Brand Builders Lab with Suz Chadwick

Brand Builders Lab with Suz Chadwick

If you want to be bolder to stand out in the crowd, then this podcast is for you!! Every week I’ll share all things building a bold Business & Brand, learning to nail your Marketing & Sales and getting out of your own way - yep we talk mindset too. I’m your host Suz Chadwick, business & mindset coach to female lead small business owners, author, speaker and your new business bestie! If you want more help to build your business then check out our freebies at www.suzchadwick.com/freebies or signature group coaching program the Bold Business Academy at www.suzchadwick.com/bba

Episodes

June 23, 2026 34 mins

In this episode, I sit down with Marie Vakakis, therapist, mental health and relationship educator, and founder of The Therapy Hub in Melbourne. We get personal. We talk about the early days of building a business with little kids, managing money stress, navigating a relationship through big life changes, and why the work you do on yourself matters just as much as t...

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Stepha Stock (aka Love Stepha) is a Brisbane-based portrait photographer, DJ, model, and self-proclaimed creative wild card. In this episode, we get into creativity as a business strategy, not just a personality trait, and why trusting yourself to figure it out as you go is the thing that actually moves the needle.

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Stuck on what to post next? In this episode I walk you through eight content formats that build trust, get more reach, and actually convert. From carousels to commentary to the honest take, you'll know exactly what each one does and how to use it.

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Confidence doesn't come before visibility. It's built BY being visible. And if you've been waiting until you feel ready to show up, post the thing, or share your voice online, this episode is your wake up call.

In this episode I'm breaking down exactly how to build your vi...

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The reason your content isn't landing has nothing to do with how smart you are. It's because you're assuming everyone knows what you know. In this episode I'm breaking down the four ways experienced business owners accidentally confuse their audience online, and the exact shift that turns scrollers into clients. WATCH ON YOUTUBE

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Stop Chasing Clients: Build a Demand Engine Instead

Most business owners think they need more content. The truth is, you need more demand. In this episode I walk through the three pillars of the demand engine I teach inside Amplify, so you can stop chasing leads and start ...

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What this episode is about

I'm doing something a little different today. I started a Substack a while ago and I've not been completely consistent with it (more on that in the episode). One thing I've been doing with some of my Substack articles is recording the voiceover, so I figured why not share it here on the podcast too.

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Anna Mac built multiple income streams from scratch - fractional work, digital products, mentoring, writing - and turned a simple cold outreach ritual into a strategy that's gone viral.

In this episode, we dig into what a portfolio career actually looks like, how to valida...

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Feeling excited about AI but also kind of overwhelmed? Same. In this episode I'm taking the hysteria down a notch and sharing exactly how I'm using AI in my business right now — in the most non-techy way I can manage.

I walk you through four practical pillars: Insigh...

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What does it actually mean to tell your story — not just post content and hope the right people find you?

In this episode, I'm joined by my long-time friend and storytelling expert Mackenzie Heflin for one of my favourite conversations on the podcast.

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What does it actually mean to manage your money in a way that supports the life you want - not just survive month to month and hope for the best?

In this episode, I'm joined by accountant and financial strategist Karen Woller (founder of Thrive NZ) for a refreshingly pract...

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What does it actually mean to live your values — not just list them in your brand strategy and forget about them?

In this episode, I'm joined by my long-time friend and values expert Viren Thakar (founder of In The Game) for one of my favourite conversations on the p...

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You've got decades of experience, a tonne of knowledge, and you know your stuff inside out — so why does showing up online feel so bloody hard?

In this episode, I'm getting into the three shifts that I see 40+ expert women in business needing to make right now to bui...

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If you've been feeling stuck in your business lately, this episode is for you. I'm getting real about what's actually causing the stuckness (spoiler: it's probably not a strategy problem) and walking you through 6 practical steps to break through it - from auditing your business and killing offers that aren't working, to building your support network a...

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If you're an experienced expert but you're not showing up online, you're leaving serious money on the table. In this episode, I'm breaking down the four key reasons why smart, experienced women stay invisible - and what it's actually costing you. From the curse of knowledge to the fear of being a beginner again, I'm calling out the real blocks that kee...

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How to Use Storytelling to Attract Clients (Without the Sales Pitch)

If you want people binging your content and actually connecting with you, there's one skill you need to master: storytelling. In this episode, I'm breaking down exactly why stories matter for your busines...

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Welcome to another episode of the Brand Builders Lab podcast! Today I'm diving deep into what I'm calling the "UN Era" – six powerful mindset shifts that will transform how you build your personal brand.

If you've been filtering yourself, playing it safe, or trying t...

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Your strategy is boring—and I say that with love. You're showing up, creating content, doing what everyone's telling you to do... and it's not getting you the results you want. Sound familiar?

In this episode, I'm pulling back the curtain on the three non-boring stra...

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In this episode, I'm joined by voice and visibility coach Vasavi Kumar for a powerful conversation about overcoming fear of visibility in business. We dive deep into the neuroscience of saying things out loud, nervous system regulation strategies that actually work, and why mirror work might be your secret weapon for confidence on camera.

Vasavi shares her personal journey from therapy to entrepreneurship, including her experience ...

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December 17, 2025 17 mins

The truth is that you don't need to have a million messages, products and projects. 

Simplifying your business is going to be one of the best things you can do to feel at ease, to create in a powerful way and to build something that aligns with where you want to go. 

Today I'm sharing 3 key things that I think you can keep simple and focus on that will make the biggest difference. 

If you're ready to work together th...

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