
Um, so I I I guess the wholepoint of the whole point of
doing this show is to make allof you all feel seen, right?
With your what you when you'resaying, oh, I can't do a
pre-order, you know, because Idon't have um I I I don't have a
(39:39):
base, I don't have anyfollowers, nobody knows who I
am.
Pre-orders, and I'm gonna stealthis line, Amy, put it in the
show notes because it'sfabulous.
They aren't about who yells theloudest, but the one who creates
most the most curiosity and andpet points.
(40:00):
And and I think that's really wesee there's so much content
right now in social inparticular, that's just yelling
at us, right?
You know, and I think that thecontent that we resonate with,
and not just not just with ushere on the show, but I think
just as consumers is the stuffwhere we feel like A, we're not
(40:22):
being sold, right?
So it's not like a direct, like,hey, I'm just so fabulous, buy
all the things, sign up for allthe things.
But also the content that reallyfeels like it gets me.
SPEAKER_01 (40:33):
You know what I mean?
100%.
SPEAKER_00 (40:35):
Yeah.
So I I really recommend, youknow, don't feel like you have
to do everything, right?
Pick two things, um, and uh uh,you know, and and get started on
those and and and give it a try.
I mean, if you heard somethingduring the show that you feel
really kind of like, oh my gosh,I can totally do that.
Even if it's just, you know, andnot just, but even if it's just
(40:57):
putting out some postcards anddoing some, you know, doing some
local promotion, great, do that.
Like if social media isn't yourjam and you're like, oh, that
just makes, you know, the wholelike doing something on video
even just makes me want to passout, fine.
You have a lot of you we gave wegave you a lot of options, you
have a lot of options.
So I I'm so glad that we did theshow.
(41:18):
I think it it was really, it wasan important statement to make.
And hopefully, you know, if youhave a bunch of books out and
you're super famous and you'relistening to the show, we're so
we're so flattered.
But um I think that this isreally a great, uh, it's a great
opportunity for um everybody tomaybe add some, you know, add
some more tools to their toolboxwhen it comes to the pre-order
(41:40):
stuff.
So uh I want to just remind youall, you can talk to us.
We're really excited about this.
And we've already gotten someand it's really, really fun.
So get on the podcast uh trainwith us.
Text support podcast to888-402-8940.
(42:00):
And I want to just remind you,we are really wanting to get to
100 uh reviews.
So uh this year, we have alittle bit of time left.
We're at 99.
Very excited about that.
I'm really hoping to get to getto 130 because our listeners are
(42:21):
famous.
So, thank you so much forlistening, and we'll see you
next time.
Bye bye.
Hello and welcome back to the Book Marketing Tips
and Author Success Podcast.
This is Penny Sansavery and AmyCornell.
And we are so excited.
First off, I wanna um I wannamention again that we have the
um you can now text us with youruh show ideas, with your
(00:23):
questions.
Text the word podcast888-402-8940.
And I'll repeat that number atthe end of the show again if you
missed it.
Um so I want to start, so I'mreally excited about this
episode.
Amy actually, this was um one ofAmy's gems, one of her ideas uh
about pre-orders.
(00:44):
But I want to start out, and I'mso excited, Amy.
I have the best news ever.
Are you ready?
Hit on me.
Everybody wrote Oprah hasinvited me to be part of her
book club.
SPEAKER_01 (00:58):
Oh, finally.
You know, we've we've beenwaiting for that email for
years.
SPEAKER_00 (01:06):
No, because my books are so appropriate for her book
club.
So listen, here's the deal.
Oprah, somebody wrote me theother day from quote unquote
Oprah's book club.
We had such a good laugh aboutthis.
Actually, the entire team, wehad such a good laugh about
this.
And not only did they write froma Gmail address, because of
(01:26):
course Oprah uses Gmail.
Oprah's book club uses Gmail,but they also got the name of my
book wrong.
So they said, we want to inviteyour book marketing expert to be
part of Oprah's book club.
Do you feel so special?
I felt so seen, right?
(01:46):
And special.
Yeah, it was it's prettyamazing.
So here's the deal, people.
It's out there.
There's some guy writing, and Iactually wrote him back because
I'm like, oh, I'm gonnachallenge this person.
And I wrote him back and I'mlike, and I wanted to get
details and costs and everythinglike that.
I should forward that over toyou.
Like, how much does it cost?
Everything.
So I asked him, I'm like, so isOprah gonna read the book?
SPEAKER_01 (02:09):
Right, exactly.
SPEAKER_00 (02:10):
Do I do I get her feedback personally?
No, I get her personal feedback.
Is she gonna show up at my housewith like a basket of you know,
muffins and we can talk about mybook?
Um, and I also said, are yougonna send decals that I can use
on my book, the Oprah's bookclub pick, you know, right?
Right.
Uh, I got no response to thateither either.
(02:31):
Hmm.
So you're basically just, andyou know, I gotta tell you, I
mean, really, we had an authorone time use um as seen in O
magazine on their website.
And for whatever reason, andthis actually was legitimately
like this author was featured inO magazine, and but for whatever
(02:51):
reason, I guess they had theverbiage was wrong or something.
