April 22, 2025 • 16 mins
If you’ve ever wondered, “Is anyone even finding me online?”—this episode is for you.
You’re showing up. You’re posting consistently. You’re doing what’s “right.” But it still feels like no one’s seeing it. I get it—and I’m breaking down why platforms like YouTube and Pinterest (yes, even in 2025) are still game changers for small, local, service-based businesses like yours.
This episode isn’t about adding more to your plate—it’s about doing what works behind the scenes so that when a slow season hits, you know your business is still getting found.
🎯 What you’ll learn:
- Why Pinterest and YouTube are powerful long-game tools (even with low follower counts)
- How they differ from Instagram and Facebook’s “post it and forget it” cycle
- What it means to stack your digital footprint
- How to turn past Reels into evergreen content that gets seen
- A simple quarterly strategy to optimize visibility without burnout
✨ BONUS: I walk you through 3 steps to repurpose your best content and get found on Google—no extra content needed.
💡 Free Resource Mentioned:
👉 Download the Content Clarity Planner to simplify your posting strategy and show up with intention.
📍Let’s Connect:
Marketing IG: @boostyourvisibility
Photography IG: @brendaeckhardt
Website + Coaching: brendaeckhardt.com
🎧 Like what you hear? Follow the show and leave a review it helps others to find this podcast.
📥 Grab your free Content Clarity Planner
📸 Connect on Instagram
🌐 Explore free resources + programs
💬 Ready to grow your business with clarity and less stress? Apply to work with me
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Brenda Eckhardt (00:00):
Welcome back.
I'm so glad you're here.
This episode, it might just bethe gut check that you need.
Today, we're going to talkabout a couple of platforms that
don't necessarily have thedopamine hit that others do.
And those are Pinterest andYouTube.
Oftentimes people wonder, dothey even matter?
Why would I bother as a smallbusiness, local service-based
(00:24):
business?
And we're going to talk aboutthat and what they actually do
in the background.
And before we get too far, Iwant to make sure you know, it
doesn't mean that this issomething that you have to add
to your plate and do every day.
It's just something we canoptimize and have working in the
background for you.
If you're new here, I'm Brenda.
I help small businesses likeyours that are local,
(00:46):
service-based, maybe even a mainstreet business or shop or
boutique to get foundorganically online and doing it
in a way that you feel true toyourself and your brand.
And we work our way through theoverwhelm and cut to the
clarity and what really matters,what's really important so that
(01:06):
you can get your time back andstill do what you love most.
And that's not doing a lot ofthis social media marketing
stuff.
So I'm here to help you makesense of it all and just get
clear.
I've been a photographer for 20years and a marketing expert
for at least 10 of those years.
And if there's one thing I knowfor sure, It's that strategy
(01:29):
beats trends every time.
Trends come and go.
We see them all the time andit's very easy to get sucked
into that vortex.
But strategy is the way that wesave time.
And that is what this episodeis going to help us with.
So let me paint the picture foryou.
Does this sound familiar?
You've been showing up.
You've been doing all thethings on Instagram and
(01:51):
Facebook.
You've maybe even beenemailing.
And you might even have yourfootprint on YouTube and
Pinterest.
But it feels like just one morething, and you're trying to
spin all the plates.
But on Instagram and Facebook,you've been sharing behind the
scenes.
You've been writing reallythoughtful captions.
Somehow, though, they're notpropelling you as fast as you'd
(02:13):
like them to be.
or you're not getting the foottraffic that you really need to
see.
You're not crazy.
You're just frustrated.
And believe me, I've been theretoo.
And I've found a way that helpsto avoid that, whether it's
quieter times in your business,the off season, or maybe just a
slow economic season.
(02:34):
These strategies help us toknow that we have exhausted all
possibilities.
We've done everything we cando.
And then when those seasonscome, we can take care of
ourselves and not feel quite asstressed about it.
So lately I've been diving deepinto YouTube and that doesn't
mean posting every day.
(02:54):
What it means for me is workingon optimizing my titles and
captions, optimizing myplaylists and using keywords
that I know that people local tome that are looking for high
school senior photographers arenaturally typing in to Google.
