June 2, 2021 • 44 mins
Episode 19
Be open to doing things in a BETTER way. That advice is from the founder of Timeline Genius, Eddie Babbage!
Weddings are complicated celebrations. There are many vendors involved in creating a successful event, and communication between them is key. Timeline Genius is aptly named because it makes the whole timeline creation / update / update/ update / update process seamless. The collaboration tool is simple and incredibly helpful in getting all of those important vendors on the same page. Today's interview with the founder of Timeline Genius, Eddie Babbage, tells the tale of why timelines are so critical, and the easiest way to develop an accurate timeline.
Links mentioned in this episode:
- For information on how to get on the Jewish Party Maven Certified Vendor List just click here: I want to get on that Certified Vendor list
- CLICK HERE to get the FREE DOWNLOAD JPM Top 12 Wedding Words the Best Vendors Know
- Books recommended in this episode:
Miracle Equation by Hal Elrod
The E Myth by Michael Gerber
The One Page Marketing Plan by Allan Dib
Profit First by Mike Michalowicz
Technology is readily available to help you run your business, like:
Rock Paper Coin for payments and contracts
17 Hats for CRM, invoices, payments, etc
Dubsado for CRM, invoices, payments, etc.
Slack for communicating with your team
Check out Eddie's PODCAST: The Wedding Insider
Don’t miss future episodes!
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For more platforms visit: BUZZSPROUT
Just like in the party world, reviews are like GOLD. If you liked what you heard, please leave me a review and share what you liked the most about the episode.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Unknown (00:06):
Hello there, and welcome to the book more Jewish
weddings podcast. This isepisode number 19.
As a wedding vendor you alreadyknow how important timelines
are. So I've got to ask you, howdo you make timelines for your
wedding?
Eddie Babbitt is the creator oftimeline genius. And today, we
(00:27):
get the great pleasure oftalking about the absolute best
way to create a wedding timelineand share it with the many other
vendors involved in a successfulcelebration.
I once had a wedding many yearsago, where the bride and I
talked in great detail about herbig day. I asked her all kinds
of questions, and I thought Ihad a really good handle on what
(00:48):
her day would look like. Then,on the wedding day, the
bandleader showed up with atotally different schedule,
starting a full hour and a halflater than the bride had planned
with me.
The caterer had yet anotherschedule. Oh,
all of this could have beenavoided if we had just
collaborated with timelinegenius. So stay tuned, as Eddie
(01:12):
shares some of his magic. Ipromise you this timeline genius
is an amazing program.
Hello there, Eddie. Welcome tothe book more Jewish weddings
podcast. I'm so happy to haveyou on the show today. And I am
so honored to be here reallyexcited to have this chat. Well,
we got to meet a couple of yearsago, several years ago in in
(01:34):
Arbor. And I am based out ofDetroit. And we were lucky
enough to have you here in AnnArbor and I saw you at a wedding
ABC conference. And this wholetimeline genius thing that you
presented then was amazing. Andyou've made it better and better
every year. So tell us a littlebit about you and how you
started timeline genius and whatit really is and how it can help
us. Gosh, I love that question.
And it's funny, Pat, as you weretalking, I found myself like
(01:58):
just visually remembering thatthat I mean, that was that was
that was years ago, but Iremembered. So that's how we
first connected but then we wecross paths again, what a
wedding MBA MBA. Right? But ourfirst connection was there, what
I, um, it makes me moreappreciative of the benefits.
Sometimes when you do things,like invest in anything and in
(02:18):
business in life, you don't evensee all the ways that the
benefits will come to fruition.
But our relationship issomething that has just been
really wonderful over the years.
So yeah, regarding tamala G. Sotamala G, as we were talking a
little bit before, you know, wekind of went into record mode
here. I'm a serial techentrepreneur, this is my third
(02:41):
company, and timeline geniusreally grew out of what for me,
I think has been the mostpenetrating insight that I've
learned in all of myentrepreneurial career, which is
we're here I believe thispersonally to help other people,
right, like have some homina. Ilove the quote Muhammad Ali is
like service to others as theweb we pay for our life here on
(03:01):
earth. And that's really whatstarted Tell me Jesus because I
wasn't in the wedding industry.
And I was just looking for aproblem to solve a way to help
people in this was like 2013, mywife knew what I was up to. And
she had done all the planningfor our wedding when we got hits
back in 2010. And she said,Look, if you're looking for a
(03:23):
problem to solve, you shouldtalk to wedding planners,
because let me tell you when Iplanned our wedding, boy, there
were so many logistics.
Turns out my wife was deadright? As always, don't go tell
her I said that because she'salways right.
And I started talking towedding planners, and I asked a
very simple question, what's themost tedious part of your job?
(03:43):
And I heard the same thing overand over eventually, you know,
talking to dozens and you know,at this point 1000s of wedding
industry professionals all overthe world, and just hearing
the passion with which they'dsay any, you know, the timeline
It is like, you know, it's thebackbone for the event day,
(04:06):
right and it ended up beingbigger than just you know,
wedding planners, right? Youhave people planning barn, but
mitzvahs, you have peopleplanning keyed, CNRS, whatever
kind of event once it reaches acertain scale, and you have, you
know, vendors and venues andclients and all that, like,
somebody's got to have adetailed game plan in writing.
And you can call it thetimeline, you can call it the
(04:28):
itinerary run of show whateverlabel you're using, somebody got
to think through the details andput that in writing. And I saw
how important that was to theevent and you know, the party
planning wedding planningprocess. And, and I saw also how
inadequate the tools were like,you guys are so resourceful. I
(04:50):
say you because I mean, you'regonna do tomlins I could give
you a stone tablet and a chiseland you would, you'd make it
work. But I realized that thatwe could do much better
With the tech at our disposal inthis day and age,
well, I've been using timelinegenius, I think for four years
now. And I absolutely love it.
So give us the spiel on whattimeline genius really does.
(05:14):
Yeah, so the way I think abouttimeline genius, Pat, so, you
know, the first thing I did whenI discovered this problem, I
really had people, you know,it's talking to people like you,
right? Like, you've been doingthis, you've done? What is it
like a gazillion events at thispoint? I don't think we could
count anymore. Like, and youwhen I, when I would find like,
(05:34):
I would talk to people. And I'msaying, well, so start at the
beginning of your timelinecreation process, and walk me
from start to finish, you know,and what I, what I discovered is
part of the issue is how peoplewere starting timelines, you
know, it's like, I've got atemplate, Eddie, but no two
events are ever going to be theexact same. So what happens is,
you've got a template, maybethey're just starting with, but
(05:56):
Oh, the ceremony time isdifferent. Well, that has a
ripple effect on everything elsein the timeline, or, you know,
actually, this one has theceremony reception in the same
place, but this one is ceremonyreception, different venues.
Well, that changes the wholetimeline. So the first thing we
did with Tom on G. And so theway I think about the whole
timeline creation process isyou've got how you start your
(06:17):
timelines, how you edit yourtimelines, how you collaborate
on your timelines, and how youexecute, you know, start, edit,
collaborate and execute. Sostarting your timeline is half
the battle, okay? Because if youstart with from a place that
requires a lot of editing, it'sgonna take you a lot longer to
get to the finished product. Soour first sort of genius
(06:39):
solution, forgive the pun was,and I can't take credit for
this. A lot of people think, oh,Edie, this is great. You did all
this. Like, honestly, a lot ofit comes from talking to people
like you, Pat where you getideas and feedback. But the
first idea was what if peoplecould enter the specific
information for a given wedding,right? Like, the religious
tradition, right? Because theJewish wedding is very different
(07:01):
as we know than, like, say aCatholic nondenominational.
Right? So what if you could justput Jewish in as the religious
tradition right off the bat,right? And what if you could set
the ceremony time? So yeah, sowe let you put in these key
details for that wedding? Howlong do you have the
photographer booked? Is it 10hours, 12 hours, etc. And then
(07:23):
you hit a button that says,generate timeline. And this
really powerful algorithm thatwe spent years developing takes
all the information that youentered, and uses that to
construct an initial detailedtimeline for you. So now, you've
started your timeline from abetter place. And when it comes
to editing, well, there's somany ways that I saw people
losing time, right? Like, youget a call from a client. And
(07:43):
she's like, I need to changethis by 10 minutes. But that
affects everything else too. Sonow you're painstakingly want to
so we said there's got to be abetter way. So on Tama genius,
you can just quickly select allof the items that need to get
shifted, you do a bulk edit timeshift and move everything by 10
minutes ahead. Or, you know, Ihad a lot of people that would
say, Eddie, you know, I do aseparate version of the timeline
(08:07):
for each of my vendors, right,because I want to build my
relationships. Well, I want tohave a version of the timeline
just for my cake Baker, so shedoesn't have to wade through the
whole detailed timeline to seethe five items. So we built a
feature that allows you to justclick a button and extract you
know, a timeline for theflorist. And then collaboration,
you know, is another big piece,because when you're working on
(08:29):
an event, you have creativepartners right now, and it's
about you putting your best selfforward professionally. So you
look like a rock star, right?
