December 12, 2023 • 18 mins
What if the traditional methods of social media marketing are no longer effective? Picture this: you're crafting compelling visuals that narrate a story, creating platform-specific content, and utilizing short-form video to captivate your audience. I'm here to guide you through the shifting landscape of social media, discussing how old-school methods are giving way to newer, more impactful strategies. We'll also be delving into the crucial role of empathy in marketing and how storytelling can place your customer in the hero's seat. Inspired by Donald Miller's "Story Brand," we'll discuss how to weave compelling narratives and harness the potential of direct messages on social media.
We've all faced business challenges and setbacks. But how does one truly surpass them and taste success? This episode also covers the personal struggles that we've faced as entrepreneurs and the lessons learned. Using these experiences, we'll discuss the power of one-on-one coaching and how it can help you navigate these challenges. We'll also underscore the importance of passion, not just for your products but for your customers as well. With the rapidly evolving landscape of AI in marketing, we'll touch upon what it might hold for the future. So tune in for a conversation that's as enlightening as it is empowering, packed with practical tips for staying ahead of the marketing curve.
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Is social media dead?
That is a question that oftencomes up with marketers and
business owners.
Is it even worth our timeanymore?
Metrics are down.
It seems like nobody's engaging, people aren't talking to each
other.
They're not talking openlyother than in private messaging.
My answer is it's not dead, butit is changing.
(00:22):
We're in a whole differentlandscape.
I think the old way is done andI think the new way is slowly
coming in, and we just need toembrace this new landscape.
So the thought that I havecoming to mind is what Facebook
was like when it first came out,when we were first reconnecting
with people or Instagram.
It was fun.
(00:43):
It was something we lookedforward to opening up every day
just to see what everyone was upto.
And now that excitement isn'tthere.
It's almost like it makes usfeel bad and we're not
interested as much as we used tobe.
So I'm going to give you somehard truths and then I'm going
to give you some solutions andways that we go forward as
marketers and business owners.
(01:06):
So photos alone don't work, andthat is really hard for me to
say because my background is inprofessional photography.
I have been a photographer fora very long time and photos
should be powerful enough tocapture attention, but without
some strategy behind them itreally doesn't float, they don't
(01:28):
connect with people.
So you need to have some sortof a strategy, thinking like
your customer, and then have thephotos taken, or you take the
photos from that mindset, fromtheir viewpoint.
What solution are you bringing?
What problem does your productor service solve?
So it was fun while it lastedwhen we could just post pretty
pictures, but that is done.
(01:49):
So that's number one.
Number two is post describing.
Our services aren't cutting itanymore, just the simple
descriptions, even with photos.
The selling points are nolonger enough.
We have to be creative andthinking on our feet again, like
a customer.
Number three is canva designsare getting suppressed.
(02:10):
I believe in my experience, no,I managed numerous accounts and
I'm going based off of what Isee and experience and can.
The designs are not beingserved up and shown to followers
as much as photos and videos,short form video.
It's still number one goinginto 2024.
Short form video is the way towhat to focus on coming, coming
(02:36):
into the new year and throughoutthe new year.
I believe the long form videotoo, but the can, the designs
don't take off.
I know that they're pretty andit makes us feel like we've
created something really amazing.
There's a self satisfaction anda really pretty canva design,
and I do think they have theirplace when it comes to an
(02:56):
announcement or a sale or agrand opening type of a post.
But for the day to day likethese are our hours or things
are changing, we need to getcreative in how we're presenting
that information and Ipersonally don't believe that
canva designs cut it.
The next one is privacy hasreplaced participation.
(03:19):
That's a big one.
I have been talking about thisfor a very long time because
you're listening to one of themost private people on social
media.
I am more comfortable behindthe social media than sharing
about my life.
I don't share a lot and when Icomment on someone else's posts
(03:40):
or photos, I do tend to take itto private message or the DMs,
and I know that that is wheremost people are going.
Is the private messenger notout for the open world types of
responses?
Part of that, I think, is justwhat we've been through in the
last few years.