If you haven't asked yourcustomers how they found you and
(03:14):
what they maybe typed, if theysaid Google, what did they type
in, you're missing a lot ofcritical information.
You might think you know, butyou might be shocked at what you
hear of how people actuallyword it when they type it in,
and that's really important increating your content.
Even your Instagram captions,because Instagram and Facebook
(03:34):
are searched by Google now, andthose results do show up with
photos and videos.
Another surprise that you mighthear here is people don't read
words anymore or look at thephotos.
They go straight to the shortvideo tab on their phone on
Google.
It just depends on your marketand those questions are so
important.
And I've had those answers frommy clients, which is how I'm
(03:56):
going through and optimizing myYouTube and my Pinterest pins.
And I'm doing that so that as Iget busy with my full crazy
season, I don't have to thinkabout that again for four to six
months.
This is just a quarterly thingthat I work on and that I
recommend that you spend sometime on so that it can do the
work in the background.
(04:17):
And I'm going to explain to youwhat it does and why.
So this is deep strategy work.
And if you've done that, youcan pat yourself on the back
because this is not...
your basic small businessmarketing, this is smart
strategy and it will help you toget ahead of the competition
and to stay toward the top ofGoogle.
(04:38):
Now, obviously I can'tguarantee that, but when Google
reshuffles, having these thingsin place are gonna help you to
get found.
Google decides to change thealgorithm and reshuffle and
you're not showing up as betweennumber one and three for the
listings or for the photos,people move on.
But the great thing aboutYouTube and Pinterest is they
(05:01):
usually go toward the top whenGoogle images from your website
or your blog or even yourFacebook get pushed down.
Pinterest and YouTube usuallyreach the top.
So you're always having contentshow up.
With Facebook and Instagram,those posts are post it and
(05:22):
forget it, basically.
They don't have evergreencapability.
they're one and done.
With YouTube and Pinterest,they're evergreen, meaning
people search those platformsmonths down the road and still
find your posts.
I have pins that are stillbeing repinned today from 15
(05:43):
years ago on Pinterest.
And those pins, because there'sso much interest in them, show
up on Google when people searchcertain keywords or key phrases
for a local photographer in ourarea.
That's the power of YouTube andPinterest.
And again, this isn't likespend weeks at a time doing it
or being on there every singleday and losing your free time.
(06:05):
It's once a quarter or onceevery six months and spending a
good amount of time, maybe aday, just optimizing your pins.
optimizing any YouTube posts.
And it doesn't have to be longform video.
It's so easy to simply postyour reels to Instagram,
Facebook, Pinterest, andYouTube.
You can even connect yourInstagram to Pinterest and it's
(06:29):
automatic.
You never have to think aboutit.
The only time you have to thinkabout Pinterest is when you see
the growth and when you want togo in and that once a quarter
or once every six months tooptimize the wording on those
pins more geared towardPinterest.
So that is the differencebetween the Meta products and
(06:50):
more of the YouTube Pinterestproducts and what they do for
you behind the scenes.
Now, I've had one-on-onemarketing clients tell me,
Pinterest and YouTube seem likea waste of time.
I know the look a smallbusiness owner's face or even a
social media manager's face whenI mention something like
Pinterest or YouTube becausethey just check out.
(07:10):
They're like, I don't have timefor that.
And believe me, I get it.
I'm running two businessesalone with the help of an
awesome virtual assistant.
but I only have so many hoursin the day too.
We're stacking our footprint,basically.
We're creating our foundationonline.
If you're only posting onFacebook and Instagram, you are
(07:32):
doing the bare minimum ofmarketing.
And our goal is not to just beone and done.
Our goal is to create a legacy,to play the long game in
business.
If you want to be around formore than four years, it's
important that you get on theseother platforms because Meta
products could go away tomorrowfor all we know.
It's really important to be onall of these platforms.
(07:54):
So the other thing to knowabout Pinterest and YouTube is
they don't reward performancelike Facebook and Instagram do.
