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January 9, 2024 5 mins

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Unlock the secrets to transforming your brand's digital presence with a tool you might be underutilizing—AI, specifically chat GPT. This episode is your golden ticket to creating content that not only speaks in your brand's unique voice but also echoes the influential tones of marketing mavens like Donald Miller. I'm peeling back the curtain on a game-changing strategy that involves feeding your brand's entire digital footprint—website text, stellar reviews, and past blog posts—into the AI. It's a masterclass in ensuring that every piece of content you request, from Instagram captions to compelling blog titles, aligns perfectly with your messaging strategy and brand personality.

Prepare to be enthralled as we explore the power of personalizing the AI's output to mirror the voice of iconic figures and how that can inject an exciting new vibe into your content. Whether you're a creative at heart or a small business owner knee-deep in marketing, this is the insider scoop you've been waiting for to streamline your efforts and make your content pop in a crowded digital space. Say goodbye to the mundane and hello to efficiency with a twist of authentic flair. So tune in, take notes, and get ready to revolutionize your approach to social media marketing with AI in your back pocket.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Hey friends, thanks so much for being here, and when
I say that, just know that thatis truly coming from one very
busy business person to another,one very business social media
marketing person to another.
So, with that in mind, I wantedto finally talk about chat GPT,
because I do think that that isa huge time saver and when I

(00:22):
have asked some of my socialmedia marketing clients to show
me how they use it, I'msurprised that it's not being
used to its full capability.
And it is so simple to do so.
This is what I do when I firstonboard any customer to help me
with everything fromcommunication to bullet points

(00:45):
for social media, social mediaideas and even emails and email
titles, blog posts, you name it.
So it's so simple.
All you do is go to either chat, gpt or barred.
Whatever your AI large languagelanguage model of choice is
start a new chat and go to yourwebsite and copy all of the text

(01:11):
that's on your website and justkeep pasting it into that same
chat.
Don't hit enter.
Just pull all of your wordingfrom your website and then go to
your reviews.
If you have any five starreviews or testimonials, copy
those, paste those in, removenames and any identifying
information, but put those allinto one big chat conversation.

(01:36):
If there are any articleswritten about you, press
releases, anything that helps todescribe who you are and how
you type.
You can even go back on yearsof blog posts if you'd like and
just put them all into onegigantic chat and at the very
end, put save for futurereference.

(01:58):
That's it.
Once you click save, you'll seethat chat GPT will respond with
something like save for futurereference, let me know, let us
know if you have questions.
And then when you go back andyou want to ask a question or
get help with writing somethinglike, let's say, instagram

(02:21):
caption about Valentine's Day,instead of writing out I own a
jewelry company and I would liketo blah, blah, blah, blah, blah
, and you're typing forever Allyou need to do is go in and say,
based on all of the above,please write me five examples of
and I laugh that I always sayplease to chat GPT, write five

(02:47):
blog examples or blog titles forValentine's Day.
Or, based on all of the above,write five Instagram captions
for Valentine's Day.
Now I take things a step furtherfor my own personal brand, and
you can do the same too In thatinitial large chat before you

(03:10):
hit enter.
You can even write things asspecific as use the voice of
Donald Miller, the author ofstory brand, or, in the future,
write in a story brand by DonaldMiller style.
Now he is my number onefavorite author when it comes to

(03:30):
marketing and business andrelating to customers in a way
that makes them feel like thehero.
I highly recommend his bookStory Brand by Donald Miller.
He also has marketing made easyand business made easy.
He is just an amazing author,especially for creatives and

(03:52):
small to mid level businessowners that have a hand in their
marketing.
So recommend so in chat, gpt,you know all your blog posts,
all of your text, and then startto refine your voice if you
want to blend some things in.
I've had interior designers sayhave the voice of Joanna Gaines

(04:13):
.
Now she has a very uniquewriting style.
So some of the responses laterwhen we go in to ask that chat
questions are funny anddifferent and unique and not
exactly at all what they wouldhave for this particular brand.
But it is interesting to startto tweak that, because we all

(04:34):
feel a little boring andstagnant at times and it's nice
to blend in a little bit of funfrom other creators that help
you to kind of feel revitalized,revived, and that it really is
pulling out the fun part of youand your voice.
So that is what I recommend forchat GPT.

(04:56):
It's such a simple hack andagain, the future prompt would
be once you have that in there,if you go back in and ask
question, you say based on allof the above right X.
I hope you found this helpful.
I know this was a short onetoday.
Please let me know if you havequestions, follow, subscribe and

(05:19):
share this with a friend if youthink it would be helpful.
I look forward to seeing you inthe next episode.
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