Redefining Multicultural Marketing

In this episode of the Brand Intelligence Podcast, host William Tyree speaks with Jessica Germain, VP of Marketing at My Code, about the company’s bold and award-winning rebrand. Originally founded as H Code, a Hispanic-focused digital media platform, MyCode expanded its reach to include Black, AAPI, and LGBTQ audiences while adding new offerings such as research, a creative studio, and a robust creator network. But as consumer identity and cultural affinities grew more complex, the company recognized the need for a brand that reflected intersectionality and spoke to the full spectrum of modern culture. Jessica shares how the rebrand positioned MyCode as a culture marketing platform that helps brands decode cultural shifts, develop authentic storytelling, and direct campaigns to the right communities. She explains why timing was critical, how the market was evolving, and what it takes to shift from demographic targeting to cultural connection. This conversation highlights the strategic thinking, creativity, and market awareness behind a successful rebrand — and shows how MyCode is helping major brands like Sephora and the NFL connect with growth audiences in powerful new ways. Learn more about My Code Media at https://mycodemedia.com/