BRAND (by design) the Podcast I Branding + Marketing

Tyson Ritter and The All-American Rejects pulled off one of the most iconic stealth comebacks of 2025—and it’s a branding masterclass in real-time relevance, nostalgia marketing, and public re-alignment.In this episode, we break down:How Tyson leveraged a surprise concert, Gen Z/ Millennial nostalgia, and real human connection to reignite the AAR brandWhy his “offbeat but authentic” presence is exactly what today’s audiences are cr...

The Truth About Being a Multi-Passionate Entrepreneur: Why It’s Not the Reason You’re StuckAre you telling yourself you can’t build a clear brand because you’re “multi-passionate”? Let’s call that what it really is: a sneaky self-sabotage pattern, especially when you’re this close to real success.In this video, I break down the real reason multi-passionate creatives stay stuck — and it’s not because you “do too many things.” I’ll s...

If your brand feels a little… fuzzy, this is your wake-up call.

In today’s episode, we use Justin Baldoni’s ‘Man Enough’ brand as a live case study to explore what makes a brand clear, trustworthy, and positioned for sustainable growth—and what causes even purpose-driven platforms to lose momentum.

We’ll unpack:

– The branding archetypes Baldoni leaned on—and where they got muddy

– The BG5 (Human Design for business) profile th...

If you’re stuck in an endless cycle of launching, pivoting, and reinventing your brand every month—this episode is your reality check and your roadmap.

We’re breaking down:

• Why winging it is killing your growth (and sanity)

• The psychology behind powerful, profitable brands like Taylor Swift and Apple

• What went wrong with Peloton and BlackBerry—and how to avoid it

• The real reason structure = freedom in business

• Actionable tips...

Are you tired of blending in online? In this episode, I share my exclusive BLA Framework to build a category-of-one personal brand that gets you paid for what you’re best at.We’ll cover how to align your BG5 "Success Codes", leverage your Gene Keys Life Work, and choose your perfect Brand Archetype so you can build a values-driven business that feels aligned AND profitable.Whether you’re just starting your personal brand ...

In this episode, I break down why it’s actually easier to sell premium $10K+ offers (especially with a small audience)—and I back it all with real behavioral psychology and business research.

We’ll cover:

• Why high-ticket clients think + buy differently than low-ticket buyers

• The toxic trap of high-volume, low-margin business models

• How premium offers simplify your business + attract decision-makers

• The exact psychological tr...

Ready to turn your Human Design into your biggest business advantage?In this free workshop, I show you understand the foundations of how to leverage your Human Design (and the advanced business system BG5) to skyrocket your sales — without burning out or overcomplicating your strategy.This was originally a private bonus for my students, but I’m releasing it publicly because too many entrepreneurs are still trying to “fit the mould”...

In today’s episode of Brand (by design), we’re breaking down a VERY popular form of marketing & PR currently being utilized by Ryan Reynolds & Blake Lively: "Flood the zone".

I’m pulling back the curtain on what flood-the-zone PR actually is, the psychology behind why it works (even when it feels fake), and why — if their goal is long-term power and visibility — this is actually their smartest move right now.

We...

What happens when a brand built on humour, charm, and lightness suddenly pivots—and breaks trust in the process? In this episode, we dissect the Jester brand archetype through the lens of Blake Lively, Ryan Reynolds, and Justin Baldoni’s recent PR fallout. Whether you’re deep into branding psychology or just trying to keep up with celebrity strategy, this video breaks down: • How the Jester archetype wins (and loses) trust • What t...

This video was recorded with personal brands and entrepreneurs in mind—but if you’re deep in the Ryan Reynolds, Blake Lively, or Justin Baldoni rabbit hole, you’re going to love this too!

In this breakdown, I’m unpacking nostalgia marketing—what it is, how it works on your subconscious, and why it’s one of the most powerful (and manipulative) tools in marketing today.

Using Ryan Reynolds’ recent “visit” to Kingston, Ontario and sub...

Does following your sacral response mean everything will always feel like a full-body hell yes?

Spoiler alert: Not exactly.

In this episode, we’re diving deep into the not-self themes of Generators and busting some of the biggest myths about alignment.

You’ll learn:

• What a real sacral yes feels like (hint: it’s not always fireworks and butterflies).

• Why aligned decisions don’t always feel “good” in the moment—and why fear ...

Making aligned decisions using your Human Design Inner Authority isn’t about feeling good—it’s about inner truth.

In this video, we’re breaking down why listening to your Inner Authority often feels uncomfortable, whether it’s anxiety from the Ajna, uncertainty with the undefined Solar Plexus, or survival fear from the Splenic Center.

If you’re chasing comfort or control, you might be caught in the Not-Self. Discover how to navig...

Are you stuck in the not-self? In this episode, we’re diving deep into the nature of the not-self through the lens of Human Design—and how all types resist being their true selves.

Learn how a dysregulated nervous system keeps you out of alignment, forcing you to shore up weaknesses instead of embracing your unique strengths.

I’ll break down the not-self for all four types, weave in practical tools for nervous system stabilization,...

The Uranus Opposition is not just another yearly cycle—it’s an energetic milestone that sets the stage for the second half of your life.

In this episode, we’re diving deep into how this pivotal transition in Human Design and BG5 reveals your unique purpose and how your early years prepare you for this transformation.

Discover:

• What the Uranus Opposition represents in BG5 and Human Design.

• How this shift moves you closer to fulf...

Are you starting to resent your business? Dreading your morning routine? Or maybe you’ve noticed subtle signs like a higher heart rate on your Fitbit, restlessness at night, or feeling emotionally drained by your work.

In this episode, we dive into the obvious and not-so-obvious signs that your business might be burning you out.

We’ll explore three key areas to examine in your brand:

Do you have a personal brand and you are looking to stand out in your niche in 2025?

Are you a spiritual entrepreneur, and while you appreciate business strategy you also appreciate the "energy" below why something does or doesn't work for you in business?!

This video is for you! I talk about Human Design through the lens of BG5, which is the business application of the Human Design system. I am certified as a Business Consultant, ...

Are you living in alignment with your true motivation—or stuck in a conditioned pattern that’s holding you back? In this episode, we dive into the Motivation Variable in Human Design and explore how we often get off track from our natural motivation. Discover how this impacts your life, work, and the decisions you’re making every day.

Learn how to identify and realign with your authentic motivation to cr...

Does the brand archetype you build with always have to match your personal core archetype? The short answer: no.

In this episode, we’re exploring the nuances of brand strategy and why the archetype you lead with might not be the one you choose to embody in your brand. Whether you’ve taken the BG5 + Brand Archetypes Quiz or you’re just starting to explore archetype-driven branding, this conversation is pa...

Are you an Explorer or a Rebel (Outlaw), in Branding Archetypes?

In this episode, we break down these two bold archetypes, contrasting their leadership styles, strengths, and challenges.

While on the surface they may seem very similar these two powerful brand archetypes have a very different brand position and approach to dominating their niche in 2025, and beyond!

Learn how a...