The government imposed Sugar Levy that came into effect in 2018 changed the face of the sugar-sweetened soft drinks dramatically. Drinks that used added sugar and hit a sugar content of 5% or over would have to pay 18p per litre of drink, and 24p if they surmounted 8%.
Listen to Micah talk about how how most brand responded to this, and the reason Cawston Press chose the route that they did.
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