Like you want them because whatpeople don't realize that I
think it well, maybe they do,but I just like to call shine
the spotlight on it is yourtimelines. And it's not just
planners either, right? It's notjust the people, not just event
(08:50):
managers and event planners,it's photographers. You know,
when there is no plannerinvolved. Sometimes it's the
photographer, right? I'm talkingto lavishly let you get awarded
to you, you interrupt me,please, because I'm just you
start talking timelines, then Ijust start rambling. I think one
of the most valuable things fortimeline genius for me is
getting everybody on the samepage. Yeah, I have been to
(09:10):
events where I show up. And theband has a totally different
timeline than me. I mean, theystarted an hour and a half later
than we thought they werestarting. And we all talked to
the bride. And we all got whatwe thought was accurate
information. But to me timelinegenius guarantees that we can
all see the same information andall start from that and what
I've done with it, because I'mnot a planner, I focus on day of
(09:34):
party management. And I knowthat party management is a big
deal. But I can't do it alone. Ineed all those vendors to be on
the same page. And I love that Ican develop a timeline with the
bride. I can send it to allthose vendors. And now they
don't have to ask all the samequestions I just asked. They
(09:55):
don't have to say what's thebride's mom's name. What's the
bride's dad's name? They don'thave to say, What time's the
ceremony? Where's it going tobe? All that's in there? And if
us vendors collaborate, oh mygosh, the world is so much
easier.
Yeah.
(10:16):
Well, thank you so much for thatpad. And it really is. I mean,
that's really the vision. Andwe're still I think in the
early, and it's so exciting tothink about like, like, I want
to honestly just shake up thewhole global event industry.
Like I see a world wherewe can all be collaborating and
working together so much moreefficiently and harmoniously.
(10:38):
Right. And I think some of itis, we talked a little bit about
this before, again, we hoppedinto record mode here, the
notion of standardization,right? Like, you know, like,
there be no value in Facebook.
Well, some people say there's novalue in Facebook, even with
this, like a social network, ifthere's nobody on it, right. I
(10:58):
think one of the things that'sinteresting about timeline GS
is, the more people who areusing it, the more benefit there
can be. Because if it becamemore standards, and everybody
would have the feeling thatyou're talking about, because
it's not just the starting ofyour timeline, which is a big
deal in terms of yourefficiency, and saving your
time. It's not just the editing,it is the collaboration piece.
(11:20):
Because if you're not going todo like, this is a team job,
right? Like, when you pull offan A plus event, it's not just
you, you're working with otherpeople, right? And you're only
as good as everybody'sperformance, because it's almost
like a show, right? Like,everybody's got a role to play.
And in you all have a sharedgame plan. But the collaboration
(11:42):
piece of this is like, okay, nowinvite people because what I
think is personally outdated, isthe notion that, all right,
well, first of all, what youjust said is exactly right.
Like, in a lot of cases left totheir own devices, the
photographer has his or her ownplan. Now the band came up with
their own plan, you've got yourown plan, and like, jeez, that's
a mess. But even in a situationwhere that's not happening, if
(12:03):
there's one person, but ifthey're sending out like emails
with Word document attachments,everybody, I mean, or PDFs, then
like me, then you're gettingcalls from this person about
load in I can't, and anotherperson, but how. So what we did,
we're like, let's take advantageof the fact that we have the
internet, right, so let'scentralize What? Yeah, the
(12:26):
interwebs. Like, we can just,let's have one centralized
place. And let's give theflexibility to the person who's
taking ownership of the timelineto actually manage access rights
on a person by person item byitem basis, because, and I love
Google Docs, Google Docs isamazing. But what Google Docs
say, doesn't give you in termsof collaboration is the ability
(12:47):
to say, Okay, I want the groom,you know, to see everything on
the timeline, but this oneparticular item I want to hide,
because he's not supposed toknow about the surprise. So with
time lead genius, you can say,this person can see this, but
not edit, or this person can'tsee this at all, but these
people can. So it's reallygiving flexibility and power in
(13:07):
the way people can collaborate.
It's on. And lastly, the remindfeature is the execution where
you can actually program textreminders in before the event
and say, Look, I want the, youknow, ladies who are getting
beauty services to get a text 20minutes before, you know air
makeup and room tonight and youknow, be there like the word of
the florist. You can justprogram that you set it, you
(13:29):
forget it, it prevents ballsfrom dropping. Yeah, so that's
basically the way the productworks. It's a wonderful thing.
And I can't say enough goodthings about timeline genius,
but my audience here, and I'm sohappy to have photographers and
videographers and all thoseother vendors who are looking to
grow their business.
(13:51):
I got people who would love tobreak into the Jewish market
break into the Indian marketbreak into the crisp American
whatever. It's all the samegame, how do you break into a
new market? So you decided youwanted to invent this whole new
product? How do you get started?
That's a great question, Pat.
And I have perspective on thisas an entrepreneur. I also have
perspective on this, becauseI've done some really
(14:15):
interesting podcasts with peopletalking specifically about this
coming at it from the vantagepoint of how do I get into
destination weddings? How do Iget into say South Asian
weddings and you're right, eventhough each of those is a
different niche. There arecertain fundamentals that I
think apply in the process ofgetting into a new market.
(14:39):
With I guess I'll just startwith timeline genius. For me, it
really started with followingthat passion, right. Like, I
think one of the things that Ithink the most central lesson
that I've learned frominterviewing all of these people
in the wedding industry fromDavid Tutera to Sean load, Alan
Berg, I mean just all the thingsthat
(15:00):
It just comes up over and overagain. And I feel like it can't
be overstated or stated toooften is being your own unique
self, right? Like we're all puthere on this earth, with our own
talents and individuality. Andsometimes we can kind of like,
repress that or subjugate itlike, what if I do this and
that's that. So that ties to mein terms of getting into a
(15:21):
market of like, we'll be surethat this is something that you
want to do, right not somethingthat you're just bolting on,
like I kind of just how much heis because like, I that passion
was ignited to solve thisproblem. And that carries me
through the times when, like thechallenges come up. So I think
if somebody is going to breakinto any market, the first thing
(15:43):
that's got to be there, it'slike a passion to do so not
just, I need a few extradollars. So I think I'll try
this.
And you know, it's funny, what'snot a prerequisite, and I can't
think of any better illustrationthan you is necessarily having
to even be Jewish, which I feellike most people would think,
Well, for starters, I'm notgoing to break into the Jewish
(16:03):
mark. But I just find that soprofoundly interesting about
your, your situation.
Why, just because I was raisedon a pig farm. Yeah. Yeah. I
mean, it's just, it's just solike, Who would have thought but
another thing that comes tomind, and I'm just doing sort of
pattern recognition, likethinking, going through my
mental Rolodex here and thinkingabout people like you, that got
(16:26):
into an industryand made it right, and you
please feel free? I feel likeyou're more of an authority on
this, because you've done theexact thing that you're talking
about. But if you so please feelfree to shoot me down or correct
your businesses? Well, yeah. Howdo you get started? How do you
get started with the business?
Yeah, well, what just just tofinish this thought,
(16:47):
specifically, if if I were awedding industry pro trying to
get into one of these niches,I'll tell you, one thing that I
would think of that's a realhack is find somebody who's done
it, and learn from them. And Isat and I know that you we
talked last time about you'reinvesting in courses to learn to
get that mentorship. I think, ifyou're trying to get into a new
(17:09):
market, the assumption is,you're not already the Jewish
party Maven, right? Like you'renot already the expert. And I
think this is not to say thatyou can't figure things out
yourself. but rather to say thatyou might get from point A to
point B, where b is having asuccessful business in that
niche much faster. If you canget mentorship from somebody
(17:34):
who's already done it. Thatwould be the first thing I'd be
thinking about. If I were tryingto get into a particular market
where I didn't already have theexpertise.
So many people are, too, theylack the confidence to mentor
other people. And I think that'sa huge part of it, too, that
those people who've been inbusiness and been successful.
(17:55):
ought to be mentoring others.
That's part of the game.
everybody learns somewhere.
Yeah. That's very, very true,Pat. Yeah, yeah, I just really,
I mean, it The irony is, right.
Before we started talking, I waslooking at these, these Tony
Robbins coaching programs, andI'm gonna make an investment.
(18:15):
And it's, it's a sizableinvestment, but I feel like
investing in ourselves, justpays you seven. And you know, I
would say, also, to kind of puta fine point or finish finish
that line of thought aroundmentorship, be willing to pay
for it.
I know it can be a little scary,but I would not rely on okay, I
(18:38):
want to break into the Jewishmarket. And Pat is going to
mentor me for free.
Right? Like, maybe you Oh, cuzyou're a wonderful person. But
there's a whole bunch of freestuff out there. And I don't
mean that. I don't mean tobelittle that. But you're
absolutely right. You ought tobe willing to pay for your
education someway, somehow. Andthat's a big deal. Yeah, it's
(19:02):
funny, I did not even I mean,have you? Is it public
knowledge, you're building thecourse and all that stuff? Yeah.
So I was like, I did not even Imean, like, these guys are gonna
think, wait a minute, like, theyjust got on there. So she could
tell us to go to timelinegenius. And he could tell us to
get past courses. I just want tosay fold it. Like I really did
not even have that in mind. Butthat What a perfect way to just
(19:26):
like, yeah, if you're if you'relike, that's exactly what I
would do. If I were trying toget into the Jewish market, I
would find courses from peoplethat I trust, who have years of
experience doing it like you.
And you know, provided that thecontent of the course was like
something I'd invest in thatstuff. Like that's how you do
it. And that's how you shortcutit, and you increase the
(19:46):
probability that you're going tosucceed.
All right, back up a little bit.
jealous about your favorite wayto learn. Are you a visual
learner an auditory learner? Areyou a guy who likes
To be in person.
Um, everybody has their ownstyle.
You know, I've always heardpeople say that, and I've never
(20:09):
really fully mapped it on tomyself. But I do think I do
think like my mother in law, forexample, learns a lot through
conversations with people, likeshe'll just talk to different
people and all and she'll learna lot. I do take things in that
way. I guess I tend to get morein a sort of like, I've got a
(20:31):
book and I'm curled up instudying it, or I'm online
reading. But I learned a lotfrom audio to like, I've always
got a like, audible is my Imean, I spend, I can't tell you
how big my library. So I learneda lot just in and I used to read
books, but now I can't do that.
