Marketing Blueprint: How To Build Your Content Plan

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Ever wonder how to craft a marketing strategy that's as solid as a well-built house? This is exactly what we're unpacking in today's episode. Picture your marketing efforts as a home construction project, where the foundation is your hard work, your website and reviews form the walls, and social media is the roof – crucial, yet not the core living space. But it's the email marketing, the cozy interior where real connections are made, that truly transforms visitors into devoted fans. We're laying out the blueprint to turn your online brand into a home, where customer loyalty isn't just a visitor, but a permanent resident.

As we draw back the curtain on these strategies, we also shine a light on the importance of focusing on the most profitable areas of your business, ensuring that every marketing move is an efficient step towards a higher revenue. And just like a chimney allows smoke to escape, this approach lets you cast off less profitable ventures. With these insights, you'll have the tools to build an engaging digital domicile that beckons customers back like a family gathering. So, pull up a chair, and let's furnish your marketing strategy with lasting impact.

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Episode Transcript

Speaker 1 (00:01):
Welcome back to another episode of Boost your
Visibility.
Today, we're going to talkabout your marketing blueprint.
I'm giving you an entireblueprint of marketing.
The idea behind this was totake the confusion out of
marketing.
I know a lot of us do marketingtasks, but we don't always have
a full picture of what themoving parts are, why we're

(00:24):
going from one platform toanother and what the whole
purpose is.
So I'm going to give you thattoday, and I would love your
feedback to hear if this ishelpful and if it gives you more
clarity by the time we're done.
So I'm going to use the analogyof building a house, because
we're building our marketinghouse, our online brands house.
It might be invisible, but it'sthere, and the foundation of it

(00:48):
is all of your hard work todate, all of the work that
you've put into your business,the people you've met, the jobs
you've done, everything thatyou've completed.
Even if you're brand new,there's a lot of legwork likely
that you've already done.
So that foundation is in place.
Now we need to build the walls,and the walls of marketing.

(01:08):
The framing is your website andyour five-star reviews.
Those two things need to comenext before you start venturing
into Facebook and Instagram andall of those things, because
human behavior right now onsocial media is, let's say,
you've already got your website,your reviews done or you don't,

(01:29):
but you've posted somethingreally awesome on Instagram.
It's gone viral to your targetmarket and people are seeing it
in their feed and they're like,hey, I can really see myself
wanting that service or product.
I'm going to go Google them.
That's what people do now.
They go to Google and they typeand they search the name and

(01:49):
look for a website and then theylook for reviews on Google.
It is what it is and that iswhat's happening with human
behavior.
With making purchases,especially when money's a little
tighter here in the US, peopledefinitely want social proof
that a company is legitimate andthat they can trust you.
So the website and five-starreviews are the framing and

(02:12):
they're what hold up the house.
They're critical.
If you have neglected to havegood framing with your website
and your five-star reviews, youshould really be looking at that
.
I recommend a WordPress websiteif at all possible.
If you have Squarespace oranother type, just work on
getting your description andyour title very SEO friendly and

(02:37):
you can Google that, get moreinformation or you can message
me if you have questions and Ican bounce ideas with you.
For more five-star reviews, askyour customers.
I have written a small e-bookthat you can purchase online if
you want to.
That's not why I'm creatingthis podcast, but if you're
really stuck and you need aprocess, I have a foolproof

(03:00):
process that works to buildfive-star reviews quickly.
But really it's just askingyour customers when they're at
their happiest moment in theprocess.
Hey, would you give me fivestars?
Here's a link.
Make sure it's clickable andget them to give you five stars
if at all possible.
So that's your framing.
Next is the roof, and the roofof your home, your home that

(03:22):
you're building for yourcustomers and your online brand
is all your social media.
It's Instagram, facebook,pinterest whatever you use for
social media that you know yourcustomers are hanging out on.
That's the roof and that's likethe topper.

(03:42):
That's not the end.
All be all of your marketing.
That should not be yourfoundation or your framing.
It should be the roof.
It's what holds people togetherin an online community that,
basically, you're following.
Your followers are your onlinecommunity.
Think of that as your roof.
That comes after you've builtyour foundation, your framing.

(04:06):
So then the furniture that youput in your house, the things
that you place in there to keeppeople staying, that they want
to come back and visit, theywant to sit and have a
conversation on the couch.
That's email.
Email is what keeps peopleengaged and coming back.

(04:26):
It's not social media anymore.
If that's disappointing to you,I'm sorry.
Social media is in a differentplace than it was two years ago
and it definitely has its place,and there are a lot of people
that have built greatcommunities on social media.
But people have gone veryprivate and that is in their
email inbox, where they feelcomfortable and connected and

(04:48):
like they're hanging out withyou.
If you write your emails in away that is real and authentic
and not salesy with a lot ofgraphic design and boxes and
templates, a true, sincere emailonce a quarter or once a month
goes so incredibly far toconverting people from leads
into sales or converting peoplethat have already purchased from

(05:11):
you to come back.
They forget that you exist orthey forget that you're offering
something new, or they forgethow they felt when they talked
to you, and your emails shouldhave them kind of coming into
the house sitting down in thefurniture getting comfortable
once a month or once a quarter.
Now, if you have all of thesethings in place, you have your
foundation of your hard work,your reputation, all the past

(05:35):
customers in place.
You have the framing with agreat website or even in-process
website that you're working onand you're growing those reviews
.
You have your social media thatyou're posting on two to three,
maybe four times a week and allof those things are working and
you're very focused on the typeof customer and the type of

(05:55):
sales you want to make.
The chimney and all the smokethat comes out of that house are
the things that you don't wantanymore.
If you do this right let's saythat you're a builder or
remodeler and you want to stopfocusing on being everything to
everyone.
Same applies to photography.
If you're wearing yourself outin whatever it is that you're

(06:17):
doing, the way that you buildyour structure, you can always
change it and shift it to bevery focused on what brings you
the highest revenue and marketto that.
And then the smoke that comesout of the chimney all the
things that go away are thethings that make you exhausted
and tired and you don't enjoy.
All of that burns off.
All of the extra tasks thatwear you out will go away and in

(06:42):
your house, will be your targetmarket, your customers that you
want to continue working withand have the highest value to
you for return on yourinvestment in your marketing.
I hope that this made sense foryou and I'm here if you have
questions about marketing andyour marketing plan.

(07:02):
Now, these are marketing pieces.
It's not necessarily amarketing plan.
There should be a bit of a planfor each one of these pieces.
I mean, your foundation isthere.
Your website and five-starreviews.
They're ongoing.
You need to maintain it's justa maintenance thing and make
sure you're keeping up with it.
Social media the roof of yourmarketing.

(07:24):
That, again, is a few times aweek.
Email once a month or once aquarter.
Definitely.
If I had to pick one piece ofthe puzzle of this entire house,
once you have it built, emailis the key.
It unlocks the door, it invitespeople in to hang out and to

(07:45):
stay connected with you.
Loyalty customer loyalty is notwhat it used to be and email
builds that loyalty.
It keeps people coming back.
So that's it for today'sepisode.
Let me know if you havequestions.
I'd love to hear from you ofwhat's working for you, what's
not working for you, if youfound more clarity with this,
please subscribe.

(08:05):
Please give a review if youcould and like this video.
I look forward to seeing you onthe next episode of Boost your
Visibility.