And uh Harpo Studios um was theycame bearing down on this
author.
So let me just say this aboutthat.
They do not mess around.
So the next the next thing I'mgonna do is I'm gonna forward
this over to somebody at Harpo.
(03:12):
I don't know, maybe their legaldivision or something.
Like, here you go, have fun.
I mean, I'm sure like they getnine billion of these, but it's
you really have to do your duediligence, people.
We've done a show on it, enoughsaid.
I'll leave it there, but I justthought that was really like I
know.
SPEAKER_01 (03:26):
And it's perfect timing, Penny, because we had a
client this week send somethingmy way and said, Is this
legitimate?
Like, they're not asking for aton of money and all this stuff.
And I and I said the same thing.
I said, you know, honestly, Iwould question any anything that
comes to you from a free emailservice.
Yes, you know, end of story.
(03:48):
If that's the case, I would moveon because you're potentially
getting involved in somethingmessy or very expensive.
SPEAKER_00 (03:55):
Yeah, exactly.
Yeah, right, exactly.
And you know, it just it's it'sa little, yeah.
So that's my really good newsfor the week.
So um probably gonna have to,you're probably gonna have to
run with the podcast alone nowbecause I'm gonna be super
famous because I'm gonna be atOprah's foot club.
Yeah, yeah.
(04:17):
That's gonna happen.
Right, exactly.
Just they'll be lining up.
They'll be lining up after theyreview my book, Marketing
Expert, which is not even abook.
It's just so bizarre.
Love the attention detail.
Thanks.
Um, so anyway, yeah, so just bejust be on the lookout.
All right, so let's get down tothe show.
Uh pre-order.
(04:38):
Okay, so um a lot of timesauthors who like first, and this
show is if you are a first-timeauthor or if you have a really
minimal following, maybe you'reeven have two books out, and you
don't, you know, nobody seemedto be paying attention to your
first one.
You're like, oh my gosh, now Ihave a second one.
(04:59):
We're gonna we're talkingpre-order strategies.
We're talking pre-orderstrategies for you if you feel
like you don't have a base, notmuch of a base, or you're
literally just starting out.
And part of the reason why wewanted to do this is because I
know, and I'll let Amy speak tothis in a minute.
We get a lot of authors who arelike, I can't really do a
(05:22):
pre-order because nobody knowswho I am.
Right, right, right.
I mean, you we hear this a lot,don't we?
SPEAKER_01 (05:28):
Yes.
And but we so appreciate thatthere are a lot of you out there
that know you need to be doingsomething for your book.
Yeah.
You know, that you can't just,it doesn't just show up on
Amazon and become an instantsuccess.
And once you put in all thathard work, you know, Penny, you
know, immediately like you'reyou're ready and amped up.
Like the brainstorming we do foryour book releases is so
(05:52):
exciting and so fun.
And it's so, you feel like youdeserve that after you've put so
much hard work into your book,but it does get very challenging
because a lot of the advice andrecommendations out there really
only make sense when you do havea big following to tap into,
right?
And then it seems like, well,that's super easy.
I'm, you know, yeah, of courseI'd do a pre-order if I had
(06:12):
5,000 people on my newsletterlist.
Like, yeah, duh, you know.
SPEAKER_00 (06:18):
Yeah, exactly.
I mean, and I think that'sreally where that's that's where
the um that's where thechallenge is, is that authors
are they feel like that thingslike a pre-order strategy are
exclusively for authors who havereally big followings.
Now, one thing that I want tomention, and this was a show
(06:40):
that we did in June, um, and itwas about brand marketing.
So the the reason that I want tomention it here is because when
authors, you know, sometimeswe'll get authors like six
months out and you know, beforetheir book launches, like, what
can I do now?
And that's brand marketing,right?
(07:00):
So go and look for that showbecause that's not what we're
talking about here.
This show goes under the is isunder the assumption that you've
done this brand marketing, thatyou've started to get your feet
wet.
So you're not doing it in the30-day pre-order window.
Like you're not like, okay,well, now I need to get serious
because my book's coming out in30 days.
No, no, no.
You've already done some of thatwork.
(07:20):
You've you you've just you, youknow, you have your social
channels and maybe you don'thave a a a big following yet.
That's fine, like whatever, butyou've already started kind of
that work.
SPEAKER_01 (07:31):
Um so 30 days is important, right, Penny?
Because what?
And the 30 days is kind of thatsweet spot, right?
Yeah, yeah.
Yeah, yeah, yeah.
How long you want to spendpromoting the release of your
book.
Because the reality is, again,unless, like Penny, you already
said, unless you have a built-inreturn buyer network, you know,
(07:52):
from previous releases, you canreally only expect people to pay
attention for so long withoutwithout the book being
available.
You know, you're not going to beable to drag people along for
months and months and months ifthey don't already know you, if
you're a brand new author, ifyour platform is relatively
minimal right now.
You really have to hit thatsweet spot of getting them
(08:13):
excited about it, but thenmaking sure that within that
30-day mark or so, you candeliver a book to them or they
can purchase that book and startreading and dive in.