I've got two kids. I'm like, ifI've got time to sit down, I
need to do it. My kids. So Ilisten to audiobooks while
walking around. I try to get outwhat's your favorite book? My
(20:55):
favorite book? Let's change thataround. If you had a book you
could recommend to somebodystarting a business. What would
you recommend? That's great.
business book starting abusiness?
Oh, gosh, there's so many that.
(21:15):
I'm just, you know, you know,I'll tell you how Elrod miracle
equation book miracle equation.
Yeah, it's no joke, guys. It'suh, this is a little bit
tangential, because it'sactually more of a self help
personal growth kind of book.
But for me, I totally justapplied it to business. Like the
(21:39):
essence of the book is there islike this equation, this sort of
process that how distill thatyou may know him from, like he
wrote the Miracle Morning. Isn'tthat incredible? Dude, like, he
is just a guy who like, I don'tknow if he would sign off on my
saying this, but like, the way Iview him, it's like,
it's not like you're looking atlike LeBron James, or just
(22:00):
somebody that just came intothis world with just this. For
Whitney Houston, just somebodythat came into the world with
this phenomenal talent. He'sjust like, an ordinary guy, who,
as much as anybody I can thinkof off the top of my head said,
I am going to do the best I can,with what I have. I'm just going
to be the best version ofmyself. And he went through this
(22:22):
like car accident where healmost died. Everybody told him
he was never gonna walk again.
His whole life was turned upsidedown. He's like, young, he
battles his way through this. Hestarts walking, and he's
coaching writing books. Hewrites his Miracle Morning book,
all of this. And after all ofthat, I mean, what are the odds
of this he randomly, like, in amatter of like, a day goes from
(22:43):
having a normal life that herebuilt to being diagnosed with
this incredibly rare,ridiculously aggressive form of
cancer? And they're like, oh,you're gonna die. They're like,
you've got like weeks, like,you're basically not going to
make it. And through theseextra, he obviously did make it
and there's, he's like, there'sa way that I did it. And he has
(23:06):
this thing that he calls amiracle equation. I need to
check it out. Yes, yeah. And Iread that I like, yeah, I think
I vouch for that book. Theremight have been more info than
me. There's so many businessbooks, though. But yeah, that
was that's great. Okay, I know,a huge bunch of entrepreneurs
who are very, very, very good attheir craft, but not good
(23:28):
business people.
Do you have a preferred book forthat?
You know,well, so the E myth by Michael
Gerber is a good, good read,it's not so much gonna give you
the substance that you need tobe like the great business
(23:48):
person, but it will reallysolidify. And I think what you
just said is such a profoundlyimportant point, Pat, like,
people get into business.
Because love, they're like, Ilove photography. And I want to
be a photographer, right? I loveplanning events. I love managing
events, and I want to be anevent manager, right? But the
(24:10):
minute you open your business,you're not just a DJ, you're not
just a photographer, partyplanner, right, you are a
business owner.
AndI think that the E myth really
does a good job of instillingthat notion that you can't just
focus on your trade, you've gotto focus on your business and it
(24:32):
gets kind of everybody talksabout working on your business,
and it's almost trite, but it'sstill profoundly important to
do.
And I, I feel like business,it's a little hard to I've not,
I don't have any one book to methat will really kind of take a
person from zero to 60 on like,because there's so many aspects
(24:55):
of business and honestly, someof the most important I think
thewill probably resonate with you
as a business owner. For me, asmuch as I love reading and have
gained from reading. Some of themost important stuff that you
learn about business just comesfrom doing it. And being mindful
as you do it and learning thelessons that come, but you just
got to be in the trenches. Andfrankly, get your head knocked
(25:17):
around a couple times to learnthese lessons. And you're like,
now I understand, like, now Iunders Oh, I'll tell you a great
business book, I would totallyrecommend like, again, it's not
like a cover all of the areas,but I think marketing, if
there's one area of businessthat for me at this stage of my
career, I'm like, because mostof the people listening to us,
(25:39):
Pat, are, if you're aphotographer, I'm assuming you
know how to take good photos,right? Like, that's probably not
the thing that's gonna I mean,yeah, you need to keep getting
better and professional, like,even in your trade keep getting
better and better be the MichaelJordan of your craft, right. But
like, that's probably in my, inmy study of people in this
industry. That's not the thingthat separates the people that
(26:04):
have the thriving businesses andthe work life balance and all
this stuff. But marketing ishuge. So there's a book called
The one page marketing plan bythis guy Alan did. And check
that out. Because it is sosimple and straightforward. And
it doesn't matter if you're aphotographer or a planner, I
(26:26):
think that that would beimmense. It's a fairly quick
read, very digestible. Check itout. I have a book that I just
love called profit first by herbEllis. Not that love that I've
heard of this book. I need tocheck that out. Profit first.
Yes. And his basic premise, andI've talked about it yourself
(26:46):
first, right, like profit first.
Oh, okay. Go ahead. I wasjumping on good. What's the
basic premise? His basic premiseis that most people take sales
minus expenses. And if they haveanything left, it's profit.
Right? Right. Right. And hiscontention is, if you're not
going to make profit, you're notgoing to be in business. So you
(27:08):
take sales minus profit, andwhatever is left for expenses,
you will figure out a way tolive on that. And his example is
a tube of toothpaste. When youget that brand new tube of
toothpaste, you squeeze it on,and you spend liberally. And
when you get down to the end ofthat two toothpastes, you're
cranking until youfigure out a way to do it. And I
(27:31):
really believe that a wholebunch of our industry doesn't
make enough money. And I wouldlove for them to make profit.
Wow, I love that, Pat. I'veheard nothing but glowing things
like life changing testimonialsfrom people. I don't know why I
haven't read that one yet. I'mgonna check it out. For sure. I
(27:54):
really liked that book. So yeah.
Okay, so you have a podcast? Idid. Tell us about your
podcasts. Why shouldour listeners
enjoy that? Yeah, so the weddingindustry insider podcast, what I
wanted to do, I think podcastsare a podcast. podcasting is
like just this revolutionarymedium,
(28:17):
in the sort, of course of humanhistory. And what I mean by that
is, you know,suddenly, we have this
technology technology's allowedus to do things like this Pat,
whereall these different people all
over the world, now, you don'thave to get a television show.
You don't have to get airtime ona radio. And it's so niched and
specific that you can just findall these people that have like
(28:41):
a wealth of information toshare. And for me, I wouldn't
have started Tom on genius hadit not been for the podcast, I
was an entrepreneurial podcastmixergy that I listened to at
the time. And what I wanted todo was to kind of give that same
sort of value to the people thatare listening, specifically,
(29:02):
wedding industry professionals,and we still a little more
toward the wedding and eventplanner, but wedding industry
pros of all walks. What I triedto do, Pat is what we were just
talking about. I don't get intolike the trade, I get into the
business side of things. Andwhat I want to do is give people
the experience of basicallybeing like, what would happen if
(29:23):
I could grab coffee with DavidTutera right or
having coffee with you? LikeExactly, yeah. And it's like,
what, what and I want to givepeople the experience of being
able to do that. And I tried tojust ask the questions. I'm
like, when you get these peopleand you just ask, like, how'd
(29:46):
you do it? Like what's the mostimportant thing that contributed
to your success? Where do you goright? And I just want people to
leave with, obviouslyinspiration but also very
concrete knowledge that they cantake and apply to their business
to takeget to the next level. So that's
the whole idea behind thepodcast. I think that's a
wonderful thing. So, hey, mutualadmiration society here, I just
(30:08):
have tremendous respect for whatyou do. And I mentioned timeline
genius a couple times, but tellus how to get how to check out
timeline gene.
Where do they go? I'm gonna givepeople Alright, so they can go
to Tom on genius.com forwardslash demo, I would say go
there. And when you see you knowwhat it does, there's video on
(30:29):
the page that will show you Ithink it'll blow people's minds
because no matter how much Itell people about it until
they've seen it, they don't tendto fully just oh, my gosh, I get
it. But the other thing, andthis is a broader point, it's
not just about Tom on genius. Ithink that, um,
I have an interesting vantagepoint, because I'm a tech
entrepreneur, at heart, like myreal passion in life is solving
(30:52):
problems from people usingtechnology. And now I'm in the
wedding industry. So I sit atthis, you know, they call it web
tech, right? I sit with thisvery interesting vantage point
at the intersection of likewedding, the wedding in tech
industries, right. Andone tip I would give people is a
(31:13):
be open to doing things in abetter way. And I know that
sounds trite, maybe the way I'vesaid it, but like, I can't tell
you that there's so many peoplethat you'll you'll come across.
And the mindset is one of like,well, I've been doing it this
way. And that's the way I'm usedto. And it's been working. And
honestly, sometimes ego can getwrapped up in that without
(31:36):
thinking about it. And it'seasy, because like, when you're
a business, there's nobody togive you that pat on the back
every day, like you're great atthis and like, and there can be
this sort of like, Well, myvendors already say that, like
my timelines are great arealready do this. And that can be
really dangerous. And I'm notmeaning to take anybody down a
peg, like, I'm sure you areamazing, but just always just be
(31:56):
open to the possibility of likegrowth and doing things better.
And I say that specificallybecause I'm watching technology,
transform our industry. And I'mpart of that way, very proudly
part of that wave. And there areso many tools, it's not even
just timeline genius. I don'tcare if you're a photographer or
a DJ, what, there are toolsright now that has been created
(32:18):
by really smart people investinga lot of time and a lot of
energy and money to buildsomething specifically to help
you do your job more efficientlyand more profitably. And my
advice would be be open to that.
Try those things out, like makea list of all the software that
might be able to help you andthis brings us back to Tom on
Gs.