Have you noticed that feelingor that frustration that you
have on Instagram or Facebookwhen you're trying to get more
views or just see more likes onyour posts and it's just not
happening?
But when you do, it seems likeyou're rewarded and you see some
(08:18):
growth over time once you hitthat momentum.
Well, Pinterest and YouTubedoesn't do that.
It's purely based on search andSo if it's something that's
trending or something thatpeople are searching for in
season, it's naturally going tocome up if it's optimized.
And that's the power.
You're not competing with thesealgorithms and platforms.
(08:39):
You're just optimizing yourcontent to show up.
So this is where it gets realwith my ideal customers when I'm
working with them one-on-one,if I were to work with you even
just one time doing consulting.
Often the thought process iswanting to go viral.
And I don't necessarily mean 5million views, but wanting to
(09:01):
have a lot of view counts andlikes and growth and new
followers on social media.
But the reality is for a smalllocal service-based business,
This is a polarizing opinion.
Virality doesn't matter.
It's not going to bring youmoney in your pocket.
Virality is not going to payfor braces on our kids.
(09:21):
It's not going to pay the rent.
It's not going to pay thebills.
What you need is visibilitythat's consistent in multiple
different ways.
So let's say this is you.
You're a small business owner.
Maybe you have a storefront oryou have a small business where
you make jewelry or candles andit's only you.
Or maybe you have a small groupof employees and maybe you even
(09:44):
have a part-time employeehandling your social media.
But either way, your marketingfeels scattered.
It feels like you're alwaysmissing something.
You're not quite getting thingsto click.
And that is where thisinformation comes in handy for
you.
These are the missing links,and I'm just handing them to you
for free through my YouTubechannel or through my podcast.
(10:08):
So let me say this again.
You don't need to have 100,000followers or even 10,000
followers to grow your business.
You need one person to goonline and search plumber in
Madison, Wisconsin, orphotographer in Des Moines,
Iowa, and have your pictures orvideos show up.
(10:29):
Because again, people arevisual now.
They're not reading as much weneed our photos and videos to
show up in search and that'swhat pinterest and youtube does
for us along with of course ourwebsite and a blog if that's
something that you use so here'swhat i'm doing right now on my
platforms.
I have all of these reelsstacked up from the past year's
(10:52):
high school seniors.
I have uploaded them to thisYouTube channel as YouTube
Shorts.
I have them uploaded toPinterest because my Instagram
is connected to Pinterest.
I'm going through andoptimizing the title and
descriptions of the playlists onYouTube.
I've created a playlist foreach of the biggest searched key
(11:14):
phrases.
Let's say senior pictures inMadison, Wisconsin that are
unique.
Now, I just made that up, butlet's just say that that's a
playlist that I have.
I'm putting reels in thatYouTube Shorts area in that
playlist.
I'm doing the same thing forflower shop owners, flower shop
marketing.
You see where I'm going withthis.
(11:35):
And that is optimizing forGoogle, but I'm taking it a step
further.
Once I have those done, all ofthe playlists are complete.
I have these short form videosthere.
My reels basically have beenrepurposed and used on YouTube.
I'm creating a page on mywebsite and naming it that main
key phrase that's in theplaylist.
(11:57):
and I'm using a plugin fromYouTube and just pulling in that
playlist to that page.
So it's always good to haveoutside links well, links going
in and out of your website forGoogle to see that you're
actively taking care of yourwebsite.
It's not just a static websitethat's been long forgotten.
(12:18):
They want to see that you'reupkeeping your website and
that's a great way to do it.
If you create your YouTubeplaylists, just create a page
and put them on that page.
And if you need help with that,you can talk to your web
provider or ChatGPT will tellyou exactly what to do.
Now here's what I want tochallenge you with gently.
(12:38):
Meta is comfortable for us.
Facebook and Instagram do feellike home.
It's what we're used to.
It's what we've always done.
Stories feel like our everydaylife.
Reels can be very fun to make.
Our photos are fun to show offand get interaction to show our
latest work.
But they're one and done.
And what we need is to befindable.
