Brand Builders Lab with Suz Chadwick

Brand Builders Lab with Suz Chadwick

If you want to be bolder to stand out in the crowd, then this podcast is for you!! Every week I’ll share all things building a bold Business & Brand, learning to nail your Marketing & Sales and getting out of your own way - yep we talk mindset too. I’m your host Suz Chadwick, business & mindset coach to female lead small business owners, author, speaker and your new business bestie! If you want more help to build your business then check out our freebies at www.suzchadwick.com/freebies or signature group coaching program the Bold Business Academy at www.suzchadwick.com/bba

Episodes

March 16, 2026 37 mins

What does it actually mean to tell your story — not just post content and hope the right people find you?

In this episode, I'm joined by my long-time friend and storytelling expert Mackenzie Heflin for one of my favourite conversations on the podcast.

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What does it actually mean to manage your money in a way that supports the life you want - not just survive month to month and hope for the best?

In this episode, I'm joined by accountant and financial strategist Karen Woller (founder of Thrive NZ) for a refreshingly pract...

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What does it actually mean to live your values — not just list them in your brand strategy and forget about them?

In this episode, I'm joined by my long-time friend and values expert Viren Thakar (founder of In The Game) for one of my favourite conversations on the podcast...

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You've got decades of experience, a tonne of knowledge, and you know your stuff inside out — so why does showing up online feel so bloody hard?

In this episode, I'm getting into the three shifts that I see 40+ expert women in business needing to make right now to build a p...

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If you've been feeling stuck in your business lately, this episode is for you. I'm getting real about what's actually causing the stuckness (spoiler: it's probably not a strategy problem) and walking you through 6 practical steps to break through it - from auditing your business and killing offers that aren't working, to building your support network a...

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If you're an experienced expert but you're not showing up online, you're leaving serious money on the table. In this episode, I'm breaking down the four key reasons why smart, experienced women stay invisible - and what it's actually costing you. From the curse of knowledge to the fear of being a beginner again, I'm calling out the real blocks that kee...

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How to Use Storytelling to Attract Clients (Without the Sales Pitch)

If you want people binging your content and actually connecting with you, there's one skill you need to master: storytelling. In this episode, I'm breaking down exactly why stories matter for your busines...

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Welcome to another episode of the Brand Builders Lab podcast! Today I'm diving deep into what I'm calling the "UN Era" – six powerful mindset shifts that will transform how you build your personal brand.

If you've been filtering yourself, playing it safe, or trying to be "...

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Your strategy is boring—and I say that with love. You're showing up, creating content, doing what everyone's telling you to do... and it's not getting you the results you want. Sound familiar?

In this episode, I'm pulling back the curtain on the three non-boring strategies...

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In this episode, I'm joined by voice and visibility coach Vasavi Kumar for a powerful conversation about overcoming fear of visibility in business. We dive deep into the neuroscience of saying things out loud, nervous system regulation strategies that actually work, and why mirror work might be your secret weapon for confidence on camera.

Vasavi shares her personal journey from therapy to entrepreneurship, including her experience ...

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December 17, 2025 17 mins

The truth is that you don't need to have a million messages, products and projects. 

Simplifying your business is going to be one of the best things you can do to feel at ease, to create in a powerful way and to build something that aligns with where you want to go. 

Today I'm sharing 3 key things that I think you can keep simple and focus on that will make the biggest difference. 

If you're ready to work together then DM me the wo...

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Liz Mosley is a graphic designer with 18+ years of experience running her own creative studio, helping small business owners build brands they genuinely love. She's also the host of the Building Your Brand podcast, where she talks about the real, messy, magical parts of building a business.

In this e...

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Stop doing busy work and start focusing on revenue-generating activities that actually make money. In this episode, I'm breaking down exactly what's keeping you spinning your wheels and the simple, deliberate funnel system that'll change everything. We're talking brand clarity, lead magnets that actually convert, community engagement, making offers without being salesy, and the scalable impact method that creates the flywheel eff...

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Okay, so here's the thing nobody's talking about when it comes to building a personal brand, and I'm genuinely obsessed with it right now. You don't get results by trying to be the person - you get results by deciding to be the person who does the thing. Full stop.

In this episode, I'm breaking down ...

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GRAB THE FREE CLIENT TRIGGER GPT HERE

Ever wondered if your client is actually ready to buy?

Today, I'm sharing 4 key questions to ask to really understand where your clients are at and how to speak directly to their needs, wants an...

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 So today we're talking about the courage and the confidence to step up.

And step out of your comfort zone to build your personal brand because at the end of the day, it's not that you don't have the expertise, it's that you don't have the visibility, you don't have enough people knowing about you in order for you to build a profitable personal brand.

Reminder that you can the video on Youtube or Spotify!

 

Ready to take action an...

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Stop Waiting for Perfect and Start Getting Results Faster

Find out why your message isn't the problem - and the four pillars that actually move the dial.

Questions This Episode Answers:
  • Why am I not getting results even though I'm constantly work...
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Business Brand strategy or Personal Brand strategy?

Which do you need, what's the difference and how do they work together?

After getting this question at an event I recently spoke at, I thought was a great one to share with you! 

 

If you need help building your brand strategy & business then Brand Builders Academy is the perfect place to do just that! https://www.suzchadwick.com/bba

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October 20, 2025 24 mins

In this episode, we're unpacking one of the biggest barriers to business success: the stories you tell yourself about how hard things are. If you find yourself saying "content creation is hard" or "sales is hard," this episode is for you.

Learn why your brain loves to tell you things are hard, how to reframe these limiting beliefs, and the simple framework to stop self-sabotaging and start building the business you want.

Work with...

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What You'll Learn in This Episode:
  • Why you need to make time (not find time) to build your coaching business alongside your current services
  • The essential method you need before selling coaching packages
  • Read more
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