BOSS with Soyoung Kang, CMO eos!

“Why?” and “Why not?”If you’ve ever been in a meeting with Soyoung Kang, CMO eos Products, those are the two questions you’ll hear most.

That curiosity has powered her unconventional career:

📍 From management consulting📍 To retail merchandising📍 To building one of the most beloved beauty brands in the world

In this new BOSS interview, we finally got to have the conversation we’ve been meaning to have for years, after connecting on social and running into each other at events.

What we covered:🔥 Her 3-part career journey, and how each stage built different leadership skills🔥 The Gen Alpha insight that’s driving eos’ newest campaign🔥 Why asking “Why?” is often the most powerful move in the room🔥 What happened when eos actually listened to a product complaint (spoiler: it went viral)🔥

Her take on the “thinker vs. doer” debate, and why that binary misses the pointAnd maybe my favorite moment:

💬 “The most impactful marketing doesn’t always come from splashy headlines. It comes from the small, intentional decisions we make every day.”This episode is packed with takeaways for everyone and anyone who’s ever felt like the non-linear career path might just be the best one.

👇 Drop a comment with your favorite takeaway or guest rec! 👉

❤️ Follow me, Ali Levitan, for more BOSS content, Marketing & AdTech insights, new job highlights, and, of course, all things AI.