SPEAKER_00 (08:21):
Right, exactly.
Yeah, long pre-orders.
I mean, I think long pre-orderswork if you have a name and you
have a following and all thethings, but the majority of
readers are not going to waitfor a book, especially from an
author that they don't know.
So 30-day window is a really,really good idea.
Now, the first thing, okay, solet's talk about some ideas
around some of the things thatyou can be doing during that 30
(08:45):
days, right?
So going off the premise thatyou have a minimal or no
following, lead with contentthat people are already
searching for.
So a lot of times authors wantto kind of reinvent the wheel,
right?
They want to bring, they want totry to bring readers to a story,
(09:05):
to their story.
And the readers don't know yourstory and they don't know who
you are.
And so what we're suggestinghere is that you want to go
after a content space thatalready has interest, right?
So, for example, and we'll takethese kind of in order as a
threat, and we have examples foreveryone.
(09:28):
So you all will feel included.
There's no exception.
Everybody can do this.
Um, you know, like a thrillerauthor, you might create a short
video or or, you know, even ifvideo is not really your thing,
you can create some images.
Three chilling true crimesyou've never heard of that
inspired my novel, for example.
(09:50):
Right.
Which I actually think I lovethat idea because Amy and I are
both huge true crime fans.
Like we're so interested in truecrime.
Like that would reel me in.
SPEAKER_01 (09:59):
Absolutely.
Yes, exactly.
You're you're piggybacking onwhat's already popular,
essentially, is the shortversion of this.
Yeah.
So, and I love the romance one.
This was great.
Why enemies to lovers is thebest trope.
So I love that you're alreadylike presenting like this is an
opinion because that people loveto give their opinion.
So you're already kind of likeencouraging people to respond,
(10:21):
right?
It's kind of that psychological.
And then this example says, andhow my book adds a twist.
So, how fun is that?
You're already telling peoplethis isn't enemies to lovers
story.
So people that already like thatare instantly like, I like, I
like that.
I already read that.
This is you know what I mean?
And then you're saying how mybook adds a twist.
That what an awesome premise tosay, like, I've got something
(10:43):
new to add to this.
And that is very intriguing.
SPEAKER_00 (10:46):
Yeah, yeah, exactly.
I think that's very intriguingbecause again, enemies to lovers
or secret baby or cowboy romanceor whatever, those are really
big, uh, really big genres,subgenres in romance, and
readers really love those.
So, a fantasy author, I actuallyI love this idea.
The world building mistake Ialmost made writing my book.
(11:09):
I think that's something that ifyou are a reader of fantasy, um,
I think it's a very intrigued,like world building is a very
intriguing concept becauseyou're literally like building
this world with all of itsnuances and what you know,
(11:31):
whatever.
Um, and I think that gets to bethat that could really be
something that readers I thinkwould be interested in, frankly.
SPEAKER_01 (11:38):
Right.
And they have very strongopinions about it too.
So I think when you present theidea that I almost made this
mistake, somebody that's a truefan is going to want to know if
they agree with you or not,right?
SPEAKER_00 (11:49):
Yeah, yeah, yeah, exactly.
And I think you could do thesame thing for like if you've
written historical fiction,right?
Right.
You know, the historical, like,or like for historical fiction,
and I know that's not on our onour on our uh show sheet, but
for historical fiction, youcould say something like, you
know, this is a little piece ofhistory that I actually never
knew existed, right?
(12:10):
Right.
And I remember a book, and nowI'm gonna cite this book, and I
can't remember the and I and itwas the the zookeeper's wife,
actually, and I can't rememberthe author, but I loved the
book.
And this book was actually bornout of a this was a World War II
uh historical.
This book was actually born outof a piece of history that the
(12:35):
author stumbled on, right,accidentally, right?
And decided to write this bookand then it became a movie and
all this other stuff.
That and I got to tell you thatwhen I'm not a huge historical
reader, even though we've done alot with World War II markets
(12:56):
and stuff like that, which Ilove, that's the little factoid
that actually pulled me into thebook.
I was like, That makes sense.
Yeah, isn't that cool?
Yeah, it's it is really, really,really cool.
I love that so much.
Um, and then our nonfiction oneso um you know, the nonfiction
can be the tip.
So nonfiction is a little Iwant, I don't want to say
(13:17):
easier, but it is kind ofeasier.
I was going to say the samething.
It really, you know, you canspeak to the pain points that
your reader is, you know, thatare gonna target your reader,
whatever those are, right?
Um just to make sure, you know,you're gonna obviously you're
gonna mention your book, but italways comes at the end, right?
(13:41):
Um giving your, you know, givingyour followers something like
uh, but give them actually, Imean, I really recommend for the
nonfiction folks, I know this isgonna sound painful, give them
helpful tips.
Right.
Don't just say, my book cracksthe code on.
Oh, I hate that.
Sorry.
(14:01):
No, I know, right?
Like I really hate that.
And I gotta tell you, Instagramhas turned into such a
clickbait.
Yes.
Have you noticed that?
SPEAKER_01 (14:12):
Yes, so much of it is, and that's why the comment
section is amazing because a lotof people be like, here's what
it says, don't waste your time.