(12:58):
And the best way to be findableover time is YouTube videos.
and Pinterest.
They're not one and done.
They're evergreen.
People can search for you intwo years or search for a
business like yours in two yearsor even an idea or inspiration
in two years and find you.
And that's all it takes is oneperson here and there to find
(13:19):
you and they can become yourbest customer.
So let me leave you with thesethree action steps that you can
do within the next week.
You can upload all of yourInstagram Reels to your YouTube
account.
If you don't have one, makeone.
Again, chat GPT.
Any of these AI platforms canhelp you with optimized results.
(13:41):
descriptions, just use yourbusiness name as the title of
your account and upload all ofyour reels to YouTube.
Do the same thing to Pinterestand then schedule 30 minutes at
some point to go through andjust change the titles of each
one to what you believe or youunderstand are the most searched
(14:01):
key phrases by your customers.
and let it ride.
If you wanna do descriptions,that's even better, but let's
keep it simple and just do thetitles.
Next, you're gonna pick oneresource page or playlist to
create for your website.
You're just gonna add anotherpage to your website and you're
gonna title it with thatplaylist name and you're gonna
(14:22):
import that page to your websiteso that it looks like it
belongs there, but really it'spointing to your YouTube Shorts
playlist.
Next, you're going to eitherschedule 30 minutes a week to
optimize each of these accounts,or once a quarter, you're gonna
spend most of your day one dayevery four months, doesn't seem
(14:43):
like much, or have one of youremployees do it if you have
employees to go through andchange the titles as things get
uploaded.
Because again, if you connectyour Instagram to your
Pinterest, it's going to beautomatic and you can always
backtrack.
It doesn't hurt anything tobacktrack and change the titles
later.
It's only going to help.
Now I know this episode mighthave stirred up some overwhelm
(15:04):
or maybe even some hope.
And that's good either way,because we're not meant to
blindly follow trends.
We're meant to expand ourbusinesses and be creating
businesses that are scalable,that actually grow when we're
not working.
I love making money in mysleep, and I think you probably
do too.
And that is what this type ofmarketing can do for you.
(15:26):
So if you're ready to breakfree from the content chaos and
start building somethingscalable where your business is
deeply rooted and not justsurface one and done posts,
reach out or comment and let meknow where you're at, what you
could use help with, and let'stalk about possibly working
together or just shoot me yourquestions and I'll see how I can
(15:47):
help with whatever it is thatyou're struggling with right
now.
I have a lot of free resourcesin this account.
If you look in the description,you'll find a few of those.
I I'd love to hear yourthoughts.
If you found this helpful,please like or share this
podcast episode and definitelyleave me a comment to let me
know what your thoughts are.
I'd love to hear from you.
(16:07):
Let's stop decoratingstorefronts and let's start
scaling our businesses together.
Welcome back.
I'm so glad you're here.
This episode, it might just bethe gut check that you need.
Today, we're going to talkabout a couple of platforms that
don't necessarily have thedopamine hit that others do.
And those are Pinterest andYouTube.
Oftentimes people wonder, dothey even matter?
Why would I bother as a smallbusiness, local service-based
(00:24):
business?
And we're going to talk aboutthat and what they actually do
in the background.
And before we get too far, Iwant to make sure you know, it
doesn't mean that this issomething that you have to add
to your plate and do every day.
It's just something we canoptimize and have working in the
background for you.
If you're new here, I'm Brenda.
I help small businesses likeyours that are local,
(00:46):
service-based, maybe even a mainstreet business or shop or
boutique to get foundorganically online and doing it
in a way that you feel true toyourself and your brand.
And we work our way through theoverwhelm and cut to the
clarity and what really matters,what's really important so that
(01:06):
you can get your time back andstill do what you love most.
And that's not doing a lot ofthis social media marketing
stuff.
So I'm here to help you makesense of it all and just get
clear.
I've been a photographer for 20years and a marketing expert
for at least 10 of those years.
And if there's one thing I knowfor sure, It's that strategy
(01:29):
beats trends every time.
Trends come and go.