People don't openly share theiropinions anymore and in a way,
(04:03):
that's good and in a way it'sbad because marketing how do you
reach those people and showyour social proof.
I built my business, myphotography business, on social
proof with high school seniorpictures, because everybody was
commenting and liking and oh soexcited.
And now I can't imagine being abrand new photographer and
(04:24):
trying to build a business.
Right now.
You need to be a marketeralmost in order to even think
about creating a sustainablefull time photography business.
Wow, alright, so that was numberfour.
Privacy has replacedparticipation.
Number five, the last one, isplatform specific content.
(04:45):
I know that we feel the need tobe on many different platforms,
but we really need to thinkabout how people are using these
platforms.
Not everyone uses Instagram inthe same way that they use
Facebook.
When you stop and really thinkabout how you sign into, let's
say, tiktok what you're lookingfor On TikTok, people are
(05:08):
looking for education, they'relooking for storytelling.
They're not looking for prettypictures and service-based
information.
They're looking to maybe evencure a bit of loneliness or have
that companionship and feellike they're right next to you
or right in front of you inconversation.
It's much more personal andone-on-one connection.
(05:29):
Facebook is morecommunity-minded still, but not
public.
People tend to like photosquite a bit more on Facebook
than they do on Instagram.
I'm going to go back to TikTokfor one second.
I am seeing a slight changewith the swipe feature of
multiple slides on TikTok, butthat too takes major
(05:53):
storytelling strategy andthought behind every single
slide of what you're telling inthat story.
That can hook people in andthen keep them interested.
So the question is where do wego from here Now that we know
what is no longer serving us?
(06:14):
What do we do next?
Well, I have solutions, like Ialways do, and my ideas are not
always bright or perfect, but Ido see some real solutions that
are beginning to take flight andreally work and, I believe,
will take us into 2024 if we canadjust our mindsets of how we
approach social media, goingforward.
(06:36):
So captivating visuals that tella story in one view.
So if you, let's say, run acoaching business, you educate
parents on how to getscholarships for their high
school seniors, you need to showphotos that show you actually
(06:59):
connecting with the family andthe senior working through
whatever it is that you do,meeting with photos with you,
meeting with people, so thatpeople break through that
barrier or that.
I guess on you know reality TV,they call it the fourth wall,
where people feel a little senseof voyeurism, like they're
there with you.
Think of it that way.
(07:20):
People really want to be a partof something and understand it
in one picture.
Do you still need greatdescriptions?
Absolutely for search engineoptimization on Instagram,
facebook blogs and Pinterest?
You really do need to putthought into those captions and
descriptions, but storytellingis where it's at when it comes
(07:43):
to visuals.
Number two for what is workingis storytelling in and of itself
and conceptualizing yourapproach and storytelling in the
captions so that people feel apart of it.
Relatable hooks is number three.
(08:04):
You need to draw them in in thefirst two seconds and if you go
back to this particular podcast, you'll you'll hear my hook and
it's important to have a hookin the beginning and then go
into it right away.
Don't pause in the beginning ofwhatever you're talking about
if you're on video.
Don't leave any mystery behindthe photo that you post or the
(08:27):
series of photos.
You need to hook people in andconnect visually, mentally and
through their you know reading.
All right, so show, don't tell.
Instead of showcasing theproduct, show the solution, show
what the the result is.
Is it a really excited, happyeight-year-old that just got a
(08:51):
new basketball hoop installedand he's just holding the
basketball, happy as can be.
Show the solution and what yourproduct or service solves, all
right, and then next is makingthe customer the hero.
This is so critical to having amind shift of your marketing and
(09:12):
if you, if you don't, if youhave trouble empathizing or
putting yourself in someoneelse's shoes, you're not alone.
It is common.
It happens to be something thatI can easily do, but I've
learned through working withother businesses that it's not
as easy for everyone out, or fora certain percentage of people,
that it's just very hard to putyourself in someone else's
(09:34):
shoes.
Pick up the book Story Brand byDonald Miller.
It will change your perspectiveagain.
