The brand you’ve never heard of: How Minerva Project is disrupting education

What if you could completely reinvent higher education from the ground up? While most universities still follow a centuries-old model of lectures and tests, Minerva Project has created a radical new approach to learning that's challenging the status quo of higher education.

Ayo Seligman, VP of Strategy and Design at Minerva Project, shares how this innovative organization built both a university and a technology platform that's transforming how students learn. From removing tenure track positions to creating a global rotation across seven cities, Minerva threw out the traditional playbook to focus on skills-based learning and practical application.

Learn how Minerva positioned itself as a luxury education brand while disrupting entrenched Ivy League institutions, why their approach to learning through "deliberate spaced practice" could revolutionize corporate training, and how they designed their brand identity to reflect perfect imperfection. For brand leaders interested in driving transformation and innovation, Minerva's story offers valuable insights on building a challenger brand in a traditional industry.

Key topics:

• How Minerva rebuilt education using first principles thinking
• Creating a global learning experience across seven world cities
• Positioning an education startup against 200-year-old institutions
• Using learning science to transform how organizations train and develop talent
• Building a brand that appeals to unconventional thinkers
• The intersection of technology, education, and brand strategy

Love the show? Subscribe, rate, review, and share! https://www.monigle.com/