July 23, 2025 • 10 mins
YouTube Shorts are the #1 low-effort, high-return marketing tool for small businesses right now.
In this episode of Boost Your Visibility, I’m sharing why I went all in—and how one cap & gown Short hit 218,000+ views, brought in new followers, and STILL shows up in Google Search and ChatGPT results.
🔑 Here’s what you’ll learn:
- How to repurpose Reels as YouTube Shorts (no fancy gear needed)
- The secret to storytelling that actually converts
- Why YouTube is the only platform giving long-term results
- A content workflow you can copy: 1 long video, 4–6 Shorts, and 1 email every two weeks
- How to wake up the algorithm—even with low views or likes
💡 Whether you’re a service-based business, a creative, or just tired of chasing trends, this strategy is your shortcut to consistent growth (without ads).
🎓 Want help implementing this? Check out my Boost Your Visibility Academy for step-by-step marketing education designed for real business owners.
👉 Like, comment, and let me know how YouTube is working for you.
#YouTubeShorts #SmallBusinessMarketing #ContentStrategy #MarketingTips #RepurposeContent
🎧 Like what you hear? Follow the show and leave a review it helps others to find this podcast.
📥 Grab your free Content Clarity Planner
📸 Connect on Instagram
🌐 Explore free resources + programs
💬 Ready to grow your business with clarity and less stress? Apply to work with me
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I recently went all in on YouTube Shorts, and I'm
here to share the results withyou.
Before I get to that, though, Ijust want to explain and
acknowledge how we all feel thatwe create content and feel like
it goes nowhere.
Sometimes it flops.
Sometimes we post it and forgetit and you begin to wonder what
is it all for?
(00:20):
Not every post performs well.
That's exactly why I went allin on YouTube Shorts, because
YouTube content lasts so muchlonger than any other platform.
It is evergreen.
One of my biggest wins came froma photo shoot that I did with a
high school senior.
I did a really cute reel forher cap and gown session.
(00:43):
It got over 218,000 views and4,500 plus likes.
It brought in a lot of newfollowers to this account.
It's yet to be determined ifthese followers are my tried and
true ideal customer, but itwoke up the algorithm enough
that, hopefully, we continue togain momentum, and sometimes any
(01:04):
first step is the right firststep at tapping the shoulder of
these AI bots to say, hey, Iexist, there's action over here
on my account, let's go.
So that short wasn't about apose, it was about storytelling.
It struck a nerve because it'srelatable and it showed a
transformation and with shortsand short form video, in my
(01:27):
experience, the number one wayto grow an account and to show
what you offer and thetransformation you bring to your
customers and that's whatpeople forget the connection,
the storytelling.
We are all guilty of it ascontent creators and the real
goal for us is to connect rightand to build relationships.
(01:48):
Show the transformation.
It's not how many cap cuttransitions you used.
Another win that I had was areel, or now a YouTube short
that I created for a flower shop.
I did content creation andmarketing strategy for them and
created this reel and weuploaded it to YouTube shorts.
The video was quiet, it wasunassuming, but it worked.
(02:11):
It wasn't clever.
It was clear.
It was because of the captionand that's something we all
forget in marketing is thatclarity builds trust faster than
cleverness ever will.
So what did I really learn?
Storytelling, clarity andconsistency work.
The number of likes on a postdoesn't matter if people are
(02:32):
silently searching for you.
One thing that I've noticedlately is that, while views and
likes may seem random,search-based content is quietly
building traction behind thescenes.
That cap and gown reel.
It's showing up on Google inthe short form video area for my
local area, and it's alsoshowing up in ChatG, gpt, when
(02:54):
people search for certain keyphrases for high school senior
pictures, which is part of whatI do.
That means that content that Imade long ago is still working,
and that is really the core ofwhy I went all in on YouTube
shorts.
Next, if you're a small business, especially one that doesn't
have a lot of visual actionhappening on a day-to-day basis,
(03:17):
youtube shorts are your loweffort, high return strategy.
It's a great way to get resultsand get traction on YouTube.
You don't need a massive studiosetup.
You don't need to be aprofessional photographer.
You don't even need to postevery day.
You just need to post a story,a YouTube short that resonates
(03:38):
with your target market.
You already have the stories inyour business.
You have your customertransformations that you witness
every single day.
You're just not using them.
You're not creating contentbased on them.
So here's how I'm movingforward, and you can feel free
to copy this and use it as yournew content plan, your new
(03:58):
process for creating content andwhere it goes, and this is easy
.