(32:40):
Get a personal tour. That's myhat. That's my Tim, I don't know
why like this isn't reallytalked about but like, don't I
mean, look, you can if you ifyou like what you see with Tom
on jeans, by all means, go onthe homepage, I'm on jeans, calm
start a free trial. That'sgreat. What I would suggest
because your time is valuable.
Instead of doing that, send anemail to our account development
manager. She might get mad, butI'm gonna give her personal
(33:02):
email. It's Brooke br o ke atTom lunches, send her an email,
introduce yourself and say I'dlike to get a personal tour.
Why? Because you have your ownunique business. If you want to
really get to know a toolquickly and efficiently and have
the version of the explanationbe tailored to you and your
business. Get on the phone witha human being right? To say this
(33:23):
is what I do Jewish weddings,right? Or I primarily do bar
mitzvahs. Now kintamani geniusbest be organized to suit me. So
that would be my advice. Dothat. Identify your top top four
tools and get out there and talkto people about okay, but now
spill it? What are some of yourother favorite technology hacks?
tacacs. Well, that's the onethat I've just been Yeah. Not
(33:44):
even hacks. What are some othertools that you would strongly
encourage anybody in the weddingindustry to use?
Um,gosh, it really and it starts to
obviously vary depending on whatparticular you know, are you a
photographer DJ, but let's justsay generally speaking.
(34:09):
There are some trends that I seeplaying out. One is like
invoicing, context management,you know, payments and
contracts. I think I'm reallyexcited about Rock Paper coin.
Nora shields and those guys Ilove them to death or them I did
podcast recently. Yeah, she'sshe and Elizabeth and like that
(34:30):
whole crew.
I believe in them and I lovethem to death. I think they're
amazing. I would definitely lookat that. backup. So Rock Paper
coin, their invoice managementsystem. Yeah, like contract
relations. Yeah, like contractmanagement. So basically,
getting out of this model oflike you having a paper
(34:51):
contract, you sign it andyou're, you know, they got an
invoice. It's just streamliningthat whole thing. And I think
they're doing a great job.
And I'm really excited aboutwhere they're going. I have I
say that because I have a littlemore insight into because I know
them personally and have foryears, I have no problem, you
know, putting my reputation onthe line because I see where
they're going with it. And I use17 hats, and I love 17 hats.
(35:15):
Yep. But there's probably 40% ofit, I'm not taken advantage of
right, and I want to go back anduse your other hack and get a
demo, I might be using itbetter. And 100%. That is just a
great thing. 100%. And since youmentioned 17 hats, I'll mention
dubsado as well, I'm not useddubsado.
(35:35):
And yeah, this is not at all apersonal thing. Like they're not
getting any benefit out of this.
In fact, I've tried to approachthem for doing integrations. And
I think they've been so busy, Ihaven't been able to really like
get them on the phone to chatabout it. But I've just I've
heard great things from them.
I think the biggest things forme, Pat are like you can figure
(35:59):
out because everybody has adifferent business, you know,
planning business is differentfrom your business is different
from a DJ business is differentfloral, I tend to kind of look
at the bigger picture, thingsthat I can share that I feel
like will benefit everybody likegetting a demo, but also the
mindset around technology. It'sa very real thing in our
industry, you'd be surprised,like I talked to so many people
(36:21):
and like, Look, when you'retalking to programmers about
technology, you're not going toget this but in our industry,
there can almost be this sort oflike resistance to change. And I
don't want to sound like theStar Trek board, like Resistance
is futile. But Resistance isfutile. Like, this is a good
thing folks like there. And iteven ties back to profitability,
(36:42):
right? Because like people, whenyou think about like that profit
first, like if you're if you'remaking money, but you need to
think about how many hours areyou putting into the job to get
that, because you can look andhave what marly major calls like
she calls herself the profitguys, you can have your
McDonald's moment where you'relike, I could go take minimum
wage and make what I'm making.
So it's about becomingefficient, right. So you're
(37:03):
doing things at a higher levelmore efficiently. And that helps
you get that work life balance,so you don't burn out, you know,
and you're making the money youdeserve. But I think that that's
a big thing. Like just knowingthe other big thing that
I don't I have more experiencewith this with with wedding
planners a little less withother. But I think this is this
(37:24):
is definitely something thatI've heard a lot is people say,
Well, I just want one softwarethat's going to do everything.
And I just want to disabusepeople. I have good news and bad
news on that. Okay, the bad newsis that's not a thing. Okay,
that's just not a thing. There'sno in this day and age, you're
not going to have one softwarethat covers the full array of
(37:46):
everything that you need to dofor your business. That's I have
probably 20 software's that Ipay for, you know, maybe more.
Um, the good news, though. Sothat's the bad news. It's not I
think the good news is the goodnews is today, the constellation
of tools that are available toyou. And it varies again, person
(38:07):
by person, trade by trade, butif you do your homework, and
think about it intentionally theconstellation of tools that are
available to you. It'sunprecedented, the ease and
efficiency and effectivenesswith which you can work today
using these tools. It'sincredible. Yeah. And I knew
(38:28):
someone for a long time who wasresistant to text messages.
Yeah, yeah. Yeah. And I keptthinking, Oh, what do I need
text messages for? And now, Ican't imagine not using text
messages. I was saying way back.
Yeah. So what's out there nowthat people are saying, Oh, I
don't need that. It's just afad. Well, is it really gonna go
(38:50):
away? I know, there's a wholebunch of stuff that I'm thrilled
is sticking around. And yeah,it's changed our world. I
totally was the same way ontexting until I did it. Like I
remember, like I was here. I waslike, what's the big deal? Like?
If I Why wouldn't I just callyou and tell you and then like,
(39:10):
it's one of those things. Youhave to try it right. And then
once you try it, like and notjust like once, but once you do
it, like, exact thing probablydidn't take more than like, a
few days, but you're like, oh,Moore's like, yeah. And then I
felt the same way about slack. Iremember when one of my
strategic have a member of ouradvisory board was like, Eddie,
you got to get down with theprogram with slack. I'm like,
(39:32):
really, man, I was like, Look,I've used Skype. And I've kind
of lost interest in that. Like,I don't need another way to
message them, send them in,like, once I was like, Oh, now I
can't imagine like running ourbusiness, you know, with our
distributed team without slackbut the bigger thing is just,
you know, I can't tell eachperson specifically what tools
(39:53):
to necessarily use for theirbusiness. What I can tell them
to do is block out a littletime, you don't have to go
crazy. But this the block out alittle time maybe, like
literally maybe it's 45 minutes.
So you can take 45 minutes in agiven week to just do this
exercise. Think about the keysort of aspects of your
(40:17):
business, right? Like just thekey, and it varies person to
person business business, Icould break it down, like
finance, marketing, whatever,but just think about the
workflows, like what do youspend your time doing in your
business, okay. And then, youknow, you can literally do that
in like, 15 minutes, right. Andthen for each of those
categories, think like, have aheard about any software tools
(40:38):
that other people I respect,have said, like, and trust, have
said, this is amazing, thischanged my life, just jot down
the names of those tools, andthen maybe take another few
minutes and just go on Googleand look for Okay, you know,
wedding photographer, software,whatever, just do it. And then
once you get that sort of Listof like, this is that I should
(40:58):
put like, a little like, imageout there like, well, what are
the what's the barbecue thingthat the Yeah, like a main, but
what I'm just like, maybe like alittle pamphlet, even just like,
this is what to do with 123.
Like what I'm laying out here.
Think about the workflows. Thinkabout the tools, you've heard
up, do a little bit of extraresearch, and then identify the
ones that you want to get alittle bit smarter on and send
(41:21):
them an email, and just get onthe phone with somebody do a
zoom, and just say, Please showme how your software can. And
then for the ones that you thinklook promising, give them the
try. Worst case, you lose alittle time, which I know that's
valuable. But like best case,you find a tool that transforms
your business, right? It's awonderful thing. And timeline
(41:44):
genius has been one of thosetools for me, and I can't thank
you enough for creating thiswonderful product. And I just
keep saying there's good stuffout there. Keep trying keep
trying keep looking. But I hearyour advice loud and clear. Get
a mentor, keep learning. Yeah.
(42:05):
And I think that's incrediblyvaluable advice to anyone in any
industry. But in particular, inthe wedding industry. Nobody
gets a degree in weddingmanagement, and comes away
knowing what they're supposed toknow. Right, you learn a whole
bunch of it through experience,and you should take advantage of
what's out there.
(42:26):
You know, I almost feel like onthat mentorship thing there
could be active First of all,one fortunate thing is that a
lot of really talented peoplethat are explicitly offering
coaching services, but I almostthink this is a little off
script, but or, you know, out ofthe box, but I think some of
the, the best people I know, arepeople that are just kind of
(42:47):
like until recently it was youright? Like, you've got all this
expertise, but you're in thetrenches doing it. You're not
even out there coaching people.
But I would almost think like,could I reach out to a Pat
Blackwell and say like, hey,Pat, you know, you don't know
me, but like, I've just been Iknow of you and your reputation.
You know, would you be open tocoming up with like a coaching
(43:08):
arrangement? You know, like, Iknow, that's a little weird.
It's like, unconventional, butjust like, I know, your time is
valuable. I'll totally pay youlike you tell me what a fair
hourly rate is to maybe justhave a call once a month because
I'm really trying to get intolike, Jewish like party
management. And I just wouldlove some guidance. Like, what
(43:29):
could that hurt? If you havesome people out there that you
really admire to find five orsix people and send them an
email, see what happens? Youknow, Wayne Gretzky says you
miss 100% of the shots you don'ttake right if you don't ask the
answer's no. I love that. Yep.
Well, that's great. Well, I sovery much appreciate your coming
(43:50):
on the podcast with me today.
And I think this is a greatthing for people to check out
and your phone's gonna beringing. So I like to hear that.