SPEAKER_00 (14:20):
Yeah, I know.
The comments are the commentsare so so don't be this
clickbaity person.
Instead, you know, offeringtips.
Here's the here's the secret fory'all nonfiction authors, and as
I am also a nonfiction author,when you give people tips, like
and you give them ideas, you'velike psychologically, it's not
like they go, like, oh, I can'tI have this tip and I don't have
(14:40):
to buy your book now.
No.
They wonder, like, well, whatelse does this person know that
I don't know?
What else does this person knowthat I need to learn?
So that's the that that's why Ireally I think I recommend, you
know, give out tips, meet themwhere they hurt, so to speak.
Right.
Exactly.
(15:00):
Um do you want to take the netyou want to leak kick off the
next one?
SPEAKER_01 (15:04):
Sure.
This other one, and we'vediscussed this before.
Um, we've talked aboutnetworking with other authors.
It's such an untappedopportunity, I think.
Still like I'm waiting for theauthor collab to be the new hot
thing in publishing because it'sso amazing and it's mutually
beneficial.
(15:24):
So I really am shocked that youdon't see more of it.
But this is, you know, thisstrategy is called borrowed
audience.
So essentially what you're doingis you're partnering with people
who already have small butactive audiences.
And this is not going after thebig fish.
This is not your breakoutmoment.
Let's just say that right now.
You know what I mean?
But this is a quality overquantity moment.
(15:44):
Plus, a lot of these otherauthors and thought leaders are
going to be in the same boat asyou, where they are trying to
build.
You know what I mean?
So they are hungry for unique,interesting, inspiring content
that kind of takes some of thepressure off of them too.
So that is where, you know whatI mean?
This is where this is mutuallybeneficial.
(16:05):
Uh so our first example, I lovethis so much.
A cozy mystery author writes aguest post for a baking blogger
about 10 recipes that inspiredmy character's cafe.
Like, how fun is that?
And how creative, right?
Yeah.
I love that.
That is such that is such a cuteidea.
It really I know.
And it's one of those thingsthat you would never normally
(16:26):
think of because it's so easy toget those blinders on that
everything is like has to beonly books, books and only
books, books and but it's likethat's not the case.
Whether you write fiction ornonfiction, you're the
opportunities you can createdon't have to be solely book
centric.
You know what I mean?
Think outside of the box, right?
SPEAKER_00 (16:43):
Right, exactly.
Kind of like um the next one.
So uh, you know, a fantasy debutauthor um doing a quick
Instagram live with a smallerBookstagram influencer, right?
So maybe 3,000 followers, totalk about their favorite
(17:04):
magical system or magicalwhatever, right?
Which I think could be reallyfun because again, your readers,
that's something that yourreaders are really gonna love.
So the takeaway from this is,and we're gonna talk about
nonfiction in just a second, butthe takeaway from this is is
that small but active, so don'tdon't get discouraged by well,
(17:29):
they don't have you know 50,000followers, 3,000 followers,
whatever, it's totally fine.
Um so small but mighty, right?
And if you've done your brandmarketing, you already know
these people.
So now is a good time to reachout to them for nonfiction, um
guest content, guest content onyou know, for in in doing local
(17:56):
um guest content on LinkedIn, umoffering guest content is a
really good, and again, youdon't have to have huge numbers.
SPEAKER_01 (18:06):
No, and not like you know, what do they call them?
Carousels on Instagram.
SPEAKER_00 (18:10):
Yeah, yeah, yeah.
Carousels.
I love that.
SPEAKER_01 (18:11):
A tips carousel on social.
And you know, I think a lot oftimes local always leans into
events or things like that,Penny, or like a news piece.
But it's amazing how manyopportunities there are
potentially to collaborate withlocal businesses in other ways.
You know what I mean?
(18:32):
So if you're it writing a bookfor a specific industry, think
about ways that you can benefitsome local businesses that are
in that same industry.
You know what I mean?
Maybe it's getting into theirnewsletter, or maybe it's
getting like a mention on theirsocial, you know, just to say,
like, here's a local resourcethat's in the same industry as
we are.
They've released a book.
Like, what a great targetaudience, right?
(18:54):
Yeah.
SPEAKER_00 (18:55):
Yeah, exactly.
And I think I think thatdefinitely is a great target
audience for sure.
Yeah.
Um, the next one, do you want tostart kick off the next one too?
The next one kind of feeds offof the borrowed audiences idea,
which I really love.
SPEAKER_01 (19:12):
I know.
So the I think the first oneyou're talking about, you're
still kind of so it'sinteresting, they kind of build.
So the first one was definitelyall about them, right?
Like the, you know, the contentpeople are already searching
for, you're really, reallyfocused on basically connecting
yourself to something elsethat's already going on and it's
(19:33):
not as heavy on your book.
And then the borrowed audienceis you're showing up in those
spaces and kind of showing whatyou have to offer.
And now the secret preview, Ithink, is where it starts
leaning more into your bookspecifically, you know, because
like before, Penny, when youmentioned, like, you know, yes,
you mentioned your book, butreally what you're leading with
is that I have this tocontribute that you're already
(19:54):
interested in.
