Brand Currency

Luxury isn’t about the price—it’s about the experience.

In Episode 7 of the Brand Currency Podcast, we unpack what premium packaging really means and why it plays such a critical role in how people perceive your business. From Crumbl Cookies to Chanel, we explore why visual presentation, strategic design, and customer experience drive perceived value—and how to use those tools to grow your brand.

You’ll also hear real talk from Charl...

If your brand looks cheap, people will assume your business is too—and DIY design might be doing more harm than good. In this episode of Brand Currency, Charles and Jonsi McGill dig deep into the difference between DIY branding and professional design, exposing the myths, motivations, and money behind why some entrepreneurs still try to cut corners.

They share their take on Canva, Fiverr, and $30 logos... and the moment one client t...

The $10K Website vs. The $500 Website: What’s the Real Difference?

Here’s the truth: you’re not paying for a website—you’re paying for what the website can do for your business.

In this episode, Charles and Jonsi unpack the difference between a cheap website that simply exists and a high-performing site that actually helps you get booked, paid, and seen. This isn’t about fancy design for the sake of it—it’s about intentionality, stra...

Why do people keep buying from brands they already know—even when better options exist?

In this episode of Brand Currency, Charles and Jonsi break down the psychology of brand trust. From why we try every flavor of Ginger Ale to how Skims, Liquid Death, and Raising Cane’s built instant credibility, this episode is full of real talk and practical strategy.

You’ll learn:

• How trust impacts buying decisions
• Why consistency builds credi...

What makes someone stay loyal to a brand—even when trends change, prices go up, or competition increases? In this episode, Charles and Jonsi break down what Beyoncé teaches us about strategic brand building, emotional connection, and cultivating a movement—not just a following.

You’ll learn:

• Why mystery still works in a world of oversharing
• The difference between an audience and a fanbase
• How to build emotional equity that pays off
• ...

Why do some businesses seem to print money… while others hustle nonstop and still struggle? It’s not always about the product, it’s about how your brand is positioned.

In this episode of the Brand Currency Podcast, we break down the real differences between a broke (or broken) brand and a bankable one and what small business owners can do to move from one side to the other.

We’ll cover:
 ✅ How positioning impacts your ability to ...

Branding Myths That Are Keeping You Underpaid (and What to Do Instead)

In this episode of Brand Currency, we’re breaking down the most common branding myths that keep entrepreneurs stuck, undercharging, and confused about what actually drives revenue.

Charles & Jonsi McGill go deep on:
 ✅ Why your logo is NOT your brand
 ✅ Why you don’t need to be on every platform
 ✅ Why expensive branding isn’t a scam (but bad brand...

Welcome to Brand Currency, the podcast where branding actually makes sense. Hosted by Charles and Jonsi McGill, this show is for entrepreneurs and creators who want to build brands that actually convert.

In this trailer, we’re giving you a taste of what’s coming this season:
 ✔️ Real talk about branding and business
 ✔️ Behind-the-scenes strategy
 ✔️ The mindset moves that separate the noise from the real ones

Hit play, a...