Born To Be Brilliant

Success shouldn’t feel this heavy.

In this episode, Lucy explores why so many high achievers feel stuck, overwhelmed, or unfulfilled even when their business is working. She unpacks how lack of clarity quietly drains momentum, paralyses decision making, and turns success into a burden.

This conversation is about recalibrating the human behind the business, so success feels as good on the inside as it looks on the outside.

🎧 Plus, ...

What happens when a hobby becomes a business overnight?

In this episode, Lucy is joined by Jo Fisher, a lawyer for online entrepreneurs, to explore the legal realities of the online business boom and the growing challenges business owners are now facing.

They discuss contracts, complaints, consumer behaviour, AI in the courts, and why many entrepreneurs are being caught out simply because the digital world evolved faster than the l...

High performance isn’t the problem. Over-capacity is.

In this episode, Lucy explores the High Performance Paradox, the pattern where being capable, driven, and multifaceted becomes the very thing that leads to burnout, dissatisfaction, or a quiet loss of fulfilment.

This is a reflective conversation for ambitious people who feel there’s more to them, even when life looks successful from the outside. You’ll be invited to consider wh...

In this episode, Lucy is joined by energetic strategist and voice coach Andrea Callanan for a powerful conversation about identity, subconscious blocks and the nervous system. They explore why high-achievers get stuck, how deeper patterns shape success, and what it really takes to grow into your next evolution.

If you’re feeling the pull of a new chapter but can’t quite step into it, this episode will help you understand the invisi...

Entrepreneurs are navigating a very different world from the one we entered ten or twenty years ago. The noise is louder and the pace is relentless, yet the fundamentals of success remain unchanged. In this solo episode, Lucy brings you back to the foundations that always work.

She explores why so many people try to start their business on page 150, the rise of false overnight success, and why the basics are still the most powerful...

What if your income has less to do with strategy and far more to do with identity and your capacity to receive?

In this thought-provoking conversation, Lucy speaks with money mindset expert Emily Williams about the hidden emotional, psychological and generational patterns that shape how high performers relate to money. Together they unpack why so many driven entrepreneurs hit invisible ceilings and what shifts are needed to create ...

What happens when the work you’ve built… no longer feels like the work you’re meant to do?

In this powerful episode of Born To Be Brilliant®️, Lucy Shrimpton explores what truly unfolds when purpose outgrows profit. Discover why success can still feel misaligned, how your deeper calling evolves over time, and why reconnecting with the golden thread of your purpose is the key to creating meaningful impact.

If you’ve ever felt, “I kn...

What does it really take to scale a business through franchising and keep the heart in it?

In this episode of Born To Be Brilliant®️, Lucy Shrimpton sits down with fellow franchisor Jolly Jess, founder of Showtime Circus, to explore the human side of franchising. Together they unpack the lessons, challenges, and mindset shifts that come with scaling a brand through people, not just processes.

If you’ve ever wondered whether franchi...

Success isn’t what it used to be. In this solo episode, Lucy unpacks why traditional models of achievement no longer serve the high performer and how the future of success lies in holistic alignment. Through her Human Optimisation Model™, she reveals the five essential elements that fuel fulfilment, performance, and vitality.

If you’ve ever found yourself “successful on paper” yet quietly unfulfilled inside, this episode will hel...

When everything falls apart, what do you do?

In this raw and powerful episode of Born To Be Brilliant®️, Lucy Shrimpton sits down with business mindset coach Tara Punter, founder of Thriving Business Women, to talk about what it really takes to come back from rock bottom.

Tara shares how she lost everything; her business, her marriage, and her confidence and made one decision that changed everything: to rise.

This conversation goes...

You already know what to do, eat better, show up online, be consistent, so why aren’t you doing it?

In this powerful episode of Born To Be Brilliant®️, Lucy Shrimpton unpacks the hidden reason high performers fall short on the very habits they know create success. It’s not laziness. It’s not lack of willpower. It’s something far deeper: your identity and subconscious programming.

Discover why you keep self-sabotaging the habits you...

What if writing a book wasn’t just about sharing your story, but about creating leverage, legacy, and a whole new level of authority?

In this episode of the Born To Be Brilliant® podcast, I’m joined by Karen Williams, The Book Mentor, at Librotas, a leading expert who helps business owners, experts, and thought leaders write and publish authority-building books. Karen, the author of 10 books including Your Book is the Hook and Bo...

Our education system is broken. It was built for an industrial world that no longer exists, yet we’re still putting children through the same outdated model.

In this solo episode, Lucy explores why the current system no longer serves today’s children or the future we’re heading into. From the way classrooms are structured, to what we’re teaching (and not teaching), to how technology, creativity, wellbeing, and identity could resh...

There’s a point in every powerhouse woman’s journey when doing more stops working. When the strategy, the hustle, the high-achiever mindset no longer brings fulfilment because success built on self-abandonment starts to crack from the inside out.

In this deep, raw, and truth-filled episode, Lucy is joined by Nicole Rose, a trauma-informed business coach, somatic practitioner, and embodiment mentor for high-performing women. Nicole ...

Are You Living Like an Entrepreneur… or Just Running a Business?

We often throw the word “entrepreneur” around like it’s the ultimate badge of honour. But here’s the truth: there’s a big difference between being an entrepreneur, being a business owner, and simply being self-employed. In this episode, I unpack what really sets them apart and why it matters more than most people realise.

We’ll explore the blessing and the curse o...

There’s a hidden cost to pushing through. Behind many high-achieving women is a nervous system on the brink, hormonal imbalances dismissed as “just stress,” and success built on self-abandonment.

In this powerful episode, Lucy is joined by Adele Johnston, menopause educator, hormone specialist, and host of The Menopause Coach Podcast. Adele shares her deeply personal story of burnout, hormonal collapse, and what it took to rebuild ...

When you’re wired for ambition, rest can feel like a luxury, something you only earn once the to-do list is done. But what if sleep isn’t a reward but your secret edge?

In this solo episode, Lucy Shrimpton shares why sleep is a non-negotiable part of sustainable success, even if you don’t struggle with it. Drawing from her own approach to bio-optimisation, she unpacks how quality sleep impacts energy, stress, performance, and emoti...

✨ The Magic of Intuition, Ancestral Healing and Inspired Action with Natasha Braniff ✨

What if the blocks holding you back in business weren’t "mindset issues" at all, but inherited patterns passed down through generations?

In this soulful yet practical conversation with hypnotherapist and empowerment guide Natasha Braniff, we explore:

1. Why our subconscious and ancestral stories show up in business and visibility.

2. How intuit...

There comes a point in business when being the “strong one” stops serving you. When the very independence that helped you rise becomes the thing quietly burning you out behind closed doors.

In this solo episode, Lucy Shrimpton explores the quiet trap many powerhouse entrepreneurs fall into: radical self-reliance. She shares how this trait, often celebrated in business, can silently disconnect us from community, support, and emotion...