We see them all the time andit's very easy to get sucked
into that vortex.
But strategy is the way that wesave time.
And that is what this episodeis going to help us with.
So let me paint the picture foryou.
Does this sound familiar?
You've been showing up.
You've been doing all thethings on Instagram and
(01:51):
Facebook.
You've maybe even beenemailing.
And you might even have yourfootprint on YouTube and
Pinterest.
But it feels like just one morething, and you're trying to
spin all the plates.
But on Instagram and Facebook,you've been sharing behind the
scenes.
You've been writing reallythoughtful captions.
Somehow, though, they're notpropelling you as fast as you'd
(02:13):
like them to be.
or you're not getting the foottraffic that you really need to
see.
You're not crazy.
You're just frustrated.
And believe me, I've been theretoo.
And I've found a way that helpsto avoid that, whether it's
quieter times in your business,the off season, or maybe just a
slow economic season.
(02:34):
These strategies help us toknow that we have exhausted all
possibilities.
We've done everything we cando.
And then when those seasonscome, we can take care of
ourselves and not feel quite asstressed about it.
So lately I've been diving deepinto YouTube and that doesn't
mean posting every day.
(02:54):
What it means for me is workingon optimizing my titles and
captions, optimizing myplaylists and using keywords
that I know that people local tome that are looking for high
school senior photographers arenaturally typing in to Google.
If you haven't asked yourcustomers how they found you and
(03:14):
what they maybe typed, if theysaid Google, what did they type
in, you're missing a lot ofcritical information.
You might think you know, butyou might be shocked at what you
hear of how people actuallyword it when they type it in,
and that's really important increating your content.
Even your Instagram captions,because Instagram and Facebook
(03:34):
are searched by Google now, andthose results do show up with
photos and videos.
Another surprise that you mighthear here is people don't read
words anymore or look at thephotos.
They go straight to the shortvideo tab on their phone on
Google.
It just depends on your marketand those questions are so
important.
And I've had those answers frommy clients, which is how I'm
(03:56):
going through and optimizing myYouTube and my Pinterest pins.
And I'm doing that so that as Iget busy with my full crazy
season, I don't have to thinkabout that again for four to six
months.
This is just a quarterly thingthat I work on and that I
recommend that you spend sometime on so that it can do the
work in the background.
(04:17):
And I'm going to explain to youwhat it does and why.
So this is deep strategy work.
And if you've done that, youcan pat yourself on the back
because this is not...
your basic small businessmarketing, this is smart
strategy and it will help you toget ahead of the competition
and to stay toward the top ofGoogle.
(04:38):
Now, obviously I can'tguarantee that, but when Google
reshuffles, having these thingsin place are gonna help you to
get found.
Google decides to change thealgorithm and reshuffle and
you're not showing up as betweennumber one and three for the
listings or for the photos,people move on.
But the great thing aboutYouTube and Pinterest is they
(05:01):
usually go toward the top whenGoogle images from your website
or your blog or even yourFacebook get pushed down.
Pinterest and YouTube usuallyreach the top.
So you're always having contentshow up.
With Facebook and Instagram,those posts are post it and
(05:22):
forget it, basically.
They don't have evergreencapability.
they're one and done.
With YouTube and Pinterest,they're evergreen, meaning
people search those platformsmonths down the road and still
find your posts.
I have pins that are stillbeing repinned today from 15
(05:43):
years ago on Pinterest.
And those pins, because there'sso much interest in them, show
up on Google when people searchcertain keywords or key phrases
for a local photographer in ourarea.
That's the power of YouTube andPinterest.
And again, this isn't likespend weeks at a time doing it
or being on there every singleday and losing your free time.
(06:05):
It's once a quarter or onceevery six months and spending a
good amount of time, maybe aday, just optimizing your pins.
optimizing any YouTube posts.
And it doesn't have to be longform video.
It's so easy to simply postyour reels to Instagram,
Facebook, Pinterest, andYouTube.
You can even connect yourInstagram to Pinterest and it's
(06:29):
automatic.
You never have to think aboutit.
