All Episodes

June 20, 2022 9 mins

No one is going to pay attention to your brand until they know you can solve a problem for them. Being able to talk clearly about the problem you solve for your clients can help you build a brand that connects and sticks in people’s minds.  So what problem are you solving?

IN THIS WEEK'S EPISODE

  • How to build memorability by becoming known for a specific problem
  • Big brand names who’ve become known for the problem they solve
  • The deeper problems your clients might not talk about, and why they’re important to uncover
  • The wildly popular copywriting formula that relies on you having a clear problem
  • How to choose a problem to focus on, especially if you offer many different services.

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