Bots, Business and Balance
You've built a profitable business—maybe even mid-six figures or more. But you're still trapped inside your own success. You're the strategist, the operator, the manager, and it's exhausting. You built a business, but somewhere along the way, it started consuming your life instead of serving it. This is where most business podcasts would tell you to "optimize your morning routine." We're not most podcasts. Welcome to Bots, Business and Balance For over 25 years, we've been behind the scenes implementing the systems that transform business owners from overwhelmed operators into actual CEOs. It's not about doing more. It's about doing less, better. We've built the aligned systems that evolve businesses from owner-dependent chaos into self-sustaining operations that generate "calm cashflow"—profit that flows without you pushing every boulder uphill. What Makes This Different We talk about what actually works—not what sounds good in a LinkedIn post. Every episode features either real strategies from founders who've built businesses that run when they don't, or solo episodes where we share the behind-the-scenes secrets we've used to build these systems for our clients. You'll hear about AI integration that enhances your human touch, strategic delegation that actually works, and systems that give you freedom without losing control. AI Integration That Makes Sense: How to bring bots into your business without losing your secret sauce. Strategic Delegation: The difference between delegating tasks and delegating outcomes. What to automate versus what to delegate. Behind-the-Scenes Reality: Unfiltered conversations with founders who've built aligned systems that support freedom, calm cashflow, and profit. Who This Is For You've already proven you can build a profitable business. Now you want to build a sustainable life. You're here because you want to: * Reclaim your time without sacrificing quality * Delegate with confidence instead of taking everything back * Automate without losing your secret sauce * Build a business that runs even when you don't You're not looking for another productivity hack. You're looking for systematic change that creates sustainable freedom. Why Listen? * No Burnout Required: Success doesn't have to come with exhaustion. * Freedom With Control: Freedom doesn't mean losing your standards—it means building systems that maintain them without your constant attention. * Business Enjoyment: You deserve to actually enjoy the business you built. The Bottom Line You didn't build a business to become its prisoner. Bots, Business and Balance is here to help you work less, breathe more, and still get everything done. This isn't about adding more to your plate—it's about rebuilding it entirely with aligned systems, strategic automation, and delegation that actually works. Ready to run your business instead of being run by it? Hit subscribe. Your future self will thank you. Because the best business strategy isn't working harder. It's doing less, better. For over two decades, the journey behind the scenes has been crafting pathways to success for businesses that not only aspire to achieve financial milestones but also yearn for a rhythm that resonates with the heartbeats of their founders. Witnessing firsthand the burnout and the blur of boundaries that can consume even the most passionate entrepreneurs led to the creation of this podcast. Think you'd be a great guest on the show? Apply at https://goaldi.com/podcast-guest-home-page.
Episodes
In this episode of "Aligned Entrepreneur Secrets," host Traci Bwrmingham interviews Larry Sprung, a Certified Financial Planner (CFP), founder of Mitlin Financial Inc., and author of "Financial Planning Made Personal." Larry shares his journey in financial planning, inspired by personal family challenges, and emphasizes a holistic approach to financial advising that prioritizes joy and fulfillment. He discusses the evolution of his...
In this episode of "Aligned Entrepreneur Secrets," host Traci Bermingham interviews Rochel Marie Lawson, the "Queen of Feeling Fabulous." Rochelle, an entrepreneur and wellness advocate, shares her journey from Silicon Valley to Texas, starting with her first business in telecommunications. She discusses the challenges of being a woman in a male-dominated industry and her transition to wellness through her holistic spa, Blissful Li...
In this fun and engaging episode of "Aligned Entrepreneur Secrets," host Traci Bermingham chats with Joe Rare, a Montana-based entrepreneur who has built multiple digital businesses and a real estate portfolio. Joe’s journey is filled with early setbacks, like a door-to-door sales venture and a marketing agency flop, which he turned into valuable lessons. He shares how systems, processes, and virtual assistants have been game-chang...
In this episode of "Aligned Entrepreneur Secrets," host Traci Bermingham chats with Carly Pepin, an international speaker and consultant specializing in human behavior. Carly shares her inspiring journey of personal transformation, emphasizing that challenges are often internal and can be reframed as growth opportunities. She recounts moving to Australia, thinking it would solve her issues, only to realize the real work was within ...
In this episode of "Aligned Entrepreneur Secrets," host Traci Bermingham chats with Jeremy Shapiro, a seasoned Silicon Valley mentor and coach. Jeremy shares his journey of helping solopreneurs become business owners, emphasizing the transformative power of mastermind groups. They discuss the importance of stepping away from daily operations to gain fresh perspectives and the necessity of systems and delegation. Jeremy's personal s...
In this fun and engaging episode of "Aligned Entrepreneur Secrets," host Traci Bermingham chats with William Gilchrist, a tech sales veteran with over 15 years of experience across North America, Europe, the Middle East, and Asia Pacific. Now the CEO of a consulting firm in Singapore, William shares his fascinating journey from Chicago to Asia and his innovative approach to sales.
William's company, described as a "sales mercenary" ...
In this episode of "Aligned Entrepreneur Secrets," host Traci Bermingham dives deep with Richard Blank, CEO of Costa Rica's Call Center, as he takes us on an incredible journey from his hometown of Philadelphia to building a thriving call center in Costa Rica. Richard shares the fascinating story of his leap into a new culture and business, driven by his commitment to creating genuine, meaningful connections with people.
