The Value of Thought Leadership - Elana Margulies Snyderman

Elana Margulies-Snyderman is a director and thought leadership expert at EisnerAmper, a global audit and tax firm with offices worldwide and throughout the US. She hosts two podcast series, one dedicated to financial services and the other focusing on private equity deal-making. She also contributes to the firm's content management by maintaining a financial services blog and overseeing content across various industries and service lines. 

Elana has a wealth of experience in creating thought leadership and the management and strategic thinking required to ultimately leverage it to drive value. In today’s episode, Elana shares her inspiring career journey with us. Tuning in, you’ll hear how she built a career and a network in this space despite having no financial education and overcame her challenges. She shares helpful advice on networking, moderating panels, driving engagement, excelling at live or recorded content, understanding your audience, and other elements of becoming a successful thought leader. 

Key Points From This Episode:

• An introduction to today’s guest Elana Margulies Snyderman.
• The career journey that led her to this point. 
• How she was able to build a network and consume knowledge in this space despite having no financial education. 
• Some of the challenges she faced in networking and how she overcame them. 
• Advice to young professionals who are starting out and trying to build relationships.
• Elana’s definition of thought leadership and the value of sharing information. 
• Some of the unexpected benefits of creating thought leadership elements. 
• The benefits of moderating panels, the importance of engagement, and how she gets the audience engaged. 
• The starting point for anyone who wants to be a thought leader. 
• What Elana does to be successful in live or recorded content like videos and podcasts. 
• Understanding who your audience is and where it's worth placing your effort. 
• How producing content has helped Elana grow her network and build relationships with other professionals across the industry and how it benefits the guests as well.

Elana Margulies Snyderman on LinkedIn
EisnerAmper
EisnerAmper blog
Engaging Alternatives Spotlight podcast
Private Equity Dealbook podcast
Connection Builders
Alex Drost LinkedIn