Brand Intelligence

Brand Intelligence

Join visionary CMOs, Brand Managers and other marketing leaders as they pull back the curtain on the globe’s most iconic brands. Brought to you by IntelligenceBank, the Brand Intelligence podcast is your passport to understanding how brand gurus wield effective brand strategies to create demand, build customer loyalty and dominate markets. The Ultimate Brand Strategy Podcast Looking for the best brand strategy podcast? Brand Intelligence delivers unrivaled insights, strategies, and conversations with marketing trailblazers. Each episode features candid interviews with luminaries who will explore the intersection of art and science as they unveil their playbook on crafting compelling brand narratives, navigating the ever-evolving digital landscape, and defying industry norms to emerge victorious. Looking for a top CMO podcast? Whether you're already a CMO or just aspiring to be one, our guests reveal how to create a unique brand identity and an effective brand strategy. Further, learn how to maintain brand integrity, achieve marketing compliance and harness the magnetic power of branding for unbeatable differentiation. Looking for a top Marketing podcast? Join us as we discuss how an effective brand strategy helps drive pipeline and revenue while lowering your cost of acquisition. Learn more at intelligencebank.com/podcast/

Episodes

December 20, 2023 38 mins
How can you go from zero to 1.1 million podcast listeners? How can branded content and product placement tie together to reshape the narrative for your customers? To find out, join Ian Faison, CEO of Caspian Studios and William Tyree, CMO of IntelligenceBank to hear how Ian has created some of the world’s most-streamed business podcasts by uniting the idea of branded content and storytelling to satisfy both the listeners and compan...
Mark as Played
What does employer branding and managers have in common? In this episode of the Brand Intelligence podcast, Ashley Herd, Founder of Manager Method talks to host Tessa Court about what employer branding is, why it's important, and how companies and managers can do a better job at it. Ashley also sheds light on why internal employee happiness can make a marketable difference in the way your company is perceived to the outside world. ...
Mark as Played
If you have ever wondered what a winning metadata strategy looks like, join this conversation featuring John Horodyski, Executive Director at Salt Flats as he talks with Tessa Court and William Tyree through the in’s and out’s of metadata. John takes us on a deep dive into the world of metadata, the unsung hero of content organization. He highlights how the proper application of metadata can significantly enhance accessibility, sea...
Mark as Played
What’s brand strategy like at a multi-billion dollar global brand? Find out as we chat with Univar’s Tom Kehoe, Head of Creative Services and Digital Communications. Listen as Tom reveals his secret weapons to B2B marketing where creativity meets chemistry, where marketing strategy transcends the tangible, and where values steer the ship. Tom Kehoe and host Tessa Court are your guides on this captivating journey, and you won't want...
Mark as Played
September 26, 2023 32 mins
Marketing strategies and challenges in the highly competitive (and highly-regulated) food and commodities industry are revealed as IntelligenceBank CEO Tessa Court discovers the amazing go-to-market journey of Georgia Beattie, CEO of Bulla Farms and Mushroom Saloon. Georgia discusses how she began her journey at age 28 exporting wine to China, and how that evolved into her most current ventures in the world of agriculture and mushr...
Mark as Played
September 22, 2023 37 mins
Marketers, don’t miss this episode of Brand Intelligence as IntelligenceBank CEO Tessa Court and Lani Evans chat about what it’s like to land your dream job in sports marketing, which for Lani has come in the form of F1’s Australian Grand Prix. Join Lani and Tessa as they talk about why they like hiring marketers from the agency world, F1 brand management, brand strategy, creative ways to use social media, how to earn customer loya...
Mark as Played

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