🎙️ Brand Lincoln Podcast | Alicia Reisinger – From Kitchen Candle Maker to Million-Dollar Brand
Sponsored by Perch Merch – Custom screen printing, embroidery, and promotional products. Visit Perch-Merch.com.
đź’ˇ Episode Overview:
In this episode, we sit down with Alicia Reisinger, founder of Wax Buffalo, the clean candle brand that started in her kitchen and grew into a million-dollar business. Inspired by her daughter’s health journey, Alicia set out to create safe, non-toxic candles—and ended up building one of Lincoln’s most beloved brands.
We dive into how she turned a personal need into a thriving company, the creation of the Candle Lab experience, and her passion for hosting powerful community events like the Winter Market. Alicia also shares her work with The Ember Society, a collective she founded to support and empower women in business.
This conversation is packed with insight, warmth, and purpose—and it’s a must-listen for anyone chasing a dream, building a brand, or trying to make a meaningful impact.
🎯 What You’ll Learn:
✔️ How Alicia turned a hobby into a 7-figure business
 ✔️ Why Wax Buffalo prioritizes clean, sustainable ingredients
 ✔️ The story behind Lincoln’s magical Winter Market
 ✔️ How community and collaboration helped her brand grow
 ✔️ The importance of "voting with your dollars"
 ✔️ What The Ember Society is doing for women in business
 ✔️ Why passion-driven products resonate with today’s consumers
đź’Ą Why This Episode Matters:
Alicia Reisinger proves that purpose and profit can go hand in hand. Whether you’re a maker, dreamer, or small business owner, this episode offers a roadmap to building something real—from the heart. It’s about staying grounded, giving back, and making your brand mean something.
📢 Stay Connected:
📲 Follow Brand Lincoln — @BrandLincolnPodcast on Instagram, TikTok, Facebook & YouTube
🛍️ Need branded merch that actually looks good? Visit Perch-Merch.com
đź‘Ť Like, subscribe, and share this episode to support local stories that matter
Keywords: Wax Buffalo, clean candles, entrepreneurship, community events, voice acting, small business, Lincoln, candle making, women in business, local support
🎧 Brought to you by Perch Merch — where your merch game doesn’t flake, fade, or fall apart like a bad business partner. Check out the fun stuff: Perch-Merch.com
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