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May 6, 2025 15 mins

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If you’ve ever wondered, “Why aren’t people connecting with my message?” (even though you KNOW you’re solving an important problem, this episode is for you.

Most likely, the issue isn’t your offer…

… Or your content strategy.

It’s that your message isn’t relevant enough.

Today, we’re breaking down a simple but powerful truth:

A message that isn’t relevant won’t land, even if the problem is real.

In This Episode, We Cover:

✨ Why urgency and relevance are not the same (and how to use each one honestly)

✨ What makes a problem actually feel important to your audience right now

✨ How to communicate your message so your people finally say, “Oof. I needed this.”

If you’re still not convinced that your message is resonating, this episode will help you reframe the problem you solve so it moves people with clarity and heart.

Join Me on May 26:

🎟️ Join me for Get Clear on Your Brand—my free workshop on May 26th. You’ll learn how to define your message and talk about your work in a way that actually connects: brandclarityclass.com

Let's stay connected:

📲 Join the Personal Branding for Creatives Community at ewoocommunity.com

📲 Become an insider for weekly tips at https://bit.ly/ewooinsider 

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