So I think, you know, this kindof builds into now we're going
into the stuff that is a littlemore book centric, which is what
some of you might be thinking,like, when do I get to talk
about my book?
You know?
Right, exactly.
So, you know, an example wouldbe sharing a first chapter or an
excerpt with another, you know,another thought leader, another
(20:17):
author.
That again, we're we're lookingat like audiences.
These are mutually beneficial.
And this is something that youshould offer to do for their
next release.
Keep that in mind, or theirnext, if you're nonfiction,
maybe their next event,something like that, something
that's mutually beneficial.
But this is where you start toshare a chapter or an excerpt in
their newsletter, things likethat, where now you're really
(20:39):
introducing your book to thesepeople versus just introducing
yourself and the concept of abook.
Like this is really hitting it alittle bit harder.
SPEAKER_00 (20:46):
Yeah, yeah, yeah.
Yeah.
Yeah.
I agree with that.
I I like that so much.
I also think that again, ifyou've done your brand marketing
stuff, you already probably knowwho you want to cross
cross-pollinate with, right?
Um and for you know, fornonfiction, um you can swap
(21:08):
newsletter features with anothernonfiction author in, you know,
in in your genre.
But because again, because theother good piece of it though,
too, is is that and this is verytrue for pretty much any genre.
Um if somebody buys a book, youknow, we know this is true for
(21:30):
self-help, right?
So if you buy one book onself-help, you're probably gonna
buy 50, right?
So I love it.
You're not right.
So you're not stealing thisnonfiction author's audience by,
you know, putting something intheir newsletter and they're
putting something in yournewsletter.
The readers are probably gonnabuy both your books.
I mean, that's just right.
SPEAKER_01 (21:50):
That's just right.
This is definitely thecollaborative element of our
tips.
You know what I mean?
This is the most collaborative.
The the one previously was morelike, let me take some some of
your, you know, some of the loadoff of all the content you're
creating because I can add tothat.
That's great.
But this is really where themutual, the mutual benefits come
in and it's reallycollaborative.
(22:12):
And what I love about this onetoo is that you're really
setting yourself up forpotentially long-term
collaborations.
SPEAKER_00 (22:18):
Yeah, exactly.
Exactly.
You know, and if a newsletterfeature feels daunting, like if
you say, Well, you know what,Penny, I'd really like to
feature them in my newsletter,but I only have five people and
four of them are family, likewho've signed up for my
newsletter.
It doesn't really feel uhauthentic to tell them, oh yeah,
I'm gonna run you in mynewsletter, yay us, then maybe
(22:38):
start with something smaller,right?
Start with something that youfeel is a little bit more in
line with like what that youthat you can really reciprocate
on, right?
So maybe say, look, I'd love todo a newsletter feature.
I I still have to build mynewsletter audience.
And like maybe we'll do one,we'll do yours in six months, or
(23:01):
even offer to do some kind of aswap when they have their next
book coming out.
SPEAKER_01 (23:06):
Yes.
SPEAKER_00 (23:06):
So those are the other the other things, because
one of the things that this willdo for you too is it helps you
to create these relationships.
So during the brand marketingtime, during that time when you
didn't have anything to promote,you're getting to know these
people and now you're reallynetworking with them, which is,
you know, which is great.
And the majority of times, Imean, look, if an author, if
(23:27):
somebody offers to feature mynewsletter, my book in their
newsletter, even though it'sbeen out for a little bit, I'll
definitely jump on it.
But I get more excited when Ihave a new book coming out.
If somebody says, Oh, I want tofeature in my newsletter, I'm
like, oh yay, us, let's do itnow.
So that's another reason why,you know, you may want to say
that I'll help you promote yournext book or something.
(23:48):
And that gives you a little bitmore time to build your
newsletter list.
Um, okay, so uh 30-day readerhook challenge.
Now, are you suggesting, are wesuggesting here that we want
them to post something every dayfor 30 days?
(24:09):
What do you think?
SPEAKER_01 (24:10):
I mean, I think that's probably a bit overkill.
That's a lot, right?
I think it really also dependson how creative you can be and
how much, you know, useful,interesting, fun content you can
come up with.
Because I think if there's valuein it, then it makes sense to
(24:31):
post more frequently.
Otherwise, like maybe if it'sonce a week leading up and
that's all you can do, I thinkgreat, just make it stand out.
And this is just the differencehere, is what we're encouraging
you to do.
Instead of just a countdownwhere you say, Hey, remember my
book, hey, remember my book, youknow, over and over again.
And you're just saying, like,hey, remember my books coming
out, you're taking it a stepabove, and you're making you're
(24:55):
tying the countdown intovalue-added content.
So if you loved this title,again, like Penny keeps saying,
you should know who yourcompeting titles are, what
authors your your readers arealready reading and loving.
So if you like this, then you'lllove my my book.
You know what I mean?
Like this is more about this isquality over quantity.
(25:17):
You know, the what mention acharacter, you know, this side
character is based on my collegeroommate who always, I love
this, who always wore mismatchsocks.
