Brand Builders Lab with Suz Chadwick

Brand Builders Lab with Suz Chadwick

If you want to be bolder to stand out in the crowd, then this podcast is for you!! Every week I’ll share all things building a bold Business & Brand, learning to nail your Marketing & Sales and getting out of your own way - yep we talk mindset too. I’m your host Suz Chadwick, business & mindset coach to female lead small business owners, author, speaker and your new business bestie! If you want more help to build your business then check out our freebies at www.suzchadwick.com/freebies or signature group coaching program the Bold Business Academy at www.suzchadwick.com/bba

Episodes

August 27, 2025 16 mins

Today we're diving into one of my favourite topics - SALES!

What You'll Learn:
  • The 4 essential elements to increase sales in your business (using the SALE framework)
  • Why having a clear sales strategy is non-negotiable for business success
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I can't wait to share today's epsiode with you, because it's a juicy one!  Today I'm chatting with Zara Jarvis - the Senior Social Media Specialist at The Digital Picnic, where she leads strategic campaigns for major clients and oversees organic social media and partnerships. With a non-traditional marketing background that includes owning a music studio business and working a...

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Ready to build you personal brand in a simple and structured way? I got you!

What You'll Learn:
  • How to create a clear brand umbrella that organises your entire messaging hierarchy
  • Why speci...
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🔥Access the FREE 7-figure Brand Blueprint Mini Course - https://www.suzchadwick.com/7fbb

Feeling burnt out by the content creation hamster wheel? You're not alone. In this episode, I get real about my own content struggles and share my game-changing approach to creating content you'll actually love making. I break down exactly how to find your content flow, build genuine brand authority, an...

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Grab my new FREE Mini Course - 7-figure Brand Blueprint

 

If you're struggling with confidence in your business, I'm willing to bet it's actually a clarity problem. In this episode, I'm breaking down the clarity to confidence gap that I see with 9 out of 10 women I coach - and exactly how to bridge it so you ca...

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This week on the podcast we're talking about how to think about client attraction right now - and we're going to have an honest conversation about this! 

What You'll Learn:

  • Why the "you don't have to do an...
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In this episode, I discuss the shift from pain point marketing to positive, desire-based messaging. I explain how focusing on what's possible, using empowering language, and presenting growth opportunities can help you attract empowered, action-taking clients.

I also share practical examples for business coaches and nutritionists, and provide frameworks and strategies for updating your messaging to align with your dream clients.

La...

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In today's episode, I'll discuss incremental innovation and its importance in building a successful brand.

As we approach the end of the financial year, I've been reconsidering my business's trajectory and focusing on innovative strategies.

As business owners, we must continually ask ourselves how we can innovate. By doing so, we ensure long-term growth and relevance in a rapidly evolving market. Join me in exploring these strategi...

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In this episode, I sat down with the incredible Chris Do—creative genius, brand builder, and all-around deep thinker—where we dove into what personal branding really means today (especially with AI in the mix).

 

Chris shares how his own personal brand journey started, how he found inspiration in the bold and brilliant Aaron Draplin, and what it really takes to build a brand that’s rooted in you. We talked about how authenticity is...

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Today, we're diving into the three key things you need to build if you're looking to scale your impact. We've touched on different elements in past episodes, and now it's time to go deeper into these three core areas.   I'll be sharing key strategies for advanced business owners, emphasising the importance of combining brand building, demand creation, and efficient delivery to achieve greater profitability and freedom. How to crea...

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In this episode, we tackle the common pitfall of overthinking that can paralyse content creation and business growth.   I share practical strategies to shift from a scarcity mindset to a service-oriented, creative approach. By dedicating focused time to resolve business issues and adopting an abundant mindset, you can enhance your business operations and create impactful, valuable content.   Highlighting the importance of giving g...

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Building Unshakeable Confidence for Your Personal Brand   Welcome back to the Brand Builders Lab podcast!   This week, we're diving into how to build your confidence to show up more online. Whether you're seasoned in your field but new to the online space, or just looking to increase your impact and reach, I'm sharing four key strategies to help you overcome the fears of being visible and judged.   I'll also discuss how to practic...

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In this episode, I discuss the importance of being clear on what you want to be known for in building a brand. I highlight the benefits of having a branded method, including how it helps clarify your process and makes your brand more memorable.   I share examples of how branded methods like my 'scalable impact method' can attract clients and create strong associations with your brand, as seen with various creators and coaches on so...

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Ready to get personal with your audience (in a totally non-creepy way)?

In this episode, I'm breaking down exactly how to segment your audience into different buckets so you can speak their language and give them exactly what they need, when they need it.

No more generic messaging - let's get specific!

What We Cover:

• The 3 audience buckets you NEED to know about:

  1. Your amazing community & followers (the not-yet-buyers)
  2. C...
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April 30, 2025 15 mins

I can't believe we've hit 400 episodes! 🎉 In today's show, I'm getting real about something I see constantly in my coaching practice - that nagging feeling of knowing you're meant for bigger things while that annoying voice in your head keeps asking "but who am I to do this?"

I'm sharing:

• My personal trick for dealing with negative self-talk (meet Nelly, my inner critic 😅)

• How to build your internal dream team (think of it ...

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April 24, 2025 19 mins

Today I want to dive into one of the hot topics in our community – how to actually build an audience, an email list, and a following of real buyers… not just those people who turn up for the free stuff and disappear when it’s time to invest.

Look, I am all about sharing value – if you know me, you know I love to give you amazing content for free, whether it's via the podcast, socials, or my blog. But if you’re feeling a bit like a ...

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April 14, 2025 13 mins

Today, we're cutting through the noise and focusing on three simple yet powerful things you need to drive those sales and boost your business. Trust me, these are practical steps you can start implementing right away!

Here's a sneak peek of what's inside this episode:

  1. It's not just about posting online; it's about building trust and repetition. I've kept cl...

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April 10, 2025 14 mins

Tackling the Hard Stuff: How to Push Through Business Challenges

I recently attended a marketing conference where one of the speakers posed a question.

I've been thinking about it a lot and it's a question that I wanted to share with you today that I think can help us tackle the hard stuff in biz!

In this episode, I discuss the importance of tackling the hard tasks we often avoid in business. How we can be more self-awareness to ge...

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March 25, 2025 11 mins

In this episode, we're getting a bit real and raw, diving into a conversation that sprouted from some incredible discussions I've had with my coaching clients. It’s all about practicing imperfection when you're building that fabulous personal brand of yours.

Key Takeaways:

  1. Transitioning into a personal brand and getting paid for your thoughts can feel super new and uncomfortable, especially if you've been a high-performing ex...

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Today, I'm chatting with my fabulous friend and biz buddy, Kate McKibbin from Hello Funnels. We're diving deep into the world of funnels that are working right now, even when you're catching some zzz's or taking a break. Kate's the go-to gal for automating sales through smart funnel strategies – no royalty titles needed, she's our awesome "dog's body of funnels."

In this episode, we kick off with Kate sharing all the juicy details ...

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