Five-Star Reviews: Transform Happy Customers Into Social Proof

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Ready to unlock the secret behind skyrocketing your business's online presence? This episode is your golden ticket to mastering the art of accumulating five-star reviews, which are way more than mere compliments—they're your ladder to top-tier search engine rankings and a magnet for new clients. I'll guide you through the five-star formula, a strategy crafted from years of experience and collaboration with savvy marketers and business owners. We'll tackle the hesitance that comes with requesting reviews and discuss how to turn it into an opportunity for genuine engagement. Plus, I'll share my personal journey and the refined tactics that have made the review process not just painless but downright productive.

Step inside the world of strategic customer feedback, where every review is a stepping stone to success. In this episode, we're peeling back the curtain on automating your review-gathering to make it a seamless part of your business operations, freeing you up to revel in the joy of a flourishing online reputation. I've got a trove of tips to share, including the use of templates and the best times to ask for those gleaming stars. And if you're itching for more, I'm extending an invitation for personalized consultations and additional resources through my website. Whether you're looking to enhance satisfaction, reputation, or performance, I'm here to champion your journey to the top with five-star reviews.

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Episode Transcript

Speaker 1 (00:00):
Hey there, welcome back.
To Boost your Visibility.
This is episode 13, and I'mthrilled to be here with you
because I have something prettyspecial to talk about, and it's
something that can reallytransform your business and that
is growing more five-starreviews.
Now you might be wondering whyare reviews really that

(00:20):
important?
Well, reviews can be like amagic wand to help you attract
more customers, boost youronline visibility and to
supercharge your business.
It's a missed opportunity thatI see often and something that
we forget about as we get busy,so we're gonna talk about it
today and give you some thingsto think about.

(00:41):
In working with marketers andbusiness owners, I've been able
to test some methods and throughthat, I created what I call the
five-star formula.
This is a pretty game-changingstrategy that has worked wonders
for many industries, whetherit's products, services, you
name it.
This works well as it'simplemented correctly.

(01:06):
Now I know you might have somequestions and doubts.
You're busy and I get it, solet's tackle those right away.
These are some of the mostcommon questions, the most
common opposition that I getwhen I am asking about reviews,
as I'm working one-on-one with abusiness or a marketer so that

(01:27):
we can get them growing again.
So the first question that'scommon is asking for reviews
feels too forward.
It does feel too forward,you're right, and I do
understand it.
I understand where you'recoming from, and it just feels
awkward in general, especiallywhen you work alone.

(01:47):
But let me give you a littlebit of background on me and how
I've come to this place.
I've worked alone for thebetter part of 20 years.
Over time I became veryfrustrated.
Competition is high inphotography and I realized one
day if I don't ask for reviews,who will?

(02:08):
If you don't ask for reviews,who will?
You need to do it.
So here's the secret sauceApproach it as a way to show
gratitude and it will improveyour business.
Most customers are happy toshare their experiences,
especially when they're positive, and they appreciate that you
care enough about them and thatexperience to ask and that

(02:30):
they're remembered.
It's a win-win for everyone.
The second question is thisseems time-consuming.
What if I'm already stretchedtoo thin?
Boy, are you preaching to thechoir?
I get it again.
I work alone, I wear many hats,time is my currency and I hold
it most dear above all else, andI appreciate your time in this

(02:52):
moment even.
That's why we need to havestrategies to streamline.
We have to streamline theprocess.
You can use templates orautomated follow-up wording as a
part of your appointmentscheduling.
That's what I do.
It takes very little effort,but it yields big benefits,
believe me.
It is so so worth it.
So question number three iswill it really make a difference

(03:16):
for me and my business?
Absolutely, 100%.
Take the time.
Positive reviews work wondersfor any business.
They strengthen your onlinereputation Over time.
We forget.
We need to look at that.
It attracts more customers, itboosts your SEO, it deepens that
Google relationship with yourbusiness and your website and