Like, how freaking specific isthat?
But it also shows it's it itshows that you're genuine.
You know what I mean?
You are really trying to makethis an experience for the
(25:38):
reader.
And it shows so much thought andeffort.
You know how they always say,Penny, I think this is something
that's big and like stand-up,which I would never do, but I
could see you doing it.
They always say that um it'sreally important.
The details are importantbecause things are more
believable when there's details,right?
Yeah, that's very true.
Yeah, yeah.
You know, so I think this iswhen it's time to let people in
(26:01):
a little bit and share, not youdon't have to share personal
details of your life, but wheredetails matter.
And it shows that you're reallythinking about them and their
experience and that you've put alot of thought into the create
content that you're creating.
And it absolutely makes adifference.
It totally hits different versusjust a post saying, buy my book,
because people see that all thetime.
(26:22):
And it just in one ear, out theother.
Is there an eye version of thatin one eye?
And that sounds gross.
But we all know what we'resaying, right?
You scroll past it, you don'tnotice.
But something with a little moredetail and a little more thought
makes such a huge difference.
SPEAKER_00 (26:39):
Yeah.
You know what's interesting isthat as we were talking about
this, I was thinking, so I justfinished my next book.
It's gone off of the editor, andit's a book about marketing your
book locally.
And when I started on this book,and this this would be like an
interesting story that I wouldshare on social, right?
So when I started on this book,I'm like, well, this is gonna be
a really short book becauseblah, blah, you know, whatever.
(27:01):
Because, like, okay, oh,bookstores.
This what I loved so, so mybooks are oftentimes, I don't
want to say 30,000 foot view,but you know, like from book to
bestseller covers a lot of thecontent.
Yeah.
Right.
What was so fun about this book,about putting this book
together, is every time Ithought I was done, I wasn't,
(27:21):
which I know sounds like anauthor's worst nightmare, but it
really wasn't.
Because every time I thought,like I would wake up in the
morning and I'd have anotheridea about marketing locally.
And what this really did is thisbook pushed me as a marketing
person to get to go so deep intothe topic of marketing locally.
And to me, like if I'm talkingabout my book or if I'm putting
(27:44):
my book out on social, it's init's an interesting concept,
right?
When you have like talking aboutmicro learning, and maybe this
is only interesting to me, butthe idea of going so deep into
one singular topic really kindof blew my mind.
I gotta tell you.
(28:05):
So again, I don't know if that'snecessarily interesting on
social, but to me, like if I'mspeaking to, you know, my
audience, um, and I'm talking tothem about this journey, because
you know, the Amazon bookjourney is is the Amazon book
journey.
Like it's basically just I'm onthis running treadmill going 50
miles an hour, trying to keep upwith what Amazon's doing.
(28:27):
Right.
Right.
Like that story is kind of onrepeat all the time.
But, you know, to do somethinglike this, like, did did your
book challenge you in aparticular way?
Right?
How did it challenge you?
Like, what was that like forbecause 83% of Americans want to
write a book?
So I think I guess in a verylong-winded, weird, my typical
(28:50):
like weird, disconnected way.
What about this book reallychallenged you?
What what do you feel?
What do you what are you reallyproud of about this book, right?
What was your inspiration?
What was your, you know, youknow what I'm saying?
Does that make sense?
Or am I just like, or do we needto tell the do we need to tell
the guy who edits our podcast tolike take this whole section out
(29:13):
because it's kind of cross therails?
SPEAKER_01 (29:14):
No, it absolutely makes sense because again, it's
that personalization factor.
And I, you know, I'll say itover and over again.
Readers, audiences, potentialbuyers can tell when you're
putting in the effort to dosomething unique, to bring them
into your world, to answer theirquestions.
(29:37):
You know what I mean?
And so it is those kind ofdetails that say, I'm here for
you.
I'm committed to this, like I'mcommitted to your experience,
versus again, simply saying, buymy book, it's out in two weeks.
You know what I mean?
Yeah.
Like you can do some of that,but if you just put that on
repeat, you're white noise, youknow?
(29:57):
Right.
Right.
So and I'm I love the otherexample, and I thought, Penny,
this would totally like thiswould be totally your jam.
Um, working on a playlist.
Oh, loving some playlists.
Put it on Spotify.
If you're I mean, Spotify isactually pretty straightforward
to use.
So for those of you who are likespot of what, it's actually
pretty straightforward to use,and it's a really great place
(30:20):
for people that actually golooking for very specific kinds
of content.
But I mean, again, here we are.
Be specific, make it seemgenuine.
You know, this example saidthese songs carried me through
chapter 10.
Because I mean, think of whatthat says.
Like, especially if you'realready, you've made it very
clear you're a thriller author.
Like, does that not make you go,I want to know what these songs
(30:41):
are and what the hell happens inchapter 10?
Like, yeah.
Like, why did you need a specialplaylist to get through it?
Like, I want to know all thethings.
SPEAKER_00 (30:50):
Yeah, exactly.
No, that's exact, that's exactlyright.
Yeah.
I love uh Amy's absolutelyright.
I love playlists, are are myjam.