Story Brand by Donald Miller ittells that he explains how, in
a movie plot, every single moviehas certain characters that
have to play a certain part, andthat's how you're carried along
(09:57):
in the story and get swept awayand excited.
So we do the same thing,whether it's consciously or
subconsciously, in those socialmedia posts, in our wording, on
our websites and all of thosethings that do well, that
perform well.
If you really look back,usually you're coming from a
storytelling perspective andyou're making the customer the
(10:20):
hero, so they feel like it'stheir idea to choose your
product or service, and fordoing so they're smart, they're
educated.
They're going to impress others, whatever the case is.
So next is buildingcompanionship.
I mentioned that a little bitearlier, but think of your brand
(10:42):
voice as a helpful friend inthe passenger seat that maybe
swaps to the driver's seat everyso often, but either way,
you're going together in thesame direction and you want that
person to feel like they havethe opportunity to drive the
vehicle.
You're there as their guide.
You're helping them to attainor get whatever it is that they
(11:02):
want.
You're going together.
Think of it that way.
You're building companionship.
You're offering advice, you'reunderstanding their struggles,
you're naming their pain points,and number one in building
companionship is just beingrelatable.
Relate to their struggles,their triumphs and what it is
that they're looking for.
There's nothing like showingyour face to show relatability
(11:28):
and then going into telling astory or explaining where you
are.
I just saw an amazing Facebookpost I'm sorry, instagram post
from a newer photographer in myarea who posted just a simple
picture of her sitting on a parkbench and she just in the
caption described what a greatyear it was for her.
(11:50):
But she had a hook in thebeginning.
She told a story.
There was just enough interestin the photo, the way that she
had it taken, that it drew youin to wonder what it is that she
was going to have in thecaption.
This seems like a lot of work,but when you get going with this
it's fun and it's excitingbecause you're like aha that
worked.
(12:12):
Something big in 2024 that isalready occurring but is really
going to be huge is knowing thatsales happen in the stories
feature on Facebook andInstagram mostly Instagram.
When you post to your storiesand someone responds to it, that
(12:32):
goes into direct messages.
So they feel safe, they feelprivate about it, but they're
more open because of that andthere's more of an exchange and
that's the beginning of leadingto the sale and you don't even
have to hard sell.
Through that You're buildingthe relationship, trust, the
null like and trust factor thatall the famous marketers talk
(12:55):
about.
The DMs are going to be hugefor that.
So being active in stories isimportant and that stories are
going to be a whole, separatepodcast, because the way that
people are consuming them ischanging a little bit and I
think it's important to talkabout that separately as well.
So last one, that I know I drivehome a lot on my podcast is
(13:19):
email marketing.
Talk about people feelingcomfortable in their own space
in their own inbox.
And yes, we do get inundatedwith emails, but if you're
building a relationship onseveral different levels
different social media platforms, email face to face when they
(13:40):
have a connection or aninteraction with your product or
service, seeing your logo, allof those touch points Email
marketing is really the heartand soul of where all of that
comes together and you reallybuild that connection.
That's where I have seen itsolidify for so many businesses
and it's really fun to see.
(14:01):
So if you have not gotten onemail marketing, I know I harp
on it and I apologize for that,but it is so, so important and
it doesn't have to beoverwhelming.
I mean literally a paragraphevery two weeks, heartfelt
storytelling, all of the thingsthat we talked about in this
podcast, and I do have a fewother podcasts that cover email
(14:22):
marketing more in depth and theapproach behind it.
So it's important to rememberthat social media strategy alone
is not marketing strategy.
I want to acknowledge that whenI talk about social media, that
it is borrowed land and that iswhere I do feel so strongly
(14:47):
about having a great website ofyour own and an email platform
that you email with yourcustomers, because these apps
don't always work right.
Sometimes we have an importantmessage that we need to get out
and if you have full control anda direct line to your customers
, there's nothing stopping you.
There's no you know glitch orapp update that you're waiting
(15:12):
for.
Email marketing has been themost even form of communication
for me and through me, withother businesses.
So, as we all know, ai ischanging everything at max speed
and it will be overwhelming tothink about in 2024.
