521 - From Finance to Four-Grain Focus with Al Laws of Laws Whiskey House

It takes us a while on the Bourbon Pursuit side to find a craft brand that has great whiskey and a great story. And when we get to bring someone on from the Centennial State, it's even better. We sit down with Al Laws, the guy behind Laws Whiskey House in Colorado. Laws is known for their four-grain bourbon, but Al's journey wasn't always in whiskey and he took some pivots from the world of finance and oil to get there. We dive deep into Al's whiskey-making philosophy and he shares some great stories about sourcing grains right there in Colorado and how they approach their flavor profiles. Of course, we're also going to talk about the business side of things, including the financial hurdles distilleries face, especially in the wake of the pandemic. Colorado was also on the forefront on the rise of cannibis and we talk about how Laws Whiskey House navigated through that boom in his area. Show Notes: Al Laws' transition from finance to whiskey The significance of Colorado's whiskey culture Crafting a unique four-grain bourbon at Laws Whiskey House Insights on flavor profiles and local grain sourcing Navigating the challenges of distillery business in evolving times The impact of new market competitors on whiskey sales Building community support and brand identity over 14 years Aging whiskey in Colorado's distinctive climate Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices