Brand Fortress HQ: Amazon FBA Success Strategies
Welcome to the Brand Fortress HQ Podcast, the ultimate resource for mastering Amazon FBA success. Dive deep into the world of e-commerce with your hosts, Jon Stojan, Mike Kaufman, and Matt Atkins—three seasoned Amazon brand owners who have seen it all and are ready to unveil the secrets of their success. Your hosts each and every week are Jon Stojan, Mike Kaufman, and Matt Atkins. Jon is a former predictive analyst for the Air Force and brings his analytical prowess to the e-commerce battleground. After establishing his own 6-figure brand on Amazon, he founded First North Marketing, a beacon for brands aiming to conquer the Amazon marketplace. Mike Kaufman is an e-commerce pioneer, having been navigating the online sales sphere for over three decades. His expertise has not only led to the creation of a mid 7-figure brand on Amazon but also birthed invaluable tools and resources to bolster other aspiring brands. Matt is the jack-of-all-trades in the e-commerce arena, from building a 7 figure meal prep brand, multiple Amazon brands, coaching new brand builders, to helping brands of all sizes grow at Canopy Management. His passion lies in fostering a community of entrepreneurs, offering them the wisdom and connections needed to thrive. Join us for Tactics Tuesdays, where Jon, Mike, and Matt dissect the real-life strategies propelling their own brands and companies forward. Plus, tune in every Thursday for enlightening interviews with the brightest minds in FBA—transparent leaders and business owners who are shaping the present and future of e-commerce. With two episodes every week, the Brand Fortress HQ Podcast is your stronghold for insider knowledge, innovative tactics, and inspiring stories. Whether you’re an established seller or just starting your FBA journey, our hosts are here to guide you through the intricacies of the Amazon marketplace. Unlock your brand’s potential and build your own fortress with us at Brand Fortress HQ.
Episodes
Deciding whether to hire an Amazon agency is a pivotal choice for sellers, and this conversation offers a 360-degree view from people who have lived it. Drawing from experiences as agency owners, agency employees, and brand operators who've hired multiple agencies, we unpack the crucial factors to consider before signing any contracts.
Does hiring an agency even makes sense for your business? We explore how to identif...
Unlock the secrets of social selling on TikTok and transform your e-commerce strategy. What if the key to skyrocketing your brand's success lies in 15-second videos and the power of micro-influencers? Discover how successful Amazon sellers are pivoting to TikTok, despite the looming shadow of potential bans, to harness its unique social selling capabilities inspired by China’s digital market.
From a former video edito...
Discover the secret to turning your Amazon venture into a thriving business. We tackle the pressing question: How can U.S. sellers distinguish themselves from robust international competition in 2025? Join us for insights into capitalizing on the changing e-commerce landscape, where customer loyalty and integrity set you apart, and dive into the implications of political shifts and the expanding influence of platforms like TikTok a...
Merry Christmas from BFHQ! Welcome to our Christmas Tactics Tuesday Episode and our Final episode of 2024! We explore the increasingly complex world of Amazon sales with fresh perspectives. Join me and Matt as we tackle the pressing challenges of inbound placement fees and growing competition from direct-selling manufacturers. Uncover how these changes impact profit margins and why expanding beyond Amazon could be your next game-c...
Ever wondered how face-to-face marketing can catapult your brand beyond the constraints of online sales platforms? Join us as we unravel the strategic shift from Amazon’s ad-heavy sales model to the dynamic realm of trade shows. With insights from our guests, Mike and Matt, we'll guide you through their transformative experience at a major trade show, targeting pool professionals and builders. Discover how an interactive booth...
Unlock the secrets to crafting a powerhouse team that can turbocharge your brand's trajectory! Is it time to stop going it alone and embrace the might of a diverse team? Our latest episode of Brand Fortress HQ Tactics Tuesday promises to reveal why the lone wolf strategy may be holding you back and how embracing specialized skills can lead to unprecedented growth. Drawing from our rich e-commerce and agency experiences, we exp...
Launch strategies have changed in the last couple of years as Amazon has changed their rules. Ready to understand your product launch strategy and master the art of audience building? Join us as we explore groundbreaking techniques with Matt, an expert in launching new brands. Discover how engaging with trending communities like biohackers and the sober curious can pave the way for a successful product introduction even before it h...