But I will be covering that infuture episodes as well.
(15:37):
Think of me as your geekyfriend that loves to go down
these rabbit holes and boil itdown only to what you need and
what you would find the mosthelpful and the fastest changes
for your accounts and for yourmarketing.
So I'll be doing someadditional homework for you and
getting back to you soon infuture podcasts.
(15:58):
I'm also creating sometutorials on my website that
will really make marketing muchmore consumable for you.
There will be, like quick wins,very short videos with some
worksheets, things to workthrough, that are doable in 15
(16:19):
to 20 minutes max, because Iknow that a lot of listeners to
my podcast are the actualbusiness owners, and I know that
your time is extremely limitedand if you're a social media
manager or you're interested insocial media management, just
know that.
I understand that this is a lotto bring together under one
(16:39):
umbrella and it is like herdingcats a lot of the time, but
that's why I'm here and that'swhy you're listening today.
I'm excited to keep navigatingthat with you, because I think
that there is going to be a hugeship next year and the
marketing world is going to becompletely different, and we can
either choose to embrace it orbe afraid of it.
(17:00):
If you're afraid of it or avoidit, you're going to be left way
behind.
So we might as well use it forits best uses and its best
applications, and I willdefinitely be coming back with
more for you on that.
So if any of this has beenfloating around in your head or
you've been feeling really stuckwith your marketing, maybe
(17:21):
you're overcoming a challenge,maybe you've let things kind of
ride for a while and now, in thebeginning of the new year, you
really do want to spring forwardand get things rolling.
I love hearing from you andI've been really happy with the
responses I've gotten andexcited to connect with people
that I don't even know that justhappen to catch this podcast.
(17:44):
So please do let me know if youhave questions.
I do one-on-one coaching.
That's not why I'm doing thispodcast is to completely
advertise the heck out of myselfor my services.
But if that is something, Ithink of it in a way that I've
been through some things whilerunning a business.
I've gotten stuck, I've hadsome struggles personally with
(18:08):
loss and recovering from thatand I do get it.
So, not to end on a sad note,but 2024 is the year that we're
going to go from overwhelm andchaos to completely owning it
and I am here to help you dothat.
I do think that anybody can dothis.
It just takes focus andinterest and a passion for your
(18:31):
customers and understanding yourmarket and that you believe in
your product and what it does tochange a life or change a
moment, enhance somebody's homeand so on.
So I look forward to hearingfrom you.
I will be back soon withanother podcast and if you have
any topics you'd like me tocover, definitely let me know.
(18:53):
Otherwise, you have a great dayand I will talk to you soon.
Is social media dead?
That is a question that oftencomes up with marketers and
business owners.
Is it even worth our timeanymore?
Metrics are down.
It seems like nobody's engaging, people aren't talking to each
other.
They're not talking openlyother than in private messaging.
My answer is it's not dead, butit is changing.
(00:22):
We're in a whole differentlandscape.
I think the old way is done andI think the new way is slowly
coming in, and we just need toembrace this new landscape.
So the thought that I havecoming to mind is what Facebook
was like when it first came out,when we were first reconnecting
with people or Instagram.
It was fun.
(00:43):
It was something we lookedforward to opening up every day
just to see what everyone was upto.
And now that excitement isn'tthere.
It's almost like it makes usfeel bad and we're not
interested as much as we used tobe.
So I'm going to give you somehard truths and then I'm going
to give you some solutions andways that we go forward as
marketers and business owners.
(01:06):
So photos alone don't work, andthat is really hard for me to
say because my background is inprofessional photography.
I have been a photographer fora very long time and photos
should be powerful enough tocapture attention, but without
some strategy behind them itreally doesn't float, they don't
(01:28):
connect with people.
So you need to have some sortof a strategy, thinking like
your customer, and then have thephotos taken, or you take the
photos from that mindset, fromtheir viewpoint.
What solution are you bringing?
What problem does your productor service solve?
So it was fun while it lastedwhen we could just post pretty
pictures, but that is done.
(01:49):
So that's number one.
Number two is post describing.