The only time you have to thinkabout Pinterest is when you see
the growth and when you want togo in and that once a quarter
or once every six months tooptimize the wording on those
pins more geared towardPinterest.
So that is the differencebetween the Meta products and
(06:50):
more of the YouTube Pinterestproducts and what they do for
you behind the scenes.
Now, I've had one-on-onemarketing clients tell me,
Pinterest and YouTube seem likea waste of time.
I know the look a smallbusiness owner's face or even a
social media manager's face whenI mention something like
Pinterest or YouTube becausethey just check out.
(07:10):
They're like, I don't have timefor that.
And believe me, I get it.
I'm running two businessesalone with the help of an
awesome virtual assistant.
but I only have so many hoursin the day too.
We're stacking our footprint,basically.
We're creating our foundationonline.
If you're only posting onFacebook and Instagram, you are
(07:32):
doing the bare minimum ofmarketing.
And our goal is not to just beone and done.
Our goal is to create a legacy,to play the long game in
business.
If you want to be around formore than four years, it's
important that you get on theseother platforms because Meta
products could go away tomorrowfor all we know.
It's really important to be onall of these platforms.
(07:54):
So the other thing to knowabout Pinterest and YouTube is
they don't reward performancelike Facebook and Instagram do.
Have you noticed that feelingor that frustration that you
have on Instagram or Facebookwhen you're trying to get more
views or just see more likes onyour posts and it's just not
happening?
But when you do, it seems likeyou're rewarded and you see some
(08:18):
growth over time once you hitthat momentum.
Well, Pinterest and YouTubedoesn't do that.
It's purely based on search andSo if it's something that's
trending or something thatpeople are searching for in
season, it's naturally going tocome up if it's optimized.
And that's the power.
You're not competing with thesealgorithms and platforms.
(08:39):
You're just optimizing yourcontent to show up.
So this is where it gets realwith my ideal customers when I'm
working with them one-on-one,if I were to work with you even
just one time doing consulting.
Often the thought process iswanting to go viral.
And I don't necessarily mean 5million views, but wanting to
(09:01):
have a lot of view counts andlikes and growth and new
followers on social media.
But the reality is for a smalllocal service-based business,
This is a polarizing opinion.
Virality doesn't matter.
It's not going to bring youmoney in your pocket.
Virality is not going to payfor braces on our kids.
(09:21):
It's not going to pay the rent.
It's not going to pay thebills.
What you need is visibilitythat's consistent in multiple
different ways.
So let's say this is you.
You're a small business owner.
Maybe you have a storefront oryou have a small business where
you make jewelry or candles andit's only you.
Or maybe you have a small groupof employees and maybe you even
(09:44):
have a part-time employeehandling your social media.
But either way, your marketingfeels scattered.
It feels like you're alwaysmissing something.
You're not quite getting thingsto click.
And that is where thisinformation comes in handy for
you.
These are the missing links,and I'm just handing them to you
for free through my YouTubechannel or through my podcast.
(10:08):
So let me say this again.
You don't need to have 100,000followers or even 10,000
followers to grow your business.
You need one person to goonline and search plumber in
Madison, Wisconsin, orphotographer in Des Moines,
Iowa, and have your pictures orvideos show up.
(10:29):
Because again, people arevisual now.
They're not reading as much weneed our photos and videos to
show up in search and that'swhat pinterest and youtube does
for us along with of course ourwebsite and a blog if that's
something that you use so here'swhat i'm doing right now on my
platforms.
I have all of these reelsstacked up from the past year's
(10:52):
high school seniors.
I have uploaded them to thisYouTube channel as YouTube
Shorts.
I have them uploaded toPinterest because my Instagram
is connected to Pinterest.
I'm going through andoptimizing the title and
descriptions of the playlists onYouTube.
I've created a playlist foreach of the biggest searched key
(11:14):
phrases.
Let's say senior pictures inMadison, Wisconsin that are
unique.
Now, I just made that up, butlet's just say that that's a
playlist that I have.
I'm putting reels in thatYouTube Shorts area in that
playlist.
