Brand Builders Lab with Suz Chadwick

I share the one thought that holds experienced business owners back from showing up: “They’ve heard this before.” I walk you through why repeating yourself works, how to say the same thing in fresh ways, and a simple thought audit to get you creating again.

In this episode:

• Why people need to hear your message about 10 times
• Why you get bored of yourself faster than your au...

I share revenue stacking, the idea I created 10 years ago for earning in multiple ways from your thought leadership. I walk you through how my first coaching offer grew into workshops, a book, Brand Builders Academy and retreats, then give you five income streams to consider.

In this episode:

• How I turned my methods into my first coaching offer
• How my workshops grew from five people to 100
• F...

I share my free revenue generation roulette wheel with 32 actions you can do in under 30 minutes to bring in leads, clients and sales. I walk you through the core six I think you should run every week and month, plus ideas for email, partnerships, offers and LinkedIn.

In this episode:

• The core six: a weekly email with an offer, weekly offers in IG stories, weekly brand-building content, and ...

I sit down with Shelley Janes, who holds a master’s in psychology and has 20 years in sales. She breaks down why people scroll your content, love it and still don’t buy. We also cover how to run a discovery call that feels like a chat, and how to follow up without feeling pushy.

In this episode:

• Why your phone is your sales development rep, and how personal branding gives you war...

I share why a long to-do list leaves you overwhelmed, and the five habits I teach my clients to save hours, get more done and focus on the work that matters.

In this episode:

• Why your brain freezes when you hand it a giant list
• How to map your list into your week so today only holds what is relevant
• Why anything under 15 minutes goes to the top
• How to work out what only you can do and what t...

I share why your best content gets scrolled past by the clients you want, and how to fix it by going back to basics. You’ll learn how to map every step between where your client is now and where you are, and how to turn those steps into content that keeps people following you.

In this episode:

• Why the curse of knowledge makes you skip the first steps
• Three moves to find the steps you&r...

I share 10 things you can do to build a confidently bold personal brand and attract the clients you want, especially if you feel like you’re posting and creating but nothing is landing. I also share what I’d do differently if you hear this and still don’t act on it.

In this episode:

• Why you need an opinion, and how to find the hill you’ll die on
• How your brand story m...

I share how I built my coaching business on the side while I was still in corporate, and the three steps you can follow whether you’re employed, on a break or running a creative business and ready to get off the tools. You’ll hear how a dining room table and a glass of wine turned into my coaching business.

In this episode:

• How I started while working four days a week, then three...

Ever watch other women show up online and wonder how they do it? I share how I coach women to communicate with more confidence on video, audio and in writing. You’ll leave with four practical steps you can start today.

In this episode:

• Why confidence is a skill you build, not a trait you’re born with
• How to get clear on your message and your opinions
• Why you need a rep schedule (...

What if the hard things in your business felt lighter before you even started? Suz shares the thinking she’s used to make big leaps, from moving to London at 22 to speaking on a TEDx stage. She gives you a thought audit you can run today.

In this episode:

• Why what you picture ahead of time (future pacing) decides your fear or excitement
• How to build self-trust using evidence from hard...

You’ve got leads, but you’re not sure what to market or how to turn them into clients. Suz shares the four actions she runs every month so you always know what you’re doing and when.

In this episode:

• How to set your MEMO (Monthly Energised Marketing Offer) so you know what you’re selling this month
• Why your lead magnet thank you page needs an offer
• How a $27 workshop ...

Waiting for clarity? Stop. I walk you through the five-step challenge I’m using right now to test what works, build skills and attract the right opportunities. I’m 30 days plus into a daily YouTube experiment, and I share exactly how I run it.

In this episode:

• Why a self-set challenge gets you out of a business rut
• How to pick a test that leans into what you’re great at
• How...

You can fix everyone else’s brand, then go blank on your own. Suz explains why it’s so hard to read the label when you’re inside the jar, and how to become your own client so you can market your own business with a system, not guesswork.

In this episode:

• Why experienced experts struggle to market themselves
• How to run your own business through a yearly evaluation
• Why blocki...

I quit YouTube years ago over a DSLR and a slow upload. This month I’m committing to creating more, and I’m sharing the exact system I’m using to make it easy. If you want to show up more online without the overwhelm, this one’s for you.

In this episode:

• Why a public challenge keeps you accountable
• A camera setup that takes two minutes or less
• How to build an idea ban...

Everyone says build a personal brand. Nobody explains how. Suz breaks it into four layers you can start sharing this week, using the knowledge, stories and opinions you already have.

In this episode:

• Professional: share your expertise with real detail
• Personal: your values, opinions and brand story
• Passions: the memory markers people link to you
• Pursuits: take people along while you chase a ...

Let's be honest, social media feels like a sea of sameness, and you're probably bored of your own content too. Today' I'm sharing three ways to bring the joy, the personality and the weird back, so you create content you actually want to make.

In this episode:

• Why content that doesn't excite you won't last
• Step 1: Notice what you love to watch and work out if you could create it
• Step 2: Find...

Yapping videos. AI carousels. The same content over and over. I recently fell into what I call the pit of boring despair with my own short-form content, and this episode is the way out. Three things to bring back the personality, the fun and the you factor, so creating stops feeling like a box to tick.

In this episode:

• Why boring content is a self-awareness problem before it's a strategy pro...

Lisa Messenger is back for second time on the podcast. In this one we skip the origin story and go straight to where she is now: no staff, new revenue streams, two books, a baby on the way and a completely reimagined Collective.

Lisa says she's become a beginner again at four things in three years. Motherhood, AI, fiction and retreats. None of them existed in her business before. We get into why she walked...

LinkedIn is not my platform, but it is where a lot of my clients are quietly winning work. So I brought in Abbey Naylor from Bold Mood, who helps women founders and creators get seen, known and paid on LinkedIn. We get into what's actually working in 2026, why your profile is holding you back, and how to go from lurker to visible without cringing.