Richard she...
In this captivating episode of "Aligned Entrepreneur Secrets," your host Traci Bermingham sits down with James Madison, the visionary CEO of On Purpose Life LLC. James, a seasoned expert in guiding senior leaders to conquer burnout and lead with renewed vigor, shares his remarkable transition from a 25-year corporate career to becoming a transformative coach. He unveils the profound impact of discovering clarity in one's purpose an...
In this episode of "Aligned Entrepreneur Secrets," host Traci Bermingham chats with Kenny Lang, an inspiring entrepreneur who started by selling lunches and Pokémon cards and grew into a successful agency owner and business coach. Kenny shares his journey, from scaling his digital marketing agency to helping other businesses thrive during challenging times. He emphasizes the importance of leadership, effective systems, and organiza...
In this fun and engaging episode of "Aligned Entrepreneur Secrets," host Traci Bermingham chats with Rachel Marie Martin, the inspiring creator of "Finding Joy." Rachel, an author and speaker, shares her journey from a challenging personal situation to building a supportive community for women. She opens up about balancing motherhood with entrepreneurship and the importance of authenticity and self-care. Rachel's story is filled wi...
In this episode of "Aligned Entrepreneur Secrets," host Traci Bermingham chats with real estate guru Chris Prefontaine. Chris, the mastermind behind Smart Real Estate Coach and a four-time bestselling author, dives into his rollercoaster journey through the 2008 crash and how it reshaped his career. He shares golden nuggets on finding the right mentor, carving out your niche, and committing to a long-term vision. Chris’s coaching p...
In this episode of "Aligned Entrepreneur Secrets," host Traci Bermingham chats with Donna Dube, a certified director of operations and business growth strategist. Donna, who also hosts the SEO Amplify podcast, shares her journey from ICU nursing to helping entrepreneurs streamline their businesses. They discuss the chaos many business owners face behind the scenes and how effective systems can alleviate burnout and boost productivi...
In this episode of "Aligned Entrepreneur Secrets," host Traci Bermingham dives into an engaging chat with JM Ryerson, a leadership and performance coach, international speaker, and bestselling author. JM shares his inspiring journey from corporate life to entrepreneurship, highlighting the importance of recognizing and overcoming self-limiting beliefs. He emphasizes outsourcing tasks that drain your energy and surrounding yourself ...
In this episode of "Aligned Entrepreneur Secrets," host Traci Bermingham chats with Richard Walsh, CEO of Sharpen the Spear Coaching. Richard shares his entrepreneurial journey, from his early days post-Marine Corps to navigating the 2008 economic collapse. He emphasizes the power of systematization, delegation, and automation in business, especially for trades and service industries. Richard's personal stories highlight the import...
In this episode of "Aligned Entrepreneur Secrets," host Traci Bermingham chats with Sid Mohasseb, the "entrepreneur philosopher." Sid, an immigrant turned bestselling author, professor, TEDx speaker, and advisor to Fortune 500 leaders, shares his journey and insights on entrepreneurship. He emphasizes that entrepreneurship is about making informed choices and viewing change as a friend. Sid encourages us to recognize our power to s...
In this episode of "Aligned Entrepreneur Secrets," host Traci Bermingham dives into a lively chat with Jason Barnard, famously known as "the brand SERP guy." Jason, the CEO of Calico, shares his fascinating journey from punk folk musician to cartoon creator, and finally, to a digital marketing guru. He reveals how these diverse experiences shaped his expertise in online brand management. Jason offers practical tips on achieving cla...
In this episode of "Aligned Entrepreneur Secrets," host Traci Bermingham chats with Paige Arnof Fenn, founder and CEO of Mavens and Moguls. Paige shares her inspiring journey from corporate giants like Procter & Gamble and Coca-Cola to launching her own marketing firm. She dives into the excitement of the startup world, the importance of agility, and how she built a successful virtual company. Paige's story is filled with perso...
In this captivating episode of the Aligned Entrepreneur Secrets podcast, Traci Bermingham sits down with Ben Griffin, the visionary founder of CEO IQ. Ben unveils his riveting journey from facing multiple firings to creating CEO IQ, a trailblazing coaching firm dedicated to guiding family businesses through the complexities of multi-generational transitions. Drawing inspiration from the Greek ideal of arête, Ben’s philosophy champi...
In this episode of Aligned Entrepreneur Secrets, host Traci Bermingham chats with Brandon Leibowitz, owner of SEO Optimizers. Brandon shares his journey from a business marketing graduate to running a successful digital marketing company. He delves into the evolution of SEO, the importance of staying updated, and how he built his team. Brandon emphasizes the need for multiple touch points to keep potential customers engaged and off...
In this episode of Aligned Entrepreneur Secrets, host Traci Bermingham welcomes John Hewitt, a giant in the franchising world with over 55 years of experience. John shares his journey from founding Jackson Hewitt and Liberty Tax Service to leading Loyalty Brands, a group of synergistic franchise businesses. He discusses his early career, the creation of the first tax software for Apple computers, and the growth of Jackson Hewitt an...
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