Step one is batch create YouTubeshorts based on what you
already have, so old reels thatyou've posted on Instagram.
You can download them.
You can remove the watermark.
There are lots of places onlinethat will remove the watermark
(04:18):
so that you can upload it toYouTube Shorts without that
little Instagram square on it.
You can post behind the scenesclips, client transformation
moments.
You can post one quick tip whenyou've had some sort of a
customer interaction, maybe achallenge or a concern that a
customer had.
That is so easy for you toanswer.
It's like second nature.
Just do a quick voiceover 30second or 60 second YouTube
(04:43):
short.
Just create it on your phone.
All you need to do is pick upyour phone and say, hey, I just
had a customer come in.
This is a common question and Ijust wanted to address it and
see if it's helpful to somebodyout there.
So simple.
And then, of course, the beforeand after with a caption
showing the transformation ofwhat you create for your
customers and the win that yourcustomers walk away with.
(05:03):
Here's the magic.
Instead of trying to create newcontent, use what you already
have.
Use what you know has alreadyworked in the past, whether it's
on Instagram or Facebook it.
Upload it to YouTube shorts andthe next step is to anchor your
content with long form video onYouTube.
Now I know that soundsoverwhelming, but it's basically
(05:26):
doing what I'm doing, whereyou're covering a topic, you're
just picking up your phone,recording and explaining what it
is that you solve and givingsome quick wins to your audience
.
Reels come and go, facebookposts disappear within hours.
People forget about them.
Well-keyworded titles onYouTube and well-created YouTube
(05:50):
videos are evergreen.
They can last for as long asyour account is out there.
That's search-based gold.
It's basically SEO for socialmedia.
And, yeah, there's SEO forInstagram and Facebook, but
YouTube is easier to understandand easier to tap into because
it's evergreen.
(06:10):
I do think Instagram andFacebook have their place and I
will continue to use them, butYouTube seems to be the place
that has the deeper relationshipthat you can create, not just
with your customer, but withyour content.
You can go deeper and you cancreate layers of your content
(06:32):
and get so much out of one longform video.
You can get so much out of yourpast reels and posts.
So here's why long form stillwins it shows up on Google, it
lasts for years, it builds trustand it sustains SEO.
If you're tired of shouting intothe void of Instagram, start
(06:52):
here.
Just try to upload all of yourpast reels, see how it works for
you.
Be diligently consistent aboutit.
Youtube has a great area whereyou can schedule out your posts.
Take a day or two days I knowtime is of the essence or have
someone else do it for you.
Have a virtual assistant on theshort term, have your teenager,
(07:16):
have your husband or wife, sonor daughter, just go through
this process of downloading anduploading your reels to make
them into shorts and watch themetrics and learn from it.
It is absolute gold for you.
This is how you can get awayfrom being a business owner
without hiring a marketingagency.
(07:37):
These are the tips and tricksthat are how you can avoid the
expensive marketing agency andhack your own marketing very
easily, and this informationteaches you exactly what you
need to do in the future.
It's such a great hack.
So here's my new workflow, andfeel free to steal it.
(08:00):
Use it however you want to useit.
One long form video weekly,bi-weekly or monthly you decide
however often you want to dothat.
Whatever is the mostsustainable for you.
From that, we take four to sixYouTube shorts.
One email every other week.
Email still has a great impact.
(08:20):
All of this content leads toyour core offer.
That's it.
No chasing trends, no dancing,just clear, real marketing that
works for you long after you'veposted it.
So if you've been feeling likeno one sees your content or,
worse, that no one cares,remember this.
The numbers don't matter.
They don't always tell thewhole story.
(08:41):
Sometimes it's the quiet,consistent work that you do in
the background that's beingsearched and found, it's being
recommended, it's waking up thealgorithms and it's building
trust.
Let's stop judging the power ofour work by likes and shares.
Let's face it.
We all know most people lurk onthe other apps.
Let's start measuring bylongevity, by impact and by your
(09:05):
legacy.
These youtube videos will behere long after you and I are.
Your story matters, your workmatters.
Let's make sure people canactually find it.
I do have an academy and I'm nothere to sell it.
I'm just here to tell you aboutit because it has helped so
many people and my personal goal, because I have my own business
(09:25):
, two businesses I am aphotographer and I'm a marketing
consultant.
I help people build strategiesthat work for them in their
business.
But I've put all of these keysand all of this information into
an online academy at a veryaffordable rate.
You can go through the videosand take step-by-step tutorials
(09:45):
to really take control of yourown marketing, or you can set
one of your employees in frontof it Again your husband, your
wife, your teenage daughter, itdoesn't matter, anybody can
learn how to do this.