Our services aren't cutting itanymore, just the simple
descriptions, even with photos.
The selling points are nolonger enough.
We have to be creative andthinking on our feet again, like
a customer.
Number three is canva designsare getting suppressed.
(02:10):
I believe in my experience, no,I managed numerous accounts and
I'm going based off of what Isee and experience and can.
The designs are not beingserved up and shown to followers
as much as photos and videos,short form video.
It's still number one goinginto 2024.
Short form video is the way towhat to focus on coming, coming
(02:36):
into the new year and throughoutthe new year.
I believe the long form videotoo, but the can, the designs
don't take off.
I know that they're pretty andit makes us feel like we've
created something really amazing.
There's a self satisfaction anda really pretty canva design,
and I do think they have theirplace when it comes to an
(02:56):
announcement or a sale or agrand opening type of a post.
But for the day to day likethese are our hours or things
are changing, we need to getcreative in how we're presenting
that information and Ipersonally don't believe that
canva designs cut it.
The next one is privacy hasreplaced participation.
(03:19):
That's a big one.
I have been talking about thisfor a very long time because
you're listening to one of themost private people on social
media.
I am more comfortable behindthe social media than sharing
about my life.
I don't share a lot and when Icomment on someone else's posts
(03:40):
or photos, I do tend to take itto private message or the DMs,
and I know that that is wheremost people are going.
Is the private messenger notout for the open world types of
responses?
Part of that, I think, is justwhat we've been through in the
last few years.
People don't openly share theiropinions anymore and in a way,
(04:03):
that's good and in a way it'sbad because marketing how do you
reach those people and showyour social proof.
I built my business, myphotography business, on social
proof with high school seniorpictures, because everybody was
commenting and liking and oh soexcited.
And now I can't imagine being abrand new photographer and
(04:24):
trying to build a business.
Right now.
You need to be a marketeralmost in order to even think
about creating a sustainablefull time photography business.
Wow, alright, so that was numberfour.
Privacy has replacedparticipation.
Number five, the last one, isplatform specific content.
(04:45):
I know that we feel the need tobe on many different platforms,
but we really need to thinkabout how people are using these
platforms.
Not everyone uses Instagram inthe same way that they use
Facebook.
When you stop and really thinkabout how you sign into, let's
say, tiktok what you're lookingfor On TikTok, people are
(05:08):
looking for education, they'relooking for storytelling.
They're not looking for prettypictures and service-based
information.
They're looking to maybe evencure a bit of loneliness or have
that companionship and feellike they're right next to you
or right in front of you inconversation.
It's much more personal andone-on-one connection.
(05:29):
Facebook is morecommunity-minded still, but not
public.
People tend to like photosquite a bit more on Facebook
than they do on Instagram.
I'm going to go back to TikTokfor one second.
I am seeing a slight changewith the swipe feature of
multiple slides on TikTok, butthat too takes major
(05:53):
storytelling strategy andthought behind every single
slide of what you're telling inthat story.
That can hook people in andthen keep them interested.
So the question is where do wego from here Now that we know
what is no longer serving us?
(06:14):
What do we do next?
Well, I have solutions, like Ialways do, and my ideas are not
always bright or perfect, but Ido see some real solutions that
are beginning to take flight andreally work and, I believe,
will take us into 2024 if we canadjust our mindsets of how we
approach social media, goingforward.
(06:36):
So captivating visuals that tella story in one view.
So if you, let's say, run acoaching business, you educate
parents on how to getscholarships for their high
school seniors, you need to showphotos that show you actually
(06:59):
connecting with the family andthe senior working through
whatever it is that you do,meeting with photos with you,
meeting with people, so thatpeople break through that
barrier or that.
I guess on you know reality TV,they call it the fourth wall,
where people feel a little senseof voyeurism, like they're
there with you.
Think of it that way.
(07:20):
People really want to be a partof something and understand it
in one picture.
Do you still need greatdescriptions?
Absolutely for search engineoptimization on Instagram,
facebook blogs and Pinterest?
You really do need to putthought into those captions and
descriptions, but storytellingis where it's at when it comes
(07:43):
to visuals.
