Building A Dope Brand

In Episode 7 of Ryan C. Greene's BORN TO BE DOPE podcast, host Ryan C. Greene sits down with branding strategist Tiffany Bethea for an inspiring and insightful conversation. Tiffany shares her journey of transitioning from faith-based nonprofit marketing to coaching women on monetizing their talents, emphasizing the importance of taking the first step and overcoming fear. Supporting her message with personal anecdotes and industry know-how, Tiffany discusses the profound impact of hip-hop culture, the role of AI in business, and the significance of community in entrepreneurship. The episode is packed with valuable advice on finding purpose, solving problems, and building an authentic brand. Don't miss the musical interlude featuring uplifting lyrics about dreaming big, as well as details on the upcoming "born to be dope" visual mixtape and live summit. Join the conversation and be inspired to master, magnify, and monetize your expertise!

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00:00 Master, magnify, monetize expertise, celebrate being you.
05:48 Jumped in to fix parents' church marketing.
07:18 Received calls from women, pastors, and leaders.
10:27 Solving problems drives product and service sales.
13:56 Identifying target audience, not everyone is target.
18:20 Transitioning focus to visual content for audience.
20:43 Trusting my gift to serve others.
25:35 Educate yourself about AI, it's beneficial.
28:01 Get Munch turns long video into short.
31:21 New baby, community, successful return to work.
34:43 Entrepreneurship can be lonely, seeking community.
36:12 Author Media Camp: Grow your book's impact.
40:24 Grew up with hip hop, inspiring transformation.
43:58 Seize the moment, face fear, it's now.
47:59 Understanding hip hop's origins is crucial.
49:51 Overcome analysis paralysis and take first step.