We're in a different time withsmall business mid-sized
business marketing.
We're in a different time withsmall business, mid-sized
business marketing.
We're in a time where you canlearn how to do this in little
(10:07):
bits as you go, and by youlearning how to do these little
tips and tricks, you're buildingyour understanding of your own
business rather than payingsomebody else to understand it.
Understand your voice andseparate yourself from your
brand and your legacy.
This is how you go deep withyour customers and this is how
(10:31):
people like me have been inbusiness for 21 years.
So I'm here to help.
Please ask any questions youhave and I look forward to
talking to you in the nextepisode of Boost your Visibility
.
I recently went all in on YouTube Shorts, and I'm
here to share the results withyou.
Before I get to that, though, Ijust want to explain and
acknowledge how we all feel thatwe create content and feel like
it goes nowhere.
Sometimes it flops.
Sometimes we post it and forgetit and you begin to wonder what
is it all for?
(00:20):
Not every post performs well.
That's exactly why I went allin on YouTube Shorts, because
YouTube content lasts so muchlonger than any other platform.
It is evergreen.
One of my biggest wins came froma photo shoot that I did with a
high school senior.
I did a really cute reel forher cap and gown session.
(00:43):
It got over 218,000 views and4,500 plus likes.
It brought in a lot of newfollowers to this account.
It's yet to be determined ifthese followers are my tried and
true ideal customer, but itwoke up the algorithm enough
that, hopefully, we continue togain momentum, and sometimes any
(01:04):
first step is the right firststep at tapping the shoulder of
these AI bots to say, hey, Iexist, there's action over here
on my account, let's go.
So that short wasn't about apose, it was about storytelling.
It struck a nerve because it'srelatable and it showed a
transformation and with shortsand short form video, in my
(01:27):
experience, the number one wayto grow an account and to show
what you offer and thetransformation you bring to your
customers and that's whatpeople forget the connection,
the storytelling.
We are all guilty of it ascontent creators and the real
goal for us is to connect rightand to build relationships.
(01:48):
Show the transformation.
It's not how many cap cuttransitions you used.
Another win that I had was areel, or now a YouTube short
that I created for a flower shop.
I did content creation andmarketing strategy for them and
created this reel and weuploaded it to YouTube shorts.
The video was quiet, it wasunassuming, but it worked.
(02:11):
It wasn't clever.
It was clear.
It was because of the captionand that's something we all
forget in marketing is thatclarity builds trust faster than
cleverness ever will.
So what did I really learn?
Storytelling, clarity andconsistency work.
The number of likes on a postdoesn't matter if people are
(02:32):
silently searching for you.
One thing that I've noticedlately is that, while views and
likes may seem random,search-based content is quietly
building traction behind thescenes.
That cap and gown reel.
It's showing up on Google inthe short form video area for my
local area, and it's alsoshowing up in ChatG, gpt, when
(02:54):
people search for certain keyphrases for high school senior
pictures, which is part of whatI do.
That means that content that Imade long ago is still working,
and that is really the core ofwhy I went all in on YouTube
shorts.
Next, if you're a small business, especially one that doesn't
have a lot of visual actionhappening on a day-to-day basis,
(03:17):
youtube shorts are your loweffort, high return strategy.
It's a great way to get resultsand get traction on YouTube.
You don't need a massive studiosetup.
You don't need to be aprofessional photographer.
You don't even need to postevery day.
You just need to post a story,a YouTube short that resonates
(03:38):
with your target market.
You already have the stories inyour business.
You have your customertransformations that you witness
every single day.
You're just not using them.
You're not creating contentbased on them.
So here's how I'm movingforward, and you can feel free
to copy this and use it as yournew content plan, your new
(03:58):
process for creating content andwhere it goes, and this is easy
.
Step one is batch create YouTubeshorts based on what you
already have, so old reels thatyou've posted on Instagram.
You can download them.
You can remove the watermark.
There are lots of places onlinethat will remove the watermark
(04:18):
so that you can upload it toYouTube Shorts without that
little Instagram square on it.
You can post behind the scenesclips, client transformation
moments.
You can post one quick tip whenyou've had some sort of a
customer interaction, maybe achallenge or a concern that a
customer had.
That is so easy for you toanswer.
It's like second nature.
Just do a quick voiceover 30second or 60 second YouTube
(04:43):
short.
Just create it on your phone.
All you need to do is pick upyour phone and say, hey, I just
had a customer come in.
This is a common question and Ijust wanted to address it and
see if it's helpful to somebodyout there.
