Brand Master Podcast
The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com
Episodes
Brand physics is how brands embed in the brain—through memory, emotion, and instinct. In this episode of the Brand Master Podcast, Stephen sits down with Dan Wallace—marketing professor and co-author of The Physics of Brand—to unpack how brands earn value, hold it, and sometimes lose it.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
This episode breaks down the mechanics of brand value—not from a spre...
In this episode of the Brand Master Podcast, I sit down with Bill Kenny, CEO of Focus Lab, to uncover the secrets behind their bold, strategy-driven branding—and how they’ve built a reputation for turning brands into market leaders.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
💡 Focus Lab by the Numbers:
- $7.2B raised by clients
- 16 unicorns
- 24 acquisitions
Brand strategy that delivers real busi...
In this episode of The Brand Master Podcast, we’re diving into how MilkPEP and GALE transformed milk from a declining household staple into a high-performance drink for athletes, runners, and even gamers. Brad Simms (CEO of GALE) and Yin Woon Rani (CEO of MilkPEP) reveal how they reversed a 15-year sales decline and made milk culturally relevant again.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
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Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman. This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications.
👉 Learn more: https://brandmas...
Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
This episode is a must-watch for anyone looking to refine their approach to branding with strategic fra...
Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp.
Discover how brands grow and what marketers often overlook in their strategies.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode, Professor Byron Sharp, Director of the Ehrenberg-Bass Institute for Marketing Science, shares his valuable insights on evidence...
In this episode, we're diving into the secrets of building habit-forming products and brands with Nir Eyal. Discover how to create hooks and triggers that keep customers coming back and spending more. Learn from the author of "Hooked: How to Build Habit-Forming Products" as we explore strategies for embedding brands into customer habits, using rewards to boost engagement, and understanding that revenue is just a by-pr...
In this episode of the Brand Master podcast, Marketing legend Seth Godin joins us to discuss Branding & Marketing in the age of AI.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
The fusion of artificial intelligence (AI) with branding and marketing is not just inevitable but essential for those looking to stay ahead.
In this revelatory episode of the BrandMaster Podcast, we delve deep into the tran...
Explore the three pillars of brand positioning and develop processes for an effective differentiation strategy
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
The discussion starts by analyzing audience demographics and psychographics, creating a tailored brand persona. It then examines competitors to identify market gaps and opportunities.
The focus then shifts to crafting a unique differentiation strateg...
Discover how to harness the power of brand adjectives to refine your strategy.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Here's the deal: brand adjectives aren't just fancy words; they play a pivotal role in shaping how consumers perceive your brand. Dive into this video to uncover the depth of their influence.
In a nutshell, brand adjectives can make or break your brand's image. From unde...
Hey there! Ready to hack your way to making buyers say yes? Today's video will reveal 14 Psychological Marketing Hacks that you won't want to miss.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Look at it this way, you've got a product, and you want to sell it. Simple, right? But here's the deal, your target audience is a complex puzzle, and understanding the consumer mind is your first clue...
You know what? Six Powerful Employer Branding Strategies that the top brand's use is what this video's all about! Let's face it, in today's competitive market, Employer Branding is crucial for Talent Attraction and Employee Retention. You'll learn all about it here!
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Now, this is interesting! Are you curious about what makes a company's cu...
Hey, look at this! We're about to unravel the mystery of "11 Step Branding Deck Template To Nail Your Presentation". In my opinion, you're about to step into a goldmine of knowledge on Branding Decks and their importance.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
You know what? All these terms might seem similar but trust me, each has a unique role to play. Let's dissect them one by...
Well, actually, here's the deal: We're diving deep into a world where customer experience rules, and 'Brand Touchpoints' are the main game. Let's face it, aligning these touchpoints with the customer journey can give your brand a serious boost. Curious? Let's jump right into it.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In a nutshell, this video will help you understand how each in...
Hey there, you've landed on the right video if you're looking to get the lowdown on "Branding 101: How To Build A Strategic Brand in 2024". Seriously though, this isn't just another branding basics video. We're diving deep into the world of branding for beginners and experts alike.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In my opinion, this branding guide is a must-watch for an...
Discover what brand trust is and how it builds consumer confidence, consumer trust, and brand equity,
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we explore exactly what brand trust is, how it aligns with the human brand philosophy, and the elements that affect consumer confidence.
Next, you’ll discover why brand trust is so important in building brand awareness, adoption, and advocacy.
Finally, ...
Learn how to build a thriving brand community or a brand group with examples of brand communities from top brands.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll discover what a brand community is and how it can help growing brands attract passionate groups of followers, fans, and customers.
Next, you’ll discover the step-by-step process you can use to build and grow your own brand community incl...
Learn the power of brand communities, and why they’re such valuable branding assets to brands with 10 reasons to build one.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, you’ll understand the power of a brand community in nurturing client relationships and building an army of passionate fans.
First, you’ll discover what a brand community is and why well-managed and nurtured brand comm...
Discover 25 of the best branding and marketing books to learn strategies to promote businesses, get more customers, and to grow your brand.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this video, I break down 25 of my favorite marketing books that influenced my philosophy and gave me the strategies I needed to grow my business and brand.
They include the most fundamental and influential categories of mark...
Discover 6 unique ways to use brand authenticity to earn trust with your customers with examples from Dove, Patagonia and Buffer.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn what brand authenticity is and why it’s so important in modern branding and marketing communication.
Next, we’ll explore some of the fundamental benefits of authentic branding, including emotional customer connecti...
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