I love you to death Pat, I thinkyou are just so awesome and so
positive every time I talk toyou like it just lifts my
spirits and I really you know, Iyou know, just everything you
(44:11):
the way you've approached COVIDthe wave Braun, your grown your
business and, and just grownprofessionally, like what you're
doing with the horses just thinkbig, huge hug. And pat on the
back here. Amazing. Thank youvery much right back. All right.
Yeah. All right. Thank you somuch. Take care. Well, that was
fun. I hope you enjoyed it. AndI hope you'll learn some things
to timeline genius has been agame changer for my business.
(44:35):
And I think you'll find it veryhelpful in your business to
tune in next week and everyweek, and you'll be on your way
to booking more Jewish weddings.
Thanks for listening.
Hello there, and welcome to the book more Jewish
weddings podcast. This isepisode number 19.
As a wedding vendor you alreadyknow how important timelines
are. So I've got to ask you, howdo you make timelines for your
wedding?
Eddie Babbitt is the creator oftimeline genius. And today, we
(00:27):
get the great pleasure oftalking about the absolute best
way to create a wedding timelineand share it with the many other
vendors involved in a successfulcelebration.
I once had a wedding many yearsago, where the bride and I
talked in great detail about herbig day. I asked her all kinds
of questions, and I thought Ihad a really good handle on what
(00:48):
her day would look like. Then,on the wedding day, the
bandleader showed up with atotally different schedule,
starting a full hour and a halflater than the bride had planned
with me.
The caterer had yet anotherschedule. Oh,
all of this could have beenavoided if we had just
collaborated with timelinegenius. So stay tuned, as Eddie
(01:12):
shares some of his magic. Ipromise you this timeline genius
is an amazing program.
Hello there, Eddie. Welcome tothe book more Jewish weddings
podcast. I'm so happy to haveyou on the show today. And I am
so honored to be here reallyexcited to have this chat. Well,
we got to meet a couple of yearsago, several years ago in in
(01:34):
Arbor. And I am based out ofDetroit. And we were lucky
enough to have you here in AnnArbor and I saw you at a wedding
ABC conference. And this wholetimeline genius thing that you
presented then was amazing. Andyou've made it better and better
every year. So tell us a littlebit about you and how you
started timeline genius and whatit really is and how it can help
us. Gosh, I love that question.
And it's funny, Pat, as you weretalking, I found myself like
(01:58):
just visually remembering thatthat I mean, that was that was
that was years ago, but Iremembered. So that's how we
first connected but then we wecross paths again, what a
wedding MBA MBA. Right? But ourfirst connection was there, what
I, um, it makes me moreappreciative of the benefits.
Sometimes when you do things,like invest in anything and in
(02:18):
business in life, you don't evensee all the ways that the
benefits will come to fruition.
But our relationship issomething that has just been
really wonderful over the years.
So yeah, regarding tamala G. Sotamala G, as we were talking a
little bit before, you know, wekind of went into record mode
here. I'm a serial techentrepreneur, this is my third
(02:41):
company, and timeline geniusreally grew out of what for me,
I think has been the mostpenetrating insight that I've
learned in all of myentrepreneurial career, which is
we're here I believe thispersonally to help other people,
right, like have some homina. Ilove the quote Muhammad Ali is
like service to others as theweb we pay for our life here on
(03:01):
earth. And that's really whatstarted Tell me Jesus because I
wasn't in the wedding industry.
And I was just looking for aproblem to solve a way to help
people in this was like 2013, mywife knew what I was up to. And
she had done all the planningfor our wedding when we got hits
back in 2010. And she said,Look, if you're looking for a
(03:23):
problem to solve, you shouldtalk to wedding planners,
because let me tell you when Iplanned our wedding, boy, there
were so many logistics.
Turns out my wife was deadright? As always, don't go tell
her I said that because she'salways right.
And I started talking towedding planners, and I asked a
very simple question, what's themost tedious part of your job?
(03:43):
And I heard the same thing overand over eventually, you know,
talking to dozens and you know,at this point 1000s of wedding
industry professionals all overthe world, and just hearing
the passion with which they'dsay any, you know, the timeline
It is like, you know, it's thebackbone for the event day,
(04:06):
right and it ended up beingbigger than just you know,
wedding planners, right? Youhave people planning barn, but
mitzvahs, you have peopleplanning keyed, CNRS, whatever
kind of event once it reaches acertain scale, and you have, you
know, vendors and venues andclients and all that, like,
somebody's got to have adetailed game plan in writing.
And you can call it thetimeline, you can call it the
(04:28):
itinerary run of show whateverlabel you're using, somebody got
to think through the details andput that in writing. And I saw
how important that was to theevent and you know, the party
planning wedding planningprocess. And, and I saw also how
inadequate the tools were like,you guys are so resourceful. I
(04:50):
say you because I mean, you'regonna do tomlins I could give
you a stone tablet and a chiseland you would, you'd make it
work. But I realized that thatwe could do much better
With the tech at our disposal inthis day and age,
well, I've been using timelinegenius, I think for four years
now. And I absolutely love it.
So give us the spiel on whattimeline genius really does.
(05:14):
Yeah, so the way I think abouttimeline genius, Pat, so, you
know, the first thing I did whenI discovered this problem, I
really had people, you know,it's talking to people like you,
right? Like, you've been doingthis, you've done? What is it
like a gazillion events at thispoint? I don't think we could
count anymore. Like, and youwhen I, when I would find like,
(05:34):
I would talk to people. And I'msaying, well, so start at the
beginning of your timelinecreation process, and walk me
from start to finish, you know,and what I, what I discovered is
part of the issue is how peoplewere starting timelines, you
know, it's like, I've got atemplate, Eddie, but no two
events are ever going to be theexact same. So what happens is,
you've got a template, maybethey're just starting with, but
(05:56):
Oh, the ceremony time isdifferent. Well, that has a
ripple effect on everything elsein the timeline, or, you know,
actually, this one has theceremony reception in the same
place, but this one is ceremonyreception, different venues.
Well, that changes the wholetimeline. So the first thing we
did with Tom on G. And so theway I think about the whole
timeline creation process isyou've got how you start your
(06:17):
timelines, how you edit yourtimelines, how you collaborate
on your timelines, and how youexecute, you know, start, edit,
collaborate and execute. Sostarting your timeline is half
the battle, okay? Because if youstart with from a place that
requires a lot of editing, it'sgonna take you a lot longer to
get to the finished product. Soour first sort of genius
(06:39):
solution, forgive the pun was,and I can't take credit for
this. A lot of people think, oh,Edie, this is great. You did all
this. Like, honestly, a lot ofit comes from talking to people
like you, Pat where you getideas and feedback. But the
first idea was what if peoplecould enter the specific
information for a given wedding,right? Like, the religious
tradition, right? Because theJewish wedding is very different
(07:01):
as we know than, like, say aCatholic nondenominational.
Right? So what if you could justput Jewish in as the religious
tradition right off the bat,right? And what if you could set
the ceremony time? So yeah, sowe let you put in these key
details for that wedding? Howlong do you have the
photographer booked? Is it 10hours, 12 hours, etc. And then
(07:23):
you hit a button that says,generate timeline. And this
really powerful algorithm thatwe spent years developing takes
all the information that youentered, and uses that to
construct an initial detailedtimeline for you. So now, you've
started your timeline from abetter place. And when it comes
to editing, well, there's somany ways that I saw people
losing time, right? Like, youget a call from a client. And
(07:43):
she's like, I need to changethis by 10 minutes. But that
affects everything else too. Sonow you're painstakingly want to
so we said there's got to be abetter way. So on Tama genius,
you can just quickly select allof the items that need to get
shifted, you do a bulk edit timeshift and move everything by 10
minutes ahead. Or, you know, Ihad a lot of people that would
say, Eddie, you know, I do aseparate version of the timeline
(08:07):
for each of my vendors, right,because I want to build my
relationships. Well, I want tohave a version of the timeline
just for my cake Baker, so shedoesn't have to wade through the
whole detailed timeline to seethe five items. So we built a
feature that allows you to justclick a button and extract you
know, a timeline for theflorist. And then collaboration,
you know, is another big piece,because when you're working on
(08:29):
an event, you have creativepartners right now, and it's
about you putting your best selfforward professionally. So you
look like a rock star, right?
Like you want them because whatpeople don't realize that I
think it well, maybe they do,but I just like to call shine
the spotlight on it is yourtimelines. And it's not just
planners either, right? It's notjust the people, not just event
(08:50):
managers and event planners,it's photographers. You know,
when there is no plannerinvolved. Sometimes it's the
photographer, right? I'm talkingto lavishly let you get awarded
to you, you interrupt me,please, because I'm just you
start talking timelines, then Ijust start rambling. I think one
of the most valuable things fortimeline genius for me is
getting everybody on the samepage. Yeah, I have been to
(09:10):
events where I show up. And theband has a totally different
timeline than me. I mean, theystarted an hour and a half later
than we thought they werestarting. And we all talked to
the bride. And we all got whatwe thought was accurate
information. But to me timelinegenius guarantees that we can
all see the same information andall start from that and what
I've done with it, because I'mnot a planner, I focus on day of
(09:34):
party management. And I knowthat party management is a big
deal. But I can't do it alone. Ineed all those vendors to be on
the same page. And I love that Ican develop a timeline with the
bride. I can send it to allthose vendors. And now they
don't have to ask all the samequestions I just asked. They
(09:55):
don't have to say what's thebride's mom's name. What's the
bride's dad's name? They don'thave to say, What time's the
ceremony? Where's it going tobe? All that's in there? And if
us vendors collaborate, oh mygosh, the world is so much
easier.
Yeah.