(03:38):
ultimately, it builds sales.
Think of it as seeds planted ina beautiful garden that just
keeps flourishing.
So the question number four isI'm not good with words.
What if I don't know what tosay?
Well, you don't need to be awordsmith, you just need to be
sincere.
I think we forget that in aprofessional environment, that

(03:58):
authenticity is what mattersmost.
And I have a confession to makeAll of my customers get the
same email.
It's only their first namesthat are changed.
I've tweaked it so much overtime that people really do think
I wrote it just to them andalmost always they respond
saying something unique aboutthat customer experience, but

(04:18):
it's automated, it works welland it's something to work on
over time.
So the last question is do Ihave to ask specifically for
five stars?
That is the five star questionBased on lots of trial and error
.
Many businesses that I'veworked with have found that
asking specifically for fivestars is the key.

(04:41):
It shows confidence, it showsthat you know you did a great
job and the customer has asilent understanding that they
need to find an alternate way toapproach you if they had less
than a five star experience.
In a way, you're divertinganything but five stars.
You created a private line ofcommunication by sending them a

(05:01):
thank you text or email ratherthan having them just go post
rogue and make a negative review.
So now that we've addressedthose questions that are so
common, let's talk about thefive star formula itself, and
here's a little inside sneakpeek.
So the first step is making surethat you are creating a

(05:21):
positive customer experience.
This sounds very basic.
We all know it, blah, blah,blah, but really, over time we
lose that and that's where themagic is.
So as we work toward reviews,we can't put the cart before the
horse.
We really need to go back andreread any negative reviews,

(05:42):
talk through, or think throughany negative customer
experiences and realize are wecreating the best possible
customer experience?
I have an example for you onthis myself, the turnaround time
for pictures was something thatI had to face.
I'm one person.
It sometimes took longer than Ihad planned and I had to really

(06:05):
look at that and change my waysand either promise a longer
period of time turnaround timeor hire it out or just get
faster.
And once I did all those thingsand then I started to ask for
more reviews, they flooded in.
So that was kind of my painpoint.
You need to identify your painpoints in the customer

(06:27):
experience so that you can getto that five star experience for
everyone.
So the next step, step numbertwo, is timing of your request.
Timing is crucial.
There is a magic window of timethat you should send your
request and that is when yourcustomers are the happiest.

(06:49):
I call it the happy high.
The happy high in theexperience.
They walk away and they're juston Cloud 9 and they're so happy
.
That is when you time yourrequest.
Step three is writing your thankyou message.
Blending a thank you with therequest for the review really is

(07:09):
key.
You have to avoid cannedprofessional wording and make it
real.
Write in a language that is alittle more casual, a little
less professional.
Obviously, be professional, butbe real and use your customers
first name and express sinceregratitude.

(07:29):
Step four is requesting detailedreviews.
It is totally okay to ask forspecifics.
You can even provide a set ofbullet points of things that
you're hoping they might cover,or you can give a couple of
examples for your best reviewsand say this was really helpful
for future customers.
If you want to use it asinspiration, please do.

(07:51):
Remember we're working to askfor the help of our current
customers to build trust withpotential customers.
That's what five-star reviewsare all about.
There you have it.
There's a sneak peek into thefive-star formula, but this
really is just the tip of theiceberg.
There is still so much more togetting an ongoing plan in place

(08:15):
so that you can really automatethis and not think about it
much other than thanking yourcustomers for continuing to give
you five-star reviews.
That's when it really gets funand it gets so much easier.
If you're eager to unlock thepotential of reviews and really
transform your business, you canhead over to the website to
learn more about the five-starformula, or shoot me an email,

(08:39):
brenda, at BrendaEckhartcom.
Remember I'm here to guide youin making your marketing easier
and to take out the overwhelm,so that I am more than thrilled
to do.
If you'd like a one-on-oneconsultation to get your
five-star reviews growing, letme know.
Thank you for joining thisepisode of Boost your Visibility

(09:00):
.
Stay tuned for more valuableinsights to help you grow your
business and achieve the successthat you deserve.
Until next time, I'm BrendaEckhart.
Have an awesome day.