I absolutely do.
Um and and so uh I love the ideaof releasing a cut scene.
Like, I love that idea.
I'm I'm a tiny little bit on thefence about this one though,
(31:11):
because you know, something thatdidn't make the final cut.
And if you're as your fictionauthor, when you're dealing with
an editor who's like, you know,I'm cutting three chapters or
whatever, that always feelspainful, but it's also really
good content for to share withyour like your super fans and
stuff.
So I'm a little on the fenceabout that suggestion.
SPEAKER_01 (31:32):
Um, maybe it could be a really, really short
excerpt and saying, like, thisscene kept me up at night, or
this scene, you know, I couldn'tgo to sleep after writing this
scene, or something like that.
Maybe where you're kind ofteasing a piece of content, but
again, getting personal, gettingspecific about how it affected
(31:53):
you, how it came about, thingslike that, where again, it's
just intriguing to the readerlike, why?
Why was this challenging foryou?
Or why were you so excited youcouldn't sleep after writing
this scene or this chapter, youknow, that kind of stuff.
But it also gives, you know,make it a good one, but it's
also such a great way to teaseyour writing style, you know,
(32:16):
which which goes a long way,especially for genre fans.
And the same thing for, youknow, when we're talking about
nonfiction, I do think a lot ofthis is more straightforward for
nonfiction.
But same thing, like, you know,that could be a a teaser for a
tip.
Like give them something tolatch on to, like you said
(32:36):
earlier, Penny, that shows,don't do this whole like, I've
got all the answers, but buy mybook before you, you know what I
mean?
Prove to them that you have theanswers.
Like stand behind what you'veput in your book by putting some
of it out there for people toget early.
You know what I mean?
To actually judge your expertiseon things like that.
(32:58):
Like, because if you've writtena great book and if you've got a
strong point of view, you know,you shouldn't shy away from
that.
SPEAKER_00 (33:04):
Yeah, I agree with that.
Um, I agree with that totally.
All right, so the next one, I Ireally want to take the next one
because this uh this again, thisis so my jam.
Book Fairy Drops.
I love that title for thissegment.
Um, and this is based on local.
And again, because I justfinished my book on local, this
is so near and dear to my heart.
(33:24):
Postcards.
I so everybody loves postcardsand I mean, everybody loves
bookmarks, which it soundsreally weird in such a digital
age, but I I still read printbooks.
I mean, I read a combination ofprint and digital.
Postcards, bookmarks, don'tforget your QR code leading to
um to Amazon.
Leave them around your town,leave them in in indie cafes,
(33:48):
you can even leave them inStarbucks, bulletin boards,
libraries, leave themeverywhere.
So I have an I knew I met anauthor years ago, and she was
now this was when her book wasout, right?
So, but she was selling 5,000copies of her book, or she had
sold 5,000 copies, I'm sorry,since the launch, which was, I
(34:10):
guess, 90 days ago.
5,000 copies of her firstindependently published romance
novel, right?
She did it by blanketing hertown with postcards and
bookmarks.
How crazy is that?
I know, I love it.
Right?
So um and then, you know, youcould also have some fun with
(34:35):
it, right?
So you could uh take a pictureof you could take a picture of
it, um spot it in the wild, youknow, for social media, things
like that.
Um also utilizing little freelibraries, right?
So you can pop the cards intolittle free libraries.
I really recommend leave themeverywhere.
(34:57):
Make sure that you have somesort of digital connection.
So the QR code should go toAmazon for your pre-order,
right?
And then you can use some of theideas that we've talked about in
this show to kind of whet theirappetite for this book, right?
So your postcard doesn't have tobe just your book cover.
Hey, my book's come out, blah,blah.
You can make it, you know, wetalked about, we did just did a
(35:20):
show on elevator pitches, whichI think hit last week.
If you missed that show, go backto it.
Use your elevator pitch on thepostcard, make it super
interesting and intriguing.
It really helps you to start todig into your local market
because it's very easy to getcaught up and I'm just gonna do
everything on social and mywebsite, and all of that is
(35:41):
great.
But don't overlook your localmarket.
I love Book Fairy Drops.
Love, love, love, love, love it.
SPEAKER_01 (35:47):
I know.
I go into so many localbusinesses that just literally
to support each other, havethings set up for other small
businesses, whether it's on thecounter or up on a bulletin
board or something like that.
So you'd be surprised at howsupportive your local community
probably is.
And I loved your idea ofcross-promoting between this and
(36:09):
online, Penny, and I the photoidea, because if you take
photos, you also get to sharethe love with the um wherever
you dropped your stuff off at,right?
So you mentioned a coffee shop.
If you take a photo, bookspotted in the wild, I love that
you get a tag the coffee shop ifthey have, you know, an online
(36:30):
presence, which probably a lotof them do by now.
And you're also giving back toyour community in that way, and
there's more of thatcollaborative support, you know.
Yeah.
Yeah, exactly.
SPEAKER_00 (36:41):
Exactly.
I love it.
Okay.
Uh you were the Goodreads queen.
You want to take the next one?
SPEAKER_01 (36:47):
Oh, yes, Goodreads.