(10:16):
Well, thank you so much for thatpad. And it really is. I mean,
that's really the vision. Andwe're still I think in the
early, and it's so exciting tothink about like, like, I want
to honestly just shake up thewhole global event industry.
Like I see a world wherewe can all be collaborating and
working together so much moreefficiently and harmoniously.
(10:38):
Right. And I think some of itis, we talked a little bit about
this before, again, we hoppedinto record mode here, the
notion of standardization,right? Like, you know, like,
there be no value in Facebook.
Well, some people say there's novalue in Facebook, even with
this, like a social network, ifthere's nobody on it, right. I
(10:58):
think one of the things that'sinteresting about timeline GS
is, the more people who areusing it, the more benefit there
can be. Because if it becamemore standards, and everybody
would have the feeling thatyou're talking about, because
it's not just the starting ofyour timeline, which is a big
deal in terms of yourefficiency, and saving your
time. It's not just the editing,it is the collaboration piece.
(11:20):
Because if you're not going todo like, this is a team job,
right? Like, when you pull offan A plus event, it's not just
you, you're working with otherpeople, right? And you're only
as good as everybody'sperformance, because it's almost
like a show, right? Like,everybody's got a role to play.
And in you all have a sharedgame plan. But the collaboration
(11:42):
piece of this is like, okay, nowinvite people because what I
think is personally outdated, isthe notion that, all right,
well, first of all, what youjust said is exactly right.
Like, in a lot of cases left totheir own devices, the
photographer has his or her ownplan. Now the band came up with
their own plan, you've got yourown plan, and like, jeez, that's
a mess. But even in a situationwhere that's not happening, if
(12:03):
there's one person, but ifthey're sending out like emails
with Word document attachments,everybody, I mean, or PDFs, then
like me, then you're gettingcalls from this person about
load in I can't, and anotherperson, but how. So what we did,
we're like, let's take advantageof the fact that we have the
internet, right, so let'scentralize What? Yeah, the
(12:26):
interwebs. Like, we can just,let's have one centralized
place. And let's give theflexibility to the person who's
taking ownership of the timelineto actually manage access rights
on a person by person item byitem basis, because, and I love
Google Docs, Google Docs isamazing. But what Google Docs
say, doesn't give you in termsof collaboration is the ability
(12:47):
to say, Okay, I want the groom,you know, to see everything on
the timeline, but this oneparticular item I want to hide,
because he's not supposed toknow about the surprise. So with
time lead genius, you can say,this person can see this, but
not edit, or this person can'tsee this at all, but these
people can. So it's reallygiving flexibility and power in
(13:07):
the way people can collaborate.
It's on. And lastly, the remindfeature is the execution where
you can actually program textreminders in before the event
and say, Look, I want the, youknow, ladies who are getting
beauty services to get a text 20minutes before, you know air
makeup and room tonight and youknow, be there like the word of
the florist. You can justprogram that you set it, you
(13:29):
forget it, it prevents ballsfrom dropping. Yeah, so that's
basically the way the productworks. It's a wonderful thing.
And I can't say enough goodthings about timeline genius,
but my audience here, and I'm sohappy to have photographers and
videographers and all thoseother vendors who are looking to
grow their business.
(13:51):
I got people who would love tobreak into the Jewish market
break into the Indian marketbreak into the crisp American
whatever. It's all the samegame, how do you break into a
new market? So you decided youwanted to invent this whole new
product? How do you get started?
That's a great question, Pat.
And I have perspective on thisas an entrepreneur. I also have
perspective on this, becauseI've done some really
(14:15):
interesting podcasts with peopletalking specifically about this
coming at it from the vantagepoint of how do I get into
destination weddings? How do Iget into say South Asian
weddings and you're right, eventhough each of those is a
different niche. There arecertain fundamentals that I
think apply in the process ofgetting into a new market.
(14:39):
With I guess I'll just startwith timeline genius. For me, it
really started with followingthat passion, right. Like, I
think one of the things that Ithink the most central lesson
that I've learned frominterviewing all of these people
in the wedding industry fromDavid Tutera to Sean load, Alan
Berg, I mean just all the thingsthat
(15:00):
It just comes up over and overagain. And I feel like it can't
be overstated or stated toooften is being your own unique
self, right? Like we're all puthere on this earth, with our own
talents and individuality. Andsometimes we can kind of like,
repress that or subjugate itlike, what if I do this and
that's that. So that ties to mein terms of getting into a
(15:21):
market of like, we'll be surethat this is something that you
want to do, right not somethingthat you're just bolting on,
like I kind of just how much heis because like, I that passion
was ignited to solve thisproblem. And that carries me
through the times when, like thechallenges come up. So I think
if somebody is going to breakinto any market, the first thing
(15:43):
that's got to be there, it'slike a passion to do so not
just, I need a few extradollars. So I think I'll try
this.
And you know, it's funny, what'snot a prerequisite, and I can't
think of any better illustrationthan you is necessarily having
to even be Jewish, which I feellike most people would think,
Well, for starters, I'm notgoing to break into the Jewish
(16:03):
mark. But I just find that soprofoundly interesting about
your, your situation.
Why, just because I was raisedon a pig farm. Yeah. Yeah. I
mean, it's just, it's just solike, Who would have thought but
another thing that comes tomind, and I'm just doing sort of
pattern recognition, likethinking, going through my
mental Rolodex here and thinkingabout people like you, that got
(16:26):
into an industryand made it right, and you
please feel free? I feel likeyou're more of an authority on
this, because you've done theexact thing that you're talking
about. But if you so please feelfree to shoot me down or correct
your businesses? Well, yeah. Howdo you get started? How do you
get started with the business?
Yeah, well, what just just tofinish this thought,
(16:47):
specifically, if if I were awedding industry pro trying to
get into one of these niches,I'll tell you, one thing that I
would think of that's a realhack is find somebody who's done
it, and learn from them. And Isat and I know that you we
talked last time about you'reinvesting in courses to learn to
get that mentorship. I think, ifyou're trying to get into a new
(17:09):
market, the assumption is,you're not already the Jewish
party Maven, right? Like you'renot already the expert. And I
think this is not to say thatyou can't figure things out
yourself. but rather to say thatyou might get from point A to
point B, where b is having asuccessful business in that
niche much faster. If you canget mentorship from somebody
(17:34):
who's already done it. Thatwould be the first thing I'd be
thinking about. If I were tryingto get into a particular market
where I didn't already have theexpertise.
So many people are, too, theylack the confidence to mentor
other people. And I think that'sa huge part of it, too, that
those people who've been inbusiness and been successful.
(17:55):
ought to be mentoring others.
That's part of the game.
everybody learns somewhere.
Yeah. That's very, very true,Pat. Yeah, yeah, I just really,
I mean, it The irony is, right.
Before we started talking, I waslooking at these, these Tony
Robbins coaching programs, andI'm gonna make an investment.
(18:15):
And it's, it's a sizableinvestment, but I feel like
investing in ourselves, justpays you seven. And you know, I
would say, also, to kind of puta fine point or finish finish
that line of thought aroundmentorship, be willing to pay
for it.
I know it can be a little scary,but I would not rely on okay, I
(18:38):
want to break into the Jewishmarket. And Pat is going to
mentor me for free.
Right? Like, maybe you Oh, cuzyou're a wonderful person. But
there's a whole bunch of freestuff out there. And I don't
mean that. I don't mean tobelittle that. But you're
absolutely right. You ought tobe willing to pay for your
education someway, somehow. Andthat's a big deal. Yeah, it's
(19:02):
funny, I did not even I mean,have you? Is it public
knowledge, you're building thecourse and all that stuff? Yeah.
So I was like, I did not even Imean, like, these guys are gonna
think, wait a minute, like, theyjust got on there. So she could
tell us to go to timelinegenius. And he could tell us to
get past courses. I just want tosay fold it. Like I really did
not even have that in mind. Butthat What a perfect way to just
(19:26):
like, yeah, if you're if you'relike, that's exactly what I
would do. If I were trying toget into the Jewish market, I
would find courses from peoplethat I trust, who have years of
experience doing it like you.
And you know, provided that thecontent of the course was like
something I'd invest in thatstuff. Like that's how you do
it. And that's how you shortcutit, and you increase the
(19:46):
probability that you're going tosucceed.
All right, back up a little bit.
jealous about your favorite wayto learn. Are you a visual
learner an auditory learner? Areyou a guy who likes
To be in person.
Um, everybody has their ownstyle.
You know, I've always heardpeople say that, and I've never
(20:09):
really fully mapped it on tomyself. But I do think I do
think like my mother in law, forexample, learns a lot through
conversations with people, likeshe'll just talk to different
people and all and she'll learna lot. I do take things in that
way. I guess I tend to get morein a sort of like, I've got a
(20:31):
book and I'm curled up instudying it, or I'm online
reading. But I learned a lotfrom audio to like, I've always
got a like, audible is my Imean, I spend, I can't tell you
how big my library. So I learneda lot just in and I used to read
books, but now I can't do that.
I've got two kids. I'm like, ifI've got time to sit down, I
need to do it. My kids. So Ilisten to audiobooks while
walking around. I try to get outwhat's your favorite book? My
(20:55):
favorite book? Let's change thataround. If you had a book you
could recommend to somebodystarting a business. What would
you recommend? That's great.
business book starting abusiness?
Oh, gosh, there's so many that.
(21:15):
I'm just, you know, you know,I'll tell you how Elrod miracle
equation book miracle equation.
Yeah, it's no joke, guys. It'suh, this is a little bit
tangential, because it'sactually more of a self help
personal growth kind of book.
