Episode 20
Jewish Wedding Word of the Week: Mezuzah
A mezuzah is affixed to the doorframe of many Jewish homes. There is a parchment inscribed with a biblical verse which serves to protect the inhabitants.
The mezuzah signifies that all the residents of that home abide by a Jewish code of conduct. This is very similar to your brand. What expectations do clients have regarding your brand, and your beliefs and values?
Join Pat Blackwell here every week, where you, the BEST vendors, expand your wedding business into this lucrative Jewish market. By understanding the traditions & vocabulary, you will build TRUST and GROW your business. Cha Ching
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