Your host, Gerry Foster, talks with the Founder and CEO of Funnelytics, Mikael Dia. Mikael introduced the four critical phases of the customer journey cycle: plan, launch, measure, and optimize. He stressed the importance of meticulously planning out the entire customer journey, considering every traffic source, action, and touchpoint. The launch phase is where the rubber meets the road, with the creation of pages, crafting copy, and ad setup. The measure phase is about data analysis, understanding conversion rates, and calculating return on investment. Finally, the optimization phase is when the magic happens, tweaking and refining elements to enhance performance.
Mikael's journey to founding Funnelytics was unconventional. He started in civil engineering but was captivated by the online business world and the challenge of converting strangers into loyal customers. This passion led him to create Funnelytics, a platform that solves this very puzzle.
To learn more about Mikael's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
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