You may know him as Hector’s brother — but after this episode, you'll remember him as the communication wizard 🔮, pricing mindset shifter 💸, and co-creator of Reframe and Exactly What to Say – Accounting Edition 📘.
🎙️ In this jam-packed episode, we talk about:
Why pricing is more than math — it’s a confidence game 💥
How Carlos went from banking to building Reframe Society, a coaching space for accounting pros to rethink everything
The power of community and why “price solves every problem” (…but mindset makes it stick!)
💡 BONUS: Carlos drops wisdom on charging your worth, navigating awkward money convos, and shares a behind-the-scenes look at the Reframe 2025 conference and U.S. tour.
And yes, there's even a musical moment at the end 🎸🔥
👇 Whether you’re struggling to raise your rates, want to get better at tough conversations, or just love a good brotherly banter… this is the episode for YOU!
🔥 Join our Bookkeepers On Fire Community to connect 🤝, collaborate 💬, and thrive 🚀 with like-minded professionals who are passionate about bookkeeping, accounting and business growth.
Join us here: Bookkeepers On Fire Community
Bookkeepers On Fire is proudly ad-free and 100% listener-supported, so we can bring you unfiltered conversations without outside agendas. If you enjoy the show, consider donating to help keep our mics hot and our mission independent.
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#BookkeepersOnFire #Reframe2025 #CarlosGarcia #ExactlyWhatToSay #AccountingCommunity #PricingConfidence #ValuePricing #HectorGarcia #MindsetMatters #SmallBusinessTips #AccountingLife #BookkeeperPower #ChargeMore #PodcastForBookkeepers #WordsMatter
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