Despite being an important part of our world today, the financial services industry often has subpar marketing strategies. Perhaps that is why these companies feel very similar and even lack that human connection. If you are part of this side of the world, how can you create that differentiation? For Alec Hanson, the Chief Marketing Officer at loanDepot, the opportunity for differentiation comes in branding. In this episode, he joins Gabriel Cohen to dive deep into this important part of business, bridging finance and emotion in lending. More specifically, Alec talks about serving home buyers from diverse minority communities. He highlights the need for education on mortgages now more than ever before. With the help of an incredibly diverse group of salespeople telling their stories and experiences in the industry both digitally and locally, we can make a greater impact for those coming in to avail our services and more. Tune in to this important conversation and learn the power of branding that gets your message and soul front and center to your audience.
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