But for me, I totally justapplied it to business. Like the
(21:39):
essence of the book is there islike this equation, this sort of
process that how distill thatyou may know him from, like he
wrote the Miracle Morning. Isn'tthat incredible? Dude, like, he
is just a guy who like, I don'tknow if he would sign off on my
saying this, but like, the way Iview him, it's like,
it's not like you're looking atlike LeBron James, or just
(22:00):
somebody that just came intothis world with just this. For
Whitney Houston, just somebodythat came into the world with
this phenomenal talent. He'sjust like, an ordinary guy, who,
as much as anybody I can thinkof off the top of my head said,
I am going to do the best I can,with what I have. I'm just going
to be the best version ofmyself. And he went through this
(22:22):
like car accident where healmost died. Everybody told him
he was never gonna walk again.
His whole life was turned upsidedown. He's like, young, he
battles his way through this. Hestarts walking, and he's
coaching writing books. Hewrites his Miracle Morning book,
all of this. And after all ofthat, I mean, what are the odds
of this he randomly, like, in amatter of like, a day goes from
(22:43):
having a normal life that herebuilt to being diagnosed with
this incredibly rare,ridiculously aggressive form of
cancer? And they're like, oh,you're gonna die. They're like,
you've got like weeks, like,you're basically not going to
make it. And through theseextra, he obviously did make it
and there's, he's like, there'sa way that I did it. And he has
(23:06):
this thing that he calls amiracle equation. I need to
check it out. Yes, yeah. And Iread that I like, yeah, I think
I vouch for that book. Theremight have been more info than
me. There's so many businessbooks, though. But yeah, that
was that's great. Okay, I know,a huge bunch of entrepreneurs
who are very, very, very good attheir craft, but not good
(23:28):
business people.
Do you have a preferred book forthat?
You know,well, so the E myth by Michael
Gerber is a good, good read,it's not so much gonna give you
the substance that you need tobe like the great business
(23:48):
person, but it will reallysolidify. And I think what you
just said is such a profoundlyimportant point, Pat, like,
people get into business.
Because love, they're like, Ilove photography. And I want to
be a photographer, right? I loveplanning events. I love managing
events, and I want to be anevent manager, right? But the
(24:10):
minute you open your business,you're not just a DJ, you're not
just a photographer, partyplanner, right, you are a
business owner.
AndI think that the E myth really
does a good job of instillingthat notion that you can't just
focus on your trade, you've gotto focus on your business and it
(24:32):
gets kind of everybody talksabout working on your business,
and it's almost trite, but it'sstill profoundly important to
do.
And I, I feel like business,it's a little hard to I've not,
I don't have any one book to methat will really kind of take a
person from zero to 60 on like,because there's so many aspects
(24:55):
of business and honestly, someof the most important I think
thewill probably resonate with you
as a business owner. For me, asmuch as I love reading and have
gained from reading. Some of themost important stuff that you
learn about business just comesfrom doing it. And being mindful
as you do it and learning thelessons that come, but you just
got to be in the trenches. Andfrankly, get your head knocked
(25:17):
around a couple times to learnthese lessons. And you're like,
now I understand, like, now Iunders Oh, I'll tell you a great
business book, I would totallyrecommend like, again, it's not
like a cover all of the areas,but I think marketing, if
there's one area of businessthat for me at this stage of my
career, I'm like, because mostof the people listening to us,
(25:39):
Pat, are, if you're aphotographer, I'm assuming you
know how to take good photos,right? Like, that's probably not
the thing that's gonna I mean,yeah, you need to keep getting
better and professional, like,even in your trade keep getting
better and better be the MichaelJordan of your craft, right. But
like, that's probably in my, inmy study of people in this
industry. That's not the thingthat separates the people that
(26:04):
have the thriving businesses andthe work life balance and all
this stuff. But marketing ishuge. So there's a book called
The one page marketing plan bythis guy Alan did. And check
that out. Because it is sosimple and straightforward. And
it doesn't matter if you're aphotographer or a planner, I
(26:26):
think that that would beimmense. It's a fairly quick
read, very digestible. Check itout. I have a book that I just
love called profit first by herbEllis. Not that love that I've
heard of this book. I need tocheck that out. Profit first.
Yes. And his basic premise, andI've talked about it yourself
(26:46):
first, right, like profit first.
Oh, okay. Go ahead. I wasjumping on good. What's the
basic premise? His basic premiseis that most people take sales
minus expenses. And if they haveanything left, it's profit.
Right? Right. Right. And hiscontention is, if you're not
going to make profit, you're notgoing to be in business. So you
(27:08):
take sales minus profit, andwhatever is left for expenses,
you will figure out a way tolive on that. And his example is
a tube of toothpaste. When youget that brand new tube of
toothpaste, you squeeze it on,and you spend liberally. And
when you get down to the end ofthat two toothpastes, you're
cranking until youfigure out a way to do it. And I
(27:31):
really believe that a wholebunch of our industry doesn't
make enough money. And I wouldlove for them to make profit.
Wow, I love that, Pat. I'veheard nothing but glowing things
like life changing testimonialsfrom people. I don't know why I
haven't read that one yet. I'mgonna check it out. For sure. I
(27:54):
really liked that book. So yeah.
Okay, so you have a podcast? Idid. Tell us about your
podcasts. Why shouldour listeners
enjoy that? Yeah, so the weddingindustry insider podcast, what I
wanted to do, I think podcastsare a podcast. podcasting is
like just this revolutionarymedium,
(28:17):
in the sort, of course of humanhistory. And what I mean by that
is, you know,suddenly, we have this
technology technology's allowedus to do things like this Pat,
whereall these different people all
over the world, now, you don'thave to get a television show.
You don't have to get airtime ona radio. And it's so niched and
specific that you can just findall these people that have like
(28:41):
a wealth of information toshare. And for me, I wouldn't
have started Tom on genius hadit not been for the podcast, I
was an entrepreneurial podcastmixergy that I listened to at
the time. And what I wanted todo was to kind of give that same
sort of value to the people thatare listening, specifically,
(29:02):
wedding industry professionals,and we still a little more
toward the wedding and eventplanner, but wedding industry
pros of all walks. What I triedto do, Pat is what we were just
talking about. I don't get intolike the trade, I get into the
business side of things. Andwhat I want to do is give people
the experience of basicallybeing like, what would happen if
(29:23):
I could grab coffee with DavidTutera right or
having coffee with you? LikeExactly, yeah. And it's like,
what, what and I want to givepeople the experience of being
able to do that. And I tried tojust ask the questions. I'm
like, when you get these peopleand you just ask, like, how'd
(29:46):
you do it? Like what's the mostimportant thing that contributed
to your success? Where do you goright? And I just want people to
leave with, obviouslyinspiration but also very
concrete knowledge that they cantake and apply to their business
to takeget to the next level. So that's
the whole idea behind thepodcast. I think that's a
wonderful thing. So, hey, mutualadmiration society here, I just
(30:08):
have tremendous respect for whatyou do. And I mentioned timeline
genius a couple times, but tellus how to get how to check out
timeline gene.
Where do they go? I'm gonna givepeople Alright, so they can go
to Tom on genius.com forwardslash demo, I would say go
there. And when you see you knowwhat it does, there's video on
(30:29):
the page that will show you Ithink it'll blow people's minds
because no matter how much Itell people about it until
they've seen it, they don't tendto fully just oh, my gosh, I get
it. But the other thing, andthis is a broader point, it's
not just about Tom on genius. Ithink that, um,
I have an interesting vantagepoint, because I'm a tech
entrepreneur, at heart, like myreal passion in life is solving
(30:52):
problems from people usingtechnology. And now I'm in the
wedding industry. So I sit atthis, you know, they call it web
tech, right? I sit with thisvery interesting vantage point
at the intersection of likewedding, the wedding in tech
industries, right. Andone tip I would give people is a
(31:13):
be open to doing things in abetter way. And I know that
sounds trite, maybe the way I'vesaid it, but like, I can't tell
you that there's so many peoplethat you'll you'll come across.
And the mindset is one of like,well, I've been doing it this
way. And that's the way I'm usedto. And it's been working. And
honestly, sometimes ego can getwrapped up in that without
(31:36):
thinking about it. And it'seasy, because like, when you're
a business, there's nobody togive you that pat on the back
every day, like you're great atthis and like, and there can be
this sort of like, Well, myvendors already say that, like
my timelines are great arealready do this. And that can be
really dangerous. And I'm notmeaning to take anybody down a
peg, like, I'm sure you areamazing, but just always just be
(31:56):
open to the possibility of likegrowth and doing things better.
And I say that specificallybecause I'm watching technology,
transform our industry. And I'mpart of that way, very proudly
part of that wave. And there areso many tools, it's not even
just timeline genius. I don'tcare if you're a photographer or
a DJ, what, there are toolsright now that has been created
(32:18):
by really smart people investinga lot of time and a lot of
energy and money to buildsomething specifically to help
you do your job more efficientlyand more profitably. And my
advice would be be open to that.
Try those things out, like makea list of all the software that
might be able to help you andthis brings us back to Tom on
Gs.
(32:40):
Get a personal tour. That's myhat. That's my Tim, I don't know
why like this isn't reallytalked about but like, don't I
mean, look, you can if you ifyou like what you see with Tom
on jeans, by all means, go onthe homepage, I'm on jeans, calm
start a free trial. That'sgreat. What I would suggest
because your time is valuable.
Instead of doing that, send anemail to our account development
manager. She might get mad, butI'm gonna give her personal
(33:02):
email. It's Brooke br o ke atTom lunches, send her an email,
introduce yourself and say I'dlike to get a personal tour.
