What if I told you that the secret to more engagement has nothing to do with the algorithm? Okay, well… not nothing—the algorithm is real, but that’s a convo for another day.
The real key to getting people to stop scrolling, engage, and actually care about your content? Authenticity.
And before you roll your eyes and think, ugh, another “just be yourself” pep talk, hold on—because that’s not where I’m going with this.
This isn’t some fluffy, feel-good, show-up-as-you-are episode. We’re going deeper. We’re talking about real authenticity—the kind that’s tactical, strategic, and actually works on social media.
In This Episode, We Cover:
✨ The 4 ways people naturally connect with content (based on CliftonStrengths)
✨ How to find your unique approach to creating engaging content (without forcing it)
✨ Why mimicking trends that don’t fit you kills engagement (and what to do instead)
✨ How to use your strengths to create content that feels natural and gets results
Links & Resources:
📩 Join my email community! Get weekly insights, exclusive content, and the first look at new offers: https://eugeniawoo.myflodesk.com/insider
➡️CliftonStrengths Assessment: https://store.gallup.com/p/en-us/10003/cliftonstrengths-34?c=1
➡️ My Strengths Coach: https://www.instagram.com/lailafuenmayor/
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.