I'm doing the same thing forflower shop owners, flower shop
marketing.
You see where I'm going withthis.
(11:35):
And that is optimizing forGoogle, but I'm taking it a step
further.
Once I have those done, all ofthe playlists are complete.
I have these short form videosthere.
My reels basically have beenrepurposed and used on YouTube.
I'm creating a page on mywebsite and naming it that main
key phrase that's in theplaylist.
(11:57):
and I'm using a plugin fromYouTube and just pulling in that
playlist to that page.
So it's always good to haveoutside links well, links going
in and out of your website forGoogle to see that you're
actively taking care of yourwebsite.
It's not just a static websitethat's been long forgotten.
(12:18):
They want to see that you'reupkeeping your website and
that's a great way to do it.
If you create your YouTubeplaylists, just create a page
and put them on that page.
And if you need help with that,you can talk to your web
provider or ChatGPT will tellyou exactly what to do.
Now here's what I want tochallenge you with gently.
(12:38):
Meta is comfortable for us.
Facebook and Instagram do feellike home.
It's what we're used to.
It's what we've always done.
Stories feel like our everydaylife.
Reels can be very fun to make.
Our photos are fun to show offand get interaction to show our
latest work.
But they're one and done.
And what we need is to befindable.
(12:58):
And the best way to be findableover time is YouTube videos.
and Pinterest.
They're not one and done.
They're evergreen.
People can search for you intwo years or search for a
business like yours in two yearsor even an idea or inspiration
in two years and find you.
And that's all it takes is oneperson here and there to find
(13:19):
you and they can become yourbest customer.
So let me leave you with thesethree action steps that you can
do within the next week.
You can upload all of yourInstagram Reels to your YouTube
account.
If you don't have one, makeone.
Again, chat GPT.
Any of these AI platforms canhelp you with optimized results.
(13:41):
descriptions, just use yourbusiness name as the title of
your account and upload all ofyour reels to YouTube.
Do the same thing to Pinterestand then schedule 30 minutes at
some point to go through andjust change the titles of each
one to what you believe or youunderstand are the most searched
(14:01):
key phrases by your customers.
and let it ride.
If you wanna do descriptions,that's even better, but let's
keep it simple and just do thetitles.
Next, you're gonna pick oneresource page or playlist to
create for your website.
You're just gonna add anotherpage to your website and you're
gonna title it with thatplaylist name and you're gonna
(14:22):
import that page to your websiteso that it looks like it
belongs there, but really it'spointing to your YouTube Shorts
playlist.
Next, you're going to eitherschedule 30 minutes a week to
optimize each of these accounts,or once a quarter, you're gonna
spend most of your day one dayevery four months, doesn't seem
(14:43):
like much, or have one of youremployees do it if you have
employees to go through andchange the titles as things get
uploaded.
Because again, if you connectyour Instagram to your
Pinterest, it's going to beautomatic and you can always
backtrack.
It doesn't hurt anything tobacktrack and change the titles
later.
It's only going to help.
Now I know this episode mighthave stirred up some overwhelm
(15:04):
or maybe even some hope.
And that's good either way,because we're not meant to
blindly follow trends.
We're meant to expand ourbusinesses and be creating
businesses that are scalable,that actually grow when we're
not working.
I love making money in mysleep, and I think you probably
do too.
And that is what this type ofmarketing can do for you.
(15:26):
So if you're ready to breakfree from the content chaos and
start building somethingscalable where your business is
deeply rooted and not justsurface one and done posts,
reach out or comment and let meknow where you're at, what you
could use help with, and let'stalk about possibly working
together or just shoot me yourquestions and I'll see how I can
(15:47):
help with whatever it is thatyou're struggling with right
now.
I have a lot of free resourcesin this account.
If you look in the description,you'll find a few of those.
I I'd love to hear yourthoughts.
If you found this helpful,please like or share this
podcast episode and definitelyleave me a comment to let me
know what your thoughts are.
I'd love to hear from you.
(16:07):
Let's stop decoratingstorefronts and let's start
scaling our businesses together.
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