Why? Because you have your ownunique business. If you want to
really get to know a toolquickly and efficiently and have
the version of the explanationbe tailored to you and your
business. Get on the phone witha human being right? To say this
(33:23):
is what I do Jewish weddings,right? Or I primarily do bar
mitzvahs. Now kintamani geniusbest be organized to suit me. So
that would be my advice. Dothat. Identify your top top four
tools and get out there and talkto people about okay, but now
spill it? What are some of yourother favorite technology hacks?
tacacs. Well, that's the onethat I've just been Yeah. Not
(33:44):
even hacks. What are some othertools that you would strongly
encourage anybody in the weddingindustry to use?
Um,gosh, it really and it starts to
obviously vary depending on whatparticular you know, are you a
photographer DJ, but let's justsay generally speaking.
(34:09):
There are some trends that I seeplaying out. One is like
invoicing, context management,you know, payments and
contracts. I think I'm reallyexcited about Rock Paper coin.
Nora shields and those guys Ilove them to death or them I did
podcast recently. Yeah, she'sshe and Elizabeth and like that
(34:30):
whole crew.
I believe in them and I lovethem to death. I think they're
amazing. I would definitely lookat that. backup. So Rock Paper
coin, their invoice managementsystem. Yeah, like contract
relations. Yeah, like contractmanagement. So basically,
getting out of this model oflike you having a paper
(34:51):
contract, you sign it andyou're, you know, they got an
invoice. It's just streamliningthat whole thing. And I think
they're doing a great job.
And I'm really excited aboutwhere they're going. I have I
say that because I have a littlemore insight into because I know
them personally and have foryears, I have no problem, you
know, putting my reputation onthe line because I see where
they're going with it. And I use17 hats, and I love 17 hats.
(35:15):
Yep. But there's probably 40% ofit, I'm not taken advantage of
right, and I want to go back anduse your other hack and get a
demo, I might be using itbetter. And 100%. That is just a
great thing. 100%. And since youmentioned 17 hats, I'll mention
dubsado as well, I'm not useddubsado.
(35:35):
And yeah, this is not at all apersonal thing. Like they're not
getting any benefit out of this.
In fact, I've tried to approachthem for doing integrations. And
I think they've been so busy, Ihaven't been able to really like
get them on the phone to chatabout it. But I've just I've
heard great things from them.
I think the biggest things forme, Pat are like you can figure
(35:59):
out because everybody has adifferent business, you know,
planning business is differentfrom your business is different
from a DJ business is differentfloral, I tend to kind of look
at the bigger picture, thingsthat I can share that I feel
like will benefit everybody likegetting a demo, but also the
mindset around technology. It'sa very real thing in our
industry, you'd be surprised,like I talked to so many people
(36:21):
and like, Look, when you'retalking to programmers about
technology, you're not going toget this but in our industry,
there can almost be this sort oflike resistance to change. And I
don't want to sound like theStar Trek board, like Resistance
is futile. But Resistance isfutile. Like, this is a good
thing folks like there. And iteven ties back to profitability,
(36:42):
right? Because like people, whenyou think about like that profit
first, like if you're if you'remaking money, but you need to
think about how many hours areyou putting into the job to get
that, because you can look andhave what marly major calls like
she calls herself the profitguys, you can have your
McDonald's moment where you'relike, I could go take minimum
wage and make what I'm making.
So it's about becomingefficient, right. So you're
(37:03):
doing things at a higher levelmore efficiently. And that helps
you get that work life balance,so you don't burn out, you know,
and you're making the money youdeserve. But I think that that's
a big thing. Like just knowingthe other big thing that
I don't I have more experiencewith this with with wedding
planners a little less withother. But I think this is this
(37:24):
is definitely something thatI've heard a lot is people say,
Well, I just want one softwarethat's going to do everything.
And I just want to disabusepeople. I have good news and bad
news on that. Okay, the bad newsis that's not a thing. Okay,
that's just not a thing. There'sno in this day and age, you're
not going to have one softwarethat covers the full array of
(37:46):
everything that you need to dofor your business. That's I have
probably 20 software's that Ipay for, you know, maybe more.
Um, the good news, though. Sothat's the bad news. It's not I
think the good news is the goodnews is today, the constellation
of tools that are available toyou. And it varies again, person
(38:07):
by person, trade by trade, butif you do your homework, and
think about it intentionally theconstellation of tools that are
available to you. It'sunprecedented, the ease and
efficiency and effectivenesswith which you can work today
using these tools. It'sincredible. Yeah. And I knew
(38:28):
someone for a long time who wasresistant to text messages.
Yeah, yeah. Yeah. And I keptthinking, Oh, what do I need
text messages for? And now, Ican't imagine not using text
messages. I was saying way back.
Yeah. So what's out there nowthat people are saying, Oh, I
don't need that. It's just afad. Well, is it really gonna go
(38:50):
away? I know, there's a wholebunch of stuff that I'm thrilled
is sticking around. And yeah,it's changed our world. I
totally was the same way ontexting until I did it. Like I
remember, like I was here. I waslike, what's the big deal? Like?
If I Why wouldn't I just callyou and tell you and then like,
(39:10):
it's one of those things. Youhave to try it right. And then
once you try it, like and notjust like once, but once you do
it, like, exact thing probablydidn't take more than like, a
few days, but you're like, oh,Moore's like, yeah. And then I
felt the same way about slack. Iremember when one of my
strategic have a member of ouradvisory board was like, Eddie,
you got to get down with theprogram with slack. I'm like,
(39:32):
really, man, I was like, Look,I've used Skype. And I've kind
of lost interest in that. Like,I don't need another way to
message them, send them in,like, once I was like, Oh, now I
can't imagine like running ourbusiness, you know, with our
distributed team without slackbut the bigger thing is just,
you know, I can't tell eachperson specifically what tools
(39:53):
to necessarily use for theirbusiness. What I can tell them
to do is block out a littletime, you don't have to go
crazy. But this the block out alittle time maybe, like
literally maybe it's 45 minutes.
So you can take 45 minutes in agiven week to just do this
exercise. Think about the keysort of aspects of your
(40:17):
business, right? Like just thekey, and it varies person to
person business business, Icould break it down, like
finance, marketing, whatever,but just think about the
workflows, like what do youspend your time doing in your
business, okay. And then, youknow, you can literally do that
in like, 15 minutes, right. Andthen for each of those
categories, think like, have aheard about any software tools
(40:38):
that other people I respect,have said, like, and trust, have
said, this is amazing, thischanged my life, just jot down
the names of those tools, andthen maybe take another few
minutes and just go on Googleand look for Okay, you know,
wedding photographer, software,whatever, just do it. And then
once you get that sort of Listof like, this is that I should
(40:58):
put like, a little like, imageout there like, well, what are
the what's the barbecue thingthat the Yeah, like a main, but
what I'm just like, maybe like alittle pamphlet, even just like,
this is what to do with 123.
Like what I'm laying out here.
Think about the workflows. Thinkabout the tools, you've heard
up, do a little bit of extraresearch, and then identify the
ones that you want to get alittle bit smarter on and send
(41:21):
them an email, and just get onthe phone with somebody do a
zoom, and just say, Please showme how your software can. And
then for the ones that you thinklook promising, give them the
try. Worst case, you lose alittle time, which I know that's
valuable. But like best case,you find a tool that transforms
your business, right? It's awonderful thing. And timeline
(41:44):
genius has been one of thosetools for me, and I can't thank
you enough for creating thiswonderful product. And I just
keep saying there's good stuffout there. Keep trying keep
trying keep looking. But I hearyour advice loud and clear. Get
a mentor, keep learning. Yeah.
(42:05):
And I think that's incrediblyvaluable advice to anyone in any
industry. But in particular, inthe wedding industry. Nobody
gets a degree in weddingmanagement, and comes away
knowing what they're supposed toknow. Right, you learn a whole
bunch of it through experience,and you should take advantage of
what's out there.
(42:26):
You know, I almost feel like onthat mentorship thing there
could be active First of all,one fortunate thing is that a
lot of really talented peoplethat are explicitly offering
coaching services, but I almostthink this is a little off
script, but or, you know, out ofthe box, but I think some of
the, the best people I know, arepeople that are just kind of
(42:47):
like until recently it was youright? Like, you've got all this
expertise, but you're in thetrenches doing it. You're not
even out there coaching people.
But I would almost think like,could I reach out to a Pat
Blackwell and say like, hey,Pat, you know, you don't know
me, but like, I've just been Iknow of you and your reputation.
You know, would you be open tocoming up with like a coaching
(43:08):
arrangement? You know, like, Iknow, that's a little weird.
It's like, unconventional, butjust like, I know, your time is
valuable. I'll totally pay youlike you tell me what a fair
hourly rate is to maybe justhave a call once a month because
I'm really trying to get intolike, Jewish like party
management. And I just wouldlove some guidance. Like, what
(43:29):
could that hurt? If you havesome people out there that you
really admire to find five orsix people and send them an
email, see what happens? Youknow, Wayne Gretzky says you
miss 100% of the shots you don'ttake right if you don't ask the
answer's no. I love that. Yep.
Well, that's great. Well, I sovery much appreciate your coming
(43:50):
on the podcast with me today.
And I think this is a greatthing for people to check out
and your phone's gonna beringing. So I like to hear that.
I love you to death Pat, I thinkyou are just so awesome and so
positive every time I talk toyou like it just lifts my
spirits and I really you know, Iyou know, just everything you
(44:11):
the way you've approached COVIDthe wave Braun, your grown your
business and, and just grownprofessionally, like what you're
doing with the horses just thinkbig, huge hug. And pat on the
back here. Amazing. Thank youvery much right back. All right.
Yeah. All right. Thank you somuch. Take care. Well, that was
fun. I hope you enjoyed it. AndI hope you'll learn some things
to timeline genius has been agame changer for my business.
(44:35):
And I think you'll find it veryhelpful in your business to
tune in next week and everyweek, and you'll be on your way
to booking more Jewish weddings.
Thanks for listening.
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