So here we go.
This one, believe it or not, Idon't know if anybody listening
knows this, but you can actuallyset up a Goodreads giveaway
before your book officiallyreleases.
This even applies if your bookis not on Amazon yet, you know.
So that is something toconsider.
So whether your book isofficially on Amazon yet or not,
(37:07):
uh, Goodreads does let you dogiveaways.
I'm not going to go into all ofthat right now.
Maybe we need to do a Goodreadsshow coming up again to revisit,
you know, some of the details ofthat.
But what's so great, and we diddo a show on this recently, is
this, you know, Goodreadsgiveaways, the new integration.
Every time you do a giveaway,anybody who enters gets the book
added on their want-to-readshelf.
(37:29):
So not only does Goodreads emailthem when the book releases.
So that's a great reminder, youknow, like, hey, this book is
out now.
But now Amazon also remindsshoppers that they have a book
on their Goodreads want to readshelf.
So while they are shopping onAmazon, they are going to get a
reminder that at one point youwere interested in their book,
(37:53):
in your book on Goodreads.
I mean, and that is insanelypowerful because that's like at
a reminder at point of purchase.
Like that is wild to me.
Yeah.
So Goodreads giveaways, thevalue of those really
skyrocketed with thatintegration.
And it's really just a great wayto also, you know, we keep I
keep saying quality overquantity.
People are on Goodreads becausethey are readers, because they
(38:15):
are trying to find books,because they want to be in a
space with other super fans,with other readers, you know, be
able to interact with authorsdirectly.
So when we talk about social, Iknow not everybody's into
social, but Goodreads isdifferent in the sense that you
know what the audience is.
You're not filtering throughpeople that are there for
workout tips or for a recipe oryou know what I mean?
(38:37):
Everybody on Goodreads is therefor book-centric reasons.
So you know that your audienceis already living there and
hanging out there.
So that's why I'm such a big fanof utilizing the Goodreads
giveaway feature for sure.
It's not something to beoverlooked.
SPEAKER_00 (38:52):
Yeah.
SPEAKER_01 (38:53):
Yeah.
SPEAKER_00 (38:54):
Yeah, I agree with that.
I think the Goodreads piece ofit is super, super helpful.
Um and again, obviously duringthe brand marketing phase, I
know I keep saying that, butyou've already gotten on there.
So you're, you know, so you kindof got the lay of the land.
Don't try to use Goodreads anddo pre-promotion at the same
time, because that'll kind ofcrazy.
(39:16):
Exactly.
You know.
Um, so I I I guess the wholepoint of the whole point of
doing this show is to make allof you all feel seen, right?
With your what you when you'resaying, oh, I can't do a
pre-order, you know, because Idon't have um I I I don't have a
(39:39):
base, I don't have anyfollowers, nobody knows who I
am.
Pre-orders, and I'm gonna stealthis line, Amy, put it in the
show notes because it'sfabulous.
They aren't about who yells theloudest, but the one who creates
most the most curiosity and andpet points.
(40:00):
And and I think that's really wesee there's so much content
right now in social inparticular, that's just yelling
at us, right?
You know, and I think that thecontent that we resonate with,
and not just not just with ushere on the show, but I think
just as consumers is the stuffwhere we feel like A, we're not
(40:22):
being sold, right?
So it's not like a direct, like,hey, I'm just so fabulous, buy
all the things, sign up for allthe things.
But also the content that reallyfeels like it gets me.
SPEAKER_01 (40:33):
You know what I mean?
100%.
SPEAKER_00 (40:35):
Yeah.
So I I really recommend, youknow, don't feel like you have
to do everything, right?
Pick two things, um, and uh uh,you know, and and get started on
those and and and give it a try.
I mean, if you heard somethingduring the show that you feel
really kind of like, oh my gosh,I can totally do that.
Even if it's just, you know, andnot just, but even if it's just
(40:57):
putting out some postcards anddoing some, you know, doing some
local promotion, great, do that.
Like if social media isn't yourjam and you're like, oh, that
just makes, you know, the wholelike doing something on video
even just makes me want to passout, fine.
You have a lot of you we gave wegave you a lot of options, you
have a lot of options.
So I I'm so glad that we did theshow.
(41:18):
I think it it was really, it wasan important statement to make.
And hopefully, you know, if youhave a bunch of books out and
you're super famous and you'relistening to the show, we're so
we're so flattered.
But um I think that this isreally a great, uh, it's a great
opportunity for um everybody tomaybe add some, you know, add
some more tools to their toolboxwhen it comes to the pre-order
(41:40):
stuff.
So uh I want to just remind youall, you can talk to us.
We're really excited about this.
And we've already gotten someand it's really, really fun.
So get on the podcast uh trainwith us.
Text support podcast to888-402-8940.
(42:00):
And I want to just remind you,we are really wanting to get to
100 uh reviews.
So uh this year, we have alittle bit of time left.
We're at 99.
Very excited about that.
I'm really hoping to get to getto 130 because our listeners are
(42:21):
famous.
So, thank you so much forlistening, and we'll see you
next time.
Bye bye.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com