Ever wondered how to turn a small community into a powerhouse for your brand? Discover the surprising journey behind Gio, a unique non-alcoholic beverage brand, and learn how building an engaged audience before launch can create excitement and momentum. Inspired by Ryan Daniel Moran's innovative approach, we share how sharing weekly updates—even about minor details like flavor tweaks—has fostered a growing community eager to b...
How do you solve a months-long problem in minutes? Join us as we navigate the Amazon Accelerate conference, where Amazon sellers like you seek immediate solutions to longstanding account issues, all while grappling with the realities of Amazon's priorities. You'll discover how the expanding Seller Cafe has become a beacon for frustrated sellers desperate for effective support and how face-to-face interactions with Amazon&...
Unlock the potential of trade shows to elevate your brand with insights from our guest, Mike, a seasoned Amazon seller who has shifted gears towards this exciting avenue. Discover how transitioning from the competitive Amazon marketplace to harnessing the power of trade shows can become a game-changer for brands, especially in niche markets like professional pool tools. Mike shares his firsthand experience of entering this arena, w...
Ever wondered how to turn a simple idea into a thriving brand? Join us as we unpack the secrets of brand building with Irena Todd, the visionary co-founder and CEO of Blue Zebra Brands. Irina's journey from managing giants like Degree and Tresemme at Unilever to founding a house of clean, natural personal care brands is nothing short of inspiring. Together, we explore her strategic moves, such as participating in the Telluride...
Want to unlock profit potential by cutting Amazon fees in 2024? This Tactics Tuesday episode of Brand Fortress HQ is packed with actionable strategies you can't afford to miss. Learn how to optimize your product dimensions and packaging to slash fulfillment costs, and discover the benefits of using third-party logistics (3PL) for multi-channel fulfillment (MCF). We also explore the invaluable insights from Amazon's new SK...
What if you could navigate Amazon's evolving marketplace and come out a winner? In this episode of Brand Fortress HQ, we make sense of the rising competition from Chinese sellers and platforms like Temu, and what it means for your brand. Discover Amazon's bold strategy to create a lower-cost marketplace segment, allowing Chinese manufacturers to sell directly to consumers, and the potential fallout for premium brands. Lea...
Ready to unlock the secrets to skyrocketing your market share? Today on Brand Fortress HQ's Tactics Tuesday, we promise you'll gain essential strategies for leveraging Amazon Insights like never before. Join us as we reveal personal tales from the pool industry during the COVID-19 boom, showcasing how even soaring sales require vigilant market share monitoring. Understand how shifts in market dynamics can alter sales and ...
Can mastering Amazon PPC strategies catapult your online sales to the next level? Tune in as we uncover advanced tactics that top performers use to dominate the marketplace. In this episode, Matt, with his wealth of experience analyzing hundreds of advertising accounts, shares powerful insights on why single SKU campaigns and separating match types are essential for achieving clarity and scalability. You’ll also learn how robust na...
Can you tell the difference between a manufacturer and a trade company? Join us for Tactics Tuesday as we uncover the surprising tactics trade companies employ to appear as manufacturers, based on a revealing story from Mike's colleague's visit to China. We'll guide you through essential strategies to verify your suppliers' true identities and the benefits of dealing directly with manufacturers to secure more co...
Are you ready to unlock the secrets behind successful product launches? Join us as we break down the complexities of bringing new products to market and why not every launch needs to hit it out of the park. In our latest episode, we dive deep into the strategies that can make or break your brand, from leveraging singles and doubles to understanding the roles of complementary items, loss leaders, and tripwire products. Learn how to ...
Can leveraging the power of pixeling take your remarketing to the next level? Discover how Mike uses Switchy, a dynamic redirection tool, to not only track and redirect links but also pixel audiences across multiple platforms like Google, Facebook, and TikTok. We'll uncover how you can capture and remarket to audiences interacting with QR codes on packaging inserts and influencer links, transforming your marketing effectivenes...
What if you could slash your Amazon FBA fees by simply redesigning your products? Join us on this Tactics Tuesday at Brand Fortress HQ, where we dive into the nitty-gritty of reducing those burdensome fees that eat into your margins. Learn from Mike's eye-opening case study on pool nets, revealing how modular designs can significantly cut down fulfillment costs. We also share valuable insights on collaborating with innovative ...
Hiring the right talent can make or break your business growth. Imagine the relief of not overburdening your existing team while seamlessly integrating new members who align perfectly with your organizational goals. In today's Tactics Tuesday episode of Brand Fortress HQ, we guide you through essential strategies to attract and retain top-tier talent. Mike and I discuss how tools like ChatGPT can help you create detailed role ...
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