083 - A Passion for Golf and a Desire to Break the Mold With Swing Juice

Calling all Golfers, Baseball players, and sports junkies alike, if you like crushing stereotypes and having fun on the field, then you won’t want to miss this week’s episode of Boston’s Best!

I am joined by Steve Happas, CEO & Co-Owner of Swing Juice, a Fun Lifestyle Apparel Brand for Golf & Baseball Fanatics, and an officially licensed MLB Players and MLBPA Clubhouse brand. Swing Juice was initially created as a beverage company for the golf enthusiast and slowly transitioned in 2014 as an apparel brand to break the stereotypes behind golfers and represent what matters most: having fun.

During our conversation, Steve shares his serial entrepreneurial journey and what he learned from each business venture before starting Swing Juice. Steve also shares how he got involved with sports radio during college and his hustle mentality working at a baseball stadium selling concessions. We also discuss the importance of not being afraid of taking risks as an entrepreneur and why success can’t be measured in a single goal.

Topics Discussed:

• Blending hard work, long hours, & quick thinking as an entrepreneur
• How to create a brand that resonates with the consumer
• Understanding the metrics behind "Best Sellers"
• Why "Conversation Starters" make the most effective marketing
• The importance of finding mentors to help guide you in business

Connect with Swing Juice:

• Website: https://swingjuice.com/
• Facebook: https://business.facebook.com/swingjuice/
• Instagram: https://www.instagram.com/swingjuice/
• LinkedIn: https://www.linkedin.com/in/shappas/
• Twitter: https://twitter.com/SwingJuice
• YouTube: https://www.youtube.com/user/swingjuice

Additional Resources:

• Sports Illustrated: Behind the Brand - Swing Juice: https://www.si.com/golf/podcasts/the-inside-story-of-swing-juice-golf-apparel

Contact Swing Juice:

• Call: 781-710-9374
• Email: [e-mail]
• Address: Braintree, MA

Connect with Mark Condon:

• Facebook: https://www.facebook.com/BostonsBestPodcast
• Instagram: https://www.instagram.com/bostonsbest_podcast/

About Boston’s Best:

“Highlighting successful businesses in and around Boston, MA.”

Go behind the scenes with financial planner Mark Condon as he asks industry-leading experts to talk about their businesses throughout the state of Massachusetts.

Through each episode, Mark finds what sets these different businesses apart from their competition and how they rose above the inevitable challenges they faced along the way to their ultimate success.