Books That Get Leads
Want to turn your book into a lead-generating machine? Books That Get Leads is all about using books to grow your business, attract the right clients, and position yourself as the go-to expert. I’ll break down the strategies behind books that actually work—how to write them, market them, and make them do the heavy lifting for your brand. No fluff, just real tactics you can use. If you're serious about making your book your best sales tool, hit subscribe and let’s get started.
Episodes
I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite.
In this episode, I walk through how I took a b...
In this episode of Books That Get Leads, Colin explores how to define and claim your unique positioning—without pretending you invented every idea. He breaks down the subtle difference between parroting other experts and honoring them while evolving your own framework. Whether you're building a book, brand, or business, this episode will help you anchor your credibility in real experience, not empty slogans.
Key q...
This is one of those conversations that takes you from the trenches to the stratosphere.
Steven Bowman is the kind of entrepreneur who’s lived a dozen lifetimes—kitchen-trained, whip-scarred, self-made, and now building AI agents while buying an apple orchard. In this episode, we talk about the real impact of AI—not in theory, but in terms of jobs, business models, and human relevance.
We cover:
- Why most middle-skill...
Yesterday, I fell prey to my own small-mindedness.
I had prepared a song over the last two weeks to perform live. And it didn’t go as planned. The response wasn’t what I was anticipating, and I had a brief foray with my inner bitch—Poopy Pants made an appearance.
That voice told me:
“No one cares.”
“You suck.”
“What’s the point?”
Today, I took a look at the whole thing and reminded myself: stop giving a fu...
The Idea Canvas is a Google Doc I keep bookmarked on my browser.
Its sole purpose is to capture ideas in their raw, first form.
I have a few rules for how I use it—for example, by the end of each session, I make sure the page is blank again.
It’s not meant to store anything long-term; it’s just a tool to get ideas out of my head and onto the page.
Once an idea is captured, I move it to its proper place within the hiera...
In this episode, I’m tackling something that hits close to home—what happens when you set a big goal, miss the mark, and how to avoid falling into a slippery slope. Over the weekend, I skipped recording a podcast because I chose to hang out with my parents. That temporary “defeat” made me rethink how I structure my production systems. I realized that it’s not about recording every day—it’s about having content ready t...
In this episode, I’m talking about strategic marketing and building relationships with people who have pull, influence, and the ability to put you in front of an audience you can’t reach on your own. But here’s the twist—it’s not about chasing connections or pushing offers. It’s about aligning with people whose work you genuinely admire and finding ways to create a 1+1=11 dynamic where both sides win.
I’ll walk you thr...
Hey, this is Colin Campbell, and I want to share something simple but powerful: you can take all the negativity—sadness, shame, guilt, fear, anger—and transform it into something meaningful. I’ve been working on a song called Make It Beautiful, and the first lines hit hard:
“I can't escape this pain I feel. So make it beautiful. The meaninglessness is so real. So make it beautiful.”
The Truth About Emotions a...
Let’s talk about one of the biggest trust-killers in business writing: the passive voice.
You’ve seen it. You’ve probably used it. Heck, we all have.
When you say things like “A decision was made” or “The project was delayed,” you’re leaving the reader wondering: By who? Why? What happened? It’s like watching a movie with invisible characters. You lose the thread. You lose the punch. And most importantly—you lose author...
In this episode, I talk about one of the most powerful tools you can use to improve your writing—and it's sitting right on your keyboard: the delete key.
I walk you through my own process of trimming back a story about Robert Rodriguez, wrestling with a weird red hat analogy, and working live with a client to cut entire paragraphs—all in service of making the message cleaner, stronger, and more focused.
If you&apos...
In this episode of Books That Get Leads, I break down a three-part marketing model that I’ve refined over years of consulting and building client-generating books. I call it ACT: Attract, Compel, Transform.
This isn’t just a clever acronym—it’s a lifelong framework. I explain why it's built to outlast any tech trend, how it guides everything from your lead generation to your fulfillment, and why the transformation...
I’ve been a huge fan of Steven Pressfield for years—The War of Art changed a lot of my mindset in authoring for me. But beyond the ideas themselves, there’s something deeper at work: the structure of his books.
In this episode, I break down how Pressfield organizes his nonfiction to keep it clean, powerful, and insanely readable. I’ll walk you through how he uses short, focused chapters—each one delivering a single pun...
In this episode, I dive into a theme I’ve been wrestling with: the quiet codependency that sneaks into the author mindset.
Whether you're writing a book, launching a funnel, or just trying to make a dent in the world with your creative work, there’s a common trap: expecting a certain outcome... and suffering when it doesn't come.
I reflect on insights from Codependent No More by Melody Beattie and how they app...
Hey, it’s Colin Campbell, and in this episode, I’m sitting down with Chris Mason—one of the sharpest direct response copywriters and operational minds I know. He’s the secret weapon behind Brian Kurtz and the Titans Excel community, and he’s got a goldmine of insight on everything from delegation to AI-proofing your business.
Here’s what you’ll walk away with:
- A practical delegation system you can use to reclaim you...
Most people think structure kills creativity. But what if the opposite is true? In this episode of Books That Get Leads, I break down why constraints actually fuel innovation—and how you can use structure to make writing your book easier, faster, and more powerful.
Inspired by filmmaker Robert Rodriguez, who built his Hollywood career by embracing extreme limitations, I’ll show you how applying the same mindset to writ...
Hey, it’s Colin, and in this episode of Books That Get Leads, I’m diving into something every entrepreneur needs to hear—why owning your intellectual property is the real game-changer in today’s digital world.
We all know how unpredictable social media and online platforms can be. One day your content is reaching thousands, and the next, some Silicon Valley algorithm decides you’re invisible. But there’s one asset that...
Hey, it’s Colin Campbell, and in this episode, I’m sharing something personal—the Rule of 1,000. This isn’t just a concept; it’s a mindset that’s shaped my approach to writing, business, and creative work. It’s also tattooed on my hand.
The Rule of 1,000 is simple but powerful. It’s about showing up, making things, and staying in the game long enough to see real results. I break it down into four principles:
🖊 Be Here ...
In this episode, you’ll get:
✅ A simple rule to make your writing clearer and more persuasive
✅ Quick fixes for common wordy phrases
✅ How to spot and cut unnecessary words
✅ Why direct writing holds attention and gets better results
I break down The Elements of Style and On Writing by Stephen King to show you how to trim the fat and keep the power in your words. Whether you're writing a book, ...
Today I’m diving into a linguistic trick that’s been used for centuries to manipulate meaning: affixes. You know, those little prefixes and suffixes that get slapped onto words and suddenly change everything? Politicians, lawyers, and marketers have mastered the art of twisting language with these subtle additions—sometimes to create loopholes, sometimes to obscure the truth.
In this episode, I break down how affixes a...
Today’s topic? A simple but powerful writing tip: One Topic Per Sentence.
I grew up in analog writing, and I believe in training your brain for clarity. The best way? Hand-copying great direct response ads. No fluff, no $5 words—just clean, effective writing that keeps your reader engaged. Because at the end of the day, writing is telepathy. You want the image in your head to land clearly in theirs.
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