So simple.
And then, of course, the beforeand after with a caption
showing the transformation ofwhat you create for your
customers and the win that yourcustomers walk away with.
(05:03):
Here's the magic.
Instead of trying to create newcontent, use what you already
have.
Use what you know has alreadyworked in the past, whether it's
on Instagram or Facebook it.
Upload it to YouTube shorts andthe next step is to anchor your
content with long form video onYouTube.
Now I know that soundsoverwhelming, but it's basically
(05:26):
doing what I'm doing, whereyou're covering a topic, you're
just picking up your phone,recording and explaining what it
is that you solve and givingsome quick wins to your audience
.
Reels come and go, facebookposts disappear within hours.
People forget about them.
Well-keyworded titles onYouTube and well-created YouTube
(05:50):
videos are evergreen.
They can last for as long asyour account is out there.
That's search-based gold.
It's basically SEO for socialmedia.
And, yeah, there's SEO forInstagram and Facebook, but
YouTube is easier to understandand easier to tap into because
it's evergreen.
(06:10):
I do think Instagram andFacebook have their place and I
will continue to use them, butYouTube seems to be the place
that has the deeper relationshipthat you can create, not just
with your customer, but withyour content.
You can go deeper and you cancreate layers of your content
(06:32):
and get so much out of one longform video.
You can get so much out of yourpast reels and posts.
So here's why long form stillwins it shows up on Google, it
lasts for years, it builds trustand it sustains SEO.
If you're tired of shouting intothe void of Instagram, start
(06:52):
here.
Just try to upload all of yourpast reels, see how it works for
you.
Be diligently consistent aboutit.
Youtube has a great area whereyou can schedule out your posts.
Take a day or two days I knowtime is of the essence or have
someone else do it for you.
Have a virtual assistant on theshort term, have your teenager,
(07:16):
have your husband or wife, sonor daughter, just go through
this process of downloading anduploading your reels to make
them into shorts and watch themetrics and learn from it.
It is absolute gold for you.
This is how you can get awayfrom being a business owner
without hiring a marketingagency.
(07:37):
These are the tips and tricksthat are how you can avoid the
expensive marketing agency andhack your own marketing very
easily, and this informationteaches you exactly what you
need to do in the future.
It's such a great hack.
So here's my new workflow, andfeel free to steal it.
(08:00):
Use it however you want to useit.
One long form video weekly,bi-weekly or monthly you decide
however often you want to dothat.
Whatever is the mostsustainable for you.
From that, we take four to sixYouTube shorts.
One email every other week.
Email still has a great impact.
(08:20):
All of this content leads toyour core offer.
That's it.
No chasing trends, no dancing,just clear, real marketing that
works for you long after you'veposted it.
So if you've been feeling likeno one sees your content or,
worse, that no one cares,remember this.
The numbers don't matter.
They don't always tell thewhole story.
(08:41):
Sometimes it's the quiet,consistent work that you do in
the background that's beingsearched and found, it's being
recommended, it's waking up thealgorithms and it's building
trust.
Let's stop judging the power ofour work by likes and shares.
Let's face it.
We all know most people lurk onthe other apps.
Let's start measuring bylongevity, by impact and by your
(09:05):
legacy.
These youtube videos will behere long after you and I are.
Your story matters, your workmatters.
Let's make sure people canactually find it.
I do have an academy and I'm nothere to sell it.
I'm just here to tell you aboutit because it has helped so
many people and my personal goal, because I have my own business
(09:25):
, two businesses I am aphotographer and I'm a marketing
consultant.
I help people build strategiesthat work for them in their
business.
But I've put all of these keysand all of this information into
an online academy at a veryaffordable rate.
You can go through the videosand take step-by-step tutorials
(09:45):
to really take control of yourown marketing, or you can set
one of your employees in frontof it Again your husband, your
wife, your teenage daughter, itdoesn't matter, anybody can
learn how to do this.
We're in a different time withsmall business mid-sized
business marketing.
We're in a different time withsmall business, mid-sized
business marketing.
We're in a time where you canlearn how to do this in little
(10:07):
bits as you go, and by youlearning how to do these little
tips and tricks, you're buildingyour understanding of your own
business rather than payingsomebody else to understand it.
Understand your voice andseparate yourself from your
brand and your legacy.
This is how you go deep withyour customers and this is how
(10:31):
people like me have been inbusiness for 21 years.
So I'm here to help.
Please ask any questions youhave and I look forward to
talking to you in the nextepisode of Boost your Visibility
.
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