Number two for what is workingis storytelling in and of itself
and conceptualizing yourapproach and storytelling in the
captions so that people feel apart of it.
Relatable hooks is number three.
(08:04):
You need to draw them in in thefirst two seconds and if you go
back to this particular podcast, you'll you'll hear my hook and
it's important to have a hookin the beginning and then go
into it right away.
Don't pause in the beginning ofwhatever you're talking about
if you're on video.
Don't leave any mystery behindthe photo that you post or the
(08:27):
series of photos.
You need to hook people in andconnect visually, mentally and
through their you know reading.
All right, so show, don't tell.
Instead of showcasing theproduct, show the solution, show
what the the result is.
Is it a really excited, happyeight-year-old that just got a
(08:51):
new basketball hoop installedand he's just holding the
basketball, happy as can be.
Show the solution and what yourproduct or service solves, all
right, and then next is makingthe customer the hero.
This is so critical to having amind shift of your marketing and
(09:12):
if you, if you don't, if youhave trouble empathizing or
putting yourself in someoneelse's shoes, you're not alone.
It is common.
It happens to be something thatI can easily do, but I've
learned through working withother businesses that it's not
as easy for everyone out, or fora certain percentage of people,
that it's just very hard to putyourself in someone else's
(09:34):
shoes.
Pick up the book Story Brand byDonald Miller.
It will change your perspectiveagain.
Story Brand by Donald Miller ittells that he explains how, in
a movie plot, every single moviehas certain characters that
have to play a certain part, andthat's how you're carried along
(09:57):
in the story and get swept awayand excited.
So we do the same thing,whether it's consciously or
subconsciously, in those socialmedia posts, in our wording, on
our websites and all of thosethings that do well, that
perform well.
If you really look back,usually you're coming from a
storytelling perspective andyou're making the customer the
(10:20):
hero, so they feel like it'stheir idea to choose your
product or service, and fordoing so they're smart, they're
educated.
They're going to impress others, whatever the case is.
So next is buildingcompanionship.
I mentioned that a little bitearlier, but think of your brand
(10:42):
voice as a helpful friend inthe passenger seat that maybe
swaps to the driver's seat everyso often, but either way,
you're going together in thesame direction and you want that
person to feel like they havethe opportunity to drive the
vehicle.
You're there as their guide.
You're helping them to attainor get whatever it is that they
(11:02):
want.
You're going together.
Think of it that way.
You're building companionship.
You're offering advice, you'reunderstanding their struggles,
you're naming their pain points,and number one in building
companionship is just beingrelatable.
Relate to their struggles,their triumphs and what it is
that they're looking for.
There's nothing like showingyour face to show relatability
(11:28):
and then going into telling astory or explaining where you
are.
I just saw an amazing Facebookpost I'm sorry, instagram post
from a newer photographer in myarea who posted just a simple
picture of her sitting on a parkbench and she just in the
caption described what a greatyear it was for her.
(11:50):
But she had a hook in thebeginning.
She told a story.
There was just enough interestin the photo, the way that she
had it taken, that it drew youin to wonder what it is that she
was going to have in thecaption.
This seems like a lot of work,but when you get going with this
it's fun and it's excitingbecause you're like aha that
worked.
(12:12):
Something big in 2024 that isalready occurring but is really
going to be huge is knowing thatsales happen in the stories
feature on Facebook andInstagram mostly Instagram.
When you post to your storiesand someone responds to it, that
(12:32):
goes into direct messages.
So they feel safe, they feelprivate about it, but they're
more open because of that andthere's more of an exchange and
that's the beginning of leadingto the sale and you don't even
have to hard sell.
Through that You're buildingthe relationship, trust, the
null like and trust factor thatall the famous marketers talk
(12:55):
about.
The DMs are going to be hugefor that.
So being active in stories isimportant and that stories are
going to be a whole, separatepodcast, because the way that
people are consuming them ischanging a little bit and I
think it's important to talkabout that separately as well.
So last one, that I know I drivehome a lot on my podcast is
(13:19):
email marketing.
Talk about people feelingcomfortable in their own space
in their own inbox.
And yes, we do get inundatedwith emails, but if you're
building a relationship onseveral different levels
different social media platforms, email face to face when they
(13:40):
have a connection or aninteraction with your product or
service, seeing your logo, allof those touch points Email
marketing is really the heartand soul of where all of that
comes together and you reallybuild that connection.
That's where I have seen itsolidify for so many businesses
and it's really fun to see.
(14:01):
So if you have not gotten onemail marketing, I know I harp
on it and I apologize for that,but it is so, so important and
it doesn't have to beoverwhelming.
I mean literally a paragraphevery two weeks, heartfelt
storytelling, all of the thingsthat we talked about in this
podcast, and I do have a fewother podcasts that cover email
(14:22):
marketing more in depth and theapproach behind it.
So it's important to rememberthat social media strategy alone
is not marketing strategy.
I want to acknowledge that whenI talk about social media, that
it is borrowed land and that iswhere I do feel so strongly
(14:47):
about having a great website ofyour own and an email platform
that you email with yourcustomers, because these apps
don't always work right.
Sometimes we have an importantmessage that we need to get out
and if you have full control anda direct line to your customers
, there's nothing stopping you.
There's no you know glitch orapp update that you're waiting
(15:12):
for.
Email marketing has been themost even form of communication
for me and through me, withother businesses.
So, as we all know, ai ischanging everything at max speed
and it will be overwhelming tothink about in 2024.
But I will be covering that infuture episodes as well.
(15:37):
Think of me as your geekyfriend that loves to go down
these rabbit holes and boil itdown only to what you need and
what you would find the mosthelpful and the fastest changes
for your accounts and for yourmarketing.
So I'll be doing someadditional homework for you and
getting back to you soon infuture podcasts.
(15:58):
I'm also creating sometutorials on my website that
will really make marketing muchmore consumable for you.
There will be, like quick wins,very short videos with some
worksheets, things to workthrough, that are doable in 15
(16:19):
to 20 minutes max, because Iknow that a lot of listeners to
my podcast are the actualbusiness owners, and I know that
your time is extremely limitedand if you're a social media
manager or you're interested insocial media management, just
know that.
I understand that this is a lotto bring together under one
(16:39):
umbrella and it is like herdingcats a lot of the time, but
that's why I'm here and that'swhy you're listening today.
I'm excited to keep navigatingthat with you, because I think
that there is going to be a hugeship next year and the
marketing world is going to becompletely different, and we can
either choose to embrace it orbe afraid of it.
(17:00):
If you're afraid of it or avoidit, you're going to be left way
behind.
So we might as well use it forits best uses and its best
applications, and I willdefinitely be coming back with
more for you on that.
So if any of this has beenfloating around in your head or
you've been feeling really stuckwith your marketing, maybe
(17:21):
you're overcoming a challenge,maybe you've let things kind of
ride for a while and now, in thebeginning of the new year, you
really do want to spring forwardand get things rolling.
I love hearing from you andI've been really happy with the
responses I've gotten andexcited to connect with people
that I don't even know that justhappen to catch this podcast.
(17:44):
So please do let me know if youhave questions.
I do one-on-one coaching.
That's not why I'm doing thispodcast is to completely
advertise the heck out of myselfor my services.
But if that is something, Ithink of it in a way that I've
been through some things whilerunning a business.
I've gotten stuck, I've hadsome struggles personally with
(18:08):
loss and recovering from thatand I do get it.
So, not to end on a sad note,but 2024 is the year that we're
going to go from overwhelm andchaos to completely owning it
and I am here to help you dothat.
I do think that anybody can dothis.
It just takes focus andinterest and a passion for your
(18:31):
customers and understanding yourmarket and that you believe in
your product and what it does tochange a life or change a
moment, enhance somebody's homeand so on.
So I look forward to hearingfrom you.
I will be back soon withanother podcast and if you have
any topics you'd like me tocover, definitely let me know.
(18:53):
Otherwise, you have a great dayand I will talk to you soon.
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